Developed by Lightspeed Studio, a subsidiary of Penguin Games, the game focuses on 5V5 PVP competitive gameplay, and is known as "the world's first mobile game that supports multiplayer online competition".

This was also the highlight of the 2015 Penguin campaign.

They invited a group of e-sports celebrities to play the slogan "Turn on the mobile phone, call at any time, you are a player at this time", released the "Million Micro E-sports Plan" for game promotion, and invited the popular Asian group BIGBANG to endorse the game.

Kleist's Meow Tooth Live broadcast was also smashed with 40 million, and dozens of e-sports anchors were organized to broadcast this mobile game live.

E-sports players and live broadcasts have made this game quickly spread out to the market.

BIGBANG is probably the hottest boy group in Asia.

The penguin's money was also not spent in vain, and millions of female fans of BIGBANG flocked to it.

With a sister, you don't have to worry about no otaku.

This game exploded directly.

According to Apple Store statistics, its iOS version quickly became popular after its launch, reaching the top of the App Store store in just a few hours.

Become the well-deserved No. 1 in the mobile game MOBA category.

It has more than 25 million registered users on both iOS + Android platforms.

The number of registered users and activity have subverted the industry's perception of MOBA products and users.

The data performance even surpassed Penguin's previous casual and card-based mobile game products.

In its press release to major media, Penguin once praised "Super God for All" as "the hope and sustenance of heavy games in the industry in 2015".

Then let's go back and take a look at the twin sons of "All the Super Gods" "Heroic War Traces".

That's probably what Penguin has always done – always putting similar products from the same company against each other.

On August 18, 2015, the day when the test of "All the Super Gods" was opened, Penguin's similar mobile game "Heroes of War" also started the undeleted test.

Penguin Games did not favor one over the other, and "Heroes of War" has also been vigorously promoted, anyway, the goose factory has money.

However, the heroic deeds are still beaten by the whole people.

The kind that hangs in full swing.

Whether it is user feedback or key data of the game, such as retention, etc., it is far behind compared to "National Super God".

If there is no "National Super God", "Heroes and Heroes" can at least be regarded as a qualified game.

"We can buy Heroes and Record, and the quality of the game is okay, but a lot of places don't think much about the user experience, and they don't know what we players want to play." Yang Baofu worked hard to convince Li Changwei and Pei Qianlong, who were really able to call the shots.

"It's kind of ridiculous, it's always only penguins who buy things from other people, have you ever heard of who can buy anything from penguins?" Li Changwei couldn't believe his small brain.

Are you playing games to tease your brains?

How dare you think about it!

"It's not nothing," Pei Qianlong slowly blew the floating leaves in the teacup, and said: "E-commerce, in March last year, Penguin became the largest shareholder of a certain east, and a certain east acquired Penguin's e-commerce business. ”

"Isn't Moudong also surnamed Ma?" Yang Baofu, a rookie in the workplace, was dumbfounded.

"No, a model adopted by a certain east is called 'AB shares', to the effect that the number of shares depends on whether it is A or B, the professional term is called 'different rights of the same shares', B shares are used for one share and twenty shares, and B is all in the hands of the surname Liu, no matter how many shares Penguin gets, he is his younger brother." Pei Qianlong gave him a popular science.

In fact, Pei Qianlong is not enough to popularize science.

It's not just the e-commerce business that has been sold by Penguin.

Penguin also sold the search business.

First cooperated with Google, and then set up its own search engine, recruited many executives and technical talents from Google, and invested as much as 3 billion yuan in research and development.

However, in 2013, Penguin finally gave up the search business and sold it to Sogou.

Even the video business, there is currently news that it may be sold, because this piece has been lost for four consecutive years from 2011 to now, with an annual loss of about 3 billion.

is also a loss of about 3 billion, and the market share of kiwifruit and oil barrels is much larger than that of penguins.

Therefore, since the middle of June, there has been news that Penguin may sell its video business in a package.

It may not be groundless, at least it shows that there are voices within Penguin that have given up on the video business.

"In other words, we have a chance to buy the game, right?" Yang Baofu felt like a cat scratching in his heart, "Heroes of War" was like a blank sheet of paper for him, and he could sketch the appearance of the game in his mind on this blank paper.

"It's not a chance, but you can try." Pei Qianlong also felt a headache.

First of all, even if the penguins are sold, they will only sell the business that is really not doing well, and it is useless to spend more money on it.

And the game is what Penguin is best at and most core business.

Secondly, "Heroes and Heroes" are the same type of games, which directly constitute a competitive relationship, even if the penguin holds "Heroes Traces" in his hands and lets it die, there is no need to sell it to others to add a competitor for himself.

In the end, the two games belong to two studios.

For the sake of internal harmony, it is also unlikely that one of them will be sold.

After explaining these points to the two of them, Li Changwei and Yang Baofu were also confused, and the two brothers realized that they actually wanted to snatch food from the blue wave bay in the game world.

Even if it is a defective product that has been proven unqualified by the market.

"Okay, leave this matter to Mr. Shi to worry about, she has a very good relationship with the penguins, if she can't talk about it, then let's look for other targets." Pei Qianlong quickly put this matter behind him.

When Lin Dong was filming "Xinshu Mountain", he received a call from Shi Shanshan.

"What's the matter?"

"Mr. Lin, that's the case, aren't we doing a meow game......"

"What, don't have enough money?"

Lin Dong began to be happy in his heart, so that he would have a reason to sell the meow tooth live broadcast.

"It's not a matter of money, it's Penguin's side that agreed to sell "Heroes' War", in addition to the price of 300 million, they also want to occupy 45% of our Meow Meow game, and in return for cooperation, they can let Wolong Studio, which developed this game, give it to us."

Under Shi Shanshan's maneuvering, the penguin finally relented.

After all, "National Super God" is too popular, and the game is positioned as heavy kryptonite, which is obviously more promising than the deformed sibling "Heroes".

Moreover, the next stage of Penguin Games is "Heavenly Knife", which is planned to be launched in the middle of next year, with a short time and heavy tasks, and giving up "Heroic Deeds" is conducive to the centralized development of advantageous resources.

As for the distribution of Wolong Studio to Kleist, occupying 35% of the share of Meow Meow Games, there is a high-level intention in this.

Penguin executives actually want the most is Meow Tooth Live, the current blue wave bay in the live broadcast industry, but they don't ask and know that it is impossible for Kleist to sell the most profitable business unit to them.

Even equity participation is unlikely.

I heard that Prince Yida was rejected.

Therefore, several high-level executives hope to infiltrate through the game, as long as they tear an opening, they will cooperate more later.

It's the equivalent of sleeping under the covers and doing nothing.

As for the Wolong Studio that was sent over, it was originally at the bottom of Penguin Games, so what could it do.

Before it was merged into Tianmei, Wolong Studio was nicknamed "Soy Sauce Studio".

"Three years of project establishment, three years of internal testing, and three years of revision, modification and modification" is a true portrayal of their process of making games, until January 2014, the MOBA terminal game "Three Kingdoms", which has been developed for nearly two years, is still doing innovative internal testing.

I finally can't stand it anymore, so let them put down "Three Kingdoms" and simply go to develop the internal competitor "Heroic Traces" of the key project "National Super God".

It can be understood as a whetstone on the road to the growth of a martial arts protagonist.

Sure enough, it's just a record, not a miracle.

At the same time, after the results of the open beta, "Heroes of War" was completely defeated.

Even so, before Penguin Games is sent out of Wolong Studio, all the technical backbones will be transferred and stuffed into other studios.

They have twenty studios, and it doesn't hurt to send one out.

"I'm a little busy now.,You send me the information about this game to see first.,And ah.,The conditions let them open it separately.,The share is absolutely not good.,Don't even think about it.。 Lin Dong plans to study this game first.

How can this group of guys move so fast.

Before the movie was finished, they actually started buying games.

And it's also a game to buy the penguin's house.

Guts are really fat.

Boss Lin must study this game, if there is no future, simply buy it back to practice, then it's okay, hundreds of millions of dollars are considered a loss.

But if it's a promising game, they have to be stopped.

But then again, if the future is really bright, with the urine of penguins, they will definitely not be able to sell it.

There is also the matter of equity participation, Lin Dong will not agree, he will not publish his company's financial details to anyone, and the system will not allow others to participate in the shares.

The financial situation known within the company is reasonable and legal data that has been systematically packaged.

But it's not the same when someone else comes in.

Of course, Lin Dong agreed to sell some "inferior" assets in principle, such as Meow Tooth Live, as long as the other party did not pay too high a price, he was properly happy to sell this henchman.

Only then did Shi Shanshan know that Meow Meow Games had started "Heroes" without consulting with Mr. Lin.

She can't question Pei Qianlong's whimsical work style, just as Pei Qianlong never accuses her, the CEO, of being too cautious.

Still, she felt that the gaming department was going too far.

Are you trying to set aside the boss's rhythm, or are you going to surprise the boss after the matter is done?