Pei Qian thought for a moment and looked at Zhang Yuan: "At present, what is the income and expenditure of these Internet cafes?" ”

Zhang Yuan immediately replied proudly: "Optimistic!" ”

"At present, the monthly turnover of the flagship store is about 700,000 yuan, and after deducting expenses, the net income fluctuates around 200,000 yuan."

"The other stores are a little bit worse, but they can generally break even."

"The Mingyun Villa store originally lost a lot of money, but the recent turnover has also risen, and it is estimated that it will soon be able to turn losses into profits."

Hearing these words, Pei Qian felt that his heart was dripping blood.

However, this also gave him a preliminary verification of his idea just now.

Pei Qian asked again: "At present, the main income of Internet cafes should still come from alcohol, right?" ”

Zhang Yuan nodded: "Yes." At present, the income of Internet cafes is mainly alcohol, coffee, and commissions for rewarding singers. Internet access fees are also a very important part of the income, but although the attendance rate of our Internet cafes has increased significantly compared with before, it is still not very high. ”

Pei Qian has a bottom in his heart.

"It's about expansion."

"Open a new store and go where the rent is the most expensive!"

Ma Yang's sentence of "continue to expand" just now gave Pei Qian a wake-up call.

Pei Qian instinctively didn't want to throw any more money at the failed project of Touching the Fish Internet Cafe.

Now the flagship store of the Touching Fish Internet Café is on fire, and the Mingyun Villa store is also on fire, and on the national reviews, the Touching Fish Internet Café has also received a good rating, and this reputation has been played in Jingzhou.

Once this awareness of high-end brands is neutral in the minds of consumers, there will probably be many people who will support them when they open a new store.

Therefore, opening a new store is a negative return behavior for Mr. Pei.

You can't lose money, what's the use of you?

But Pei Qian thought about it and found a new problem.

In terms of spending money alone, headwind logistics is definitely still better.

However, Ma Yang is also the CEO of the Touching Fish Internet Cafe, and now the Touching Fish Internet Café is thriving, turning losses into profits and making a reputation, so he won't do it?

How did Pei Qian explain it to Ma Yang?

Of course, Mr. Pei can not explain to anyone, he can arbitrarily throw the fishing Internet café aside, anyway, he earns hundreds of thousands a month, which is a small burden, and Mr. Pei can bear it.

But will others be suspicious of this?

After all, something is wrong.

Therefore, Pei Qian thought of a better way.

It doesn't matter if you make a little money now, it's still more than a month before you settle the bill. Wouldn't it be okay to spend this money on headwind logistics and the new store of the fishing Internet café?

Now a few fishing Internet cafes are making money, and the new store is not making money, isn't it?

These fishing cafes are indeed about to turn a profit, but this is based on two premises:

First of all, a large part of the income comes from drinks and tips for singers, and most consumers currently prefer to think of the fishing café as a café or bar, rather than a place to play games online.

For this, Pei Qian was also speechless.

His original intention was to make a hodgepodge, make the positioning of the entire Internet café very unclear, and reduce the probability of the Internet café becoming popular as much as possible.

But I never expected that in addition to the Internet business, which was not popular, other coffee and bar businesses were all on fire.

It can only be said that people are not as good as heaven.

Secondly, at present, the locations of these fishing Internet cafes are very biased, so the rents are very cheap.

The location was deliberately chosen by Pei Qian, in order to be as low-key as possible and make the flow as low as possible, so that the brand of the fishing Internet café could not be hit, and the high-end crowd was insufficient, so it naturally could not support the expenses required for daily operations.

But now, the situation is different.

Now that the brand of the fishing Internet café has been played, it may not be easy to hide it, so it is better to rent some particularly popular shops and spend more rent!

Pei Qian pondered, as long as these two problems are solved, won't the fishing Internet café still have to continue to lose?

So, people just have to learn to think backwards.

Didn't the resident singer help me make money? Kill!

Isn't the current rent cheaper? Find an expensive place!

Pei Qian thought about it for a while, and immediately thought of a solution that would have the best of both worlds.

"In this case, the layout of the fishing Internet café can almost enter the second stage." Pei Qian said it very well.

Ma Yang and Zhang Yuan instantly became energetic and listened carefully.

It's the second stage!

It seems that our work in the fishing Internet café has been really fruitful and has been recognized by Mr. Pei!

Pei Qian continued: "After entering the second stage, we will further build the brand of Touchyu Internet Cafe, and at the same time, return the business to the essence of Internet Cafe as much as possible. ”

Ma Yang listened to it with little understanding.

Zhang Yuan looked confused when he heard this.

What does it mean to "return business to the essence of Internet cafes"?

Isn't diversification the biggest advantage of fishing Internet cafes?

At present, the coffee and wine business is the majority of profits!

With doubts, Zhang Yuan continued to listen.

Pei Qian took out his mobile phone, opened the map, glanced at it slightly, and locked several large shopping malls in Jingzhou.

"In the second phase, we opened a new branch to test the waters. What about the location...... It's in these big shopping malls. ”

"The space is definitely not as spacious as it is now, so I don't think about the alcohol and coffee business anymore, and all the places are used for computers."

Pei Qian's thoughts are very clear.

At present, many branches are still in the stage of breaking even, and even the flagship store of the most profitable fishing Internet café only earns two or three hundred thousand yuan a month.

What if the monthly rent is increased by another three or four hundred thousand?

Doesn't that suddenly turn from a profit to a loss?

Moreover, the main income of the Internet café now comes from the bar business, including alcohol, coffee and tips for singers.

The new store directly killed the singer, which means that you don't want to give rewards, and I don't plan to draw it.

Of course, there is no need to change the five old stores that have already opened, how should they be.

It's just that this new Internet café opened in the mall has become a pure Internet café model.

Zhang Yuan looked at the map and was a little confused: "Mr. Pei, is it really open in this place?" ”

In a large shopping mall, the flow of people is large enough, but the problem is that the rent is too expensive!

Now the rent of most fishing Internet cafes is about three or four yuan, renting 3,000 square meters, and it is 300,000 yuan a month.

However, the rent of such a large shopping mall is not so cheap!

Almost all of them had to run for seven or eight dollars, or even more.

All of a sudden, the price doubled.

The shops in these big shopping malls are basically clothes, jewelry, bags, cosmetics and the like of some international brands, otherwise ordinary shops simply can't afford to pay such a high rent.

The fishing Internet café hasn't made much money now, and if it suddenly pays such a large amount of rent, isn't it inevitable that it will lose money?

Moreover, this time the Touching Fish Internet Cafe branch is different from the previous number of roads.

In the past, it was a diversified business, and there were cafes and bars in the Internet café.

If the new store is still in this model, at least more alcohol and beverages can be sold in the mall, and there will be some profits.

But now Mr. Pei wants to let the fishing Internet café "enter the second stage" and "return the business to the essence of the Internet café as much as possible", which means that this new store is only engaged in Internet business.

Isn't that even more unreliable?

Who would go all the way to the most exclusive shopping mall in Beijing and end up playing games online in an Internet café?

Isn't that more money burned?

Of course, Zhang Yuan also knows that some men may be impatient when visiting the mall, and there is a need to play games.

But this demand should not be the norm at the moment.

Even if your girlfriend really has the mercy to let you play games and she goes shopping by herself, how long can she play?

Play for an hour in the morning, eat at noon, and go shopping for another hour after watching a movie in the afternoon, and it's almost time to go home for dinner.

This man has only been on the net for more than two hours, and it is still under the premise that his girlfriend is merciful.

For this kind of person, their gaming experience should be quite poor, and Internet cafes basically can't make much money from them.

With this in mind, the chances of an internet café recovering its costs are slim.

Unless...... Prices!

Zhang Yuan hurriedly asked: "Mr. Pei, should the charging standard of this new store also be increased accordingly?" For example, 20 dollars an hour? ”

Pei Qian immediately shook his head: "No, the official guide price of the Touching Fish Internet Café is 10 yuan, and the price must not be raised without authorization." ”

Zhang Yuan: "......"

Ma Yang didn't speak, and at this time he gave a thumbs up: "Okay!" Brother Qian, this idea is good. ”

"Now the fishing Internet café is the key moment to play the word of mouth, you can no longer hold back in such a remote small place, if you want to play a brand, you have to go to this kind of big shopping mall!"

"When the time comes, we will be with those internationally renowned cosmetics, clothing, and jewelry brands, and this brand effect will be leveraged!"

Pei Qian and Ma Yang gave a tacit high-five: "There is a spirit in the heart!" ”

Zhang Yuan: "......"

As if seeing Zhang Yuan's doubts, Ma Yang smiled: "A temporary loss is not important at all!" ”

"Word of mouth is the long-term goal we pursue."

"Do you see that when the flagship store of the Touching Fish Internet Café first started, it was also a loss that my mother didn't know me? Later, it was not a step by step turnaround, and now it is thriving? ”

"Look at everyone's evaluation of the fishing Internet café on the national review, all the praise, what is this called? The cause planted before is the current effect, and it is precisely because we have always insisted on word-of-mouth that we can achieve our current success! ”

"Got it?"

Pei Qian: "......"

This old horse told me all my lines!

But after thinking about it, I have said this kind of thing at least four or five times in front of the old horse, and under repeated brainwashing, the old horse should remember it even if he doesn't have a long memory.

Although the lines were robbed and the scars were revealed, Pei Qian did not feel uncomfortable, but was a little relieved.

Lao Ma really understands me more and more!

If all my employees have the same comprehension ability as Lao Ma, will I, the boss, still be so exhausted and unable to sleep?

After a few more words, Pei Qian handed over the matter of the new store to Ma Yang with confidence.

After thinking of new ideas for spending money, Pei Qian was not as sad as before.

Although Mingyun's private kitchen had an accident, but if you think about it carefully, it seems that it can still be controlled, as long as the newly opened fishing Internet café can benefit a little more, and finally open dozens of more headwind stations, then it should not be a problem to create some losses in the end.

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The whole book