Chapter 1035: A Declaration of War for Price War
Not long after sending Meng Chang away, Pei Qian received a phone call.
It was a call from a friend of Chang.
"Mr. Pei, uh...... Ran into a little bit of a minor problem. ”
"I have already given feedback on your requirements for the "Fitness Wars" mall and lottery system, but the reply from the development team is that these functions can be done, but there are some changes compared to the original design."
"So the game may have to be delayed for a few days, after all, the function has to be tested repeatedly to avoid some vicious bugs in the game."
"But in this way, the timing of the game's launch does not match the timing of the press conference. Originally, the time of the game launch and the press conference was set for this Sunday, and both came out at the same time, but now the game is launched several days later than the press conference. ”
"Now there are two ways: either the press conference is postponed along with the game, and then it will be opened after the game is finished; Either that, or mention it at the press conference, saying that the game will be launched in the next short time, and embarrassingly talk about it. ”
Pei Qian was silent for a moment and asked, "Is there no third way?" Like what...... Didn't mention the game at the press conference? ”
Chang You was stunned for a moment: "Huh? ”
This was something he didn't expect at all.
"Fitness Wars" is a game tailored with a smart fitness drying rack, which can also be said to be the biggest advantage compared to other fitness equipment, and even about one-third of Changyou's original PPT is about a third of the page is to introduce this game.
With this game, many people have a reason to buy a smart fitness drying rack, if you don't mention this game, you may think that the smart fitness drying rack is a comedy product.
Chang You confirmed again: "Mr. Pei, are you sure you don't mention the game at all?" ”
Pei Qian said seriously: "Of course! ”
"The time of the press conference must not be postponed, all the preliminary work has been prepared, and the invitation letters to various technology media have also been sent.
"But since the game is not completely completed, and there is still the possibility of modification, it is better not to be too full of words. If the finished product does not meet everyone's expectations, it will disappoint customers! ”
"Our Tengda style has always been integrity-based, not to say uncertain words, not to fight uncertain battles."
"So don't mention it at the press conference, there will always be a chance to let customers know about it later!"
Pei Qian flickered for a moment, but it didn't have any effect.
It's not convincing!
Chang You hesitated for a moment and said, "Uh...... Mr. Pei, in fact, consumers are not so fragile, and the framework of our game has been decided, and it is unlikely that much will change......"
"Of course, if Mr. Pei thinks it's more appropriate not to mention the game at the press conference, then don't mention it."
Pei Qian: "Don't mention it." ”
Chang You nodded: "Okay, Mr. Pei, then do as you say." ”
After hanging up the phone, a smile appeared on Pei Qian's face again.
Good news, one after the other!
If the game is not mentioned at the press conference of the smart fitness drying rack, then the attraction of this fitness equipment to the general consumer is very small.
After the press conference, the popularity of smart fitness drying racks has gone down, and most people will not remember such a fitness equipment. The influence will also be greatly reduced.
Of course? It's impossible to say that no one buys it, and there are always a few curious guinea pigs? But the heat of this thing? It's a little bit to be able to drop a little!
Pei Qian was very happy, and couldn't help but think of the wonderful scene where the smart fitness drying rack couldn't be sold and the stock was all piled up in the warehouse......
……
……
May 10th? Thursday.
Modu, Longyu Group.
Eric just finished a phone call? It seems like you're having a heated argument with someone on the phone about something? But in the end, he still didn't seem to be able to convince the other party, nodded a little reluctantly, and agreed to the other party's proposal.
Zhao Xuming is also next to him, although his English level is also okay? But Eric is talking too fast? Zhao Xuming couldn't hear what was being said on the other end of the phone, so he couldn't know the full content of the phone call just by these words, and could only vaguely listen to it: it seemed to be related to the ioi mobile game version.
This made Zhao Xuming feel a little worried.
Because according to Eric's arrangement, today Longyu Group and Finger Company will jointly hold a press conference.
At this press conference, the two sides will jointly announce a series of measures on the IOI national server? These include the news of the launch of the IOI mobile game, the new hero Yunxiao Xianglong released by IOI in order to take care of the domestic market, a full set of national style skins for the domestic market, and a series of subsidies and money-burning policies.
Arguably? Today's press conference is the beginning of the official large-scale declaration of war by Longyu Group and Finger Company on Tengda Group.
For the day to come? Eric has been a long time in the making.
Since the day Eric was removed from office, he has been carefully preparing his plans for today? wants to use the method of burning money to defeat Mr. Pei in one fell swoop.
After Eric returned to the helm of the IOI national server? He is also making preliminary preparations and patiently observing the timing.
Now the time has finally come.
Eric has been carefully observing Tengda's various industries? Think now is the perfect time.
The movies and games of "Mission and Choice" have invested a lot of money, and although they are now successful in terms of word-of-mouth, it will take a long time to get the money back;
The initial sales of G1 mobile phones are good, and a large number of stocks will definitely be stocked up in the future, which will suppress a large amount of money;
According to the grapevine, Outu Technology also has a new technology product released, and according to Mr. Pei's character, this product will definitely be stocked in large quantities.
All this means that Tengda's own somewhat tight capital chain is under more pressure.
At this juncture, the amount of money available to Mr. Pei should not be much, which is very beneficial to Eric!
Although this kind of thing can be carried out secretly, in order to achieve the best effect, it is still necessary to hold a press conference and "announce to the world" as high-profile as possible.
Because only when the publicity goes out, most players will know the news, and new blood will be attracted to the game.
This move will attract Tengda's attention, and even allow Tengda to fight back quickly, but this is exactly what Eric hopes to achieve.
Because the victory or defeat of the money burning battle has nothing to do with the speed of the reaction, it is only related to the number of bullets in the hand. And the bullet is actually to see whose capital flow is healthier and whose family foundation is thicker.
Tengda attaches importance to it early and burns money to meet the battle, although it is easy to withstand the pressure of the finger company in the early stage, but the stamina is inevitably insufficient.
Therefore, today's press conference has also been carefully prepared for a long time, and its influence directly determines whether the start of this money-burning war will go smoothly.
Seeing that Eric had hung up the phone, Zhao Xuming asked tentatively, "Is there anything new?" It won't affect today's press conference, right? ”
Eric shook his head slightly: "There is a little bit of a problem with the mobile game, but it shouldn't affect today's press conference." ”
"In the past, mobile games were made into a form of terminal games and mobile games that were not interoperable, but after I protested to the top, this practice has been rejected."
"But just now, the person in charge of the mobile game project called and said that although the mobile game is now designed to be a form of data exchange between the terminal game and the mobile game, some charging points that are different from the terminal game have been added to the mobile game."
"For example, there are individual exclusive skins, exclusive gift packs, special icons and emoticons in mobile games, and so on."
Zhao Xuming was stunned for a moment: "This ...... Doesn't seem right? Since we want to do data exchange, let's do it simply, isn't it good to make it exactly the same? Save the people. ”
Eric shook his head a little helplessly, "That's right. ”
"But on the mobile game project side, there is also pressure to make profits. If the content of mobile games and terminal games is exactly the same, then the revenue capacity of mobile games is too weak. ”
"Mobile game development also has a special project team for maintenance and development, and with so much investment, the senior management should also consider the input-output ratio. Data exchange has already made a lot of concessions in terms of interests, and if you don't want to find another way to get back to blood, the mobile game project will definitely not agree. ”
"But the person in charge over there also gave a compromise solution."
"Although the mobile game has some exclusive skins, gift packs and other consumption points, we will give players some tokens at the beginning of the launch, so that they can use these tokens to get most of the exclusive skins and gift packages for free."
"After the player base of the mobile game stabilizes, we will slowly release new exclusive skins and gift packs, and slowly recover."
"It's a barely acceptable compromise."
Zhao Xuming nodded slightly: "Hmm...... That's all there is to it. ”
Obviously, Eric, as the person in charge of IOI's national service, has a certain right to speak on the side of the senior management of the company, but his voice is not so big as to say nothing.
Responsible for the development of IOI mobile games is the other project team of the finger company, Eric hopes that the IOI mobile game and the terminal game are completely interoperable, and not make a penny, but there are also people in the senior management of the finger company who disagree with this idea, thinking that why can't you make money after working hard to make a mobile game?
The result of the game of several factions is to take a step back: the mobile game has some exclusive gift packages to make money, but it should be a little more subtle, give more tokens in the early stage, disguise it as if these exclusive content can be obtained for free, and then slowly sell exclusive content after a period of time to return to blood.
In this way, it is relatively easy for players to accept emotionally, and the IOI mobile game project team can also make more money.
Although Eric is still a little dissatisfied with this approach, he is also a smart person, and he knows that it is unrealistic to let IOI mobile games do it exactly according to his own will, so he is very interesting not to insist on it.
Zhao Xuming suddenly thought of a question and said, "That's ...... What about the afternoon press conference? ”
"There is mobile game-related content in the press conference, and our promotional slogan is 'mobile games and terminal games are interoperable and the content is completely consistent', and now in this situation, I'm afraid it can't be regarded as 'completely consistent', right?"
Eric thought for a moment and said, "You don't have to be so clear, but you can introduce it vaguely. ”
"If we tell the truth at the press conference and tell the truth about the exclusive gift package of the mobile game, it may put us at a public disadvantage in the first place."
"We hinted at the press conference that the game is still under development, which does not mean the final effect, and when the game comes out, we will give away more tokens, and most players will not hold on to this."
Zhao Xuming nodded: "That's right, as long as there are enough tokens sent, the players will definitely lose their memories collectively and treat it as if nothing happened." ”
"It shouldn't be a big problem."
Eric stood up: "Okay, this matter is decided, the development conference will be held in the afternoon, hurry up and prepare, we are going to declare war on Tengda!" ”