Chapter 293: Bilibili is a conscientious enterprise
"Chairman, you are so powerful, you have calculated it accurately!!" In the chairman's office of Daqian Group, the Bilibili trio looked at Mr. Jia with admiration and said.
When Bilibili was just listed, these three people were very puzzled and asked Jia Yapeng such questions.
"Boss, I don't understand, why are you delaying all the game cartridges on the shelves? And they didn't let us sell Bilibili directly, they had to create another subsidiary, and they specially told those bosses that this is not a genuine game cartridge, it is pirated, why is this? ”
At that time, our Mr. Jia didn't answer, let them understand by themselves, and now they finally understand Jia Yapeng's intentions.
Mr. Jia's intention is very simple, in the early days, the purpose of the primary school bully is to get the approval of parents, and all parents must create the impression that this is indeed a computer typing learning machine, so Wang Xuan proposed, when all the game cartridges were put on sale together, Mr. Jia simply refused, he only allowed and typed, or the game with a very obvious learning purpose and the primary school bully were sold, and other games were suspended.
The purpose is to completely reduce the resistance of parents, so that all parents firmly believe that this is a tool for learning, playing games or something, it is also a tool used to practice typing, and creating the best impression for parents.
As for the second question, in fact, the answer to the first question is the same, in order to maintain the good impression in the hearts of parents, after all, the primary school bully is not sold for a month or two, but for a year or two or even several years, so it is very important to maintain a good impression in the hearts of parents for a long time.
So the game cartridge or something, it is definitely not produced by Bilibili, Bilibili is a company that loves learning and strives hard for the future of children, so they will not do any game cartridges, these game cartridges are all by some unscrupulous pirates, secretly stealing Bilibili's decoding technology, and then produced pirated game cartridges, which have nothing to do with Bilibili, Bilibili is a conscientious enterprise, and the purest and most kind White Lotus.
Although the pirate named Hammer, his controlling stake has changed hands layer by layer, and is actually firmly controlled by Jia Yapeng, and in the end all the profits also went into Jia Yapeng's wallet, but this has nothing to do with Bilibili, nor does it have anything to do with our President Jia.
We Jia is always kind, anyway, there will definitely be pirated cartridges in the future, rather than letting unscrupulous pirates make this money, it is better for us Jia to make it themselves, and in the future, it will be good for more children to create more fun games, these are beneficial!
However, in the office of Daqian Group, Wang Xuan still raised a new question, that is, why the pirated game cartridges produced by Hammer Games are sold at a higher price than the genuine game cartridges, and is there still the festival of pirated game cartridges?
"Anyway, the cost of our game cartridge is 30 yuan, and the cheapest has to be sold for 40 yuan to make a profit. For players who are willing to pay for game cartridges, in fact, the difference between 40 yuan and 80 yuan is not big, it is better to take advantage of the fact that there is no real pirate to pirate now, let's sell it a little more expensive, and drink the first soup first! Mr. Jia said with a smile, "In addition, pirated copies are more expensive than genuine ones, which shows our Bilibili's conscience, and can also accumulate some good impressions for our company." ”
Mr. Jia's meaning is very simple, all mistakes are the fault of piracy, all the heavenly pots are the pots of pirated games, and Bilibili is a good White Lotus company that loves learning and does not like to make money.
"But Mr. Jia, the game cartridges are sold so expensive, so the sales of these cards will definitely not be too good, and it will not have an impact on the promotion and sales of primary school tyrants?" Wang Xuan asked with some concern.
"Don't worry, as long as there is value and profit to be made, then the market will solve the problem by itself!" The corners of Mr. Jia's mouth showed a hint of amusement.
Starting from December 10, 1992, at this point in time when there was still a month before the winter vacation, Mr. Jia finally issued an order to put 2 million boxes of various "pirated" game cartridges produced by Hammer Games on the market.
Although this is a pirated game cartridge, but the use is still Daqian's channel, which is very interesting, there are many smart people who have figured out some unusual taste, but Bilibili and Daqian at the same time flatly denied that these pirated game cartridges have anything to do with them, that is a good thing done by some boring dealers, they will severely criticize and educate these dealers, and try to make less such mistakes in the future.
Well, anyway, all the mouths are on Bilibili's face, and everyone has nothing to say, and the smarter the people, the less they will actually destroy this tacit understanding, they just quietly put these pirated games on their counters and sell them publicly.
At first, because these pirated games were stuck at too high prices, the sales were actually not very good, and then the dealers of Daqian came up with an idea for the commissary owner, that is, to put a primary school bully in the store themselves, and then let each child try it for free for about 5 minutes.
At first, the bosses were against this opinion, because it would cost 348 to buy a primary school bully, and it would also cost hundreds of dollars to buy a game cartridge, and the cost would be simply high and scary.
So Daqian's dealers said very greatly, the bosses can have a one-month trial period after buying a primary school bully, if they feel that the primary school bully is useless within a month, and there is no human damage to the primary school bully, then Daqian can be fully refunded, even the game cartridge can also be fully refunded.
This instantly relieved all the commissary owners, and then everyone held a primary school bully and put it at home, just like the situation Li Xiaofeng encountered before.
Then the situation is out of control, the charm of video games is stronger than that of four-wheel drive, and the will is in front of all kinds of new and interesting game cartridges, and these students fall.
A small number of wealthy students spent money on game cartridges on the spot, and even bought a primary school bully.
These rich students were not interested in primary school bully, thinking that this was something to learn, and learning could not make me happy.
But when they found out that the primary school bully could also be used as a game console, the instant learning became extremely happy, and their parents jumped up happily when they saw their children taking the initiative to buy school supplies, and sighed that their son had finally learned well, and the future was promising!
This is a student with good family conditions and average family conditions, so he began to pester his family to buy a primary school bully, and began to attack all kinds of tears, swearing to God that he loves learning, wants to learn English, wants to practice typing, and wants to become a useful person in the future.
Then give all kinds of examples, which students in the class bought a primary school bully, and then their Chinese grades improved by leaps and bounds, and even typing became extremely fast, and their skills were amazing.
In the face of children who want to learn so much, which parent can withstand such a request, so from December, the sales of the entire primary school bully began to increase violently.
Originally, in the two months of October and November, the sales volume of the primary school bully was 500,000 units.
As a result, in just one month in December, sales reached 1.5 million units, more than three times that of the first two months, and even more terrifying were January and February, because these two months were winter vacations, and a large number of students had nothing to do at home and had a whole day to play in their classmates.
And those students who have primary school bully in their families have become the focus of all their classmates, and they are also known as learning together and making progress together, which makes parents have no way to refuse, and they take the initiative to send their children to the same school every day to contact and type.
In this way, more children have experienced the charm of primary school bully, and many children who were very strict at home when they were in school before also had the opportunity to contact primary school bully during the winter vacation, and they also had the opportunity to play games, and then they began to make noise about buying primary school bully when they went home.
This makes countless parents sigh in their hearts that they can't even meet the needs of their children who want to work hard to improve, and they are really in vain as a father and mother. So he gritted his teeth and bought a primary school bully home.
As a result, the sales volume of the primary school newspaper in January exceeded 2 million units, and in February it reached the peak of 2.5 million units, and the three months were added together, and a total of 6 million primary school bully were sold, and the original inventory of primary school bully was sold out, and it was out of stock everywhere, and the pick-up price in some places even reached the price of 400 yuan a unit, which made all the employees of Bilibili stunned, this Nima is too exaggerated.
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