And at this time, Xiaoha can play its role of [potential smell] again.

Su Yang directly asked the person in charge of the publicity of Jiadian Group: Li Zijun, a small bun, with the product promotion department, to give himself several sets of feasible publicity plans.

It's early January now, and there is still a month left to be released, and the publicity must be fastened, so after receiving this task, Li Zijun worked overtime and hurriedly came up with a few plans to let Su Yang choose.

And after getting the publicity plan, Su Yang didn't even watch it, so he threw it directly in front of Xiao Ha, and asked Xiao Ha to distinguish the impact on the movie.

There are a total of five plans, which is exactly the number of times Xiao Ha can smell them in a day, so in just a moment, Xiao Ha chose the best plan from them.

The best plan is not bad, it is a trick of promoting and suppressing the desire to promote the film first, first promote the film genre, reduce the sense of expectation, increase the topic, and then step by step come up with promotional videos and trailers to attract the audience. According to Xiaoha, the box office can be increased by four or five billion, and the publicity cost only needs more than 20 million.

The box office of four or five billion yuan is almost more than 100 million left in the company, which is a big profit compared to the 20 million spent. So Su Yang didn't hesitate and decided on this publicity plan.

The publicity fund of 20 million is real money, which is not a small number, so when the money was approved, all kinds of information, topics and stills of "The Wandering Planet" were immediately overwhelmingly spread to the whole network.

I have to say that the topic of the movie category is high, and the publicity is really twice the result with half the effort. The promotion of "The Wandering Planet" has attracted the attention of too many netizens at the beginning.

Domestic?

Sci-fi blockbusters?

A short adaptation by a well-known science fiction author?

These three elements come together...

It's just a collection of bad movies!

As soon as I saw this publicity, many netizens wanted to scold: This is not a bad movie, Lao Tzu is a fan of live broadcast day!

There is no way, domestic films have disappointed everyone too many times. Every time a movie is promoted as a domestic sci-fi film, in the end, it becomes a love affair, or a monster or a ghost, which makes people want to twist the head of the film's producer off.

Especially now that the money in the domestic film industry is becoming more and more obvious, it is claimed to be adapted from so-and-so. This is called IP.

The concept is good, and those are indeed adaptations of the original books, yes, but can one of the ten adaptations be watched?

What kind of fighting horses, what five-cent special effects, these are all lessons learned.

These people who make movies and TV series don't know how many classics have been ruined.

So just seeing these three keywords, all the audience couldn't help but label this film as a bad movie.

The only thing that surprised everyone a little was that the producer of this film was: Jiadian Pictures.

Jiadian Group. Now it's a big group in the country. In the fields involved in Jiadian Group, there seem to be two brushes, which is admirable.

Especially the recent "Legend of Wu Cong", which created a series of records.

However, look at the current "record" of Jiadian Pictures. A big network, a TV series, has never involved big screen production at all.

The only "Wolf Warrior" is still produced by Wu Feng's company, and Jiadian Pictures is only an investment, so it is not convincing.

So... filmed an online university and cooperated with a "Wolf Warrior", so dare to make a big-screen movie? And it's a sci-fi masterpiece?

Everyone drew a question mark in their hearts about the strength of Jiadian Pictures.

Moreover, after all, there are a few people who pay attention to the producer, and most people had better look at the starring actors, look at the director, and measure the quality of the film.

But don't forget, Guo Fan, the director of "The Wandering Planet", is almost a newcomer. Although the debut work has achieved good results, it has not been recognized by the audience. And starring... Ahem. It's Su Yang.

The moment they saw the list of leading actors, the moment they saw the name of the actor, most people set this as Su Yang's ticket.

Who made Su Yang rich?

You can't get a billionaire to make a movie?

It's just that after knowing that Su Yang was playing tickets, they still felt that Su Yang was a little unrecognizable: look at Mr. Ma, he invited a bunch of big names in the entertainment industry to let those actors and actresses play with them.

It's so enjoyable.

You Mr. Su... I invited a few actors who are not as famous as you, which is a bit too picky.

That's right.

Because Su Yang has fought several online battles, and Jiadian's mobile phone is becoming more and more popular, Su Yang's fame is much better than that of the heroine and other people in the movie. In the whole movie, Wu Feng's fame can be slightly compared with Su Yang.

But everyone knows the relationship between Wu Feng and Su Yang, and this guy is here to give favors and make a cameo. Maybe they won't have any money. Therefore, Su Yang is the biggest coffee in this play, which is true.

They didn't guess wrong, Wu Feng not only didn't ask for money for a cameo, but even brought money into the group himself...

In addition to the Internet, people in the entertainment industry and film and television circles also shook their heads one by one after seeing the official announcement of "The Wandering Planet", feeling unrealistic.

Now you can make sci-fi movies in China?

And it's still this kind of special effects production?

Isn't that something that only Hollywood can do?

Domestic film and television companies? And it's a film and television company that hasn't made a movie, no kidding.

As soon as Li Zijun's publicity was made, the feedback he got was that both the industry and the Internet generally did not recognize "The Wandering Planet". For a while, she was also a little flustered, but she didn't expect that this publicity plan seemed to have the opposite effect.

But after all, the funds have been invested, and she can't change the plan, plus this is a plan made by Su Yang personally, so she can only suppress the uneasiness in her heart and continue to implement it first.

And when the Internet and the industry are generally looking down, Su Yang is not in a hurry. After all, with Xiao Ha, he knows the final outcome of things.

And now he is busy with another thing: scheduling films.

Movie scheduling is the most important thing about a movie. After all, only by scheduling the film can you let the audience watch it, otherwise no matter how good your movie is, can the audience still watch it on the road?

Therefore, striving for film scheduling has become Su Yang's top priority now.

At this time, the benefits of "The Wandering Planet" having a share of national films are revealed.

As a big guy who has watched "The Wandering Planet", China Film directly called the person in charge of the film scheduling of several major theaters across the country to the National Film office building.

They didn't do anything else, and they didn't even open their mouths, and directly brought these people in charge to the screening hall to watch a test screening of "The Wandering Planet".

The person in charge of the film scheduling of several theaters was called over by National Film, and he was a little confused at first, not knowing what National Film was going to do. Could it be that he was discovered stealing the box office?

Or is it that he and other film producers have jointly brushed the box office exposed?

But soon, when they came to the screening hall, they had a hint of realization in their hearts: this is the National Film recommending movies to themselves, and they want to schedule films.

But for ordinary movies, wouldn't it be good for the National Film to say hello directly? Do you need to be so mysterious?

Could it be that this movie is a little special?

With this in mind, these people in charge also calmed down, and then watched the movie with 3D glasses.

When I first watched it, these people in charge were still a little unconcerned, it felt like a science fiction movie.

It's just that there are a lot of domestic science fiction films. After all, the state did not ask for no ghosts and gods in this world, so all the ghosts and gods became aliens...

Aliens are science fiction.

So these people in charge guessed that this was also a movie about selling dog meat on the head of a sheep.

But soon, as the plot progressed step by step, when the protagonist came to the surface of the earth, the people in charge couldn't help but sit up straight one by one, and said softly: It seems to be a little interesting.

Immediately afterwards, there is a picture of the protagonist stealing the car and starting to run in the ice and snow. The whole decaying earth is beginning to be revealed to everyone.

In the end, when Su Yang explained to his sister the planetary thrusters, the earth's space station, the long-shot picture of the planetary thrusters from the surface of the earth all the way to the end of space, everyone couldn't help but get goosebumps.

The eyes of several people in charge widened and their bodies straightened. There was a slight tremor in the body with excitement.

Even a person in charge jumped up and said excitedly, "This? This? ”

It was the people on the side of Guoying who hurriedly motioned for him to sit down, and he remembered that he was watching the movie here now, so he quickly restrained his inner emotions and sat down to continue watching.

No one blamed him at the scene, because when they saw such a picture in a domestic movie for the first time, they were not so excited!

Next, as the plot develops step by step, the entire "Wandering Planet" plan is all displayed in front of everyone. The majestic atmosphere with the wandering of the earth, and the unique collective heroism of tens of thousands of teams to rescue the earth, deeply shocked everyone present.

At that moment, they even felt like they were living in that "parallel world" that had left the earth with them. Each of them is a hero, and each of them is fighting for the survival of the earth.

Soon, as Wu Feng sacrificed himself to save the earth, the whole movie gradually came to an end. But... The images of the movie are still scrolling in the minds of these responsible people.

In the middle of the show, there was a sparse applause in the screening room, which made people feel perfunctory, but only those who have seen this movie know that when you watch this movie for the first time, you will really be shocked and forget to applaud.

So, when more and more people came back to their senses, the applause became more and more intensive, and finally it was completely connected, everyone clapped their hands excitedly, and their faces were full of excitement! Some of the people in charge even have tears on their faces. That's all moved by the movie...

And after watching the movie, these responsible persons also knew why National Film didn't directly ask them to increase the film schedule, because National Film knew that this movie was different from other main theme movies, and they didn't need to put pressure on them. The quality of this movie deserves to be added to the schedule for it by various theaters.

So, after watching the movie, the person in charge of each film schedule did not hesitate to promise to give "The Wandering Planet" the highest film schedule.

At the very beginning, because it is the Spring Festival stall, it may not be able to give too much, but it can also be given more than 30%, but with the fermentation of word of mouth, then it is no problem to add to 50%, 70%!

Everyone doesn't open a movie theater for charity, such a movie that is obviously going to be a big hit will definitely make a lot of money, why not schedule the film?

And this is the main theme movie, and there is also a national task, so I am even more willing to schedule the film: even if other movies come to me, you can directly say that this is a task given by the state.

It's just that the people at National Film obviously didn't call them just to schedule the film.

After the people who came forward from the National Film side set the share of the film schedule, they took the initiative to remind, "It's not that the country doesn't know what you do to certain movies." ”

"If you want to make money, everyone understands."

"But think about the consequences."

"I didn't care about what happened before, but this movie, Big Scissors and our chairman are all paying attention."

"If we find out who has reached into this film and affected the record it has set, don't blame us for being ruthless."

"That's not as simple as spitting it out."

"This kind of landmark movie, whoever dares to stretch out his hand, don't ask for that hand."

The people in charge knew that Guoying was beating themselves here, so they didn't dare to refute, but nodded silently. Thinking in my heart, it seems that I have to be more restrained recently, don't mess with Guoying's side.

After watching the movie and finishing the training, these responsible persons left the office building of National Film.

As a result, as soon as they left Guoying's side, Big Scissors called them over, which was also a similar advice. Let these theater people beat the drum in their hearts one by one: I'll go, has this movie been noticed by so many bigwigs?

So after coming out of the big scissors, several theaters were in no mood to talk anymore, they glanced at each other, and they all saw solemnity in each other's eyes.

It seems that this movie is really not simple. Not only is it not easy to shoot, but also the people behind it are not simple. Otherwise, it would not have received the attention of two such high-level departments.

Soon, after they returned, they checked the producer, investor and producer of the film. As a result, they saw the names of Su Yang and Jiadian Group, and immediately they knew what was going on.

Although the business district is far away from the circle of the big guy, there are still some things that will be heard, and everyone knows that Su Yang seems to have a big background and is not easy to mess with.

So at that moment, these theaters also knew what to do about it.

Time passes day by day, and the promotion of "The Wandering Planet" is also going on step by step.

Just after being questioned for several days that this is a bad movie, and it is a work of Su Yang's ticket, "The Wandering Planet" released its first promotional video...

——————

I joined the Chinese Writers Association.

I'm an 18-year-old beauty.

I'm not married.

Well, there's only one true of this. Guess which one. Hey, hey, hey~