Chapter 118: It's a Performance Art! (2/10)

At 8 o'clock that night, a brand new column and a brand new video passed the review.

The first issue of the work of the gods: "The Game Producer" and a large-scale performance art!

Qiao Laoshi's fans were stunned.

What's the situation? Aren't you playing dead?

After pretending to be dead for three days, he committed a crime against the wind again?

And, is it still a cha fan video of the same game?

This is a thing!!

Recently, "Qiao Xue" has become inexplicably popular on major video websites, although other video authors have also posted similar videos, but Qiao Laoshi is the first after all, and this pot must be memorized.

In this case, the video is posted, and it is conceivable that the comment area will definitely be completely occupied by those who brush the stalk!

This is...... Is the broken jar broken?

Anyway, word of mouth can't be recovered, but think about it, black and red are also red, with the popularity of "Qiao Xue", another wave of rice?

Considering Qiao Laoshi's current situation, it is difficult for fans not to have such associations.

Netizens were apprehensive, worried, or not too big to watch the excitement, and while clicking on the video, they were ready to spray in advance.

However, the first sentence at the beginning of Qiao Laoshi's video directly blocked their mouths.

"Hello everyone, I'm still your Qiao Laoshi."

"I know what you're trying to say, but before you start, I'd like to make a regrettable announcement to you."

"Three days ago, on April Fool's Day, April 1st, we had a big performance and it was a great success. However, the results of this performance art test are sad. ”

"That's right, the theme of this performance art is: In the age of online information, which one is more likely to become popular, a maliciously stupid short video, or a multi-million-dollar boutique game?"

"After our trial, I am sorry to announce the results to you."

"It's the former."

There were a lot of people who were going to spray, but this opening line instantly blocked the words from their mouths.

All that remains is confusion.

Ha? Performance art?

Which one is this?

With doubts, continue to look down.

Qiao Laoshi continued to introduce in the video.

After explaining the concept and definition of performance art, he began to introduce the purpose of this performance art.

According to Qiao Laoshi, this performance art was entirely initiated by Tengda, and its purpose was to explore a rather profound theme:

In the age of online information, people are faced with too much information, which is an era of information explosion and extreme lack of information.

The information explosion means that everyone can see a large amount of information on the Internet, and an inconspicuous little thing in a small city may become popular overnight for some reason, and the next day everyone in the country will know about it;

Information scarcity means that under the massive amount of information, the truly valuable and meaningful information is masked by a large amount of fast-paced, entertaining, and gimmicky spam information.

So, this time the performance art makes a comparison:

Qiao Laoshi and many video authors released their own videos, and the content of the videos was very simple, that is, kneeling and licking through exaggerated intonation and words, everyone's videos were seriously homogeneous, and even the commentary was exactly the same.

This video does everything to attract people's attention, including the mixture of Chinese and English, a large number of mood words, and other offensive factors.

It itself is worthless and meaningless, but when so many video UP masters are released at the same time, and the content itself is full of gimmicks and eye-catching, then netizens will spontaneously follow the trend and instantly form a special communication trend!

The rapid rise of "Qiao Xue" just verifies this.

A short video that maliciously sells stupidity, because it is enough to lower the lower limit, because there are enough people who follow the trend, it really became popular and became a hot stalk!

This is a good proof that in this era, perhaps most of the unexpected explosions you think are behind them!

On the other hand, the new game "Game Producer" released by Tengda is a work that does not sell so well.

It's very rich, but it's all hidden in the depths and requires patience to dig it out.

It exposes the status quo of the industry and satirizes the chaos of the industry, whether it is dubbing, art style or specific gameplay, it is full of innovation and sincerity.

But what is the situation for such a rich game?

Mixed reputation, players don't recognize!

Many players didn't even play in and ran away in five minutes.

The contrast between the short video and this game is the core of this performance art, which is ironic enough in itself!

Seeing the video here, many viewers have been dumbfounded.

So that's what happened??

When you think about it, it seems to make sense.

How can any game maker be so stupid and make the video author Cha Fan so disgusting? Doesn't this affect your company's image and product image?

Although Qiao Laoshi has no discipline, judging from the previous videos, he is also a sincere video author, how could he use such an inferior method to get the right meal?

It's not that it doesn't match his character, it's mainly that it doesn't match his IQ!

Moreover, Qiao Laoshi is not a special case, so many video authors all use the same copywriting to promote, how can this be explained?

Could it be that the authors of these videos took the initiative and spontaneously copied Qiao Laoshi's copy?

Impossible!

The only explanation is that Tengda gave the manuscript unified!

Why would the father of the gold owner want all the video writers of Cha Fan to use the same manuscript? Or is it such a shoddy manuscript?

Wouldn't it be better to let them create on their own?

Spend the same amount of money and get better publicity results, why not?

But Tengda chose this very stupid way of publicity, so that all video authors have no brains to read the manuscript, and the propaganda is almost the opposite effect!

This is really unreasonable.

Thinking about it this way, it seems that Qiao Laoshi's statement is the only possibility.

It's a big performance!

And what happened after that did indeed verify this.

"Qiao Xue" is popular, but "Game Producer" is not.

Doesn't that prove that point? In the age of online information, cultural works with real connotations are often buried, but spam information fills the time of netizens!

The more you listen, the more it makes sense.

Read on.

The topic of the video was smoothly led to "Game Producer".

This is Qiao Laoshi's strength.

The name of this video column is called "Fengshen's Work",It adopts a completely different commentary style from "Garbage Game Spitting" and "This Month's New Game Recommendation"。

Qiao Laoshi analyzed why the game "Game Producer" can be called a masterpiece from all aspects.

"Many players feel that evaluating whether a game is a masterpiece or not mainly depends on its graphics, gameplay, plot, control, playability, etc."

"However, these are the differences between 'excellent works' and 'ordinary works', and they have nothing to do with 'divine works'."

"The so-called 'masterpiece' must have a huge repercussion in the industry, it must be rich in connotation, it must withstand repeated discussions and repeated polishing, and it must resonate in the depths of the soul!"

"Works that do not meet this standard can only be said to be excellent, not gods."

"Game Maker is a masterpiece that fits that standard!"

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