Monday, April 2.

Meng Chang didn't pay much attention to the jokes and tricks of the various jokers on April Fool's Day yesterday, but on the first working day of April, he put all his enthusiasm into his work.

"Brother Meng, the plan I asked me to make before has been done, you can take a look."

An employee said.

Meng Chang responded, received the document he sent, and then looked at it carefully.

This time, Meng Chang personally wrote a big framework for the publicity plan, and then asked his subordinates to improve it, and the content of the plan basically revolves around the theme of "how to promote the 'collection of domestic classic games'".

According to Meng Chang's plan, this publicity will be fully rolled out online and offline.

Online,The official platform will arrange a more precious recommendation slot for this collection,On various websites such as video websites、Live broadcast platforms、Game media,"Domestic classic game collection" will also get a lot of advertising resources。

The recommended position is not the best.,It's not because the relationship between Tengda games is not hard enough.,The main thing is that the best recommended position needs some data support.,This collection doesn't meet the relevant regulations of the official platform.。

The official platform can only give the best recommendation within the scope of the rules.

Offline, Meng Chang will spare no expense to place advertisements in bus stops, subway stations, billboards, commercial buildings, squares and other crowded places to promote the collection of domestic classic games.

Online and offline with both hands, you can definitely spend money like water!

In addition, in order to play a better role in confusing and making his routines reveal later, Meng Chang also hid an extra trick.

He has communicated with the official platform, and the current "domestic game collection" is full of old games from more than ten years ago, and I hope that the official platform can continue to add some excellent domestic games to this collection.

As a result, the number of games in the "Domestic Game Collection" has been increasing, and some new games are also being updated.

Because the game update content requires players to actively click on the game to download, but if no one plays "Mission and Choice" at all, who will have nothing to do to see what the game has updated?

Add some new games to make the whole collection more and more games, and hide as deep as possible.

In short, the routine is probably such a routine, hide it a little deeper, advertise a little more, hide it for as long as you can, and get the achievement in April to complete the task.

As for the commission in May, Meng Chang felt that it could only be two words, "fate", and it was unrealistic to hope that "Mission and Choice" would not be discovered until the end of May.

But what if the game doesn't sell?

If you can't get the full commission, it's not bad to get 20,000 or 30,000 yuan!

The more Meng Chang thought about it, the more he felt beautiful, and the corners of his mouth couldn't help but rise slightly.

After reading the entire plan, Meng Chang nodded with satisfaction: "Yes, just follow this plan." ”

"By the way, only one-third of the publicity budget will be spent at first."

Meng Chang still hid his hand.

This time, Meng Chang took the initiative to apply and asked for 30 million publicity funds from Mr. Pei.

Mr. Pei gave it without saying a word, and even took the initiative to ask if it was enough, if he wanted to do more.

Meng Chang had greed in his heart for a moment, but in the end, he restrained his inner demons, and only needed 30 million.

In fact, according to the publicity funds of the 3A masterpiece, the publicity funds of 30 million are on the small side.

The publicity funds of most European and American 3A masterpieces are roughly the same as the development funds, and it is not uncommon to have 10 or 20 million dollars, and the 30 million publicity funds on the side of "Mission and Choice" are only four or five million dollars, which is still far from the foreign standard 3A masterpieces.

The reason why Meng Chang didn't ask for much was mainly because he calculated the input-output ratio and felt that it was not necessary.

Because the actual publicity effect of "Mission and Choice" will determine his commission, according to Meng Chang's routine, as long as he is not discovered, 30 million is enough for him to get a full commission, and he will not get more commission if he spends more money; And if it is discovered, there is a high probability that the more money burned, the lower the commission, which will only have the opposite effect.

As for whether these 30 million is enough and whether it can have a publicity effect, will it cause the game "Mission and Choice" to be unpopular......

It had nothing to do with Meng Chang, he didn't bother to think about it, it was too late to be happy in that situation.

Therefore, Meng Chang's plan is to burn 10 million first to see the situation, and if it goes well, he will burn the remaining 20 million, and if something goes wrong, then think of another way.

The employee in charge of the publicity plan nodded: "Okay, Brother Meng, then I'll arrange it immediately." ”

"By the way, Brother Meng, the publicity over the "Fantasy War Remake" has also been rolled out, and it is said that the release date is set for the 14th of this month."

Meng Chang nodded: "Got it." ”

He didn't really care about Fantasy War Remake, except that the release of the game would definitely have a very serious negative impact on Mission & Choice.

The only regret is that the time is staggered, if "Fantasy War Remake" is also changed to May 1, it will be a lore, but unfortunately it can't be replaced.

Meng Chang didn't pay much attention to "Fantasy War Remake", and continued to stare at the employees of the advertising and marketing department to be busy with the promotion plan.

……

……

Tuesday, April 3rd.

Meng Chang still came to work early in the morning and couldn't wait to check the reactions of netizens on the Internet.

Today, all kinds of online publicity have been rolled out, and video websites, live broadcast platforms, game websites, etc. have all updated the advertisements of "classic domestic game collections".

The offline publicity work is also in full swing, and soon the subway stations, bus stations and various billboards in major super first-tier cities will appear on the promotional materials of "classic game collection".

Advertisements for "Fantasy War Remake" have also been overwhelming, and because the publicity budget has also exploded, there are more advertisements online than for the "classic domestic game collection".

Open video sites such as sweet potato.com, all game-related advertisements are basically advertisements for "Fantasy War Remake" and "Classic Domestic Game Collection", and the two advertisements are bombarded in turn.

On the major forums, players have also started discussions.

To Meng Chang's surprise, although he didn't think of using the "classic domestic game collection" to touch "Fantasy War Remake" when he was making the promotional plan, players naturally brought them together to discuss.

""Fantasy War Remake" has started to be advertised? I'm so excited, I can't wait! ”

"It will be released on the 14th, and of course it will start publicity."

"Actually, I don't think there's any need to publicize it at all, does the popularity of "Fantasy War" still need to be advertised? Many old players were unqualified at the time, and now they have the conditions, and they can't make up the tickets to collect them? ”

"I can understand that "Fantasy War Remake" is advertised, and this "classic domestic game collection" is also advertised, what is the situation?"

"yes, these two ads are almost full of ads in the game area of the video site."

"Is this propaganda paid for by the official platform?"

"There's no reason, how can the official platform pay for the game by itself?"

"But there is no reason for other companies to spend money on advertising, these are all games from more than ten years ago, and they have long stopped making money."

"It seems that new domestic games will be added in the future, and it may be that many companies will share it equally."

"Hey, I feel sad when I talk about this. Foreign game companies, the game made more than ten years ago is "Fantasy War", and more than ten years later, a "Fantasy War Remake" will be released, all of which are the top good games; On the other hand, domestic game companies once made garbage like "Mission and Choice" more than ten years ago, but more than ten years later, there are no games that can be used at all, and I can only miss those old antiques more than ten years ago, hey...... It's sad. ”

"Yes, many domestic games now are money-making games that force the liver to force krypton, if you want to talk about gameplay, it's really not as good as the classic domestic games more than ten years ago, and it's going back more and more!"

"How happy are the foreign players, and the cold rice is very fragrant; How unlucky we are, we can't fry cold rice if we want to! ”

"Strange, why isn't there a Tengda game in this collection? If you want to talk about domestic games, I think there should be nothing wrong with adding games like "Back to the Shore" and "Struggle", right? ”

"Maybe it's because these are old game collections?"

"Maybe it's because Tengda's influence is too big and it's already in its own right, so there's no need to mix it up with other games to promote it."

"Anyway, Tengda hasn't released a new game for a long time recently, didn't it last a few months? I've been waiting so long this time, and I've been waiting so hard. ”

"Joe Lao Wet that b has been pigeon for a long time on the grounds that 'Tengda can't come up with a new game'......"

"Indeed, I haven't heard any rumors, evil sect, the secrecy work is too good."

"It may also be that Mr. Pei is holding back a big move, but he has encountered some difficulties? Wait patiently, Mr. Pei must know it, and it's useless to be anxious. ”

"Hey, forget it, don't talk about it, it's not interesting, let's wait for the release of "Fantasy War Remake".

The players discussed everything, but the whole was still immersed in a rather melancholy mood.

Although the release of "Fantasy War Remake" is a good thing for domestic players, there is still an inexplicable sadness when looking at these crooked melons and cracked dates in domestic games.

In particular, many players who know the development process of domestic games have begun to talk about the catastrophe that domestic games have encountered, as well as the current situation of "congenital defects and acquired deformities".

After reading the discussion of netizens, Meng Chang temporarily put his mind at ease.

Although these promotional materials of the "Collection of Domestic Classic Games" have caused a little puzzling and suspicion among players, they are not a big problem on the whole.

"Fantasy War Remake" perfectly distracted players, so that everyone did not pay attention to the suspiciousness of this "collection of domestic classic games", which is a major positive for Meng Chang's plan!

Meng Chang put his mind at ease for the time being, and was very nervously looking forward to the passage of this month soon, getting the commission as soon as possible, and settling in the pocket.

……

……

Wednesday, April 4th.

Modu, an indie game incubation base, is also known as the "Poor Project Eastern Studio".

Qiu Hong is on a video call with Xi Hao, who is far away in the imperial capital.

"Mr. Qiu, at present, everything is fine in the incubation base here in the imperial capital, and the development of various game projects is going smoothly."

"The daily fitness training and game activities of the independent game designers are also normal, and now the designers are getting healthier and healthier, and some of them have even developed some small muscles."

"The current content of "Ink and Smoke" has been fully developed, and the official platform has been contacted, and it will be officially released in these two days."

Qiu Hong nodded: "Well, the official seems to attach great importance to "Ink and Smoke", not only arranging a recommendation position, but also conducting an exclusive interview. ”

"But...... It's okay to give an interview to developer Wu Zhicheng, why do you have to give me an interview? ”

Qiu Hong only found out about the interview the day before yesterday, and he still feels very surprised.

Xi Hao said: "Mr. Qiu, after all, you are the investor and initiator of the Poor Road Project, isn't it normal for the official to interview you?" ”

Qiu Hong thought for a while: "That's right." Okay, let's do it first, you continue to prepare the promotional materials for "Ink and Smoke", and I also have to prepare for the afternoon interview. ”

After the video call, Qiu Hong reviewed his work in recent months while preparing for the afternoon interview.

After the incubation base of the imperial capital has been stabilized, Qiu Hong rushed to the magic capital non-stop and continued to convene independent game producers to set up an independent game incubation base in the magic capital.

Now, the incubation base of the magic capital is finally on the right track.

At the same time, several games on the imperial capital side have also been developed, especially the development of "Ink and Smoke", which has been demo and pre-sold before, which has greatly increased the confidence of the entire imperial capital incubation base.

Now there are two incubation bases, and the incubation bases in the imperial capital are also feeling the pressure, and they are all full of energy.

Because the pre-sale performance was very good, the official also prepared a good recommendation for "Ink and Smoke", and also arranged an exclusive interview with the developer Wu Zhicheng and Qiu Hong, the titular initiator of the "Poor Road Project".

For this interview, Qiu Hong was originally quite entangled.

Because he knows that he is just a tool man, in fact, the entire "Poor Road Plan" from the concept to the provision of funds is the business of Mr. Pei, and Qiu Hong is just an executor.

Taking the credit of Mr. Pei, Qiu Hong felt very unhappy in his heart.

But after all, the official interview is a very good opportunity, and this interview can add a lot of exposure to the incubation base and "Ink and Smoke", if you refuse, it will be a loss to refute the official face and give up these exposures.

So Qiu Hong finally agreed to this interview.

On the one hand, it is necessary to keep secrets for Mr. Pei, and on the other hand, it is not possible to be greedy for credit and take all the credit on himself, this interview can be said to be a very serious challenge for Qiu Hong.

However, Qiu Hong felt that he could complete this challenge, anyway, as long as he bit the "Poor Way Project" was supported by a mysterious person.