Chapter 1088: Meng Chang's Three Non-Sticking Principles

Sunday, June 3rd.

After Meng Chang operated on the laptop in his residence, he leaned back slightly, carefully looked at the fruits of his labor for more than a day, and then nodded with satisfaction.

Yes, it's perfect!

Of course, this so-called "perfection" is a conclusion that can only be drawn from his point of view.

In order to celebrate, Meng Chang also deliberately opened a can of fat house happy water to make himself a little happier.

Although Meng Chang's place of residence is not very good, this computer is an office computer provided by Tengda, and all kinds of configurations are full, so it is not a problem to cope with this simple work.

This high-end laptop is equipped with a billion colors, True Tone display2K high refresh rate screen, for professional film and television bigwigs, this screen is already very enough to use.

But at this time, there is only a simple PS program open on this computer, and the pictures in it are solid color backgrounds, and the theme content is cobbled together with a lot of text, which looks disorganized.

There is some information similar to this: "Eternal Reincarnation" ranks 24th on the highest site, the top five in the fantasy area, and the total number of recommended votes is as high as 370,000......

Several other books in the inspiration class, as well as their achievements, are also impressively listed.

There are seven books in total, and what they have accomplished.

These contents are laid out on the poster in a disorganized way, like a mess, intertwined and intricate.

It's not ugly, but it's not brilliant either.

For the layout of the poster, Meng Chang certainly understands it very well.

Generally speaking, the number of words on the poster is as small as possible, because large, concise patterns will be more conducive to forming a visual impact.

And the more words, it means that the words will be correspondingly smaller, and the audience will look struggling, or they don't want to read these words at all, and the publicity effect will naturally be greatly reduced.

Of course, there are some unavoidable situations, such as many museum posters often need to use a lot of text to introduce a certain exhibit, and at this time, when the designer designs the poster, he will deliberately make some adjustments, such as adjusting the size of the word, font collocation, typography, etc., so that the overall layout of the whole poster is more comfortable.

Meng Chang understood this, but he deliberately didn't do it.

He just threw it all at the poster and made some simple adjustments.

Although most people can see the content of this poster, this poster is definitely not beautiful.

The reason is also very simple, why is the poster so beautiful? Isn't that the opposite of the goal of reverse propaganda?

Just fix it and make this poster look passable.

The content of the poster was also finalized by Meng Chang after careful consideration and understanding of a lot of relevant knowledge.

The results of these works in the inspiration class are really not good.

The whole site ranks more than 20, the top five in the region, and the total recommended votes are only more than 300,000...... Even in the terminal Chinese website, this is not excellent data, but it seems shabby.

If you don't read online articles, you may still think it's good when you see this data, but as long as you have a little in-depth understanding of online articles, you will know that this data is quite poor.

So it played a role of overt and deprecating.

The most important thing is that everyone will think that the person who did this propaganda plan "does not understand the online literature industry" and is a layman, and will not think that he deliberately smashed this propaganda plan.

In this way, Meng Chang's purpose was achieved.

In order to strictly prevent leaks, Meng Chang also took great pains. During the investigation, he disguised himself and went in a low-key manner in private, without being seen by anyone; I also made the plan secretly at home, and I did not ask for internal data from the end Chinese network, but collected some data that everyone could see on the end Chinese network APP.

Even the propaganda poster was personally P by Meng Chang.

When he went to work on Monday, Meng Chang handed the poster directly to the people in the advertising and marketing department, and asked them to immediately hang the poster in its original form at bus stops, subway stations and web pages in some cities.

In this way, even if there is an eyeliner or an inner ghost installed by Mr. Pei in the advertising and marketing department, it is too late to change his publicity plan, and even the difficulty of Mr. Pei wanting to secretly make a stalk will be greatly increased!

The more Meng Chang thought about it, the more he felt that his plan was perfect and seamless.

He kept the poster, drank two more sips of Fat House Happy Water, and prepared to go downstairs to get something to eat.

People are in good spirits on happy occasions, so Meng Chang decided to take two extra steps and go to the nearby food court to have a buffet barbecue.

Although Tengda's working meals are delicious, they are all fish takeaway and uniformly delivered, but after all, eating is too healthy, and sometimes if you want to treat yourself, you still need to be a little guilty.

"What about the new interactive fitness experience, sir?"

Meng Chang was humming a little song and walking towards the food court, when he suddenly heard the familiar sound of sales, and there was an extra hand and a flyer in front of him.

He wanted to subconsciously avoid it, but suddenly realized that the slogan of the gym today seemed to be a little different from the past.

It used to be: "Swim fitness, learn about it?" ”

Today it became: "What about a new interactive fitness experience?" ”

The difference seems to be huge!

Meng Chang stretched out his hand to take the flyer and looked at it, and found that the content of the flyer was different from that of a traditional gym.

The flyer is printed with many characters from "Fitness Wars", posing with handsome or charming poses, and also printed with a rendering of a smart fitness drying rack.

There is also a series of promotional texts below, mainly introducing the smart fitness drying rack and the game "Fitness Wars".

On the back of the flyer is the name and logo of "Star Bird Fitness", as well as the specific location of the nearby store in the food court. It is also written that now the card can be discounted, which is very discounted.

Meng Chang was stunned.

"What's going on?"

"Smart fitness drying rack, isn't this Tengda's product?"

"Tengda's own gym is called managed fitness, isn't it called Xingniao fitness?"

"Could it be...... Business cooperation? ”

Although this matter had nothing to do with Meng Chang, he still came to the negative floor of the food court by accident and found the location of this Star Bird Fitness.

It's a crowd!

Meng Chang was not too impressed by this Star Bird Fitness before, but he was very sure that this gym was definitely not so popular before.

But now from a distance at the door, you will find that there are a lot of smart fitness drying racks placed in the main position of the hall, many members are experiencing it, and there are even many people watching.

Several account managers even shuttled back and forth to introduce the new equipment and how it works to new customers attracted by the flyers, and took the opportunity to promote loyalty cards.

Meng Chang couldn't help but sigh secretly: Mr. Pei is really a good way to make money!

The publicity plan of the smart fitness drying rack is what he did, and he naturally knows this product very well.

But Meng Chang has always thought that the smart fitness drying rack is a home fitness equipment.

Unexpectedly, Mr. Pei successfully sold this equipment to other gyms, expanding from home to commercial!

As soon as this market opens, it will be a very considerable amount of income.

This one gym has to buy more than a dozen units, there are so many gyms in the country, how big a market does this have to be?

It can only be said that Mr. Pei's horizons are too broad!

Meng Chang has always prided himself as a business wizard, but compared with Mr. Pei, it is still too far behind.

Although I hate to admit it, this is an indisputable fact.

At this moment, Meng Chang suddenly saw a familiar figure.

"Mr. Li?!"

Meng Chang hurriedly flashed to the side to prevent being discovered by Li Shi.

Fortunately, Li Shi was chatting with Che Rong, the boss of Xingniao Fitness, and there were many people in the gym, so he didn't see Meng Chang.

Judging from the smiles on the faces of the two of them, they are obviously very satisfied with the current situation of Star Bird Fitness.

"Sure enough, there is Mr. Li behind this!"

Meng Chang couldn't help but have a feeling of "sure enough", and realized that his previous plan to make a smart fitness drying rack failed, which was definitely not accidental, but inevitable!

The project related to Mr. Li is definitely a key project that Mr. Pei fancies, and the probability of success is extremely high!

If he had known that Mr. Li had also been involved in the project of smart fitness drying racks, Meng Chang would never have done this publicity plan.

It can only be said that Mr. Li is hiding too well.

If Meng Chang hadn't come to this food court to eat on a whim, he wouldn't have bumped into Mr. Li and the boss of Xingniao Fitness, and he wouldn't have known the relationship between Mr. Li and the smart fitness drying rack.

"It looks like I'll have to decide on a principle in the future: three don'ts!"

"All the Tengda projects that Mr. Li participates in must not be touched."

"All Tengda projects that are highly related to the game must not be touched."

"All marketing projects that Tengda burns money and sends benefits must not be touched."

"As long as you keep these three principles in mind, you can avoid most projects with a high success rate!"

"So it seems...... The failure of the promotion of smart fitness drying racks should not be an accident, but an inevitability. ”

"In the future, as long as we screen in strict accordance with the principle of three non-sticks, the probability of screening out the correct answer will definitely be greatly improved."

"The plan for this inspiration class should be okay and will not be affected."

Meng Chang happily thought that he was one step closer to completely unveiling the mystery of Tengda and Mr. Pei, and one step closer to getting the commission safely, so he happily went to eat the self-service barbecue.

In Star Bird Fitness, Li Shi and Che Rong were chatting.

The day before yesterday, the smart fitness drying rack has arrived one after another, after yesterday's day of placement and publicity, today's passenger flow has increased significantly!

This made Li Shi and Che Rong both smile, because it meant that their direction was correct, and this new model adopted by Xingniao Fitness was indeed promising!

Li Shi said: "I will discuss with several other investors, and then invest a sum of money in Star Bird Fitness to open more stores." This outlet must be firmly grasped and differentiated from other gyms in Jingzhou. ”

Che Rong hurriedly nodded: "Thank you, Mr. Li!" But...... With such a fanfare to open a branch, will Mr. Pei really not be angry? ”

Li Shi smiled: "Don't worry, Mr. Pei can't take care of this little thing at all, as long as Chang You, the person in charge of Outu Technology, nods." ”

"Changyou is very supportive of our plan, and I have already negotiated with him for priority delivery. The success of Star Bird Fitness' model means that he can sell smart fitness drying racks to more gyms, and he will definitely be very happy. ”

"If you're really worried......"

"In this way, I'll talk to Changyou or the person in charge of Dream Ventures, and give up some of the shares of Xingniao Fitness and hand them over to Tengda, won't it be over?"

Cha Rong was very happy: "Of course it's good!" I can also be a little more sure-footed in my heart. ”

Li Shi said: "Now it seems that our previous plan was still too conservative. More than a dozen smart fitness drying racks are simply not enough, and many people can't use them at all. ”

"When it was time to open a new store, we simply didn't want all the equipment that no one used, and 70% of the entire gym area was put on smart fitness drying racks, and we ordered 30 or 40 units at a time! Another special membership card, which can only use smart fitness drying racks and treadmills, will give a discount and a few props from "Fitness Wars......"

Li Shi and Che Rong walked to the gym while chatting, pointing out that a grand blueprint seemed to be slowly unfolding.