Monday, March 5th.

After Zhang Yuan arrived at the company, he immediately convened a meeting of the key members of the e-sports division and arranged the task of forming a GOG overseas league.

The employees of the Esports Division were not surprised by the news.

Because with the continuous promotion and expansion of GOG overseas, it is only a matter of time before an overseas league is formed.

It's just that everyone, like Zhang Yuan, didn't expect Mr. Pei to use this way to form an overseas league!

An employee raised his hand and asked, "Mr. Zhang, I don't know something." ”

"Why does Mr. Pei want to cooperate with other overseas companies this time, and he also chooses small companies to cooperate?"

"First, the risk of doing so seems to be relatively high, and second, it does not meet Tengda's standards of conduct!"

Zhang Yuan smiled slightly: "I had the same idea as you on Saturday, but after thinking about it for two days, I have roughly guessed Mr. Pei's true thoughts." ”

"Let me ask you first, what do you think Tengda's standards are?"

The employee was stunned for a moment: "Uh...... Isn't Tengda's standard of action always based on the long-term and everything in a big way? It can be seen from the GPL league that Mr. Pei deliberately kicked out all the disobedient clubs, and made all the clubs obey our arrangement by auctioning places. ”

"And if we cooperate with other companies in the overseas division, we will definitely not be able to do the same as the GPL league. At that time, the standards of each competition region may not be unified, isn't this contrary to the form and style we have always had? ”

Zhang Yuan smiled slightly: "You are wrong to think so!" ”

"Mr. Pei has never had only one plan to do things. Can the GPL be the same standard for our own leagues and for overseas leagues? ”

"Although theoretically, our goal is to become an international company, to make GOG an international game, to make GOG Global an international event...... But no matter how you say it, there are still differences between the regions and countries. ”

"It's not that Tengda won't cooperate with other companies, in fact, Mr. Pei often divides the cake, for example, when building the Thrilling Hotel, he gave a lot of the cake to investors like Mr. Li."

"Therefore, Mr. Pei's formal style is definitely not to blindly take care of everything and eat alone, but to consider comprehensively and make trade-offs between different interests!"

Zhang Yuan paused for a moment and continued: "Indeed, if we can take care of all the leagues and run them all by ourselves, we can indeed swallow all the benefits such as the money for the quota, the money for sponsorship, etc., but think about it carefully, what will be the problem with this?" ”

"First of all, we lack understanding of the market in each country and region, and the promotion strategy we have developed is likely to not meet the needs of local players. Even if we can explore slowly, missing the opportunity means losing a lot of market share, which will be a very serious loss. ”

"Secondly, we are a foreign company after all, and it is very likely that we will face a lot of resistance to move the cake of the local market. They will definitely try to make us stumble, and it will definitely have a serious impact on us. ”

"On the other hand, cooperating with local companies abroad can better make localized promotion and operation plans for the situation in each region; Giving them enough benefits and having them come forward to solve all kinds of resistance can give us an advantage in the competition. ”

"As for why Mr. Pei emphasized looking for a small company?"

"Obviously, there are too many projects in big companies, and it's likely that GOG's league will only be run by one department of a big company, and it won't necessarily be the best of it. And once the big companies realise the value of the GOG League, they may not be able to control them effectively. ”

"It's a different story for smaller companies. For them, the GOG league may be the lifeblood of the entire company, the main source of income, do they dare not do their best? And even if the GOG league develops, these small companies will have to be left to us, because they have all their lifeblood in our hands, and if we remove the GOG league license, it will be equivalent to cutting off their lifeline. In this way, we can still maintain some control over overseas leagues! ”

"Therefore, Mr. Pei's decision, on the surface, seems to be giving up part of the benefits, but it is faster to make us expand overseas markets greatly less resistance and faster expansion!"

"If there's only one GOG game at the moment, it's certainly okay to eat alone. But we still have IOI as a competitor in the world, and their overseas leagues are also being formed, so we have to make some sacrifices to get ahead of them! ”

"The purpose of dividing some of the cake is to make the cake bigger, so that for us, we can get more benefits."

Everyone nodded suddenly.

Mr. Pei really thought about it far-sightedly, and all these things were thought of in advance!

The employee asked, "But, Mr. Zhang, there will definitely be a lot of differences between the GPL and other overseas leagues." If there is really a difference between intimacy and intimacy, will it arouse the disgust of overseas players? ”

Zhang Yuan smiled slightly: "I understand your concern, but this worry is unnecessary. ”

"If we do it ourselves, then the overseas league is different from the domestic league, which will definitely cause dissatisfaction among overseas players. From the point of view of public opinion, we must achieve a bowl of water. ”

"But now we're not doing it ourselves, we're working with other overseas companies."

"If something goes wrong with the overseas league, it must be the overseas company that bears the blame for us! If overseas players are not satisfied, they should also go to an overseas agency, and the spearhead will never be pointed at us first. ”

"And we don't have to be babysitters and make other leagues exactly like the GPL."

"Mr. Pei has really put a lot of effort into the GPL, but this is because the GPL is our own division. There is only one GOG World champion, and there is definitely competition between the regions, and if we were to do it all, it would be equivalent to making all the leagues in the world in-house; Allowing each region to determine its own development direction can make the esports ecosystem in different regions more diversified, and the collision in the finals will become more exciting. ”

Everyone nodded.

Obviously, no one strategy can be exhaustive, and if one aspect is chosen, one must abandon the other.

Although not everyone agrees with the current method, since it is a decision made by Mr. Pei, then everyone will definitely implement it unswervingly.

……

Soon, everyone began to perform their own duties, and each contacted overseas companies in different regions to discuss cooperation matters in detail.

It will certainly be a relatively long process, after all, it will take time from the determination of the competition venue to the renovation.

However, the good news is that the list of clubs in each region is ready-made, and as long as the quota is finalized and the schedule is arranged, the league can start soon.

The problem of the sponsor can be solved while fighting, and it is all trivial.

In terms of league places, Tengda didn't actually make hard requirements, and didn't say how much money it had to sell.

Because the situation in each region is different, some places have developed economies, rapid e-sports development, and strong financial resources of clubs, and league places will definitely be grabbed wildly and will inevitably be sold more expensive; Moreover, the development of the esports industry in some regions is relatively slow, and there are few clubs in total, if they are asked to pay sky-high prices to buy places, they will not be able to afford it, and this league will not be able to run.

Therefore, according to the actual situation of each region, the number of places, size, prize money, etc. of the league will be different. These differences will also affect the number of finalists for the next edition of The World.

To put it simply, there will be a little more places in the stronger regions.

For specific cooperative companies, careful screening is also required.

Although Mr. Pei said that he wanted to find a small company to cooperate, no one would think that just finding a small company would be over.

Mr. Pei's words obviously have a hidden condition, that is, to find a reliable small company!

They have to make sure they do their best to help promote GOG's leagues.

In this way, it is necessary for some staff to fly overseas to conduct on-the-spot inspections and multi-party verification of the companies to be cooperated with in various regions.

However, Tengda has always been very lenient with this aspect of funding, and after all of them are approved, all overseas business trips are all in business class and luxury hotels, which will not be very hard.

After the GPL league was running smoothly and nothing went wrong, Tengda's e-sports division shifted its focus to overseas leagues and began to get busy.

……

At the same time, all the staff of Rabbittail Live are also busy.

After finalizing the exclusive broadcasting rights of ICL with Finger Company and Longyu Group, Rabbittail Live will start arranging a series of promotional activities for the ICL League.

For example, it is necessary to prepare promotional materials for the ICL league in advance, adjust the partitions and tabs on the homepage of the website, put the ICL league in a very eye-catching position to facilitate diversion, and arrange a series of promotional activities to attract traffic from the external network to the rabbit tail live broadcast.

The ICL League has been preparing for a long time, and the venues, schedules, promotional videos, etc. have all been arranged, so you only need to make sure that the live broadcast platform is okay, and then you can officially start the game.

According to the determined process, there will be two days of exhibition matches on Wednesday and Thursday, on the one hand, to test the official venue and equipment, and on the other hand, to test the bandwidth pressure on the live broadcast platform.

If there is any problem, it can be detected and solved as soon as possible to ensure that the ICL Spring Tournament can be carried out smoothly after the start of the tournament.

The two teams that have won the ioi World Finals, as well as the FV Club and the SUG Club, will be invited to play in the two-day exhibition matches.

After all, these four teams are currently the strongest teams in China and represent the highest level of competition in the ICL. Although it is only an exhibition match, it can earn enough eyeballs and play a preemptive effect.

The exhibition matches on Wednesday and Thursday are both BO3s, and if there are no problems after the game, the ICL will be officially open on Saturday.

In other words, at the end of the week, it is the time to really verify whether the ICL exclusive broadcast rights are worth buying.