After listening to Assistant Xin's explanation, Pei Qian was even happier.

Sure enough, I knew that going into the fitness industry was a promising decision!

With so many successful experiences of failed gyms, all combined, why worry about big things?

Pei Qian nodded: "Well, I'll think about it again." ”

"By the way, are there any new gyms around here? Or can you use it directly with a ready-made venue and some equipment? Go and find it, add some money directly to take it, and save the time for decoration. ”

Pei Qian is thinking about opening the first gym as soon as possible to see the situation.

If all goes well, then hurry up and open a few more, and you can lose a little money in this cycle.

If you accidentally make money, you can also stop losses in time and think of other ways.

Assistant Xin thought for a moment: "The high-end gym nearby...... I do know a few, but I don't necessarily want to transfer them, so I'll ask them. ”

After Assistant Xin left, Pei Qian began to think about his specific plan for this gym.

According to the content of this investigation report, the "gym failure experience" summarized by Assistant Xin is integrated, digested and absorbed as much as possible, and the characteristics of all failed gyms are integrated!

Pei Qian knows very well that now Tengda Group is getting bigger and bigger, with abundant funds, and his purpose is to lose money, so no matter which industry he enters, he will definitely invest a lot.

The large upfront investment increases the revenue pressure, but at the same time, it is also easier to attract customers, especially some high-asset high-quality customers.

It's getting harder and harder to lose money.

Therefore, if you want to lose money, you have to have a good attitude and can't get by!

We can't think that "if others do this, I can also lose", if we do, we will probably make the mistake of dogmatism.

According to the analysis of the report, the fundamental reason why many gyms do not make money is that the gym itself has a relatively large investment, whether it is space, equipment, labor or other expenses, it is not a small amount.

If it is in some developed countries, people generally have fitness habits, then just by selling membership cards can also get good benefits, which enters a virtuous circle.

But in China, because of the level of economic development and people's perceptions, most people do not have fitness habits, and they are not willing to spend more money, it is difficult to make money by selling members, so they must sell private lessons.

This idea is just like the domestic krypton online game, first use the low price to pull people into the gym as much as possible, and then pick those fatter leeks.

To put it bluntly, there are three kinds of people in the gym:

Xiaobai, who was hot-headed for a while, got a fitness card, and stopped coming after three minutes of heat;

People who are not bad for money, want a good body, and are afraid that they will be hot for three minutes, so they hold private training classes and let the private trainer supervise themselves;

A big guy who can stick to it on his own.

The gym likes the first two kinds of people, but it is the third type of people who can really not be caught in the gym.

It's just that there are too few people in the third category.

The gym is mainly to earn the first type of people's membership card money and the second type of people's personal training money, and the poor and the rich are together.

So Pei Qian thought about it and decided to do the opposite.

It is still the same as the previous idea, open up the flow and save resources, on the one hand, increase daily expenses as much as possible, and on the other hand, reduce your target user group as much as possible and make less money.

First of all, Xiaobai's money is not much to earn!

Other gyms sell half-year cards and annual cards, and the longer the time, the more discounts they have, which is to take advantage of the hot-headed characteristics of Xiaobai and use discounts to encourage them to apply for long-term membership cards.

And these little whites are often unable to persevere, and the longer they work, the more they lose.

Pei Qian decided to directly make the price accurate to the day!

Other gyms sell members for half a year or a year, and they are counted regardless of whether they come or not, but the gym that Pei Qian wants to open will be deducted if he comes today, and he will not be deducted if he doesn't come.

It is impossible for other gyms to return the card, so they can only find a pick-up man to transfer the card, and it is very troublesome, and the gym that Pei Qian wants to open can return the balance on the account at any time.

In this way, even if Xiaobai is impulsive, there is no way to send more money to the gym!

Secondly, the local tyrants don't earn much money!

Other gyms are frantically selling private training classes to provide better services and greater profits for high-net-worth users.

And Pei Qian decided not to sell any private lessons at all.

All coaches receive the same benefits and salaries, and do not earn commissions.

Coaches are on standby at any time like network administrators, and customers will go up to answer questions when they have them, and remind them when they see that they are practicing wrong, never talk too much, and don't sell any courses.

Looking for a personal trainer? Want to pay for private lessons?

Sorry, we don't have that kind of one-on-one service.

The more Pei Qian thought about it, the more satisfied he became.

This plan keeps most customers' money out.

Xiaobai was first persuaded to retire by this high price, even if he applied for a card on a whim, the balance could be refunded casually;

If you have money and want to find a private tutor for one-on-one tutoring, there is no service here;

Bigwigs who really know fitness, as long as they have equipment, they can practice, and they will definitely choose those cheaper gyms, and there is no need to add a lot of extra money to come here.

The only people who are interested in this model are those who are slightly wealthier and want to work out but don't want to be cheated by personal trainers.

However, due to the current level of economic development in China has not yet been reached, and Jingzhou is a second-tier city that is not so developed, the number of this group of people is very small, and it is unlikely to make the gym profitable.

In this way, the gym is in a state of pure loss, and the more it opens, the more it loses!

Of course, the system is not so easy to fool.

The requirement of the system is that the industry must have a theoretical profit possibility, and if it can earn a lot of reputation, the profit requirement can be reduced to a certain extent.

Pei Qian provides a better fitness environment, so naturally he has to set a higher price.

After thinking about it, Pei Qian decided to set the price much higher than the minimum price allowed by the system.

Because pricing according to the lowest price allowed by the system is likely to leave a conscience impression on the player, resulting in small profits and quick turnover.

And if you continue to increase the price to a level that is unbearable for most ordinary people, you can dissuade the target group directly from the price!

At present, the gym in Jingzhou has an annual card of about 2,000 yuan, and Tengda's employees are all running it.

And this is still a relatively high-end gym, cheaper, even less than a thousand yuan.

According to the mid-to-high-end standard of 2,000 yuan for the annual card, it is about five yuan a day.

But it's obviously impossible to go to the gym every day, and most people go twice a week just fine.

According to this frequency, the real price per day is about 20 yuan/day.

The more you go, the more you earn.

Since Pei Qian has decided to use better equipment, create a better environment, hire better coaches, and use the price to further dissuade consumers, the price per day is set at 40 yuan!

Considering that other gyms cost money to enjoy personal training instruction, they can also be enjoyed here for free, and you have to pay more.

Of course, in other places, the private trainers are one-on-one tutoring, but the personal trainers in this gym are one-to-many, and if you see who you don't understand, you can teach whom, and the pricing will definitely not be so high.

Pei Qian thought about it for a while, so raise the price to 50 yuan each time!

At this price, it should be able to dissuade the vast majority of people, right?

In this way, if you come to the gym twice a week, it will cost you 400 yuan a month and 4,800 yuan a year.

If you go to the gym four times a week, the price will double, 9,600 yuan a year.

This is outrageous for the local consumption level in Jingzhou in 2011.

When compared to other gym prices, this should be quite an unaffordable figure.

"Hmm...... It still doesn't seem to be enough. ”

"Is this the only way I can lose money?"

"Think again."

Pei Qian felt that just the current setting was indeed the opposite of those money-making gyms, and there was a certain chance of failure, but it was still unstable.

What if some people feel that this gym has a conscience and uses a membership card as a "time card" for the purpose of experience?

Or if a fitness boss comes to Beijing temporarily and doesn't want to get a long-term fitness card, what should I do if I come to get a short-term card?

If there are enough people who come once in a while, and the daily flow of people is guaranteed, it seems that it will still make money......

Therefore, we have to find another way to persuade these people who have experienced it as much as possible!

It is definitely not possible to make a long-term card mandatory, because it is contrary to the previous rules, and you have to think of other ways.

Pei Qian thought about it for a while and decided to implement the "punch-in system" and use a special way to achieve this effect of persuading retirement!

When registering as a member, different training programs are developed according to each person's physical fitness, work and life status.

For example, it is required to come to practice three or more times a week, to eat and drink according to the prescribed content, and to eat only healthy meals introduced by Touch Fish Takeaway, and it is enforced.

In this way, consumers are paying not only for the use of the gym, but also for healthy meals, and it is mandatory!

Even fewer people are willing to spend so much money!

If you fail to complete the check-in goal, you will be punished, warned first, then refunded, and then you will not be able to register again for a period of time.

In this way, those "experience parties" who want to come to practice once in a while have also been brushed out, and a large part of their income has been reduced.

Well, perfect!

After some consideration, Pei Qian finally finalized the specific rules of the gym:

After becoming a member, you can recharge as much as you want, without any discounts.

Conduct a physical test and make a training plan at the first time, including coming to the gym several times a week, what to train, what to eat, all the content is formulated after consultation with the customer, and once it is formulated, it becomes mandatory and must be followed.

In summary, the cost of each visit to the gym is 50 yuan, and the healthy meal of Touch Fish Takeaway is compulsory to buy, the price is calculated separately, and the data exchange between the takeaway order system and the APP of the gym is exchanged.

Of course, there is still a loss for fish takeaway, and the healthy meal will only be set at the cost price, but this kind of forced purchase is very dissuasive for consumers.

It not only loses money but also adds a threshold to customers, the best of both worlds.

If you don't eat a healthy meal, or don't come to the gym enough times a week, you will be interviewed, the first two warnings, the third direct refund, and no longer accept them for a month.

Of course, if the first warning is corrected immediately, then the warning can be eliminated after two weeks.

Pei Qian thought about it and decided to name the gym this time "Managed Fitness".

The ostensible meaning is that you just need to host your body here!

And what it actually means is that after the hosting, the mentally retarded AI will beat out four 2s and two kings!

A gym like this kind of heartbreaking, at most, the local tyrants are willing to come, right?

But there are not many local tyrants in Jingzhou, and it is the same for real local tyrants to go to the gym to find a personal trainer, and there seems to be no obvious competitiveness in managed fitness.

When the time comes, many stores will be opened, and no one cares about them, so you can use them all to distribute employee benefits, which is simply beautiful!

Of course, Pei Qian also thought of some other methods, such as discounts if he lost weight successfully, but after careful consideration, he still gave them all no.

These actions, while on the surface seem to be a loss of money, they also seem to motivate users and promote spontaneously, which can easily backfire.

Therefore, after careful consideration, Pei Qian still decided to give up these seemingly beautiful operations and be safe.

After all, the matter of losing money is also about the long stream.

Then, Pei Qian briefly considered the equipment in the gym.

All fitness equipment must be of the highest end.

Every piece of aerobic equipment, including treadmills, elliptical meters, etc., is equipped with a small TV in front of it, so you can tune what you want.

Showers, changing rooms, rest rooms, etc., are all carried out according to the highest specifications, anyway, it is worth spending money, and all kinds of high-end shampoos, shower gels, hair dryers, etc. are also all put on the whole.

Moreover, the gym should also prepare a bracelet, enter the gym to wear the bracelet, and take off the bracelet to upload the exercise data after coming out, and the amount of exercise is up to the standard before the check-in is completed.

……

After everything was finalized, Pei Qian looked at the plan and nodded with satisfaction.

Strive to make this gym an exclusive gym for Tengda employees, so that no one else will be interested in it!

The gym loses money every day, and it also loses money when it pays benefits to employees, which is twice as happy.

When the time comes, make a fitness plan for all Tengda employees, so that they are tired of exercising and have no intention of working, and at the same time, Mr. Pei happily loses money, the best of both worlds!

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