Previously, the H4 club and the DGE club played a three-day training match, so many people left each other's contact information, and Team Leader Su thought that Huang Wang's player was very interesting, so he also added friends.

Later, the DGE club went to other clubs in Hoho.

As a result, today, Huang Wang sent a state to celebrate!

Although there are no pictures, just the words "charter a restaurant at an unknown restaurant" are enough to make people feel unbalanced.

After the previous food blogger incident, the national review website gave a wave of promotion to the nameless restaurant, which made the nameless restaurant already famous, and Team Leader Su also heard about it.

And it's even a private dinner?

This is a treatment that only Tengda's internal employees have!

As for why the celebration banquet was held, does this need to be asked?

The DGE club has beaten all the bigger GOG clubs in the country, which is simply an invincible opponent all over the country, and one by one kicks the hall and abuses the blood, this kind of achievement, it is indeed necessary to have a celebration banquet to celebrate.

But in the eyes of these beaten clubs, this state of affairs has a lot of other meanings.

Team Leader Su felt that he had been provoked, and the memory of being hung and beaten once again surfaced.

"It's going to be a game soon, increase your training!"

"The tactics we learned from the DGE club before, give me a good practice!"

"When it's time for the weekend game, we in the H4 club must not be ashamed!"

Team Leader Su was simply angry.

On the other hand, the players of the IOI club are playing solo training while forcibly suppressing the smiles on their faces.

The two team members whispered.

"Team Leader Su seems to be furious again, what's going on with the GOG branch?"

"I don't know, it's probably because I was beaten by that emerging club before, I heard that I was abused miserably during that time."

"I can only say that those people in the GOG branch are too good and embarrassed our club."

"Forget it, don't say a word. It's time to play a training match against other clubs. ”

"It's okay, we're not the kind of rookie in the GOG division, we are bound to win the IOI competition held by Tengda this time!"

……

……

Thursday, July 21.

Cafe near Handong University.

It's time to teach once a month again.

He An took a sip of coffee and began to explain today's teaching content.

"The successful experience I want to talk about today is the theory of supply and demand, which is not only suitable for the game field, but also for other fields."

"The content of today's class is a summary and summary of the previous content. Before that, Mr. Ma, I'll test you first, do you remember what you talked about in the previous three classes? ”

Pei Qian thought for two minutes and replied: "Choose a marketing method for the game content, choose a game type with a high market share, and appropriately carry private goods in the game. ”

He An was very happy: "Well, that's good! I remember it very well! ”

Pei Qian said in his heart, hehe, can you remember that it is not clear? Most of it has to do with my bloody lessons......

He continued: "The previous three classes went from easy to difficult, and they were all about the production process of a game. ”

"First choose the right type of game according to the market demand, then express your thoughts correctly in the process of making the game, and finally choose the corresponding marketing method according to the specific situation of the game."

"Today's content is going to be a little more difficult: how to analyze market demand."

"The content of today's lesson is the premise of the content of the previous three lessons, and it is also the most basic step."

"Mr. Ma, you must remember that every step in the process of making a game is very important, and the first step is to correctly analyze the market demand and choose the right direction, which is the most important!"

Pei Qian nodded and listened carefully.

It must be admitted that although many of the cases taught by Mr. He are Tengda's cases, the content of the lecture is indeed full of dry goods. It is equivalent to telling the key content of all aspects of the game from the idea to the production.

This kind of systematic knowledge is not necessarily bought with money.

Pei Qian felt that it was still very rewarding, of course, it would be better if Mr. He didn't always use Tengda's games as examples......

He An continued: "A good maker must learn to analyze the needs of players and make corresponding games to sell to them. ”

"But the point here is that sometimes players simply don't know what their needs are."

"They think they want A, but what they really need is B. At this time, if you give them A, they will feel that what you are doing is not the real A in their minds, and they will still not buy it. ”

"So there's nothing wrong with the idea of 'I'll give you what the player wants,' but if you really follow it honestly, you're still going to fail miserably!"

Pei Qian was silent for a moment: "What if 'I won't give anything to the player'?" ”

He An was speechless for a while, and after a moment of silence, he said, "Then I can only say that you are great." ”

Pei Qian asked, "Teacher He, I'm serious. Is it 'I won't give the player what he wants', and it will definitely fail? ”

He An thought carefully and shook his head: "There is a very small possibility, what you think players don't want is exactly what players say they don't want but want in their hearts." In this case, instead of failing, you will succeed! ”

"It's just that this is the case...... It's so rare that it's hard to find! ”

Pei Qian: "......"

Too rare?

Can you meet but can't ask for it?

So how do I get to play every game?

He continued, "To understand this problem in depth, it is necessary to understand the three levels of satisfying needs. ”

"The first level is to interpret the requirements."

"The second level is to dig deep into the needs."

"The third level is to create demand."

"Most of the producers can't even reach the first stage, and they are still stuck in the 'repetition demand' stage."

"The so-called 'repetition demand' means that what the player wants, he will provide, but this kind of producer often fails. Because sometimes the players themselves don't know what they want. ”

"What they think they want is often misaligned with what they really want. Moreover, each different player has different positions, different tastes, different preferences, and naturally different appeals. ”

"If it's just 'repeating' the player's request, then you're losing control of the whole project, and that's the next step."

"As a simple example, there are players who have seen the existence of Epic Weapons in other games and think that this thing sells very expensive and sells very well, so they suggest to you, hoping that there will be Epic Weapons in your game as well."

"At this time, if you just 'repeat' the player's needs, and feel that the player needs this thing, and this thing happens to be able to make money, then you do it, and the end is often failure."

"Have you ever wondered if it's just a small percentage of players who want Epic Weapons and the majority of players hate it?"

"Perhaps, what this player wants isn't an epic weapon, but a good-looking look, or a perk that sets them apart from other players?"

"Maybe you made an epic weapon and didn't make it look that pleased him, so he wouldn't buy it?"

"Obviously, if you don't think about these issues, you're bound to fail."

"You have to be clear about what the players want to be available and what they don't, and if you can't do that, you're never going to be able to make progress."

"So, the first level is to interpret the requirements. From the many needs of players, decipher their real demands, subdivide and disassemble a general desire, and carefully analyze whether these demands conflict with the game itself or the demands of most players. ”

"After carefully demonstrating its safety, you can really do it."

"And the next level, it's to dig deeper into the demand."

"Sometimes, players can't even express what they really want, or even realize what they want."

"For example, through data analysis, we may find that there are a lot of players who churn on the third day, but we do a questionnaire and don't solicit useful opinions at all."

"At this time, we have to analyze, why are there so many players lost on the third day? What are they dissatisfied with? What exactly do they need? ”

"Through all kinds of clues, we dig into the hidden needs of the player's heart that they may not be aware of. This is the second layer. ”

"If you're able to do that, you're already a successful game producer in the average sense. This means that you can't go in the wrong direction, and you have the ability to change a game for the better. ”

"As for the third ......"

"Creating needs that players don't have in the first place, this is the pinnacle of the level!"

"As for this, I won't expand on it, it's too profound, too complicated, and the cases are often not replicable."

"Because the new demand that has been created has been widely accepted by the players, it is no longer a new demand."

"For this point, I myself am just a first glimpse of the door, and I have talked too much, but it is easy to mislead you, so that you have the idea of taking one step to the sky and taking shortcuts."

"Mr. Ma, as long as you learn now, don't repeat the needs, but carefully interpret and dig deep into the needs, it's enough."

Pei Qian was silent for a moment, and asked tentatively, "That...... Mr. He, can you tell me who has achieved this level of creating demand? ”

He An: "Mr. Pei of Tengda Games." ”

"To make something that most people don't like into what most people like, Mr. Pei's skill is unique among domestic game producers!"

"Mr. Ma, you are a good friend of Mr. Pei, if it is convenient, you can ask a little bit about your experience in this regard. But again, don't rush to learn, it's dangerous. ”

Pei Qian: "......"

I didn't know what to say for a while.