Wednesday, February 15th.

In the conference room of Outu Technology, the "fitness equipment research and development team" composed of Chang You, Guo Licheng, Wang Xiaobin and Xiao Jiang gathered together.

Today's meeting, on the one hand, is to explain the handover of the person in charge of Outu Technology, and on the other hand, it is also to further determine the design form of products and games.

Changyou got the best employee, so he had to leave Outu Technology.

Although Chang You took advantage of the loophole, in fact, he can continue to influence the research and development of Outu Technology, but the regulations are regulations, and his position as the person in charge must be given up.

Chang You looked at Guo Licheng and Wang Xiaobin: "Because of well-known reasons, the person in charge of Outu Technology will be replaced by Jiang Yuan in the future, and everyone has seen it a long time ago, so I won't introduce it much." ”

"Of course, if you need me, you can always call me and ask me."

Jiang Yuan nodded, and said with some restraint: "Just call me Xiao Jiang, I don't have much experience, so I will trouble everyone to take care of me in the future." ”

Chang You: "Xiao Jiang was a little nervous, and he resigned several times, obviously not very confident. Help him a lot in the future. ”

Wang Xiaobin smiled at Jiang Yuan: "It's okay, when I first became the person in charge, I was just like you, I was very nervous, and I was afraid that I wouldn't be able to do it well." ”

"But there will be this kind of magical thing in Tengda, no matter who is selected as the person in charge, you will be inspired by the spirit of Tengda, and you will definitely be able to do a good job. I was afraid that I wouldn't be able to do well at first, but Mr. Pei kept giving me projects and exercising me, so I gradually got better. ”

"What's more, since Mr. Chang chose you, it must mean that you have this potential, as long as you get the stage, you can play a role. Besides, even if something happens, we can get you covered. ”

Jiang Yuan was very moved: "Thank you, Brother Wang." ”

In fact, he just got the news two days ago, and the whole person felt ...... It's pretty bald.

Although Changyou has determined that he will step down as the person in charge of Outu Technology in the selection of the best employees, it still depends on who Changyou chooses.

Jiang Yuan was also sincerely scared and very apprehensive after knowing that Chang You finally chose himself, but when Chang You came to the department, he could still ask for advice if he had any questions; Second, the selection of Tengda's department heads has always been so casual, and it seems that there have been no problems until now, but they have been very successful, so Jiang Yuan is not entangled, and calmly accepts this kind of pie in the sky.

Now that everyone supports him so much, his heart is a lot more settled.

Chang You looked at Jiang Yuan: "Now that you are the person in charge, you will preside over this meeting." ”

Jiang Yuan nodded: "Okay, let me briefly talk about the general design plan of the smart fitness drying rack, and then our focus today is to discuss the game plan that matches the equipment." ”

Wang Xiaobin nodded, and the game design draft on his side had already been written.

Jiang Yuan distributed the first design of the smart fitness drying rack to everyone, and then began to introduce it.

"After repeated discussions with the foundry, we fine-tuned the previous design scheme, mainly in terms of safety and some details, but the changes were not very big."

"In addition, there were some controversies during our internal discussions before, and I think we need to further clarify the market positioning of this machine."

"Home fitness equipment itself is a niche market, Chinese people do not have too many fitness habits, this equipment is expensive, covers a large area, this is a natural disadvantage, it is difficult to reverse by relying on products alone."

"Expecting this device to be sold to thousands of households is unrealistic in itself."

"We really only have two choices: either make small, non-space-taking, lightweight, and cheap equipment, or make expensive, space-consuming, but highly professional equipment."

"Although the former is easy to make and relatively easy to sell, it certainly can't have a good fitness effect, and it is difficult to distinguish it from the existing equipment on the market."

"So we chose the latter. Although it is expensive and takes up space, we want to ensure that it is as effective as possible. As long as the fitness effect is good, and the reputation and popularity can be done, then our products can be moved from the commercial use of the gym to the civilian use of ordinary families, and there is still room for profit. ”

"What we want to benchmark for this product is not cheap small equipment such as yoga mats and abdominal wheels, but existing large-scale fitness equipment to grab the market for these equipment."

"We don't care about people other than our target users, we just need to meet those who have urgent fitness needs and are easier to stick to."

"So, the key to our product actually lies in two points:"

"First, how do we go and grab the market from other big gym equipment."

"Compared with these fitness equipment, our equipment will definitely have a premium in price because of the addition of smart modules, the cost of game development, and the unique design. How to get those professional users to accept this premium is the primary problem we need to solve. ”

"Second, after being accepted by professional users, how should we 'break the circle' and let ordinary users who generally have no fitness habits also buy our products."

The crowd listened and nodded frequently.

The product of smart fitness drying rack is actually a professional composite fitness equipment, and after being matched with games, it has a certain amount of fun.

And its target customers can be divided into two categories: the first type is professional users with strong fitness needs, people may have considered buying large fitness equipment, so how to persuade them to add money to buy smart fitness drying racks?

The second type is ordinary users who have certain fitness needs, but it is difficult to make up their minds to buy this big guy, how to dispel their concerns and let them buy this big guy, which is also a very critical issue.

Jiang Yuan continued: "I think the key to breaking the game is fun. ”

"People are inert, whether it is learning or fitness, the biggest problem is not skills, not physical conditions, but willpower and persistence."

"We want to guide customers to focus more on fitness through fun, so as to achieve better fitness results. As long as most of the first batch of users do stick to it, play a fitness effect, and our products have a good reputation, then they can continue to spread to the public through publicity. ”

"It's like hosting a gym."

Guo Licheng nodded.

The key to the success of a managed gym is that it is actually more effective than other gyms.

Of course, there are prerequisites for this to be effective: most of the customers who can't stick to it are screened out, users are forced to keep training time, and healthy meals must be bundled.

It solves the problem of "persistence", and people who don't know how to exercise can also practice the effect.

Jiang Yuan looked at Wang Xiaobin: "Brother Wang, the interest mainly depends on whether the game is fun or not, whether this product can be made or not depends on you." ”

Wang Xiaobin nodded and distributed the game design plan in his hand to everyone.

"This is the design concept I wrote for the game, although it is only a big framework and many details have not been perfected, but the direction is very clear."

"I'm saying, you can look at it, you can ask any questions at any time."

Wang Xiaobin paused and continued: "The name of the game this time is "Fitness Battle". There is nothing to say about the name, it is easy to understand, easy to remember, and it is relatively easy to spread. ”

"It's the specific design that counts."

"First of all, in terms of type, it is a mobile game, and at the same time, it supports mobile phone screen projection."

"This game is used as a supporting equipment, and it is impossible for us to bundle the user with a display screen on the equipment, so it will definitely not sell well."

"As a mobile game, users can choose the equipment to be displayed according to their actual situation. If you don't feel the need to spend extra money, use your phone or tablet; If you want to get a better experience, you can specially equipped with a monitor of several hundred pieces or a TV of one or two thousand pieces. ”

"This mobile game can be directly bound to the Tengda Life APP, and the data exchange with the hosting gym can also be recommended, and players can also be recommended to buy fitness meals for fish takeaway to achieve better training results."

"It's all about the specific design of the game."