But as soon as I heard that I was going to make 8,000 mobile phones, it was Changyou's turn to hesitate.

"Mr. Pei, the stall of 8,000 yuan is of course an absolute high-end machine, but at present, even pineapple has not reached this point......"

"There are only two ways to get the price to this level:"

"Or, through the high added value of the brand, the price is forced, but the premise of this is that the market recognizes our brand highly;"

"Or, through stacking, stacking supporting services, etc., the actual value and added value of the mobile phone can roughly reach this level."

"The former is certainly impossible, the latter ...... There is also a certain degree of difficulty. ”

"I personally think that let's make high-end machines with 4,000 or 5,000 gears is an option with a higher success rate."

Chang You didn't expect this to come out of his mouth.

When I was in Hongcheng Technology, Chang You talked to the boss and other management every day, saying that we must make high-end models, don't always be entangled in low-end machines of 1,000 yuan and mid-range models of 2,000 yuan, and we must try to reach the gear of four or five thousand yuan.

As a result, no one paid attention to him, and they were all addicted to making low-end machines to make quick money.

Now, it's all the other way around.

The boss shouted that he wanted to go directly to the 8,000 yuan stall, but it seemed that Changyou, who had always been radical, became conservative......

This kind of role reversal made Changyou a little uncomfortable for a while.

He never imagined that one day he would label himself as "conservative......

Pei Qian had been prepared for this.

Do you think I want to make a high-end machine without thinking about these things beforehand?

Even if you want to collect an IQ tax, the system won't agree!

If Pei Qian makes a mobile phone for 3,000 yuan and forcibly raises the price to 8,000 yuan, the system will not be able to pass at all, because this price is obviously much higher than the actual value of the mobile phone.

The system allows the selling price to fluctuate within a certain range, but no matter how much it fluctuates, it cannot exceed a certain price range.

Some international manufacturers with high brand premiums may have an overall profit margin of 30%, while the profit margin of domestic manufacturers may only be about 10%.

And Pei Qian wants to make a mobile phone, no matter how high the premium is, it will definitely not be higher than 30%.

Pei Qian even wanted to push this number even lower.

Because the high-end market is completely oriented to local tyrants, with the experience of the fire unicorn, Pei Qian has already understood that for local tyrants, eight thousand yuan has been spent, and he doesn't care about spending another five hundred or one thousand.

Other words:

If this mobile phone can't be sold, the price will be the same, and Mr. Pei will lose his mind;

If this mobile phone can sell a few units, then the higher the price set by Mr. Pei, the less money he will lose.

Therefore, the price is set a little lower, and the profit margin is set a little lower, so that even if a few units are sold, they will not make much money at all, and the whole will still suffer huge losses.

When the time comes, a large amount of money will be invested, and hundreds of mobile phones will be produced in the backlog in the warehouse, and if they can't be sold, they can only keep reducing the price......

Isn't this a happy loss?

Pei Qian showed a confident smile and said to Chang You: "Forcibly raising prices through high added value is an IQ tax, how can we do that kind of thing?" Cheap! ”

"Pile up the material directly, pile the cost for me!"

"As for the comprehensive net profit margin, I think a 5% is about the same, small profits but quick turnover."

Changyou fell into deep thought.

Many of his views on the mobile phone industry were upended at this time.

Pile up the material hard? Consolidated net profit margin of only 5%?

It doesn't sound like it's entirely out of the question.

But why does it sound so unreliable?

Seeing Chang You's embarrassed face, Pei Qian asked with great concern: "Why, is it difficult to pile up materials at this price?" ”

Chang You hesitated for a moment and said, "It's not completely impossible to pile up to this extent. ”

"But there will be two problems."

"First of all, it is definitely impossible for our mobile phone to be mass-produced too much, and the price is naturally high due to less goods from the supply chain, which is one thing."

"On the other hand, if you want to pile up materials, some new technologies are not mature, and it is easy to have all kinds of small problems, and the yield rate of mobile phones cannot be guaranteed."

"The former is okay to say, it's nothing more than spending a little more money. But the latter, for a high-end mobile phone brand, is very fatal. ”

"The 8,000-yuan mobile phone is broken twice in three days, which makes consumers think."

"Of course, it will definitely not be that eight out of ten units cannot be used so exaggeratedly, but if one or nine out of 100 units fail, it will also be a huge blow to our reputation."

"The more new technology you use, the more serious the problem is likely to be."

Low yield?

Pei Qian smiled: "This is easy to solve." Do a data transfer function, when the customer's mobile phone is broken, directly give him a new one and send it to the door, since it is a high-end mobile phone brand, it must only be replaced without repair. ”

Pei Qian pondered, anyway, few people will buy it at that time, and there are so many mobile phones in the inventory backlog, there are really people who are unlucky enough to encounter a mobile phone failure, and they can directly replace it unconditionally.

Speaking of this, Pei Qian thought of another problem, which he just solved together: "Also, find a way to make more unique additional services for mobile phones." ”

"It's like free door-to-door. The customer's mobile phone is broken, if it is in Jingzhou, our brother directly brings a new mobile phone to the door, transfers the data on the spot, takes back the old mobile phone, and then brings some small gifts, and apologizes on the spot. ”

"In other places, we cooperate with other courier companies to provide free shipping, and the courier will send the new machine to the door to transfer the data, and then express the old mobile phone back."

"Or with this mobile phone, you can go to the fishing Internet café for a few hours of free Internet access every month or something."

"Anyway, add a little more extras to make it worthy of the price."

Pei Qian pondered, the system is dead, this mobile phone has to be worthy of its price, then take more expensive technology in the supply chain, and then give it a bunch of useless additional services, at least it's no problem to get through the system in the dark.

Chang You looked at Mr. Pei, in addition to doubts and confusion in his eyes, there was also a trace of admiration.

So many problems, all of them have been solved?

Of course, it's hard to say whether this solution will work or not, but it sounds like at least there is a solution.

Chang You thought about it, and suddenly felt shocked in his heart, and secretly thought to himself: "Chang You, Chang You, how did you unconsciously become the kind of person you hate the most?" ”

He recalls the scene at Hongcheng Technology.

At that time, he was always trying to convince the boss of Hongcheng Technology to adopt new technologies, push up the price of mobile phones, and not indulge in the low-end market.

However, the boss of Hongcheng Technology and other high-level executives always prevaricate with various problems.

He listens to remarks such as "high-end brands can't do it", "customers don't recognize", "yield rate can't be guaranteed", "it's not safe to do this", etc.

At that time, he was very angry, these problems do exist, but you can't stop doing these things because there are problems, you should work hard to solve them!

And now, in the face of Mr. Pei, Chang You suddenly found that the roles were reversed.

I've been asking questions.

And Mr. Pei is constantly solving problems!

"Changyou, Changyou, you have been evading problems and shirking responsibilities like this, are you still worthy of Mr. Pei's trust in you??"

After asking himself like this, Chang You made up his mind: "Okay, Mr. Pei! I think this plan works! ”

"I'm going to do my best to get things done!"

"But...... Mr. Pei, I have a reluctant request. ”

Pei Qian nodded: "But it doesn't hurt to say it." ”

Chang You said: "When I was in Hongcheng Technology, I had a group of brothers. Later, the company went out of business, and some of them were unemployed at home, and some of them changed jobs to other companies, and we still had occasional contact. ”

"If you don't mind, can I dig them all up? Mr. Pei, don't worry, their salaries are not very high! ”

Well?

Pei Qian's eyes lit up when he heard this.

Isn't this the dream group that brought down Hongcheng Technology?

It just so saves me the trouble of recruiting!

Pei Qian knows very well that Chang You is currently quite unpopular in the circle.

But this newly established technology company, how to say it, is also a subsidiary of Tengda, and it bears the name of Tengda.

Chang You recruits people in the name of Tengda, and even if all kinds of industry leaders are dissatisfied with him, maybe they will still join Tengda in the face.

If there are really so many awesome characters in it, how can this business be brought up?

Now seeing that Chang You plans to regroup the dream group that destroyed Hongcheng Technology, Pei Qian is even more overjoyed.

"No problem!"

"Who do you want to recruit, I won't interfere in your words."

"But there is one thing I must explain, these brothers of yours come to work in Jingzhou, and they must not be treated badly in all aspects, and each of them must be given enough moving expenses and housing subsidies!"

"In terms of wages, you can't chill the brothers, at least pay 30% of the original salary premium!"

"When the product is made, no matter what the sales volume is, the bonuses and benefits are all on par with Tengda's parent company, and no penny is missing!"

Chang You's hands trembled slightly, excited and moved.

What is it?

This is the boss's absolute trust in himself!

The power of personnel appointment and dismissal is such a major power, and the boss will give it when he says it, if he doesn't completely fancy his talent, can he be so relieved?

Originally, Changyou felt that there was a lot of pressure on research and development, and there were many difficulties in so many immature new technologies, even if they were just assembled together.

But now, with the brothers who worked together before, many of the plans that were forced to be scrapped in the middle of the development can be taken out and continued.

Moreover, Mr. Pei trusts him so much, even if these difficulties are liver and brain, they have to be overcome!

Pei Qian thought of another question and felt that he should explain it clearly in advance.

"Mr. Chang, there is one more thing."

"In this new company, although you are in charge of all the business, there will be a director on Tengda's side. In terms of actual structure, she is half a level higher than you. ”

"But you have to have your own opinions. If you have a disagreement with her, you can report it to me, and I will mediate, understand? ”

Pei Qian has not forgotten the second most important goal of this mobile phone business.

That is, to get Lin Wan back to inherit the family business as much as possible.

If Lin Wan doesn't care about the mobile phone business at all, when the mobile phone business really fails, it won't hit Lin Wan's confidence much.

Therefore, Lin Wan has to be the nominal general manager of the mobile phone business.

The ultimate goal is to let Lin Wan take care of the mobile phone business a little, but not let her interfere too deeply, and it is best to make Lin Wan feel that she should take the blame after the business fails, which is the most perfect situation.

Therefore, Pei Qian had to secretly help Chang You.

Chang You nodded: "Don't worry, Mr. Pei, I will definitely get along well with the director." ”

Chang You obviously didn't realize the seriousness of the problem.

However, Pei Qian couldn't explain too much, so he could only wait until there was a real problem.

At this time, Chang You remembered that there was one more critical question.

"Mr. Pei, the name of our company has not yet been decided."

Chang You's reminder, Pei Qian also thought of this problem.

Yes, this development strategy has been thought out, but the name of the company has not yet been decided.

Pei Qian thought about it, what should I name it?

What should be the name of a high-end mobile phone?

A low-looking name should be given!

The name directly determines the user's first impression.

Many brands are because the first impression of the name is "low-end" and "turtle", so even if there is a high-end machine, everyone does not agree with its brand value.

So, you have to be as dirty as possible.

However, you can't give a name like "dog egg mobile phone" and "cuihua mobile phone", otherwise you won't be able to get along with Changyou.

Pei Qian thought for a while: "In order to enter the international market and become an international brand in the future, let's make a pure alphabet and easy-to-remember name." ”

"Then, according to the transliteration, give a Chinese name with a better meaning."

Chang You deeply agreed: "Yes, that's the way of thinking. ”

Pei Qian thought for a while: "Then we will call it otto technology, which is translated into Chinese as Outu technology." ”

"The gull is the gull of the seagull, and the seagull is all over the world, flying between the sea and the sky. This means that our business flies all over the world like a seagull, and the company's future is as vast as the blue sky and as magnificent as the sea. ”

"The picture is the picture of the hegemony, which symbolizes that our cause can be ambitious!"

The actual meaning is to hope that this company will become a high paraplegic company, and it will be able to blow the horn to send the pleasure away as soon as possible.

Changyou fell into deep thought.

The meaning of this name is quite good, and it is quite catchy when called.

Why do you vaguely feel that there is an indescribable sense of disobedience?

()

The whole book