Chapter 1041: Could it be that Mr. Pei is ruined?
That night, late at night.
Zhao Xuming was at his home, wearing loose pajamas, ready to rest.
After getting off work this afternoon, Zhao Xuming and Eric secretly visited the hosting gym, and after seeing that no one cared about this smart fitness drying rack, they were a lot more relieved.
Although the smart fitness drying rack itself has little to do with the upcoming money-burning war between the two companies, according to intelligence, the backlog of fitness equipment will bring heavy pressure to the capital chain of Tengda Group.
This also means that Tengda must be more cautious when it comes to burning money.
Zhao Xuming and Eric unanimously guessed that the 515 game festival organized by Tengda Group this time was mostly thunderous and rainy, mainly blowing, and would not open a significant gap with the finger company in terms of profit margin.
Although the game is different from other industries, the skin will no longer have a cost after the production is completed, but the excessive cheap sale will also stimulate the player's enthusiasm for consumption.
Therefore, most game companies will never offer discounts when new games are first launched, and they will wait for a few months later, when the popularity has subsided, and then discount to attract players who have not yet experienced it.
In the case that the capital chain of Tengda Group is already a little tight, the preferential strategy of this 515 game festival must not be formulated so aggressively, otherwise the risk is too great.
Of course, Mr. Pei's style of acting has always been erratic, and how many competitors who tried to predict Mr. Pei's behavior in vain failed all of them, and the consequences of failure were extremely serious.
Therefore, Zhao Xuming did not dare to take it lightly, and he still had to wait for the specific preferential strategy of the 515 Game Festival to be announced before he could rest easy.
As for Eric, most of them are also paying attention at this time.
Zhao Xuming looked at the time, it was past 0:00 in the morning.
There is no need to deliberately look for the specific rules of the 515 Game Festival, because the official websites of all Tengda's games and the websites of most of its industries, all of which have a little to do with the 515 Game Festival, have made an announcement of this new festival!
Including GOG's game client, the 515 Game Festival event promotional page is also displayed in the most eye-catching position, and the details are displayed when you click in.
Zhao Xuming immediately clicked on it to view.
After only five minutes, his face turned ugly, and his otherwise calm expression became shocked.
But in the shock, there was a faint hint of confusion and even surprise.
The reason why he was shocked was because this detailed rule was completely beyond his expectations!
Originally, Zhao Xuming and Eric speculated that Tengda Group was limited by the pressure of the capital chain, and even if this 515 game festival was to be held, it could only be a preferential activity similar to ioi.
In other words, in-game purchases are sold as they are, but at a discount.
It can be a direct discount, or it can be a disguised discount for activities, in short, at least part of the money must be collected to return blood.
But what is the discount for the activities of the 515 Game Festival? It's clear that it's completely free!
The scariest thing is that there is not a single rule directly related to discounts!
The only one that has a little bit to do with the discount is this "buy Tengda game" random free order, but in all the event rules, this is only a rather marginal one.
All the other rules can basically be summarized as follows: players will give random things as long as they play the game online, which may be in-game items, or they may give cash directly!
Zhao Xuming couldn't believe it, and read these rules word by word from beginning to end.
He thought of some problems that he might encounter, such as what to do if someone with ulterior motives registered a bot account to pick up wool.
But on second thought, for the experienced Tengda, these should be small problems that can be easily solved.
Against scalpers and wool parties, Mr. Pei has always been very professional.
As early as a long time ago, Mr. Pei had the foresight to open up all the accounts of Tengda Group, whether it was games, live broadcasts, Tengda life APP or even TPDb website, all of them were logged in with Tengda accounts.
In the TPDb website, the weight of each Tengda account is completely different.
To put it simply, accounts that are registered early, spend a lot, and have been used for a long time will have a higher weight, while accounts that are newly registered, have not been used much, and have suspicious behavior will have a lower weight.
Even if someone raises an account with ulterior motives, because they are all bots operating in batches, their behavior patterns and the characteristics of the accounts they raise are obvious, and they are very easy to investigate.
In this way, although on the surface it is under the banner of "random free order" and "random money", in fact, the higher the weight, the better the reward, and those accounts with low weight may symbolically send a dime or even not give a dime.
For Tengda, who has the final right to interpret the event, these are very normal operations, and players will not be disgusted, after all, players have high-weight accounts with real money in their hands, and it is also beneficial for them to rectify the Wool Party.
There are so many benefits, and if they are taken away by the wool party, won't the benefits of real players become less? Everyone must understand this.
So, this rule is fine.
The problem is that this event is too big!
Even though there are many ways to prevent robots and wool parties, Tengda has such a large number of users, and everyone goes online to receive benefits, which is still an astronomical amount.
And it is completely different from what Zhao Xuming and Eric predicted, this 515 game festival is not a "discount" at all, but a "free gift"!
This also means that the price paid by Tengda Group is significantly higher than that of Finger Company and Longyu Group!
Originally, Zhao Xuming thought that if Tengda Group used the method of "preferential discount" to carry out activities, then the two sides would have a lot of room for maneuverability in the money-burning war.
For example, I give a 6% discount and you get a 5% discount, but the value of the items in the two games is different, and it is difficult for players to tell which one has the greater discount.
Moreover, this preferential strength can also be adjusted according to the situation, and increasing the preferential amount is completely controllable.
But Tengda's side directly did it in one step, and it was given away in vain!
In this way, although the value of the goods in the two games is different, one is a "discount" and the other is a "free gift", and players can still see at a glance which is more cost-effective.
That's obviously Tengda's direct white gift, which is more open!
The price war has not officially started, and the players' eyes have all been attracted by the 515 game festival on Tengda's side, and even the old players of IOI are also greedy and look down on the activities of IOI, how can this be done?
As soon as it opened, it was completely crushed by the other party from the pattern!
But in the confusion, Zhao Xuming felt that there was still a turning point in this matter, and even an opportunity.
Mr. Pei is indeed a big deal, but in this way, Tengda's financial problems will become more serious.
Originally, the preferential activities could still be returned, but in order to overpower the finger company and Longyu Group, Mr. Pei had to give it for nothing.
As a result of slapping a swollen face and becoming fat, it is often that the teeth fall out and swallow in the stomach.
It's just that Mr. Pei is bluffing, or is he strategizing and confident?
No one could have guessed.
Zhao Xuming was thinking about it when the mobile phone on the table rang.
Sure enough, it was Eric calling.
"Mr. Zhao, have you also seen the specific rules of the 515 Game Festival?" Eric's voice was low, and it was clear that this had been completely unexpected.
Zhao Xuming nodded: "I saw it." What are we going to do? ”
Although Eric's voice was a little serious, it was still calm: "Don't worry, observe first." ”
"Who will have the last laugh in the money burning war depends on who can burn longer. The 515 Game Festival did completely overwhelm us in terms of initial benefits, but how long can this kind of welfare last? Even if you can last for a week and the whole game festival, but what about after that? Does Tengda still have the strength to deal with our new offensive? ”
"This is a long war, and you have the best laugh until the end!"
Zhao Xuming hurriedly said: "Understood! ”
"Mr. Pei's move can be said to be a battle, although it can indeed greatly boost morale in the short term, but the stamina is insufficient."
In other words, Mr. Pei did this, leaving himself little room and retreat. As long as we keep going, the longer we hold on, the better it will be for us! ”
"I must observe the movements of Tengda at any time, and I will not let go of any clues!"
After hanging up the phone, Zhao Xuming's heart was much more settled.
I was a little frightened by the benefits of the 515 game festival before, just like being on the gambling table, I just tried to add a few chips on my side, and Mr. Pei went directly in, which caused huge psychological pressure on Zhao Xuming, and also had deep doubts about the strategy he prepared.
But now that I have calmed down a little, it seems that there is another way to interpret this matter.
Tengda Group's money can't be generated out of thin air, right? There will always be a time when it will run out. The inventory of smart fitness drying racks is piling up, and the movies and games of "Mission and Choice" are still in the payment collection cycle, plus Tengda's other developing industries...... No matter how you calculate it, Tengda's money should not be much.
So is Mr. Pei bluffing for such a play?
It seems that his side has sufficient funds and is not afraid of price wars at all, and wants to scare the finger company and Longyu Group away?
Mr. Pei, the old treacherous, false and real, true and false, likes to play with the eyes of the heart the most.
As long as the money scattering activities of the finger company and Longyu Group can be persisted, it is necessary to see if Tengda can take out any more money after the week-long 515 game festival!
The more Zhao Xuming thought about it, the more he felt that the situation was not only not as pessimistic as he thought at the beginning, but became optimistic!
He was relieved and went to sleep peacefully.