Seeing Qi Yan's confused expression, Rui Yuchen asked, "What's wrong, is there anything puzzling?" ”

Qi Yan simply repeated the content of the phone call just now, and expressed confusion about Mr. Pei's arrangement.

"Zhang Yahui was originally the person in charge of the cold noodle girl's food laboratory, why didn't Mr. Pei let him continue to research new dishes for the cold noodle girl, but let him continue to set up a stall? This...... It doesn't make sense! ”

In Qi Yan's view, this is undoubtedly a step backwards.

If the catering industry wants to develop into a large scale, it must take a standardized and mass-produced model. No matter how good a stall owner's skills are, there are only a limit to the number of diners he can satisfy every day, but if he can use the stall owner's recipe to train many chefs and open branches all over the country, then the profits generated will be thousands or tens of thousands of times that of the original.

And let these stall owners give up their work in the food laboratory to set up stalls, although the environment is better and the treatment is higher, but it is not good for the catering industry of the entire Tengda Group?

In the long run, this seems to be a short-sighted behavior, and it is really not like what President Pei did.

Rui Yuchen was silent for a moment: "This is why you don't understand Mr. Pei." ”

Qi Yan was stunned for a moment: "Huh? How do you say that? ”

Rui Yuchen explained: "In my opinion, this matter is very in line with Mr. Pei's style of acting, and it is also very reasonable! ”

"Have you realized that you have actually fallen into the mistake of blind fast food and standardized production?"

Qi Yan blinked a little blankly: "Fast food and standardized production were originally the initial positioning of the cold noodle girl, how can it be a misunderstanding?" ”

Rui Yuchen explained: "Actually, I didn't realize this problem at the beginning, but after Mr. Pei made this personnel transfer to Zhang Yahui, I immediately thought of the matter of touching fish takeaway and nameless restaurant, and I understood it instantly!" ”

"High-end catering and fast food have always complemented each other, and if you want to build a well-known brand, both are indispensable."

"Turning these snacks into fast food can indeed ensure that people all over the country can experience the taste, but the problem is that as long as fast food is fast, it will definitely cause the taste to be reduced."

"At this time, there is a hidden danger, maybe many people come to eat with great interest, but after eating, they will be disappointed, thinking that the taste here does not meet their requirements."

"Take Fish Takeaway as an example, its success is certainly inseparable from the new food products in the food lab, but another very important reason is that its high-end brand 'Shi He' and many of the dishes are related to unknown restaurants!"

"It is positioned as a 'cheap version of the nameless restaurant', so that it can not only add 'high-end' attributes to the food of Touchyu Takeaway, which can support the premium compared with other fast food, but also allow customers to have no high expectations for the food of Touchyu Takeaway, but look at it with a normal heart."

"In this way, the nameless restaurant and the fish takeaway are actually a complementary relationship to meet the different needs of customers."

"And the current situation of the 'cold noodle girl' is actually missing a department that has such a cooperation from an unknown restaurant."

"I also watched the documentary "Stalls", and it was indeed a good shot, but this documentary will also have a certain negative impact, that is, it will make the audience have unrealistic expectations for the new meal of the cold-faced girl. They will think, since you have made all the documentaries, the things that the cold-faced girl sells should be the same as the things in the documentary, right? ”

"But in fact, Cold Noodle Girl is a fast food brand, and it must be improved on the basis of the original recipe, and in order to ensure mass production and standardized production, some characteristics and details will inevitably be lost. Then when customers actually eat it, they will feel that it is different from the food in the documentary, and in this way, the psychological gap appears. ”

"This will be a hidden danger for the cold noodle girl's reputation and actual dining experience."

Qi Yan nodded thoughtfully: "I see...... Therefore, Mr. Pei set up this snack market in order to play a similar role as an unknown restaurant, and to gather all the country's outstanding snack vendors in Jingzhou to create an original national snack food city? ”

"In this way, the positioning of the snack market and the cold noodle girl store is differentiated, one focuses on the original taste, and the other focuses on the taste that can be mass-produced and fast-food."

"In this way, customers will no longer have high expectations of the cold noodle girl's food, and for those who are looking for the ultimate taste, they will go to the food market, not the cold noodle girl."

"This ultimate grasp of the customer's mentality is really worthy of Mr. Pei!"

Rui Yuchen said: "I think Mr. Pei's intentions are more than that. ”

"Actually, putting these stall owners in charge of the food lab is more or less wasteful. What are the specialties of these stall owners? Is it doing research? Not really. ”

"Their specialty lies in exploration, and exploration has to be in contact with more customers, and through customer feedback, the way to adjust the food in a timely manner. Although some customers can be reached in the cold noodle girl's store, the scope is too narrow, the feedback they get is not enough, and their motivation to explore is insufficient. ”

"Over time, these stallholders' inspiration may dry up, and their value to the food lab will be lost."

"But by transferring them to the snack market, they can continue to set up stalls based on their own interests, communicate with customers from all over the world at close range, and constantly adjust and optimize the taste of snacks they are good at."

"And these valuable experiences can be fed back to Cold Noodle Girl's food laboratory in real time, so that the taste of the food can be continuously improved."

"The advantage of stall owners is that they are grounded, and without the pyrotechnics, they will immediately run out of inspiration; Laboratory researchers, on the other hand, have the advantage of refined, standardized studies that allow them to determine best practices for a particular food based on recipes provided by stall owners. ”

"It's a waste to keep them all in the lab behind closed doors."

"And Mr. Pei's behavior is actually to distinguish them, so that the stall owners can continue to set up stalls and draw inspiration from the majority of diners, and these inspirations are continuously provided to the food laboratory, in fact, it does not delay the daily research work of the food laboratory!"

"Mr. Pei chose Zhang Yahui as the person in charge, on the one hand, because he is the stall owner himself, it will definitely be more professional to be in charge of the snack market; On the other hand, it must be because he has worked in the cold noodle girl and is more familiar with you, so it is more convenient to communicate and cooperate. ”

Qi Yan suddenly realized: "I see! ”

"I didn't expect that there is so much truth behind Mr. Pei's simple personnel transfer?"

"If you think about it this way, my previous idea of the gastronomy lab was correct in the general direction, but it really lacked consideration in the details. Mr. Pei saw the hidden dangers and problems in the food laboratory, so he took a shot! ”

Rui Yuchen smiled slightly: "This is Mr. Pei, in normal times, you may think that he has no sense of existence, and he is always busy with the work of other departments." But when it comes to a critical moment, he can always grasp the crux of the project that everyone ignores at once through a magical operation, and turn decay into magic! ”

Qi Yan asked, "Then what should I do now?" ”

Rui Yuchen smiled: "Of course, I fully complied with Mr. Pei's personnel transfer arrangement, and fully cooperated with Zhang Yahui to do a good job in the snack market!" ”

Of course, these details, you need to emphasize them again with Zhang Yahui. Because Mr. Pei never likes to talk too much when assigning tasks, Zhang Yahui does not necessarily understand the deep meaning of Mr. Pei's arrangement. ”

"You explain clearly to Zhang Yahui that there will be many opportunities for cooperation between the snack market and the cold noodle girl in the future, and it will also lay a good foundation for future cooperation."

Qi Yan nodded: "Understood!" Mr. Pei has good intentions, Zhang Yahui and I must not live up to his expectations! ”

Rui Yuchen couldn't help nodding slightly, it seems that the cold-faced girl and Qi Yan are more and more able to integrate into the big family of Tengda and understand Mr. Pei's thinking mode.

What a joy!

……

In the afternoon, DGE Esports Club.

In the conference room, Chen Yufeng and Zhang Yuan were drinking tea and chatting about the unofficial commentary of the ICL League.

Zhang Yuan is now in charge of Tengda's e-sports division, but recently the GPL league has been on the right track, so Zhang Yuan is not so busy, and after handing over the work to his subordinates, he often goes to the DGE club to relax and relax, and by the way, he also looks at the training of the players.

Chen Yufeng came to the door today, wanting to find Zhang Yuan and ask for a few people to help with the commentary of the unofficial stream of the ICL league.

"The other two commentators I considered looking for from the FV club, and I have already greeted Wu Yue, saying that there are several suitable candidates."

"What is missing now is a director, three professional OBs, and a commentary responsible for controlling the field."

"But these people must have a deep understanding of the game ioi, and I don't know if there is a suitable candidate here."

Because Rabbittail Live is only responsible for the broadcast and not the game site, there is no need for the host, camera team, referee team, etc.

The director is mainly responsible for coordinating the general direction of the entire broadcast process, while OB is to ensure that what happens in the game is shown to the audience in the most perfect state.

Rabbit tail live broadcast is to directly enter the game to watch the game, there may be several places on the huge game map at the same time in friction and collision, three professional OB, one is the main perspective OB, one is responsible for staring at the wonderful shots and playback, and the other is to pay attention to various details in advance, to remind the main OB.

This configuration is basically the standard configuration of all event broadcasters, and if there is only one OB, it will definitely miss some wonderful shots and affect the audience's viewing experience.

Chen Yufeng's goal is to make the broadcast of Rabbittail Live better than the official ICL League, and it is natural that he must not be sloppy on this key issue.

Zhang Yuan nodded: "This shouldn't be a big problem, the GPL side is a shift system, there are a lot of personnel, and it shouldn't be difficult to find three people who understand ioi from the OB." It's easier to be in charge of the commentary that controls the field, you can pick whatever you want. ”

Chen Yufeng said happily: "That's great! In fact, as long as the initial period of time is over, we can recruit our own people in the future. ”

Zhang Yuan shook his head: "There's no need for this, it's too wasteful." This kind of professionals still let the e-sports division have unified training and management, and you can concentrate on the operation of the live broadcast platform. ”

Chen Yufeng nodded: "Well, okay!" ”

According to Chen Yufeng's original idea, he first "borrowed" a few directors, OB and commentary from the e-sports division to support the scene in the early stage. But it's definitely not appropriate to rub it all the time, and you have to slowly train newcomers by yourself and slowly take over the work of ICL league broadcasting.

But Zhang Yuan dispelled his idea.

Although the ICL league broadcast is a rabbit tail live broadcast, it has nothing to do with Tengda's e-sports division, but it is obviously a serious waste to have a game system director team on both sides, Zhang Yuan took over this work, which can not only save unnecessary expenses, but also ensure the effect of the unofficial stream commentary of the ICL league.

Chen Yufeng stood up: "Then it's troublesome!" I'm going to book a ticket tonight, go to the FV club, pick two or three reliable professional players to commentate, and strive for Sunday's game to be able to directly arrange the unofficial commentary! ”

Zhang Yuan nodded: "Don't worry, my side will soon be able to find suitable candidates and let them adapt to the IOI competition, and it will definitely be no problem before Sunday." ”

Chen Yufeng thanked him repeatedly, and then prepared to go to the FV club to select two or three people from the several professional players recommended by Wu Yue who were more eloquent, as the commentary of the unofficial stream of the ICL League.

Originally, it was very difficult to do an unofficial commentary by yourself, whether it was OB or commentary, it was a very professional thing, and if any detail was not done well, it was easy to be pressed to the ground by the official.

But now with the strong support of Tengda E-sports Division and FV Club, Chen Yufeng found that this matter is so simple, running errands can be done!

Chen Yufeng couldn't help but sigh: "It's still Mr. Pei's greatness, take precautions and get twice the result with half the effort!" ”

"If we hadn't laid out the GPL league early and invested in the FV club, how could it have been so smooth now?"

"Sure enough, the height of the station determines the field of vision, and the field of vision determines success or failure! The height of Pei Terminus is too high, and it is difficult to succeed! ”