Chapter 613: The Past and Present of Touching the Fish Takeaway (Five More Requests for a Monthly Pass!) )
"So, what is the Tengda Life APP?"
Before Pei Qian could ask questions, the reporter had already asked for him.
Rui Yuchen was prepared and took out his mobile phone: "Tengda Life APP is the latest software launched by Tengda Group after integrating various businesses, which includes all kinds of content!" ”
"For example, it integrates the original fish takeaway, and it has more complete functions, you can see the location of the rider in real time, and you can check the list of meals in advance and make reservations every day."
"In addition, it also has many functions such as daily learning, express logistics, nameless restaurant reservation, thrilling hostel guide, managed fitness, sloth apartment rental, etc., you can even use it to see the destination, find the location of all the fishing Internet cafes, or download Tengda's mobile game as a platform."
"In addition, the evaluation content of the TPDb website is fully connected, and all TPDb ratings and reviews can be viewed on this software."
"In the future, there will be powerful functions such as Tengda Mall!"
"Of course, because the development time is still short, many functions still need to be updated in the future, but the integration of various functions of Tengda life means that Tengda's layout in the field of life has been fully launched!"
"Tengda Life APP will include all aspects of our life, and the three elements of health, environmental protection and delicacy that have always been practiced by Touch Fish Takeaway also represent the common pursuit of all industries in Tengda Life APP!"
"Our aim is to provide every customer with a healthy, environmentally friendly, exquisite modern lifestyle!"
The reporter's face was full of surprise.
I didn't expect it, but there was an unexpected gain?
I just wanted to interview the catering companies that have done a good job in garbage classification, but I didn't expect that Fish Takeaway would do so many things silently?
Moreover, these three elements are summed up too well!
The food is healthy and does not harm the body;
The material is environmentally friendly and does not pollute the environment;
The products are exquisite and do not fool customers.
The recyclable tableware mode of fish takeaway, the microbial degradation of kitchen waste into treasure, and the use of special APP to provide intimate service to customers are really in perfect line with the current concept of garbage classification!
Not only that, but Tengda's other industries are also like this? Education, entertainment, fitness, Internet café, express delivery...... Integrate it all so that customers can do it all with just one app?
The reporter subconsciously asked the key question: "So, where can I download this APP?" ”
Rui Yuchen smiled slightly: "You can download it in major software stores, or search for the Tengda Life APP." ”
"However, I think many people in Jingzhou should have this software on their mobile phones, because it is the original Xueba Come to APP! No need to register, just update the version, Tengda Life APP will come to you! ”
The journalist's face was written with joy: "Great! That's what I'm looking for! ”
"Manager Rui, what you said is so good, especially the three elements summarized, which are very suitable for benchmarking for catering companies! It can be seen that Mr. Rui must have thought deeply about this aspect of the content in ordinary times. ”
Rui Yuchen nodded: "Yes, I always keep these concepts in mind. ”
"However, this kind of consciousness is not something I originally had, but it comes from our Tengda Group's President Pei."
"Speaking of which, I have to mention the past and present lives of fish takeaway."
In fact, the birth of the brand of Touching Fish Takeaway dates back to more than a year ago. At that time, Mr. Pei had already set a healthy, environmentally friendly, and exquisite tone for Fish Takeaway, and operated in full accordance with the current model. ”
"However, until last month, the fish takeaway was still in the midst of continuous and huge losses."
"The reason is very simple, in the face of low-price takeaway in the market, the model of fish takeaway is not understood, and most customers feel that the taste of fish takeaway is bland, and they also scoff at the model of tableware recycling, so although there are some die-hard customers, the revenue has not been able to cover the additional cost of tableware recycling."
"But even so, Mr. Pei has never thought of giving up, let alone changing the operation model of fish takeaway, and has even been expanding his investment in fish takeaway."
"We will continue to open more stores and set up a food lab to develop new dishes and provide better service to our customers."
"This obviously comes from sticking to our own philosophy!"
"Finally, with the continuous enhancement of everyone's awareness of environmental protection and health, Touch Fish Takeaway has finally been recognized by everyone!"
"At the moment of joy of turning losses into profits, Mr. Pei's first thought was to reflect, what else is there about our fish takeaway that is not good enough?"
"We think about the pollution of kitchen waste, so we have purchased a microbial kitchen waste disposal machine with a price of up to 100,000 yuan for each store, which meets the requirements of health and environmental protection to the greatest extent!"
"Therefore, the success of Touchyu Takeaway is not only the success of the business model, but also the success of the concept, and the success of persistence!"
The reporter listened carefully, and even she herself was moved.
As a native of Jingzhou, she has long known about the existence of fish takeaway, but she never knew that the birth of this brand had such a tortuous story, let alone that this seemingly prosperous brand was still losing money until last month!
Being able to withstand the pressure of losses, always practicing their own philosophy, and even constantly investing in it, is to popularize this "healthy, environmentally friendly, and delicate" lifestyle to everyone......
It's really a great piece of material!
The reporter asked: "Then can you let me take a picture of the back kitchen of the store, and the microbial garbage disposal machine?" ”
Rui Yuchen nodded: "Anytime!" Please follow me. ”
For the kitchen of fish takeaway, Rui Yuchen is 120 points of confidence.
Clean, tidy and organized, it can be seen as a miniature version of the unnamed restaurant kitchen.
In terms of kitchen management, Lin Canrong and he have exchanged experiences and experiences many times. As a benchmark store, the No. 1 store of Touchyu Takeaway has achieved the degree of excellence.
More than ten minutes later, the shooting was finished.
Rui Yuchen sent reporters and videographers to the door.
"It's the cleanest, neatest kitchen I've ever seen." The reporter gave a thumbs up and was full of praise.
"It's all our business."
"By the way, here's a small gift."
Rui Yuchen smiled and handed a brand new food box to the reporter.
The reporter stretched out his hand to take it, a little puzzled: "This is a ...... Insulated lunch boxes? ”
Rui Yuchen smiled and explained: "This is the latest brand 'Food He' recently launched by our fish takeaway, which is the product of an exchange and collision between the modern takeaway industry and our traditional culture. ”
"The meaning of food is that the people take food as the sky, and the meaning of harmony is that the gentleman is harmonious but different, and man and nature live in harmony."
"At the same time, its homonym is 'food box', which is the takeaway of ancient China."
"We have worked hard to combine the cultural characteristics of ancient food boxes with the modern fish takeaway industry, and specially customized such a food box, which has the characteristics of beauty, portability and heat preservation, and at the same time, it is also a kind of inheritance of our food culture."
"As a small gift to you, it's a little bit of my personal heart."
The reporter was overjoyed: "Thank you! Thank you so much, this is very memorable and practical! ”
"Thank you for your time!"
Obviously, even the reporter was moved, and after confirming with the photographer that all the footage had been recorded, he reluctantly left with the food box.
sent the reporter far away, and it wasn't until he saw the two get into the car that Rui Yuchen breathed a sigh of relief and returned to the store.
Whew, fortunately I didn't drop the chain in front of Mr. Pei!
There are really not many opportunities to be on TV like this.
If you can grasp it, it will be a precious opportunity for your popularity to skyrocket and your brand value to soar;
If you can't catch it, then there's nothing.
Including a clean and tidy back kitchen, as well as a microbial kitchen waste disposal machine that has just been purchased, without these things, the effectiveness of this interview will definitely be greatly reduced.
But now, if it is broadcast on the evening news, this row of noodles can't be bought for advertising no amount of money!
"Mr. Pei ......"
"Hey, what about Mr. Pei?"
Rui Yuchen sent the reporter out of the door, and when he returned to the store, he found that Mr. Pei was no longer there.
"What happened to Mr. Pei? Are you dissatisfied with my performance? ”
"No, I'm doing well."
"Well, I'm done eating, so it looks like I'm pretty satisfied."
"Maybe it's because I'm completely at ease that I leave, after all, Mr. Pei is such an open-minded character."
"Fortunately, I usually try to figure out Mr. Pei's spirit, and I have been prepared for a long time to answer so perfectly."
"Fortunately, I didn't lose my life!"
Rui Yuchen's face showed a look of relief.
……
……
August 12th.
Flying Yellow Studios.
Huang Sibo and Zhu Xiaoce are still working hard to edit the short film "New Life".
It has two meanings, namely "the old house is reborn through renovation and decoration" and "the people who live in the room start a new life", which can be used as a promotional video for the sloth apartment.
The cameraman who shot the material was skillful and responsible, and he shot many sets of shots, and he had all the materials he should have.
But it is really not an easy thing to compress to five minutes.
Because five minutes is too short, it is necessary to ensure that each frame has its meaning of existence, and that the transitions of each shot are natural and unobtrusive, and to ensure that the two images of the broken house and the new house overlap in the audience's mind, producing the symbolic meaning of "new life".
It's really a technical job.
Fortunately, everyone in Feihuang Studio is experienced, and the movie has already been cut, and although there will still be a little challenge in editing this kind of short film, it is no big problem.
Huang Sibo and Zhu Xiaoce are still repeatedly discussing the meaning of each frame, repeatedly adjusting the order of various materials to achieve the best effect.
Just as they frowned and pondered, a shout of surprise came from the office area.
"Why are you here?"
"Brother Huang! Director Zhu! Look who's coming! ”
Huang Sibo and Zhu Xiaoce looked up, and their eyes widened in disbelief.
It's acquaintances.
Chen Lei!