Under the guidance of Liang Qingfan, everyone came to the entrance of the first floor of Jinsheng Plaza, that is, the corner of the square recess, which is also directly below the main part of the Tengda new experience store.

The mall has four floors, and the height of each floor is about 5.5 meters, and the height of the entire mall is just no more than 24 meters.

In terms of building codes, more than 24 meters will be defined as a high-rise, and the requirements for fire protection facilities and other aspects will be correspondingly increased, which will lead to a significant increase in the construction cost of the entire shopping mall, which is not cost-effective.

The purpose of increasing the height and reducing the number of floors as much as possible is to avoid frequent climbs by customers as much as possible and bring a better shopping experience.

The lower the floor height, the easier it is to give people a feeling of depression, on the contrary, the higher the floor height, the more open the whole scene, and the customer's mood will be correspondingly better, which is more conducive to stimulating consumption.

Frequent climbs will drain the patience of customers, and most customers would rather take a few more steps on the same floor than climb to the fifth or sixth floor.

As a relatively new square, Jinsheng Plaza has obviously fully considered these aspects in the design to enhance the shopping experience of customers in the details.

Entering the ground floor, you are greeted by a huge atrium space, which runs from the ground floor to the top floor, like a small indoor plaza with an iconic modern sculpture.

The mall as a whole has a very modern and atmospheric feel.

After coming to the atrium, you can go directly to the Tengda experience store on the second floor through the escalator.

At the beginning of the design, this semi-circular area with a large number of glass curtain walls was the most central location of the entire mall, so many designs were carried out around it, including the escalators in the mall, which was also prioritized.

After coming to the second floor, Liang Qingfan raised his hand and introduced: "Mr. Pei, from here to the top floor, it is all within the scope of Tengda experience store. Only in this direction behind me, of course. ”

"There are three floors in total, and according to your previous request, it is divided into six areas."

"On each floor, there is a distinction between the 'regular area' and the 'core area'. The so-called core area is actually the area where the semi-circular glass curtain wall is located, and this area has excellent lighting? Spacious and bright. And apart from this part? The surrounding shops in the mall are used as regular areas. ”

"So? Three floors of the regular and core area combined? Just what you had to say, it's divided into six different functional zones. ”

"The core area on the second floor is the digital area? The regular area is the game experience area. ”

"The core area of the third floor is the surrounding commodity area, and the regular area is the home living area."

"The core area on the top floor is the dining area? The regular area is the viewing area. ”

Liang Qingfan took the three of them to walk inside? While patiently introducing.

This partition is clearly well thought out.

In fact, there are certain unspoken rules for floor allocation in shopping malls, the most important of which is that products that are just needed are arranged on the upper floor as much as possible, and high-profit products that are easy to consume impulsively are arranged on the lower floor as much as possible.

For example, food and beverage and home appliances are generally on the upper floor? And cosmetics, jewelry, etc. are generally at the bottom.

Is this because with the increase in the number of layers? There will be a corresponding decrease in the flow of people.

Consumers' demand for household appliances is fixed, and they generally come to shop when there is a demand, and it is impossible to suddenly want to buy a refrigerator while shopping on the street. So even if it is placed on the upper floor, consumers will definitely look at it.

It's the same with catering, you have to eat when you're tired of shopping? It's impossible not to eat it on a whim.

Putting these at the top will not reduce the customer's desire to spend? It can also allow them to walk through a few more floors as much as possible to guide the flow of people upwards.

And cosmetics, jewelry, and so on? Are they often bought on impulse, and they are more profitable? So put it on the bottom? Can you afford a higher rent? And you can get a good profit through the huge flow of people.

Liang Qingfan's planning obviously follows this law.

The dining area is placed on the top floor, and customers stroll from the bottom to the top, and they are tired of shopping and have a meal. The digital products and gaming experience area is located on the lower level, which can make the most of the foot traffic and increase the turnover.

As for the difference between the "regular area" and the "core area", it mainly lies in the difference in the environment.

The core area [www.biquwu.biz] has a huge glass curtain wall, excellent lighting, spacious, bright, and a wide view, and the whole area will not be separated, and it is highly integrated.

Many digital product stores will use a large number of glass designs, and the high ceiling is to create a high-end atmosphere for consumers and enhance their shopping experience.

Therefore, the digital area selling mobile phones and other digital products, the peripheral commodity area where some furniture and smart home appliances are placed, and the catering area where consumers can dine have high requirements for the environment, and the core area surrounded by a semi-circular glass curtain wall was selected.

The lighting in the regular area is much worse, and there are some separations between the areas, which are not a whole piece.

This is because the game experience area, home life area and viewing area do not have high requirements for light, and even reject light.

Whether you're playing a game or watching a movie, you need a relatively dark environment.

Strictly speaking, the home living area is not a store, it is a simulated scene of home being placed at home, and individual scenes should also show the warm environment of staying in the living room at night.

Moreover, the viewing area, the game experience area and the home life area can be divided into several different exhibition halls, displaying different styles and contents, which need to be separated.

So these are all in the regular area.

In addition, there is a certain connection between the regular area and the core area of each floor.

For example, on the second floor, the digital area and the game experience area are put together, and after players have experienced the game and the latest game equipment, they can directly come to the digital area to buy the equipment they like.

On the third floor, the same is true for the home living area and the surrounding commodity area.

On the fourth floor, the dining area and the movie viewing area together form a comfortable rest area, where customers can eat, drink, or sit down to watch a movie when they are tired of shopping.

The core area of each floor is about 700 square meters, and the three floors together are about 2,100 square meters; The regular area of each floor ranges from 1,000 square meters to 1,300 square meters, adding up to about 3,600 square meters.

In addition, there are several shops on the first floor, totaling more than 1,200 square meters, which are also rented to Tengda.

This was originally used by the shopping mall in order to make up for Liang Qingfan, and it was forcibly made up to 7,000 square meters.

It just so happens that these shops on the first floor can be used as a display area for physical industries such as fishing Internet cafes and headwind logistics, and profit is not the first goal, mainly for display.

In short, Liang Qingfan's arrangement is quite scientific.

At present, the overall decoration has been completed, the floor and walls are all spotless, and the first batch of furniture and equipment, including long tables and shelves in the digital area, have been shipped.

After a few more days of preparation, the entire experience store can be opened to the public.

The reason why the speed is fast is because the original shopping mall was designed by a well-known architect, especially in the window area of the glass curtain wall, which has spent a lot of thought and has been modified several times, so Liang Qingfan does not need to be overhauled, only minor repairs and minor repairs are needed in some details.

This saved Liang Qingfan a lot of time, and it was also a key reason why he finally made up his mind to finalize the location of the experience store here.

The first thing I came to was the regular area on the second floor, which is the game experience area.

According to the plan, there will be computers, mobile phones, TVs, smart fitness drying racks, VR glasses and other equipment for players to experience, but these things are not yet in place, so it is difficult to imagine the scene after the official opening of these areas.

Further inside is the core area of this level, which is the digital area.

In the same core area, the decoration style of the digital area, the peripheral commodity area and the catering area is very similar, but there are slight differences in layout.

Liang Qingfan came to the side of the glass curtain wall, and he could clearly see the lofty world opposite, and the vision was very broad.

"It's not uncommon for buildings to be designed as glass curtain walls, but whether the final result is beautiful or not is determined by the details."

"The size, color, reflectivity, permeability, structural system, frame material size, connection method...... Every detail can make the final result very different from what you intended. ”

"I saw this glass curtain wall at the first time, this designer has put a lot of effort into the selection of materials and design, and the cost of the entire glass curtain wall must be extremely expensive, so I took a fancy to this place."

"And the end result is that whether you look inside from the outside or from the inside out, it will give people a sense of transparency, brightness and purity, which has both a sense of modernity and simplicity, as well as a kind of Zen beauty."

"In addition, I made a little bit of a change to the original ceiling. The original ceiling is actually very good, but the lights are too small, I deliberately purchased a large area of recessed frosted white lights, plus dark black metal lines as embellishments, to ensure that there is no blind spot in the store, and at night it can be bright but not dazzling. ”

Although the entire experience store has not yet been fully arranged, the content introduced by Liang Qingfan can already feel full of details.

Zhuang Dong was about to faint, although he couldn't fully understand Liang Qingfan's meaning, he could still feel the word "" in capital letters.

Tian Mo was a little worried.

Because this experience store is just amazing!

It is the most prosperous business district in the whole Jingzhou, covering such a large area, and the details inside are created by first-class architects, and even the details of lighting are full of sincerity.

It can be said that this experience store is not inferior to the stores of many world-class technology companies, and it is still better than it in many places!

If you compare it with the store of the real estate agency where I worked before, it is simply a difference.

And when he thought that he was about to become the manager of such a big store, Tian Mo instinctively felt panicked while being excited, because he didn't know if he was up to the task.

If there is any mistake in his work, wouldn't he not only live up to Mr. Pei's expectations, but also waste the efforts of Architect Liang?