Seeing Yu Ping'an's expression extremely dazed, Pei Qian smiled slightly.

At a loss? That's right!

You are at a loss, which means that my model has a great chance of losing money!

For this problem, Pei Qian has also carefully considered it, and the current mode with a relatively high probability of success is to do encyclopedia, and the other is to do Q&A, and Qiandu has already done it.

It can't be said to be a success, but it's not a failure either.

Although this world has not been forced for the time being, Pei Qian can roughly launch a less successful model based on the forced model.

In Pei's memory, the forced model was a success, and its goal was to create a "high-quality social Q&A website."

There are two key words here, "high quality" and "social", both of which are indispensable.

In the early stage, it was mainly by invitation, and after two years of open registration, the number of registered users climbed from 400,000 to 4 million in less than a year, and a year later, it received 20 million dollars in Series B financing.

Many people think that open enrollment makes the whole community worse, which is an objective fact, but it is also a trade-off that this business model has to make.

Invitation-only and strict restrictions on the number of registered members can indeed ensure the high quality of the entire website's content, but then again, for any website to grow, it needs to have a lot of traffic and users.

The invitation-only system and strict restrictions on the number of registered members will indeed make the atmosphere of the website better, but in order to obtain financing, popularity and revenue, the traffic of the website must be high.

And for creators, they also need a lot of traffic to gain exposure, and convert this exposure into popularity and tangible benefits.

The success of a similar platform should be to find a perfect balance between the speed of user growth and the quality of Q&A, both of which are indispensable.

Therefore, Pei Qian's approach is not to seek any balance, not to have any heat and traffic, and to dissuade users as much as possible!

First of all, all users of the useful app must pay for it, and they can only browse the content on it after purchasing a membership.

This article directly dissuaded more than ninety percent of users.

Moreover, the profit model is determined, which also plays a role in fooling the system.

Pei Qian knows that even ten years later, the payment rate of similar Q&A platforms is extremely low, because most people are unwilling to pay for knowledge, which is a matter of perception.

Without users and traffic, useful apps can't catch fire.

Secondly, cracking down on reprinting, stealing, copying and pasting, on the one hand, is because Pei Qian hates this kind of behavior, and on the other hand, it is also to further reduce the popularity.

Although the world has a strong sense of copyright, and piracy of movies, games, and other aspects is very rare, there is still no way to completely ban such a thing as manuscript washing.

After all, the law enforcement cost of this thing is too high, and even most people have been washed, and it is difficult for them to find out.

What if the high-quality content on the useful app is reprinted in various ways and attracts users?

Pei Qian felt that it was better to prepare a team of lawyers for the team of useful apps, and every day when he had nothing to do, he would stare at whether anyone on the Internet was washing the content on the useful app.

On the one hand, it prevents the secondary spread of useful APP content and increases the popularity, and on the other hand, it also cracks down on these moths who steal things and work as porters on the Internet, and take revenge!

As soon as Pei Qian thought of the large number of pages with repetitive content that he found when he used Qiandu to check the information, he couldn't wait to personally pick up a knife and follow the network cable to talk about life with these plagiarized self-media.

Finally, all real-name authentication is carried out to strictly restrict users in all aspects.

Ordinary users, that is, readers, although you pay and are members, you can only watch, you can't express your own opinions, and you can't even leave a message to discuss.

As for those creators, they can only answer content in their own professional field, and if they find that the text is incorrect or the answer is wrong, they will be deleted.

Of course, the hard-earned answers will be sent to the original author via private message, but they can't be displayed on useful apps.

On the surface, you can earn money by writing answers here, and every month's membership fee is distributed to the creator as a reward.

But the point is that few people will actually pay under this model, so the creator will not get much money.

In this way, it falls into a vicious circle of "no traffic-no money-no creators".

Wouldn't it be easy to lose money?

The more Pei Qian thought about it, the more he felt that this model was really perfect.

Definitely lose!

Yu Ping'an is obviously aware of this.

He originally specialized in education projects, and he also has a deep understanding of similar encyclopedias and Q&A products, how can he not see the fatal flaw in Mr. Pei's model?

But thinking carefully about Mr. Pei's previous series of operations, Yu Ping'an still suppressed the doubts in his heart.

He thought for a moment and asked, "What about ...... Mr. Pei, can you talk about the specific approach? ”

Pei Qian nodded: "Of course." ”

"Useful APP, it is a combination of encyclopedia and Q&A mode. We will also create a number of entries based on keywords, including 'core content' and 'derivative content'. ”

"Our creators are divided into three different star ratings and have corresponding problem areas."

"To become a creator, you must provide our reviewers with certification information to prove your expertise in the field."

"One-star creators can only edit and interact in 'derivative content', that is, they can only answer questions or comment on other answers within their own area of expertise."

"Two-star creators, can edit in 'core content'. The core content is equivalent to the essence, the index part of the whole concept. At the same time, they have permission to report a factual error in the content created by a one-star creator. ”

"Samsung creators, in addition to the editing rights of all content, can also view the historical version of each entry edit, and see the addition and deletion of content by various creators. At the same time, they can deal with the content of the report. ”

"Our staff has the highest authority, and if there is a violation by the Samsung creator, it will be dealt with after discussion by the staff."

"In the early stage, all the one, two, and three-star creators were invited by our official personnel. After that, the review can be started, and according to the quantity and quality of the creator's output, it will be decided whether they can be upgraded. ”

"If a creator violates our creative rules, such as incorrect text, factual error, malicious inducement tendency, etc., they must be deleted."

"The name of our app is 'Useful', which means that all the information on it must be ensured to be useful."

"We can not have an entry, but as long as we do, we have to make sure that it is correct."

"For some extremely controversial and inconclusive issues, we should indicate that the issue is controversial and write down the views of both sides of the dispute; If it's something that's too controversial, we don't include it at all. ”

"For example, we don't do any emotional problems, jitter problems, and war-leading problems with high traffic."

"Real-name system, membership fee."

"Our real-name authentication system is as strict as that of payment software, each account must be bound to ID card and face recognition, and we only have one charging model: membership system, delayed charge."

"Every month, we charge based on the time and number of views of the member in the previous month."

"If you haven't used it at all, there's no charge."

"If you have used it, the minimum charge is 1 yuan, and the maximum charge is 15 yuan."

"At the same time, we must do a good job of anti-theft and anti-grabbing functions, for online manuscript washing, we prepare a team of lawyers to fight a lawsuit at any time, and the compensation recovered is not a lot, all of which will be returned to the creator!"

"At the same time, creators can receive incentives, and the value of the incentive mainly depends on three aspects: the creator's star rating, the number of editors and answers of the creator, and whether there are violations."

"We give 90% of all monthly membership fees as incentives for creators. The remaining 10% is used for the daily maintenance and development of the website. If the maintenance and development costs are not enough, I will make up for it. ”

"That's pretty much it, what's the problem?"

Pei Qian said all his ideas in one breath and silently took a sip of tea.

Yu Ping'an fell into a daze, he was silent for a long time before asking: "Then, Mr. Pei, where did the first batch of content on the APP come from?" Do you want to work with MILLENOPIA or some other similar website to use their content? ”

Many websites that make encyclopedias are directly from the Internet, which is very common.

Pei Qian immediately shook his head: "Of course not!" ”

"What we want to do is be absolutely original, starting with ourselves, of course! We don't let others copy us, and we naturally can't copy others. ”

"All entries are edited from scratch, and they must be clearly different from the Millennium Encyclopedia."

Yu Ping'an was stunned: "Mr. Pei...... That's a lot of work like a fool moving mountains! ”

"If you follow this approach, I'm afraid that in the next ten years, this app will not have any possibility of making a profit......"

"Not even to mention making a profit, I'm afraid it's hard to even get traffic......"

Pei Qian couldn't help but feel happy in his heart.

Is it? Do you feel the same way?

That's great!

You can't make a profit in the next ten years, you are more optimistic than me!

Pei Qian thinks that this thing can guarantee that it will not be profitable for five years, so thank God.

Five years, at least a dozen cycles, enough to lose a lot of money!

It's hard to imagine that you won't be profitable for the next ten years.

Pei Qian smiled slightly: "Yes, this is indeed a job at the level of a fool moving mountains." ”

"However, it is also very meaningful, we want to create a pure land without garbage for the Internet full of garbage."

"There's a good saying that the best time to plant a tree was ten years ago, followed by now."

"Since there's so much work, we just need to start quickly, don't we?"