October 23rd.

The English and Japanese versions of "Back to the Shore" are officially released!

On the emerging foreign live broadcast website Linklive, Hao Shuaiqi has downloaded the English version for the first time and restarted the game of the week.

Only this time he is no longer playing according to the usual route, but is pursuing speedrunning.

After such a long period of live streaming, Hao Shuai's live broadcast subscribers have been growing, and have now reached more than 100,000 subscriptions, which is quite considerable on the emerging live streaming site Linklive.

Every day of the live broadcast, you can see the audience asking, "When will this game be released in English?" ”

On Elle Island, the video of "Turning Back to the Shore" released by Hao Shuai has also gained great popularity, and the speech of foreigners when watching the live broadcast of this game has also become a topic of conversation among domestic players.

Now, the English version of "Turning Back to the Shore" has finally come out, and Hao Shuaiqi naturally wants to take this opportunity to hype up to all audiences.

The audience in the live broadcast room naturally cheered.

"I've been watching the live broadcast of this game, it looks like this is a very difficult action game, thank you very much to the blogger for introducing us to such a fun game!"

"Great, finally out in English! Hells knows what I experienced while playing the Chinese version. ”

"I have to say, the English version of this game is quite well made, I took a look, and some of the key translations are just right, and the meaning of the original work is well translated. What a conscientious developer, excellence in details, praise! ”

"A game that made me, who was not interested in Chinese culture at all, addicted to it."

"I've watched bloggers clear the game several times, and I'm sure this game won't be a problem for me!"

There are also many players who leave messages of support on official overseas platforms, or spontaneously promote them on major forums and websites.

The overseas version of "Turning Back to the Shore" is in a good situation!

……

Tengda Network Technology Co., Ltd.

Li Yada has been paying attention to the data on the Internet, and the more he pays attention, the more he feels emotional.

"I really didn't expect that the data on the Internet is even better than the domestic data?"

"Mr. Pei is too powerful!"

Li Yada is completely convinced.

This time, the multilingual version of "Turning Back to the Shore" was produced with the help of the official platform, and the translation quality is extremely high, but even so, Li Yada is not 100% sure that this game will become popular abroad.

The reason is simple, the cultural differences are too great!

The domestic and foreign game markets are completely different things.

There are a lot of domestic popular games, and when they go abroad, they are not adaptable, and no matter how they push, it has no effect;

There are also some games that have no sound in China, but they live a nourishing life overseas.

Therefore, there are even a number of publishers in China who specialize in overseas markets, who will work hard to study the tastes of foreign users and be responsible for the overseas work of some local games, which also has huge profits.

The so-called "overseasization" is to transform a local game in an all-round way from many aspects such as painting style, gameplay, game details, and publicity methods, so that it can better cater to the tastes of overseas players.

Sometimes, in order to achieve better results, it is even necessary to replace the entire world view packaging and replace it with a Western fantasy background that is more acceptable to foreign players.

Therefore, the popularity of a certain game at home and abroad is itself a small probability event with a very low probability.

Games that have done this have undoubtedly become the pillar games and cash cows of game companies.

Therefore, "Turning Back to the Shore" was able to achieve good results overseas, which surprised Li Yada very much.

"One thing to say, 'Turn Back' doesn't look like a game that will be pleasing in overseas markets."

"The background of the whole story is based on the materials of traditional Chinese culture, and many elements that have a strong resonance with domestic players, such as Nai He Bridge, Sansheng Stone, Meng Po, etc., may not feel at all for foreign players."

"But even so, foreign players still love this game so much, which is enough to see how successful this game is."

"This is all due to the hard work of Mr. Pei!"

Thinking of Mr. Pei's efforts for "Turning Back to the Shore", Li Yada felt admiration from the bottom of his heart.

"The first is the design of the game itself."

""Turning Back is a very hardcore action game, which is very much in line with the taste of overseas players."

"Mr. Pei risked being rejected by domestic players and formulated a difficult way to play, maybe from the beginning it was for both domestic and overseas consumption?"

"The second is the way of publicity."

"Many foreign bloggers on LinkLive looked up dictionaries while livestreaming 'Turn Back', which made the game widely known overseas, and also formed a hot topic for discussion."

"It's a small probability event that there is a spontaneous recommendation from foreign bloggers, but then again, this is also determined by the characteristics of the game itself."

"The game itself is so good, even if there is no Hao Shuai, there will be other foreign bloggers who will discover this game and spread it spontaneously."

"In the end, Mr. Pei asked me not to rush to launch the overseas version."

"On the one hand, we are patiently waiting for the game's popularity to accumulate overseas, and on the other hand, we are also waiting for more time for translation, so that the cultural connotation of this game can be translated accurately and elegantly."

"All kinds of factors are superimposed to make the overseas version of "Back to the Shore" successful!"

"Probably this is the so-called 'strategizing and winning thousands of miles away', right?"

"Mr. Pei is really thoughtful and thoughtful!"

"Looks like I still have a lot to learn!"

Li Yada said with heartfelt emotion.

was sighing, Pei Qian came to work.

Li Yada hurriedly stood up: "Mr. Pei, regarding the overseas version of "Turning Back to the Shore", the current situation ......"

Pei Qian's face darkened, and he hurriedly raised his hand to signal her to stop: "Needless to say." ”

Li Yada hurriedly nodded: "Ah, okay Mr. Pei." ”

Sure enough, Mr. Pei had expected this, and now the good news is a bit redundant.

Pei Qian was a little speechless.

Hearing this kind of bad news in the morning, bad luck!

"Mr. Pei, the project team currently has no other tasks, only some simple small bugs to fix. "I'm going to give them some work on version optimization, or prepare to develop DLc, what do you think?" ””

“DLc？ no！ Pei Qian was startled and hurriedly stopped this dangerous thought.

He looked at Li Yada and said, "Everyone has been working hard for so long, why don't you hurry up and take a good rest?" ”

"Employees are Tengda's most valuable wealth, don't be too tired!"

"Moreover, if there is no input from the output, no amount of inspiration will dry up."

"As a game maker, you must play more games and draw more materials in order to always make good games that are refreshing to players, understand?"

"Everybody's not going to do anything this week, eh...... Let Bao Xu take everyone to play the game. ”

"Bao Xu, you will be the leader of the game in the future, responsible for leading everyone to play games."

"Plan it and assign tasks to everyone. No matter what the game is, everyone must play 40 hours this week, and if you don't have enough game time, you will be asked! ”

Bao Xuhu, who was bending his neck and trying to reduce his sense of existence, was shocked.

Dry! My head is about to be stuck in the monitor, why was it arranged by Mr. Pei!

Bao Xu hurriedly stood up: "Okay, Mr. Pei." ”

Pei Qian went to his office angrily.

Everyone in the office area looked at each other, and then turned their eyes to Bao Xu's side.

Bao Xu spread his hands very speechlessly: "What do you see me doing?" Let's take action...... Don't make it difficult for me. ”

Everyone in the office area looked at each other, and then hurriedly put down the unimportant work at hand and hurriedly opened the game.

……

In the office, Pei Qian used his English level on the construction site to look at the evaluation of the English version of "Turning Back to the Shore" and sighed silently.

Alas, although such a result was foreseen before the production of the English version, ...... There is nothing you can do!

Pei Qian originally thought that as long as he relied on cultural barriers and cultural barriers, he could stop more than ninety percent of overseas players, but now he found that he was too optimistic.

I really didn't expect that these foreign players could bite raw meat in order to suffer, and they also brought fire to a group of bloggers who can speak Chinese!

So, the official platform saw the enthusiastic response of the game at home and abroad, and decided to help find a translation team to go out of the overseas version, and everything happened naturally.

"Forget it, let it be."

Pei Qian was already powerless about it.

Finally, he entered the state of grinding guns and re-went through the various activities of the 1024 Digital Festival.

In the afternoon, Pei Qian watched the drama and took a nap in the office, waiting for the farewell banquet arranged for Editor-in-Chief Xia and others in the evening.

……

……

At night, a seven-seater business car and an ordinary business vehicle of Tengda parked at the door of Mingyun's private kitchen.

Xia Jiang got out of the car, his face was pale, and he didn't seem to be in good spirits.

The faces of the few people who got out of the car behind her were not very good, and there was a strong camera brother who walked a little unsteadily, looking weak, most of them had vomited.

Obviously, most people are not too comfortable with this kind of extremely exciting entertainment.

Xia Jiang recalled today's unforgettable experience at Jingzhou Xintiandi Amusement Park, and the whole person was not good.

Roller coasters, jumping machines, pendulums, haunted houses......

Xia Jiang didn't know how he persevered, and his legs were still a little weak.

Pei Qian had already waited at the door of Mingyun's private kitchen in advance, and seeing everyone's mental state so sluggish, he couldn't help but raise the corners of his mouth slightly, revealing a heartfelt smile.

Hehe, it's finally a city back!

Let's see if you dare to backstab me again!

Pei Qian couldn't help but think beautifully, should I arrange a similar "desperate dragon" for all reporters who come to Beijing, so that no one will dare to come to interview in the future?

"How about Editor-in-Chief Xia, are you still having fun today?" Pei Qian's face was full of spring breeze and a warm smile.

Xia Jiang barely squeezed out a smile: "Happy ......"

Pei Qian nodded with satisfaction: "It's good to be happy!" Everyone has a good rest after dinner tonight, and tomorrow we will arrange a skydiving project for everyone, which is very fun and must not be missed! ”

Xia Jiang: "......"

……

……

The next morning.

The staff came to the hotel where Xia Jiang and others stayed, and only found trophies, certificates and a bonus of 100,000 yuan left for Mr. Pei in the room.

Next to the trophy, a letter was left.

"Mr. Pei:"

"Thank you very much for your hospitality during this time, we had a very memorable time in Gyeongju!"

"Due to the heavy workload, the leader suddenly arranged a new interview task, and we had to rush back. Mr. Pei was busy with work and didn't have time to say goodbye in person, so he apologized. ”

"Please rest assured that this interview will be successfully completed! I hope to have the next opportunity to cooperate! ”