At the same time, OTTO Technology.

Chang You, Lin Wan and a group of key members of the company gathered in the company's conference room to discuss the general research and development direction of this mobile phone.

Lin Wan had just come from the game of Yuyang.

The research and development of "BE QUIET" is currently underway, Ye Zhizhou, Wang Xiaobin and several other designers are already working on the design draft, and the basic work such as art needs is also being promoted simultaneously.

Lin Wan didn't need to be in charge of this kind of work, so today I could take time to come to OTTO Technology and listen to the new phone.

The other employees of the company sat upright one by one, with serious expressions and looked very serious.

From Hongcheng Technology to OTTO Technology, although they are still working and making mobile phones, everyone's mentality has changed subtly.

When he was in Hongcheng Technology, although Changyou was the vice president, he did not have a strong right to speak.

There are several vice presidents at the same level as Changyou, not to mention that there is a CEO above.

The concept of the top level is different, and friction and tearing are naturally indispensable.

Chang You is a vice president and is so unfree, let alone these brothers under him.

But now, Changyou is trusted by Mr. Pei and can completely decide the research and development direction of this product by himself, and his autonomy has been greatly improved.

His brothers are naturally no longer as aggrieved as before.

Moreover, the company went bankrupt and everyone was looking for a way out, but now they are reunited, and most of them have a sense of clarity, which also makes them all have a sense of gratitude.

Chang You hung up the phone and said to everyone: "Mr. Pei said that he still has something to do, so he won't come, let us make our own decisions about everything." ”

"Then let's get started."

"Director Lin, as a representative of Tengda, if you have any opinions, you can put them forward at any time."

Lin Wan nodded: "Okay." ”

She didn't think she had to be a problem, after all, everyone else in the room was more professional than her.

But since the position is a director, there should be an attitude.

Changyou began to meet according to the established process.

"The template of this mobile phone is based on the flagship phone scheme developed in Hongcheng Technology before. It just so happens that everyone should have some plans that have been forced to be suspended, and some suppliers have also discussed the procurement plan in detail, and those without legal risks can be used. ”

"Our company's first mobile phone must still be able to use ODM mode, and everyone should have no doubt about this."

"At present, we have two main tasks, the first is to develop a system that belongs to our own mobile phone brand, and the second is to determine the general direction of this product and better communicate with the foundry."

"The importance of the system is self-evident......"

Lin Wan listened silently on the side, recording in the notebook from time to time.

Although she did not deliberately understand some of the inside information of the mobile phone industry, some basic concepts are still very clear.

In the mobile phone industry, OEM and ODM are two common business models.

When a technology company makes a mobile phone, it does not necessarily need to take care of all aspects such as design, production, branding, and sales, but only needs to entrust the corresponding work to the corresponding professional manufacturers.

OEM is the company's design and outsourcing production, that is, "OEM", such as pineapple mobile phones.

ODM is the manufacturer's specifications and requirements for the manufacturer, which is designed and produced by the manufacturer, which is commonly known as "OEM".

Of course, mobile phone manufacturers can also put forward some customized requirements for ODM manufacturers, as long as the money is enough, this is negotiable.

OTTO Technology has just been established, and it is impossible to completely independently undertake the various technologies required for the development of a mobile phone, so it is a better choice to take the ODM route.

"OEM" does not lead to poor quality, nor is it a shame, a large number of domestic and foreign mobile phones are taken ODM mode, including Shenhua, there are also many models are completed with ODM.

Many ODM manufacturers have been engaged in mobile phone design and OEM all year round, and have good solutions from product design to hardware combination, with rich experience, mature quality control and supply chain, and reliable quality.

There was once a mobile phone manufacturer, the quality of the low-end machines produced by ODM OEM was better than the quality of the high-end machines designed by itself, which is also a phenomenon that makes consumers quite confused.

Of course, if the company can develop to the size and level of Shenhua and pineapple, and completely independently design and produce flagship machines, it is obviously a better choice to maintain high-end brand value.

But for the current OTTO technology, this step is still a bit far away.

ODM is OEM production, but it can also be customized, of course, according to the degree of customization, the cost is not the same.

What everyone is currently discussing is the general scheme of this mobile phone, that is, how to integrate various schemes.

The crowd began to speak freely.

"The chips are definitely of the latest generation."

"You have to use the best screen, right?"

"The camera must not be bad, it seems that many flagship machines have been using dual-camera solutions recently, let's have a whole one, right?"

"The battery is as big as possible, the flagship chip and a good screen consume power quite quickly."

"The memory will definitely have to be bigger, too."

"Wait a minute, we have purchased such a small amount, can we buy flagship chips and good screens?"

"If you can't do it, add money, such an expensive mobile phone doesn't use a flagship chip, and you can't be scolded to death? You have to buy anything! ”

Everyone, you say a word to me, and I can't wait for any of the latest good things to be arranged for this mobile phone.

The prototype of this mobile phone is the flagship M9 of Hongcheng Technology, which was originally a model that Hongcheng Technology tried to use to impact the high-end.

However, the price of the M9 is only nearly 4,000 yuan.

Now to mention the eight thousand gears......

How many good things do you have to add to that?

Before making mobile phones, it was all picking, and we had to try to reduce the cost as much as possible, and many good solutions looked greedy, but they were too expensive to use.

It can only be done by secretly saving costs in places such as vibration motors, charging ports, NFC, etc.

But what about now? The good stuff is put up hard, but the result is not enough!

Moreover, mobile phones are a big thing, and it doesn't mean that all the latest and best solutions can be thrown up.

For example, the full-screen technology that is not currently used by many people can make the bezel on the top of the mobile phone very narrow, but the problem caused by this is that the position of the earpiece and some other components must be rearranged, and there are bound to be many compromises in other aspects.

Although a similar phone would be a gimmick to make, the sacrifice is too great, and the practicality may not be very good.

There was a lot of discussion about these issues, but Changyou finally decided to give up these seemingly beautiful solutions, and use those mature, stable and expensive technologies as much as possible to honestly pile up materials.

In terms of hardware, it was quickly discussed more or less.

Lin Wan can understand part of it, and feels that this mobile phone is not much different from Shenhua's flagship mobile phone in terms of hardware configuration, but the system, customized originals, unique selling points, etc., are definitely not comparable to Shenhua.

The difference in brands is even more worlds apart.

Although its own mobile phone also adopts some new technologies in the supply chain, some of which seem to be good gimmicks, it is impossible to surpass the flagship phones of other big brands just because of this small gimmick.

And Shenhua's flagship machine is sold for less than 6,000 yuan.

It is difficult to sell this mobile phone at a price of about 5500 at present, how can it be sold for 8000 yuan?

Chang You said: "Let's think of another way, Mr. Pei gave a death order, this mobile phone must be sold for 8,000 yuan." ”

"When I chatted with Mr. Pei before, Mr. Pei had already given me some ideas, for example, this mobile phone is only replaced and not repaired, and if the mobile phone is broken, a new one will be sent directly to the door, the data will be transferred on the spot, and then the old mobile phone will be initialized."

"Anyway...... Find a way to add some additional services to this phone so that it can live up to the price. ”

Chang You started to talk, and the others began to talk about it again.

"How about a little more trade-in? As long as we have a new phone, users want to buy a new mobile phone, and they can trade in the old mobile phone. On the basis of the valuation of this old mobile phone, we will raise the standard by 500 yuan, which will help bind users to our brand. ”

"I think the packaging box can also be made a little more beautifully, and the original film, mobile phone case and other accessories are the best, which can also slightly increase the value."

"Or we talk to some APP manufacturers, such as video websites. The mobile phone is pre-installed with APP, and you can directly enjoy the membership service by watching videos on the mobile phone. ”

Everyone discussed and thought of a lot of ways, some spent more money, and some spent less.

But even if all these are added, it is still difficult to raise the price of the mobile phone to 8,000 yuan.

After all, what Mr. Pei said is that the comprehensive net profit margin of the mobile phone is not higher than 5%, if the value of the mobile phone is too different in the end, it is difficult to explain to Mr. Pei.

Thinking of the end, everyone fell silent, a little at a loss.

This is also normal, because the mobile phone industry is an industry with a very high threshold, and the flagship mobile phones of those big manufacturers are basically bucket models, and they are not bad in all aspects.

Even if Changyou's team has some new technologies that can be used when they are in Hongcheng Technology, no matter what, the team's R&D capabilities are far inferior to those of international manufacturers like Shenhua.

Therefore, just from the product, no matter how hard everyone works, the price of the mobile phone will be raised to 6,000, plus various small benefits, it will barely be raised to 7,000, and it will still not reach the level of 8000.

Chang You looked around at everyone and said, "Let's think about it again, is there any other way." If we still can't reach the 8000 gear, then we have to buy some high-priced custom components. ”

If you use these particularly expensive custom components, you can raise the price, but the cost performance is too low, and for a small factory like OTTO Technology, there will be a feeling of being wronged.

Seeing that everyone was at a loss, Lin Wan spoke.

"If you want to talk about cooperation with other video websites and software apps, at most you want a member, and it is difficult to talk about deeper cooperation."

"I can talk to other business departments of Tengda, and I should be able to get better benefits, and the value will definitely be higher."

e.g. ......

"Every time a new movie shot by Feihuang Studio is released, it gives this mobile phone user two movie tickets for screening."

"Mobile phone users can enjoy lifelong membership treatment when they surf the Internet at the Touching Fish Internet Cafe, the Internet fee can be discounted, and they can also get a free drink every day."

"After binding the game account, you can get a new game from Tengda every year."

"As a lifetime member of the terminal Chinese network, there are discounts for subscriptions, additional referral tickets, and monthly passes."

"Automatically become a VIP customer of Headwind Logistics and enjoy the right to receive and receive express delivery first."

"Become a VIP of Mingyun's private kitchen, and you can give a free dish when you reach a certain amount of consumption this time."

"That's all for now, if there are any other benefits that can be added in the future, they can be added."

Someone next to him raised his hand a little hesitantly: "So many benefits, Director Lin, you can get them?" ”

Lin Wan nodded naturally: "Of course, I am familiar with the persons in charge of these businesses." I'm going to talk to them, maybe they'll have a better idea. ”

Chang You's eyes lit up: "Of course it's the best!" Then this matter will trouble Director Lin! ”

Lin Wan waved her hand: "Don't thank me." ”

"Mr. Pei once told me that as a director, I am indispensable in OTTO Technology and don't treat myself as an outsider."

"I think Mr. Pei should have hinted to me that as a veteran employee of Tengda, I should assume the role of a bridge between OTTO Technology and other departments of Tengda Group."

"It's up to me to work with other departments!"