Publicity and distribution account for a large part of the cost of other films, which will also affect the final income of the filmmaker.

For example, the producer and distributor of some films like to sign a VAM agreement, for example, the producer authorizes the guaranteed distribution right of the film to the distributor at a total box office price of 1 billion, so that the producer can directly obtain more than 300 million guaranteed income.

The advantage of this is that the producer can bear less risk, even if the film fails at the box office and loses all its money, these losses will be borne by the distributor, and the producer can still get more than 300 million from the distributor.

But if the box office of the movie explodes, exceeding 1 billion, only a small part of the extra money will be given to the producer, and most of it will be taken by the distributor.

Of course, not everyone is qualified to sign this kind of agreement, and it is often a famous director's golden signature series of movies to get such treatment.

But this also reflects the fact that in the film industry, the distribution company has a very important voice. If a movie wants to be popular, it must spend a lot of resources to promote it, and when the money is finally divided, the distributor will definitely not be able to take less.

If the distributor prepays the publicity and distribution fee of the film, then the distributor will charge 12~20% of the box office agency distribution fee, and if the distributor promises to guarantee the bottom line, buy out the distribution, prepay the production fee, etc., the agency distribution fee will be higher.

In order to reduce the risk, many filmmakers will not bear the publicity and distribution costs themselves, so a large part of the final box office income must be paid to the distributor as an agency distribution fee.

Many movies seem to be doing well at the box office, but the producers still lose money, and that's why.

But "Mission and Choice" is an outlier, although the box office exploded, it didn't spend much money on publicity!

In the case that the distributor does not bear the publicity and distribution costs, it can only collect 5~15% of the box office attributable to the producer and distributor as the agency distribution fee, which is converted into a proportion of the divisible box office, which is only 2%~6%.

This specific ratio will be adjusted according to the weight of the voice of both parties.

And Feihuang Studio, which has the successful experience of "Beautiful Tomorrow" and has a close relationship with Shenhua Film and Television, obviously has a higher right to speak.

In other words, the 1.5 billion box office won by "Mission and Choice" can be at least 10% more than other movies when it is actually shared!

And at this level of box office, for every extra score of one or two percentage points, the difference may be at the 10 million level.

What's more, these calculations are based on the current box office of 1.5 billion.

The movie will be postponed for another 2 months!

Of course, according to conventional experience, even if it is postponed for 2 months, the box office will not fluctuate too much, and the postponed box office can reach half of the total box office, that is, 5%.

1.5 billion box office, and the postponed box office is at most 60 or 70 million.

Because a movie is very fast from its release to popularity, within a month after its release, I have seen everything I want to watch, and I won't watch it again if I don't want to watch it.

But the problem is that because "Mission and Choice" was not announced in the early stage, it already had more stamina, and the box office performance on the 30th day was significantly higher than average, and the proportion of postponed box office was mostly better than that of other films.

This is a casual flicker, but it is a box office of tens of millions!

What's more, the postponement of the release will continue the popularity of the movie, and every time the box office is a little more, the box office record of domestic films will increase a little more, and many domestic video websites want to buy the copyright of the film and post it on their own websites, and the price code will be a little more generous......

Pei Qian sat paralyzed in the boss's chair, and instantly felt a little loveless.

originally thought that the movie "Mission and Choice" would be released, and he should be damned, so Pei Qian was ready to take a look at the box office and accept the cruel facts.

But after taking a look, I realized that it was not dead yet, and it had to be cremated again, and the crematorium had just begun to warm up!

"It's bad, the benefits of this 515 game festival are still missing......"

Pei Qian is a little loveless.

The saddest thing in the world is that you thought you had successfully completed the task and spent a lot of money, only to find out that there was a large amount of unexpected money to be credited!

What to do?

Pei Qian could only open the detailed rules document of the 515 Game Festival again, thinking about how to remedy it a little.

In the office of the president of Tengda Group, there is a sense of melancholy.

……

At the same time, Longyu Group is in a completely different situation.

Zhao Xuming came to the conference room in a hurry and met Eric.

"Good news!"

"The development team for Eternal Hunter has just announced that due to technical reasons, they have decided to postpone the game's official launch until next month!"

Eric put down what he was doing and looked up, "Oh? ”

There was also surprise in his eyes.

It stands to reason that it is normal for game manufacturers to skip tickets, some jump for a month or two, and some jump for half a year, only more, not the most.

Jumping for only two weeks like this is actually not big news.

But this is great news for Eric and Zhao Xuming.

Eric smiled: "It's a technical reason, it's probably a pretext." After all, "Eternal Hunter" has been tested for two rounds before, and there are no vicious bugs, and the game is running quite well. ”

Zhao Xuming nodded: "That's right, most of them want to avoid us!" ”

"That's just right, we didn't want to bump into them in the first place."

"Eternal Hunter" is a huge investment in the development of action mobile games, as early as a few months ago, the promotion has been a lot of battles.

Prior to this, the game had been tested in two rounds, and the overall reputation was good and very popular.

The only problem is that the official launch time of this game is set for this Saturday, which collides with the launch time of the IOI mobile game version.

This made Zhao Xuming worry for a while.

Although he has absolute confidence in IOI mobile games, he can not fall behind any opponent at all, but it is always a little unbeautiful to crash.

Because there are only these domestic channel providers, there are so many recommended positions.

For example, each mobile app market will definitely negotiate cooperation with these games in advance, and allocate their best recommendation slots to the games that will be launched this month.

Although IOI mobile games can strive for the best recommendation position, "Eternal Hunter" will definitely have other good recommendations, so players will inevitably be diverted, and all the data of IOI mobile games will definitely be affected.

But now, Eternal Hunter has retreated!

Obviously, the people on the side of "Eternal Hunter" also felt the pressure and felt that the launch time was not appropriate, so they decided to postpone it by two weeks and avoid its edge to ensure that the game could enjoy the highest popularity after it was launched.

Eric asked, "In this way, all other games in the same period can't compare to IOI mobile games, right?" ”

Zhao Xuming nodded: "Yes!" I just flipped through a few app markets two days ago, and the new games on the same period are all small productions, which are not at the same level as our mobile games, and will not pose any threat. ”

"I've also looked at a few old games on the list, and there are a few evergreen mobile games on Tengda's side, such as GOG, "Blood Songs", "Sea Fortress Mobile Game Version", etc., but these games are played by a fixed group, and they should not constitute a direct competition with IOI mobile games."

Eric was very happy: "Okay, then hurry up and arrange the mobile game to be launched!" Players probably can't wait. ”

Longyu Group is promoting IOI mobile games as a key project, and they are about to blow up, and there was a lot of talk at the previous press conference, and the expectations of players have already reached a peak.

If it drags on any longer, the enthusiasm of the players will fade, and then there will be no rush.

What's more, it is now in the critical period of Tengda's "515 Game Festival", and if the IOI mobile game is launched as soon as possible, it will also allow the whole network to shift the attention of the "515 Game Festival" to the IOI mobile game.

Zhao Xuming immediately happily went to arrange it.

After Zhao Xuming left, Eric took out his mobile phone and opened the Shenhua application market to view the more popular novice games.

He didn't doubt what Zhao Xuming said, he just habitually glanced at it, so that he could feel a little more at ease.

Eric himself uses a pineapple phone, but he also has a Shenhua mobile phone for work. After all, he is the head of IOI in Greater China, and Shenhua mobile phones occupy a large market share in the entire mainland market, and the situation seen through Shenhua's mobile phone application market can also reflect some problems.

Suddenly, Eric's gaze stayed on the recommendation position at the top of the game page in the Shenhua App Market.

There's a game called Fitness Wars!

Eric was a little confused: "This kind of game can also be on the best recommended position?" ”

He flipped through the list of games in the app market, including the free list and the best-selling list, and found this game in the top 20 of the month.

He opened two other other application markets and searched, and found that there was indeed a game called "Fitness Wars", but it did not have such a good recommendation position in the Shenhua application market, and its ranking on the best-selling list was very low.

"It seems that this game was only released today, so I haven't had time to rush to the top of the list yet."

"Whether it makes money or not, I can't tell now."

"It seems to have a certain relationship with Shenhua, and the new game directly gives this kind of recommendation, which is not something that ordinary game companies can do."

"Judging from the current ranking, it doesn't seem to be enough to pose a threat to IOI mobile games."

"I don't know if Zhao Xuming has seen this game before? Maybe you didn't see it at all, or maybe you saw it but didn't care......"

Eric didn't think much about it, after all, the development of mobile games is in full swing now, and there are almost several new mobile games launched every day, so there is nothing to make a fuss about.

But he casually clicked on the details page of "Fitness Wars" and glanced at the name of the developer, but he was instantly vigilant.

This is what the game does!

It was the critical period of the price war with Tengda Group, and Eric was very vigilant, and when he saw the words "Yuyang Game", he immediately put away his contempt for this game.

"No wonder Shenhua Application Market directly gave such a good recommendation! They wear a pair of pants with Mr. Pei! ”

"With the user volume of Shenhua App Market and Tengda's appeal, I am afraid that this game will soon rush to the top of the best-selling list......"

Eric wasn't a rice bucket, and he instantly figured out the danger of this.

Maybe "Eternal Hunter" has postponed the launch of the game, not only to avoid the IOI mobile game, but also to avoid "Fitness Wars"!

But what's next?

Like "Eternal Hunter", postponed?

Eric quickly dismissed the idea.

On the one hand, the postponement will definitely bump into "Eternal Hunter", and it is not easy to bite, but it will give up all the market in the second half of this month to "Fitness Wars".

On the other hand, we are now at the critical juncture of the "515 Game Festival", if the game is postponed, how will players interpret it?

Either the finger company admits it, or the finger company's words don't count, there are problems with project management, and it says that it can be launched but the ticket jumps in the end.

Either way, it's very bad for Eric!

After much consideration, Eric decided not to postpone it, just like the previous arrangement!

If it were GOG mobile games and ioi mobile games, Eric would definitely not be confident.

But the game "Fitness Wars" is a casual game related to fitness at first glance, and the person responsible for the development is not the ace Tengda game department, but the foreign game.

MOBA games don't even dare to touch casual games, which is too embarrassing!

Moreover, although it is risky to launch at the same time, the benefits are also large.

If the IOI mobile game can explode after its launch, seize a lot of public opinion, and form a comprehensive crushing trend for "Fitness Wars", it will definitely be great news for the ongoing money-burning war between the two sides!

Thinking of this, Eric did not notify Zhao Xuming of the postponement, but still let the IOI mobile game be launched within this week as previously planned.