Chapter 277: An industry that will inevitably dissuade Lin Wan! (For the big guy who has to do something serious again and again, add 8/10)
October 3rd.
Three days have passed, and Pei Qian is also paying close attention to the situation after the launch of "Turning Back to the Shore".
After all, you have high hopes for this game, and you can't afford to lose it.
First of all, the comments of netizens are basically similar to what Pei Qian expected.
In short, I was scolded miserably!
Especially under the official Weibo, there are all kinds of yin and yang weirdness by players.
On the game details page of the official platform, there are also a large number of players who are giving one-star negative reviews.
The quarrels on the forums were also very intense, and there was a strong tendency towards polarization.
The TPDb website has collected a lot of reviews about the game, including consumer and online reviews.
At present, the score of "Turning Back to the Shore" on TPDb is 7.2 points, and the evaluation of consumers and netizens has significantly lowered this score.
As for the media rating, because the time is still short, it is impossible for most game media to get through the game so quickly, so the rating has not yet come out and cannot be summarized.
Pei Qian is not particularly confident in this point, after all, the media score will not focus so much on the difficulty aspect of the game, but will consider all aspects, such as the quality of the game, connotation, etc.
It is still possible for these game media to give a good score because of the high quality of "Turning Back", and the TPDb score is still likely to rise at that time.
But in any case, the reputation of this game in the ordinary player group has a little collapse at the beginning, which can be said to have met Pei Qian's expectations.
It doesn't matter if the TPDb score is high or not, as long as you can't make money.
Pei Qian took a look at the players' refunds, and it turned out that there were only less than thirty percent, and he was still a little disappointed about this.
What do you mean, I made it so clear that you refunded, and the refund rate was only less than 30%?
The mobs in the mass graves, the elites with machetes, the epitaphs that will appear when they die, and the hints of the last few minutes, you actually carried them all?
This simply doesn't make sense!
And the refund rate of this 30% also needs to consider the publicity reasons.
Many people come to play "Turning Back" for Tengda's golden signboard, and many players who don't want to suffer at all have also strayed in.
After discovering that the game was actually a masochistic game, the first instinct of these players who strayed into it was definitely a refund.
But even so, the refund rate was only less than 30%, which made Pei Qian very dissatisfied.
Of course, Pei Qian didn't have a good way.
He has already done such a desperate job, if the players don't refund it, they really don't want to refund it, and Pei Qian can't point a gun at the players' heads to force them to refund.
I can only continue to look backwards.
Although the refund rate of nearly 30% did not meet Pei Qian's expectations, it was already very high compared to other games, and coupled with the current mixed reviews of this game, the situation at the beginning was still relatively good.
Pei Qian also paid attention to the situation in Elle Island.
On the video website, some people have uploaded videos about "Turning Back", but there is no particularly complete and comprehensive strategy video, most of them are recorded as they are played, so the quality of the video is not high, and the popularity is also very average.
This was also expected by Pei Qian.
Anyway, as long as Qiao Lao wet doesn't come out of the strategy video, then everything is easy to say!
It will take at least a week for these new players to come into contact with "Turning Back to the Shore" before they can slowly find their way out, and Qiao Laoshi will not post the video until a week later.
By that time, the players who stayed were basically die-hards, so it didn't hurt to let them watch the strategy video; And most of the players who were persuaded to quit did not come back.
"Well, it's off to a good start, and hopefully it can be kept up!"
Pei Qian turned off the computer and went out.
Today is Sunday, and I said that I would go to Mingyun's private kitchen to invite Lin Chang to dinner.
Lin Yu was busy with work and had already left Jingzhou. And Lin Chang seems to be much more idle, probably because the two people are responsible for different businesses and work with different intensities.
……
Mingyun Private Kitchen.
Pei Qian happily nibbled on the crab legs, in a good mood.
Lin Chang on the other side also ate with relish and praised it.
It's just that the two of them were eating, and the topic talked about Lin Wan.
"Mr. Pei, how did you think about the matter you asked for last time?"
"You don't need to think about perfection, you can put forward any ideas, let's think about it together."
Lin Chang is quite concerned about this matter, obviously because of the pressure from the old man.
Hurry up and get Lin Wan back, so that you can be sure.
Pei Qian thought for a while: "I think that in the name of business expansion, I can arrange for her to do some other business." ”
Lin Chang was stunned: "Don't let her continue to play games?" ”
Pei Qian nodded: "Well, don't let her continue to play games." ”
"Because it's too risky to continue making games!"
"She has just led the employees of Yuyang Games to make a very popular mobile game, whether it is work enthusiasm, employee status or external criticism are at the peak, if you continue to make games, the probability of success of the next game is still very high."
"If she were to make another successful game, the situation would be completely out of control."
Lin Changshen thought so: "Well, it makes sense! ”
Lin Wan has only made a game so far, and she has already flaunted her power in the family group, if she makes another one, then she won't have to go to the sky with her tail cocked?
There's no room for error this time!
"But, Mr. Pei, there is a problem." Lin Chang hesitated, "It's Ah Wan's dream to make games, you use the word of business expansion to arrange her to other departments, can she be happy?" ”
Pei Qian was confident: "It's definitely not okay to do it too obviously." ”
"Moreover, Lin Wan is indeed not willing to completely put down the work of the game department."
"In that case, why don't you let her be in charge of the game and another department at the same time?"
"There is a lot of work on both sides, so that she has no skills, and the chance of failure will naturally increase greatly."
Lin Chang's eyes lit up: "Hey, good idea!" ”
"But what business? On what grounds? This one still needs to be carefully considered. Ah Wan is very smart, don't let her be suspicious. ”
Pei Qian nodded: "Yes, I also have a few considerations, but they haven't been determined yet." ”
Lin Chang was very interested: "Let's hear about it?" ”
Pei Qian sandwiched a piece of sushi: "My idea is this. ”
"First of all, Lin Wan's position as the director of Yuyang Games must be retained, so that she is still nominally responsible for making a game."
"If you don't let her be in charge of anything related to the game, it's too obvious, it's easy to be suspicious, and it's easy to trigger her resistance."
"On top of that, find her a new job."
"This new field must be related to games. In this way, I can justifiably tell her that at present, for the needs of business development, we must enter the XX field, because this field is conducive to the development of games. ”
"At present, I am thinking of the field, one is to do live broadcasting, and the other is to make mobile phones."
Lin Chang couldn't help but admire: "Wonderful." ”
Pei Qian's operation is very clear, that is, to tell Lin Wan that in order to better promote the game, we are now going to develop live broadcast or mobile phone business, and you will be the person in charge of this new business.
In this way, Lin Wan will have to wear two hats, and her energy will definitely not be enough, and whether it is a live broadcast or a game, the probability of failure will be greatly increased.
And Lin Chang also knows very well that Lin Wan is actually a very proud person, and the task given to her by Mr. Pei, even if she feels that she is a little difficult to complete, she will definitely follow and will not shirk.
Wouldn't that be the case?
Lin Chang was very happy: "Then Mr. Pei, which business do you think is suitable?" Live streaming or mobile? ”
Pei Qian thought for a while: "The mobile phone may be better." ”
In other fields, Pei Qian has not thought about it.
For example, sharing bicycles can be made to lose money properly.
But this field cannot be handed over to Lin Wan to be responsible, because sharing bicycles has nothing to do with games, and the reason for handing it over to Lin Wan is not sufficient.
And doing mobile phones and live broadcasts can be said to be expanding the moat for the game business.
The threshold for both industries is not low.
In the case of live broadcasting, only the bandwidth cost is to achieve about 2 million people online at the same time in the same month, and the bandwidth overhead cost will reach 40 million a month.
After all, live streaming is not the same as gaming, and the bandwidth of online games does not cost much, because the amount of data transmitted is much smaller than that of live broadcasting, and the bandwidth cost is naturally not the same.
Like several large live broadcast platforms later, the number of online users is basically at the level of six or seven million to 10 million, and the bandwidth cost is easily hundreds of millions.
Of course, if you play according to a relatively poor method, it is nothing more than spending less money to buy bandwidth, but no matter how little, you have to prepare at least 30 or 40 million yuan for the initial investment.
There is less money to prepare, and if you can't make something and get stuck in the settlement, it will be more than worth the loss.
And if you make a mobile phone, it will be almost the same to invest one or two million, after all, when the coarse grain mobile phone first started its business, it was only 10 million.
What's more, as far as the current market environment is concerned, live broadcast has not yet risen and belongs to the blue ocean, and the development speed of the mobile phone industry is much faster than in the previous life, which is already a red ocean.
Shenhua, pineapple, MSC so many big manufacturers have begun to fight, the next few years will only become more and more difficult for this small mobile phone manufacturers, failure is almost inevitable.
What's more, Lin Yu is in charge of Shenhua's mobile phone business.
When the time comes, Lin Wan will come out with a new mobile phone, and Shenhua will come out with a more fragrant ......
Isn't it beautiful?
Lin Chang naturally quickly figured this out, and couldn't help but clap his hands: "Mr. Pei's plan is really perfect, seamless!" ”
"I owe Mr. Pei another big favor."
"Mr. Pei, don't worry, if there are any difficulties in this process, we will do our best to cooperate!"
"By the way, Mr. Pei, I don't think your new game has a very good reputation. How about it, have you ever considered controlling a review or something? Weibo seems to be on the hot search, do you want to help you withdraw it? ”
"Don't worry, I'm very familiar with that side, as long as you say a word, it will be done in minutes."
Lin Chang is in charge of Shenhua's entertainment department, so he is naturally familiar with this aspect.
probably felt that he had received too much help from Pei Qian and wanted to compensate for it a little.
Pei Qian hurriedly raised his hand: "No, don't use it!" ”
"It's part of the plan."
Lin Chang suddenly said: "Oh, I understand." Then I won't get involved, in short, Mr. Pei, what do you want, but it doesn't matter, your business will be my business in the future, and it is absolutely incumbent! ”
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