Chapter 514: Intel's Meat
But then again, don't you think it's a little weird today? After Ni Guangnan calmed down from the excitement, Boss Jia suddenly said.
"What's so strange?" Ni Guangnan asked stupidly.
"It's nothing, it's just that ASLM is too good for us!" Boss Jia touched his nose.
"You have a problem, people are kind to us, they are so courteous, you still say that people are strange, I think you are strange!" Ni Guangnan said angrily.
"Of course it's weird, at first I thought it might be just that no one bought his equipment that made him so good to us. But then I felt that something was wrong, and I felt that something was wrong when the vice president asked you to visit their factory casually! ”
"Because this vice president didn't take us seriously at all, he never looked at me when he talked to me, and the smile on his face was mostly a coping smile!"
"What's more, he didn't talk to us about the price from start to finish, not even about any of the product itself, which doesn't look like he really wants to sell something!"
"Because if I'm going to sell something to somebody else, I'm going to brag about the merits of my product. At the same time, because there is only such a 70nm device in the world, it is a unique product! So I will definitely pretend that there are many people who take a fancy to it, you can buy it if you like it, and if you don't buy it, you will get out of it quickly, which can stimulate the buyer's desire to buy even more! ”
"But none of that, the other party seems to be just visiting for the sake of showing us, as if he didn't expect us to buy his machine!"
"You seem to have some truth in that!" Ni Guangnan was also a little confused when he heard this: "I remember, when I visited the factory, I used to talk to many workers, but none of the workers knew that there would be Chinese people visiting the factory. This is indeed a bit abnormal, if it were me, I would definitely tell the workers in advance so that they can be prepared and behave better! ”
"That's right!" Boss Jia nodded: "There must be a problem here!" ”
"But what's the problem? I can't find a suitable reason! Ni Guangnan and Boss Jia looked confused at the same time. Yes, they really couldn't find any reason for ASML to do that.
What Boss Jia and Ni Guangnan didn't know was that in another hotel a kilometer away from their hotel, the two of them were also having a meeting.
"Mr. Minister, the matter has been inquired clearly, today there is indeed a group of buyers to visit, and it is the vice president of ASML personally received, the standard of reception is very high, and it is also very grand, and even invited them to the workshop to see a lot, it seems that our opponent is really here!" Said by a younger white guy.
"There are really people who want to buy this set of equipment, and who else can use such a high-precision lithography machine except for us Intel!" The minister muttered to himself in astonishment.
That's right, these two white men are the head of the purchasing department and his assistant from the United States Intel Corporation.
As the world's top computer CPU manufacturer, Intel is naturally at the forefront of the times, after the birth of 70nm lithography technology, Intel immediately sent a team to negotiate with ASML, with the right price, the two lithography machines are all bought.
Originally, Intel was full of confidence this time, because the two competitors in the past, AMD and Apple, are not in good shape now. AMD is said to be short of funds, and it has reached the point where the capital chain is about to break, and there is no money to buy the latest lithography machine.
Apple, on the other hand, has been swaying because of serious internal contradictions within the company, and at the same time the market has been squeezed by Microsoft, and more importantly, Apple, which has always insisted on taking the route of self-developed chips under the leadership of Boss Qiao, has been wavering because of the manipulation of the new board of directors.
And now in order to save R&D expenses, Apple has put forward the idea of giving up self-developed chips and buying chips directly from Intel, which not only saves money, but also saves worry.
In the past, there were only two companies that competed with Intel for high-end lithography machines, because other companies simply could not use such high-end lithography machines, after all, now 140nm lithography machines can basically meet the needs of all other companies.
Now that these two competitors have all given up on the purchase, then there is only one buyer left for this machine, do you think Intel will honestly accept the ASLM offer?
In the past, when buying the latest lithography machine from ASLM, because of the competition between the three companies, the price of ASLM was not only high, but also because of the competition between the two parties, the purchase price was often higher than the price, which made ASLM make a lot of money, which has long made Intel very unhappy.
Now that there are no competitors, there is no one else to buy your machine, and Intel will naturally have to unscrupulously lower the price.
For example, now, during the first negotiation, Intel's representatives directly lowered the price of $150 million to $50 million, making ASLM angry, and this money can't even earn back.
Of course, Intel is just paying back the money, and they also know that it is impossible to buy $50 million, so the two sides have competed and bargained with each other after rounds of discussions, and now the price is stuck at the $80 million level.
Intel suggested that $80 million was the highest price they could accept, and that no higher would be negotiable.
And ASML said that if it is less than $120 million, they will not even be able to make back the capital.
Because according to Intel's calculations, the cost of this lithography machine is at most $60 million, and $80 million is already a very generous price, so Intel is unwilling to let go of the price this time, and the two sides have been deadlocked for almost a week.
To be reasonable, ASML has been a little too fast to support, in order to develop this set of 70nm equipment ASML has invested a lot of money before and after, and now the company's capital flow is a little about to break, if you don't sell these two machines as soon as possible, and give the company a little blood, then ASML will really starve to death.
But the price of 80 million is really unacceptable to ASML, although this price is more than enough in the cost of production materials, but it is not worth mentioning in the cost of research and development, after all, ASML has invested 500 million US dollars in research and development funds.
If a machine can make a profit of 90 million, it will soon be able to earn back the R&D funds.
But if a machine only makes a profit of 20 million US dollars, then it will have to sell 25 machines to recoup, and according to ASML's calculations, if you want to sell 25 high-end models, I am afraid it will take at least about 5 years to come.
So the two sides were stuck at a price that was unacceptable to both parties, and Intel relied on itself as the only buyer to desperately lower the price. ASML was crumbling because of cash flow problems, and was about to agree to the other party's request, and when the price fell a little more, the Chinese people appeared.
Although I don't understand how Chinese people have the money to buy lithography machines, they do propose to buy lithography machines, which gives ASML a huge help.
You see, it's not just you Intel who want, there are other people who want to buy machines, so that your Intel can't insist on the price of 80 million anymore, you have to raise the price!
This is why ASML has such a good attitude towards Jia Yapeng and others, because whether Jia Yapeng and others really want to buy equipment or not, ASML must maintain absolute enthusiasm and create signs of hot negotiations between the two sides, so that Intel can't help but raise prices.
As for whether Chinese people will really pay for their own lithography machines, ASML feels that this is mostly nonsense, and they came to see the excitement, but there is such a news that they want to buy, which is the sound of nature for ASML.