Chapter 223: Feihuang Studio's New Goal
Pei Qian happily handed over the stall.
Of course, considering that Lu Mingliang is his confidant after all, in order to prevent him from having some wrong perceptions of the positioning of headwind logistics, some words still have to be said in advance.
"Headwind logistics is part of the long-term layout in the future, so it is temporarily in a state of loss."
"But you don't have to worry about this, even if you lose more in the future, even if you lose a few months, even years, it doesn't matter."
"Making money is just the last goal of headwind logistics, and you must keep that in mind."
After listening to Pei Qian's words, Lu Mingliang couldn't help but be stunned.
Is making money the last goal?
What's the goal ahead?
Lu Mingliang thought for a while: "Mr. Pei, you mean that the main goal is to expand the customer base and achieve rapid expansion by burning money in the early stage?" ”
Pei Qian took a sip of coffee: "This is only one aspect, there are many other goals." ”
"For example: create convenience for everyone."
Lu Mingliang was stunned, he really didn't expect this.
Pei Qian continued earnestly: "Most of the current express delivery industry is overly profit-oriented, and the actual experience is very bad. An important goal of our headwind logistics is to provide you with the best express delivery service. ”
"Other couriers don't deliver to your door, we send them."
"Other couriers don't help unpack and throw out the garbage, we help."
"Other couriers ignore complaints, we receive complaints, neither can we wronged our own employees, nor can we let customers be wronged, we must find a proper solution, can not be with the mud, can not get by."
"In short, what we need is not only the volume of customers and money, but also a good reputation, and even word of mouth to be at the top!"
"The task I gave you is to do a good job in the reputation of headwind logistics as much as possible, and even encourage you to burn money to buy word of mouth."
"Remember, you're a Tengda employee, don't be afraid to spend money, understand?"
Lu Mingliang nodded violently: "I understand, Mr. Pei!" ”
After listening to Mr. Pei's words, Lu Mingliang felt more and more that his choice was correct.
Doing a business that can provide convenience for everyone, even if it doesn't make money, is very meaningful and valuable!
And looking at Lu Mingming's reaction, Pei Qian was also very happy.
Sure enough, you've found the right person!
Pei Qian's most satisfying thing about Lu Mingliang is that he is obedient, he will do whatever Pei Qian says, and he will never make his own decisions.
And now, Lu Mingliang has obviously recognized Pei Qian's idea of "burning money to make word of mouth", so Headwind Logistics will definitely not have any possibility of making a profit for a long time in the future.
If you put Lu Mingliang in Tengda Games, you may not be able to lose, but if you put it in Headwind Logistics, it will be completely different!
As long as Lu Mingliang can do exactly what Pei Qian thinks, it is impossible not to lose money.
……
……
After arranging Lu Mingliang, Pei Qian played a game in the fishing Internet café for a while.
I can feel that the traffic of the Mingyun Villa store has decreased significantly, and there are indeed many people who have been intercepted by the newly opened stores in the surrounding area.
In particular, there are a ridiculously small number of people who surf the Internet in the Internet café area.
While playing, Ma Yang came.
"Brother Qian, something is wrong!"
"Recently, Jingzhou City has opened a new chain Internet café brand, called Xingle Internet Café, which also wants to take the high-end route."
"And they also got the investment of Fuhui Capital, which is a bit menacing!"
Pei Qian was stunned: "I remember that there seems to be a new Internet café nearby......"
Ma Yang said a little anxiously: "It's the branch of Xingle Internet Café here!" ”
"And I also found out some information, the environment of Xingle Internet Café is slightly worse than ours, and the computer configuration can't compare with us, but the price is much cheaper, so it's quite popular!"
Pei Qian didn't speak, and quickly considered the cause and effect of this matter.
To put it bluntly, the model of Xingle Internet Café is a low-profile version of the fishing Internet café, although the machine configuration is low, the environment is slightly poor, and the space is relatively crowded, but it reduces the cost and can be priced cheaply.
In this way, it will be easier for customers who are accustomed to traditional Internet cafes to make the transition and not be dissuaded by the price all at once.
And this chain of Internet cafes got the investment of Fuhui Capital......
Sure enough, Mr. Li is behind this......
Pei Qian knew that Mr. Li would not give up so willingly, and he had been paying attention to himself, otherwise how could he run to such a remote place to invest money in Internet cafes, bars and chess and card rooms.
Pei Qian was so moved that he wanted to cry.
This Mr. Li is his true love, yes!
Mr. Li does his best to help every time, what a good person!
"What should I do, Brother Qian? Is it possible, or is it the same as before? Ma Yang was also a little anxious.
This kind of thing happened once before, when it was targeted at the flagship store of the Touching Fish Internet Cafe.
But this time, the enemy is a chain Internet café brand, and it is all the Internet cafes that are being targeted!
Moreover, the last time he was able to turn the tables to the limit relied on Chen Lei, which was a dark move laid out by Pei Qian a long time ago.
But now, what do you rely on to turn the tables? Pei Qian doesn't necessarily have a second Chen Lei in his hands.
Pei Qian forcibly suppressed his smile: "Don't worry, I have my own way." ”
After appeasing Ma Yang, Pei Qian planned to go back to rest with a beautiful mood.
The phone rang, and it was Huang Sibo calling.
Pei Qian was stunned for a moment, and then immediately became vigilant.
He called and wanted to do something!
Since the last time I made the documentary "Breaking the Cocoon into a Butterfly", Feihuang Studio has been in a state of confusion.
This documentary lost money, although Mr. Pei didn't say anything, but Huang Sibo and Zhu Xiaoce both blamed themselves.
Now it is still early for the system to determine the time of "passive sabotage", and Pei Qian naturally does not go back to urge them.
But this call, most of them have already thought of their next plan.
Pei Qian calmed down and picked up the phone.
Huang Sibo's somewhat excited voice came from the phone: "Mr. Pei, we have determined the goal of the next stage of Feihuang Studio, and we plan to combine digital product evaluation and short video to make a new evaluation short drama!" ”
Pei Qian: "?? ”
It's a bit confusing.
Combining digital product reviews with short videos? Whose idea came up with a pat on the head?
Pei Qian asked with some confusion, "Why are you planning to do this?" ”
Huang Sibo said with some excitement: "It was inspired by an UP master called 'Hardcore Evaluation' on the Isle of Elle! ”
"In fact, the evaluation of digital products has always been a very promising industry, but before, we have not considered this aspect, mainly because we feel that the professional quality is not too good, and compared with other professional evaluation media, it is not competitive."
"But after watching the 'hardcore review', we were inspired that we don't necessarily have that much expertise!"
"We can start with the daily experience of ordinary consumers and promote products to the audience in the form of short dramas, which is more down-to-earth and interesting."
"Moreover, similar areas should be relatively easy to monetize, and there will be no more big losses last time."
"What's more, we started with short videos, and we have a great advantage in this regard, and we also have a fixed audience!"
Pei Qian listened with a confused expression.
Why is it my business here???
I made that video for some other purpose, not to inspire you!!