Chapter 478: A Super Frenzy Triggered by Advertising

No one could have imagined the impact of a new entertainment video like MAD on TV commercials.

After watching the advertisement, the audience seemed to be still immersed in the fierce battle of punch after punch and intertwined with the drums. As a result, when the mall opened the next day, the salespeople of Daqian VCD, who were originally full of various spectators at the counter every day, were surprised to find that there were more people in front of the counter these days.

And this time, it's not just about buying too much, the number of people who are willing to pay for VCDs is about doubled.

Originally, a counter could sell a maximum of five or six VCDs a day, and that would be the sky. But as a result, a full 10 VCDs were sold in one morning, and nearly 20 VCDs were sold in one day, and the performance increased by more than 4 times, which stunned all the salespeople.

And at 7:30 p.m. on the second day, when the news broadcast ended, many viewers who were originally accustomed to changing the channel and skipping these two minutes threw the remote control aside, and then watched the TV with blank eyes, waiting for the end of the news broadcast and the start of the commercial.

To be reasonable, this is probably the first time in the lives of these viewers that they have been so looking forward to a TV commercial.

So, when the exciting, fist-to-flesh MAD appeared on TV, the audience was like an old smoking gun that had been banned from smoking for a day, and they were full of excitement to repeat this advertisement, and some people also began to practice boxing with the lens of Bruce Lee in the movie.

At the end of the commercial, when the opening music of the weather forecast begins, the audience has a disappointed look on their faces, and it is also the first time in their lives that they are looking forward to it, and an ad should not end like this.

At this time, Huaxia already had several ratings survey companies, and through the investigation of these survey companies, CCTV finally saw an incredible report, that is, in the time between January 1 and January 5, 1994, the time program that occupied the first place in the ratings actually appeared for the first time in the name of the advertisement.

Yes, that's right, in the 10,000 sample surveys conducted by the survey company, it was shown that on January 3, the ratings of the news network were 42%, the ratings of the weather forecast were 36%, and the ratings of the Daqian Group advertisement were actually 43%, which was 1% higher than the ratings of the news broadcast, which has never happened since the establishment of CCTV.

It's simply terrible that the ratings of an ad can outpac the ratings of one of the nation's largest news programs.

But the frightening story actually happened on January 7, when the ratings of the ads reached a staggering 56%, surpassing the 12% ratings of the news broadcast.

The reason is very simple, because on January 6th, the advertisement of Daqian VCD was updated again, and this time the updated MAD name is called "Kiss Everywhere"

The GBM behind this MAD is said to be composed by Boss Jia himself, and then invited a silent and unknown female singer named Miriam Yang to sing the song.

By the way, after Boss Jia made it clear that he would not get involved in the film industry, Daqian Entertainment decided to enter the record industry, and then under the command of Boss Jia, a large number of singers were discovered to join, and at the same time, Boss Jia also composed more than 20 different songs with great interest.

Well, it's not so much that Boss Jia personally created it, but that Boss Jia sang it himself, and then the song was formed by a dozen composers around him who quickly recorded the score.

To be reasonable, these composers are really too difficult, because Boss Jia's singing voice is seriously out of tune and the five notes are incomplete, and it is a cruel torture to analyze the score under such a singing voice.

What's even more annoying is that Boss Jia is also very dissatisfied with the score they finally recorded, and after they re-interpreted it according to the score, he said that he had made mistakes in many places.

So Boss Jia took the trouble to sing it several times, until these composers, whose heads were about to explode, finally recorded the score correctly, and then nodded contentedly.

To be reasonable, if it weren't for the fee of up to 5,000 Hong Kong dollars per song given by Boss Jia, these composers would not be willing to endure such torture.

And "Kiss Everywhere" is such a song, it is said that Boss Jia repeated it more than 20 times before finally deciding on the version.

Then this song became the second MAD theme song of Daqian's VCD commercial.

And the theme of the editing is completely different from the first part.

If the first part belongs to Bruce Lee's world, then the second part belongs to the world of those peerless beauties, under the personal command of Boss Jia, countless classic beauty stars in Hong Kong and Hong Kong, as well as their most amazing scenes in the movie, have been edited into this MAD movie.

And one of the most popular scenes was around the time when such a lyric appeared.

You are careful to turn people upside down with a kiss

One kiss saves a person

Give you the body temperature to save

There will always be another donation to someone

A kiss steals a heart

A kiss kills a person

An inch of kiss feels an inch of gold

A rugged journey

Say goodbye to her, she kisses him, he kisses her, kisses him, kisses her

Continuing the pleasant process, you and me, he is so happy

Next her, she kissed him, he kissed her, kissed her, kissed her

You can calculate how many kiss words appear in this lyric, and if a kiss word appears perfectly, a classic kissing scene will inevitably appear on TV.

In just 10 seconds, the ad was crammed into more than 13 kissing scenes, and all of them were kissing streets of different beauties.

At this time, the atmosphere in China was still relatively conservative, and when the audience in front of the TV saw the two dense kissing scenes appear, many people were drunk on the spot, and they became addicted, and the whole person burned.

So much so that when the commercials are over, they are still looking at the TV screen stupidly.

[PS: This MAD is actually a video made by a serious Xiaofang of the up master of station B: "[Kiss everywhere] Why did you come in in white x", if the author is dissatisfied, please enter the QQ group 1047683844 contact me (the group owner is the author of me), and the infringement must be deleted]

It is no wonder that on the 2nd day, that is, on January 7th, after the kiss advertisement was broadcast again, the ratings of this advertisement directly hit 65%, completely shattering the three views of all TV people.

But after all, this is in 94 years, you can imagine this advertisement at this time, what a huge impact and temptation it will have on the conservative Chinese people, after all, this is an era when swimsuits are banned books!

And the direct consequence of the broadcast of this advertisement is that kissing everywhere instantly became the most famous song in China, almost all men will hum a few words, and everywhere you go, you can hear someone humming kissing everywhere.

And Miriam Yang, as a newcomer who released a record for the first time, actually achieved an unprecedented 13 million tape sales in the mainland, which directly promoted her to the height of a first-line singer.

A little more far-reaching, that is, hundreds of old scholars, old artists, old intellectuals, etc. in China have written books, severely denouncing this kind of chaotic social atmosphere, demanding severe punishment for the producers of the advertisement, and immediately stopping the broadcast of this advertisement.

In this regard, the above response speed is still very fast, and all the whole country has stopped broadcasting kiss advertisements everywhere, but this order is actually not much necessary, because after the order comes down, it is already the 13th, and Daqian automatically stopped the second advertisement, and switched to playing the third part of "The Great Victory" MDA.

This is a MAD that combines the classic domestic Anti-Japanese War and Liberation War movie shots, and then combines it with the MAD produced by the song "Chinese Army Soul" that is also passionately created by Boss Jia, who dares to ban it!

As for the severe punishment of Daqian, it is indeed a severe punishment, and it was announced that Daqian Group would be punished by 100,000 yuan, and Daqian immediately said that he accepted the punishment, sincerely repented, and removed all "Kiss Everywhere" advertisements, and then put the "Kiss Everywhere" MV on the counters across the country, which is a MAD that was originally only 1 minute and 40 seconds, and expanded to a MV with a full 9 minutes and 30 seconds.

As a result, Daqian VCD sold out again, with sales exceeding 50,000 units in January, and the sales of the MV of "Kiss Everywhere" exceeded 300,000 copies, and Daqian VCD reached an amazing result of monthly sales of more than 100 million for the first time.

Between 1994 and 2020, the MV of "Kiss Everywhere" was re-released, and 27 different versions of the MV were produced successively, that is, a new version of the MV was produced every year, and finally the cumulative sales of all versions of the MV reached an unprecedented 1.5 billion copies, creating a new world record.

Because later, the revision of "Kiss Everywhere" became a selection of new domestic and foreign movies released every year, and the classic pictures of beauties in the new TV series, and then made into a new version of the MV for the second year.

So every year, a large number of old customers will buy the new version of the MV, and what is even more strange is that later, whether it is those new female stars or already famous female stars, they have all been on the second year of kissing MV everywhere as one of their most important goals, after all, as long as they are on the MV, it basically means that they are the most beautiful dozen stars in the whole year of last year.

Later, this evolved into a business, if a female star wants to spend money on MVs, it must start at least 10 million yuan, otherwise don't even think about it.

But even at such a price, it has made countless female stars really bleed, after all, there are only 12-20 places at most for an MV, among which in order to take into account the quality of the MV, Boss Jia strictly ordered that 12 of them must be the most beautiful beauties in the real world, and there are only three or four that can be sold, and the competition is of course fierce.

With the hot sale of VCD again, under the background of being popular across the country, an undercurrent has also begun to surge.