Chapter 975: Meng Chang who is in a hurry
Meng Chang was stupid.
Originally, it was just a very ordinary interview, but I didn't expect to be caught by these players who can be called Sherlock Holmes!
Meng Chang only now realized that although the main content of the interview was nonsense, groundless speculation and even personal attacks on him, this was only a minor problem.
The real big problem is that this interview leaked information about the "Mission and Choice" demo!
The reason why Meng Chang used such a propaganda method was, in the final analysis, to conceal this information and make all the publicity funds go down the drain.
But Yu Yao still has other employees in the advertising and marketing department, but he doesn't know Meng Chang's true intentions!
They all thought that Meng Chang was deliberately concealing this information, which caused a bigger sensation when it was disclosed.
In this way, it is difficult for Yu Yao and others to maintain a high degree of vigilance at all times regarding the matter of "secrecy", and if they relax a little, something will happen!
Even Yu Yao himself definitely didn't expect this picture to cause so many things.
Meng Chang was a little flustered, and he hurriedly turned over the players' discussion again.
The number of comments under the interview article is increasing, and a large number of players are attracted to it, see the information about the DEMO, and start to speculate!
Netizens know very well what it means to "make bold assumptions and carefully verify", once they make the assumption that "Tengda's new game is almost complete", the brain hole can no longer stop, and many details that originally felt unrelated are all strung together!
Seeing that the discussion was getting hotter and hotter, Meng Chang couldn't sit still.
Mentioning achievements in minutes is going to disappear and leave him, which is even more unacceptable than the slander of him in the interview!
"What should I do, I can't hide it if I continue like this!"
Meng Chang was anxious.
At present, the players are still in the speculation stage, but Meng Chang has no doubt that they will soon be able to piece together the truth.
Meng Chang would never accept being led so easily, and the desperate situation only stimulated his fighting spirit even more!
"Hurry up and think of a few more marketing plans, or release some 'one-sided true news' to divert the attention of players a little bit, so that they don't stare at this side anymore......"
There is still more than half a month left before May 1st, and Meng Chang doesn't know if he can distract the players for such a long time.
But to make him give up this month's commission very simply now? That's absolutely impossible!
Desperate situations always stimulate people's fighting spirit more, and Meng Chang's brain was running rapidly, and he immediately began to think about new plans.
Now the curiosity of players has exploded, and it is better to block it. If Meng Chang forcibly denies it, it will definitely completely stimulate the rebellious psychology of the players and cause more serious consequences.
So Meng Chang felt that it was time to take the risk!
As the saying goes, only magic can defeat magic.
The best way to cover up one message is undoubtedly to release another.
Just like many companies when conducting crisis public relations, it is best not to delete posts, blow up accounts or ban words on the Internet, because forcing public opinion will inevitably cause a backlash and will only cause a greater crisis.
The best thing to do is to dig up bigger black material from other competitors, and then buy a botnet to make things bigger.
In this way, most people will pay attention to new hot spots, and the original company's crisis will naturally pass slowly.
Meng Chang thought about it, this seemed to be the only way.
"I heard that a new game is also being developed by Yuyang Games, and the release time is expected to be in the second half of May."
"Check the internal information a little ......"
"This game is called "Fitness Wars"? This...... The game genre is a bit far behind. ”
"But it's not a big problem, it doesn't bother me."
"Looks like we have to abandon the car to protect the handsome!"
Meng Chang quickly finalized a relatively bold plan.
He wants to disclose a small part of the game content about "Fitness Wars", and hints to players that this is Tengda's new game, and it is also the game DEMO he is playing, and it may be on the "domestic classic game collection" in the future.
In this way, players will discuss these revelations released by Meng Chang, and their thinking will deviate.
And "Fitness Wars" was only released in the second half of May.
Throughout April, Meng Chang's publicity plan was aimed at "Mission and Choice", and did not attract much attention to "Mission and Choice".
Even if players pay more attention to "Fitness Wars", after all, the game has not yet been released, and there are few details disclosed, so the publicity effect will not be too ideal.
In this way, as long as he stays until May, even if Meng Chang can't get the full commission, he can at least get seven or eight percent.
For him, that's a lot, too!
Meng Chang quickly figured out the plan, whether he would rush to the doctor or come back to life, it was hard to say. But at least it's much better than sitting still.
However, there is only one problem, and that is that there is not enough publicity funding.
The remaining 20 million have been smashed out in a hurry, and there is not much money left on the side of the advertising and marketing department.
But if you want this kind of "misleading" to have an effect, you will definitely have to spend money.
What's more, the publicity of "Fitness Wars" is not currently in charge of Meng Chang, and Mr. Pei didn't speak, so he was a little overstepping.
In the final analysis, I still have to go to Mr. Pei again.
Chi Ze changed, Meng Chang immediately got up and rushed to Mr. Pei's office.
……
A few minutes later, Meng Chang came to the door of Mr. Pei's office and knocked lightly.
"Enter."
Mr. Pei's voice seemed to be displeased.
Meng Chang entered the office, and before he could speak, Mr. Pei's question had already come to him.
"How do I see a lot of players online talking about our new game? Is there something wrong with your communications plan? ”
Pei Qian's expression was serious, and he looked more concerned than Meng Chang himself.
Meng Chang was a little confused about Mr. Pei's pulse.
What's the situation, shouldn't Mr. Pei be secretly happy now?
Why does it seem like you're in a hurry than me?
Well, Mr. Pei is scheming, he must be cheating me!
Deliberately showing such a fake expression, it seems to be on my side, but in fact, it is a strange way to make me break the defense.
That's impossible!
Thinking of this, Meng Chang immediately put on an indifferent expression: "No, everything is very smooth, and it is all under my control." ”
Pei Qian was skeptical: "Really? ”
Meng Chang nodded very firmly: "Really, I don't have to worry about you." ”
"But I do have some small requests for this time."
Pei Qian: "What requirements?" ”
Meng Chang still had a confident expression: "I hope to allocate another 10 million publicity funds, and by the way, allow me to use part of the content of "Fitness Wars" as promotional materials." ”
Pei Qian's brows first stretched for a moment, and then frowned again.
"10 million publicity funds are no problem."
"But what do you want promotional materials for Fitness Wars?"
Pei Qian secretly wondered, what the hell did Meng Chang have this idea? Why do you still take the initiative to live?
Could it be ...... Huo Huo, I don't have one project, but I also have to go to the fitness game and my fully automatic smart drying rack together?
No, does he really treat commissions like dung?
Of course, Meng Chang didn't want to say it explicitly, so he could only continue to die with a hard mouth: "Mr. Pei, you don't have to worry about this, I know it in my heart." In short, this is part of the advocacy plan. ”
When he said this, Meng Chang himself was very worried.
In case Mr. Pei is unhappy and doesn't agree to either, then there will be a big problem.
Meng Chang was calm and light on the surface, but he was actually very anxious in his heart.
Pei Qian looked at Meng Chang's expression and fell into confusion.
Can it really work?
Pei Qian didn't trust Meng Chang at all, but he trusted Meng Chang's heart to get a commission.
Last month's publicity effect was really good, and judging from Meng Chang's performance, it seems that he still has a lot of backhands in this month's publicity plan.
Pei Qian didn't want to ask too much detail, for fear of triggering the observer effect again.
After thinking about it for a moment, Pei Qian nodded.
There is no doubt in employing people, and there is no need for suspicious people, since it has been decided to let Meng Chang be in charge of this publicity plan, and there is a commission to spur him, then you can only choose to continue to trust him!
Pei Qian nodded: "Okay, I will promise you both of your conditions." ”
"But I want to remind you again, if you can't get a commission for foolishness, I don't care, it's you who suffers."
"The publicity effect of "Fitness Wars" will affect your commission in May, so you can do it yourself."
Meng Chang said in his heart.
Commissions for May?
How can I think that far? It's good to get tens of thousands of yuan in April!
Meng Chang didn't say much, just thanked Mr. Pei, and then immediately rushed back to the advertising and marketing department non-stop and continued to prepare a new plan.
When things happen suddenly, every second counts.
Be sure to divert players' attention before they dig up the truth, and use the news of "Fitness Wars" to cover "Mission and Choice" and keep the April commission!
……
Just over an hour has passed, and it is not even time to get off work, and Meng Chang's remedial plan has been completed.
I HAVE TO SAY THAT DEADLINE IS THE PRIMARY PRODUCTIVE FORCE, AND SOMETIMES PEOPLE DON'T PUSH THEMSELVES AND DON'T KNOW HOW MUCH POTENTIAL THEY HAVE.
Meng Chang hurried up to give this plan to it, and then immediately handed it over to Yu Yao to do.
It's a bit of a rush, but he can't help it, because it's about to leave work.
Once off work, the advertising and marketing department does not have an overtime quota, and this plan can only be implemented tomorrow. But the problem is that one night is enough time for a lot of things to happen.
If those netizens who are comparable to Sherlock Holmes solve the case tonight, wouldn't something be a big deal?
There is some content about "Fitness Wars" in this plan, and the guiding ideology is also very clear, which is to mislead players as much as possible and divert their attention.
Meng Chang was in a hurry, so Yu Yao didn't have time to take a closer look, so he directly used the official account of Tengda Games to send a message and a few pictures.
"A game that makes all employees addicted, and we'll see you at the end of May!"
The accompanying pictures are some promotional materials for "Fitness Wars".
Of course, there is a very key problem in this, that is, the game graphics of "Fitness Wars" and "Mission and Choice" are 108,000 miles apart, which is really different, and players are not blind to see the difference.
But this is not difficult for Meng Chang, he studied it carefully, although the picture in the previous interview was filmed with the game screen, but after all, it was mainly the back of the shot, and the computer screen only took up a small part of the photo.
At most, you can see that this game is obviously different from the mosaic games in the "Domestic Classic Game Collection".,You can see that it's God's perspective.,But the specific units in it can't be seen clearly.。
Therefore, Meng Chang asked Yuyang Games to provide a level map of the "Fitness Wars" chapter with a similar background, which happened to be from God's perspective.
The training of "Fitness Wars" is gradual, and in the early stage, different chapters and levels were made to guide players to better experience, and there are some simple plots, and this picture looks a little similar to the one in "Mission and Choice" at first glance.
Under the extremely blurry pixels, the backpack + magazine can also be forcibly turned into a frying pan, and Meng Chang feels that it should not be a big problem to barely fool around for a while by this method.
In addition, this publicity fund was also used to buy off some self-media and marketing accounts, let them forward it, and then conduct some "analysis".
The so-called analysis is nothing more than to further draw the attention of players to "Fitness Wars".
Because it is still promoting its own products and is not cheating, this is not a violation.
After everything was arranged, Meng Chang finally put his mind at ease.
He also wanted to stay at the company for a little longer, but it was already time to leave work.
I had to go home very reluctantly and continue to follow the development of the situation at home.