After sending Zhang Zuting away, everyone at Yuyang Games began to be busy cutting this material into a suitable advertisement.

Ads on web pages, video sites, and some other places require different formats and lengths. For example, in some places, the advertisement can only be a banner or a pop-up window, while in some places, the advertisement is a short video of a few seconds or more than ten seconds.

Therefore, the same material has to be changed into many different forms.

Cutting tens of seconds of advertising into seconds, it is natural to find a way to retain the best part of the advertising word.

At this time, everyone began to discover Mr. Pei's forward-looking.

The recorded video is a perfect page game advertisement when you cut it casually!

Because these lines Zhang Zuting said are basically short sentences, and the amount of information contained is not small, after being cut and put together at will, it will not affect the original meaning too much, which gives a lot of room for later cutting.

If there is an ad in the future that players are tired of watching, a little cropping is a new advertisement.

"Mr. Pei, Zhang Zuting's Mandarin is not very good, I feel a little embarrassed, do you want to find a voice actor to dub it? Anyway, the current dubbing is not expensive. Ye Zhizhou proposed.

Pei Qian immediately shook his head: "No, that's it!" You have to believe in the actor's acting skills and line skills. Besides, this natural feeling can invisibly shorten the distance with the audience, if you find someone to dub it, it is a loss of soul, understand? ”

"Uh......" Ye Zhizhou vaguely felt that what Pei Qian said was a bit wrong.

But after thinking about it again, such an embarrassing video has been filmed, do you still care how to cut it?

According to Director Lin's guess, the reason why Mr. Pei deliberately found Guogangxing to shoot such an embarrassing video is to attract those traditional web game players to play the game as much as possible.

In this case, this advertisement has nothing to do with being tall, and it seems reasonable to cut it awkwardly.

Thinking of this, Ye Zhizhou didn't say anything, just honestly prepared the promotional materials, and after the game was developed, these advertisements were directly scattered all over the world.

"Blood Battle Song Power Enhancement Edition" has been in development for about a month and a half so far.

Although this game is made from scratch, the gameplay is basically the mature gameplay of "Bloody War Song", and the needs of many art resources are also very clear, as long as it is updated.

Most of the work is on the art side, and the art in the game is outsourced to several companies, and the resources are quickly generated.

According to expectations, the game should be completed in early September, which is slightly faster than expected.

If the game is developed early, you can spend a little more time testing, fine-tuning specific game data, and competing with other competing games......

In short, there are many advantages.

Now that the publicity has been done, Ye Zhizhou plans to put all his energy into research and development, so that this game can meet players as soon as possible.

……

……

On the other side, Pei Qian was also busy.

While paying attention to the research and development progress of Tengda Games, he was vigilant about the situation on the side of Feihuang Studio.

The R&D work of "Turning Back to the Shore" is also going well, and the completion rate has come to about 60% so far, according to this progress estimate, plus the time for testing, adjustment, and optimization, the official release of the game will probably be in mid-October.

Pei Qian asked Li Yada to release a demo that could be tried in the near future, because he wanted to experience it for himself.

On the one hand, it is to see if the difficulty of this game has reached the level you expected, and on the other hand, it is to find an opportunity to secretly stuff Mr. Pei's exclusive weapon into it and put it in a place that no one can imagine.

The requirement of the system is that Pei Qian must use his own strength to get through this game.

In all fairness, Pei Qian is not particularly dish, and of course, he is not particularly strong.

He's just a normal player, the kind who can carry a little bit in the Sick Friend Bureau.

The system set such a requirement, mainly to prevent Pei Qian from taking advantage of loopholes.

For example, Pei Qian set the little monster that just came up to the first level to be N times stronger than the player's basic attributes, whether it is attack power, attack frequency, movement speed and other attributes, all of which crush the player, even if the most powerful player enters, he can only lie down for a second, or only a very small number of gods can barely pass.

In this case, it is tantamount to maliciously dissuading the player, which is actually very unreasonable.

Now, the system puts forward such a requirement, which means that an ordinary player with an average level can successfully clear the level after understanding the game well (Pei Qian can fully understand the game mechanics) and trying hard many times.

In this way, although the game may still be difficult, it at least gives the vast majority of players a chance to persevere.

However, Pei Qian is so smart, he can naturally come up with corresponding countermeasures.

He mainly considers it from three aspects:

First of all, the system asked me to clear the level, but it didn't say how long it would take me to clear the level!

I played this game a hundred times, started playing it from the time the demo came out, and played it until the day before the game was released, which is also considered a clearance.

Secondly, the system didn't ask me to clear the customs in any way.

Secretly hiding a particularly powerful weapon in it.,The kind that ordinary people can't find.,I took it to chop melons and vegetables all the way.,This can be regarded as a customs clearance.。

In the end, the system didn't ask me to clear which ending.

You can make a lot of endings for this game.,One of the endings only needs to play about 30% of the game content in the game.,So as long as I get through the shortest ending of this process.,It's not the same as clearing the customs?

Therefore, Pei Qian was already ready, just waiting for the demo of "Back to the Shore" to come out, and then arrange the exclusive weapons into it, and then practice.

Maybe in two or three days, the demo of the game will come out, and Mr. Pei will have to get busy.

It sounds a bit bitter, but as the saying goes, if you suffer hard, you will become a master, and if you want to lose money, how can you not work hard?

The investment in "Turning Back to the Shore" is nearly 20 million, and there is absolutely no room for loss!

……

……

In addition, Pei Qian considered changing some of the company's systems slightly.

At present, Tengda Games has project bonuses and dividends, and 15% of the game's net profit is distributed to all employees as bonuses.

Feihuang Studio is similar, and 30% of the profit is distributed to the members of the studio as a reward.

Pei Qianding's original intention of this system was to send out as much money as possible, so that he could have less system funds on hand.

But after thinking about it for a while, Pei Qian suddenly felt that there was a big problem with this system!

The project dividends are so high, of course, the employees are all thinking about making money!

is like Feihuang Studio, which didn't make any money from filming a documentary last time, so Huang Sibo and Zhu Xiaoce still got a basic salary, and they didn't have a penny in bonuses.

Although Pei Qian's basic salary for them is also very high, for them, although the documentary has gained word of mouth, their income has really declined.

So, this time they decided to do a digital evaluation + short video program, and increased the intensity of Cha Fan, is it also related to this?

Of course, they must also hope to live up to Mr. Pei's hopes, make Feihuang Studio more profitable, and don't always let Mr. Pei fill the holes.

But earning more bonuses for yourself should also be part of the motivation.

So the more Pei Qian pondered, the more wrong it became.

This bonus distribution system seems to be a bit of a thirst-quenching meaning!

Although more money was sent out in the short term, it greatly stimulated the enthusiasm of employees to make money, and made those evil money closer to Mr. Pei!

So, this system must be changed!

Of course, it's impossible to deduct these bonuses, that's not what people do.

Moreover, if you take all these bonuses in your own hands, isn't it the pressure to find trouble for yourself and increase your losses?

Therefore, Pei Qian needs a way to get the best of both worlds.

It not only gives money out, but also makes employees less keen to make money.

After thinking about it for a while, Pei Qian quickly thought of a good solution.

On the premise of ensuring that employee benefits remain generally unchanged, or even slightly increased, the standard for issuing bonuses will be changed from profit to word of mouth!

In other words, in the past, bonuses were paid according to how much money the project earned, but now bonuses are paid according to the reputation of the project!

The better the reputation of the project, the more bonuses there will be, and even projects like the documentary "Breaking the Cocoon into a Butterfly" that have lost money, as long as the reputation is good enough, the bonuses can also be full.

For example, the word-of-mouth rating of each project is divided into four SABC ratings, and according to the input of the project, each different word-of-mouth rating can get a different percentage of bonuses and distribute them to project members.

Specific to different projects, the allocation method will also be different.

For example, game projects are basically long-term profitable projects, so the bonus distribution cycle will be longer; The popularity of the video is mainly concentrated in the first three months, so these rewards will be sent out at one time.

In this way, employees are gradually guided to shift their attention from profit to word-of-mouth.

We should encourage everyone to do more projects that are not profitable but earn word of mouth, so that Mr. Pei can not make money, but also give a large bonus to the employees, killing two birds with one stone, isn't it beautiful?

Of course, there must be projects that are both profitable and have a good reputation.

But such projects are in the minority after all.

In most cases, good reputation and making more money are conflicting, and it is difficult to take care of both.

Therefore, Pei Qian plans to think a little about the feasibility of this approach, come up with a specific rule, and strive to implement the new game before it is launched.

As long as such a rule can be established and recognized by all employees, the impact will be very far-reaching, and it can be said that it will be beneficial for a long time.

Thinking that all the employees will rack their brains to make word of mouth instead of racking their brains to love how to make a profit, Pei Qian feels as if the whole company has become noble!