"Smack!" A document slammed on the table, making everyone around the document tremble in fright, especially Yang Yuanqing, because this document fell in front of him.

"What's going on?" At a daily management meeting of Lenovo, Liu Chuanzhi's expression turned blue, "This is the answer sheet given to us by your microcomputer division?" Sales have fallen for two consecutive months, and last month's sales fell by more than 20%, Yang Yuanqing, tell me, what is going on? Are you already floating? ”

Liu Chuanzhi's voice almost shook the entire conference room, and many people felt that their Tianling Cover was opened in fright, especially Yang Yuanqing in the center of the storm, and his expression was as ugly as a dead father.

In fact, many people in the conference room were stunned by this February revenue report, at this time, Lenovo, microcomputers, that is, computer sales, have accounted for the vast majority of Lenovo's revenue.

After all, the value of a computer in this year is more than 10,000 yuan, and as long as 10,000 units are sold, the turnover can reach hundreds of millions.

Since January 90, Lenovo's computer sales performance revenue report has been in the process of rising.

In January '90, Lenovo sold a total of 720 computers.

By January '91, Lenovo had sold 1,300 computers.

By January '92, Lenovo had sold a whopping 2,600 computers in a month

And November '92 was the peak of sales, reaching 3621 computers, which is a data that all Lenovo people are extremely proud and proud of, because the sales data is rising every month, which allows everyone to see the glorious future of Lenovo Group.

They estimate that by the year 2000, tens of thousands of computers will be sold every month, and Lenovo will really be invincible.

But this growth finally came to an end, and in December '92, when the final sales figures came out, Lenovo only sold 3,500 computers, a decline of 3.4%.

However, seeing this data of declining sales, Lenovo Group was still very calm at that time, after all, it is impossible to grow month by month, it is normal to fluctuate up and down, and it is abnormal to grow every month.

Moreover, sales fell by only 3.4%, which is an acceptable figure.

But in January, the sales data of 3,167 units made many people a little unable to sit still, so that compared with the previous month, the sales volume directly fell by 10%.

Compared with the peak in November, sales are down 12%, which is a bit larger.

At this time, some people already felt that something was wrong with the taste within the group, at that time it was the time when Lenovo was changing drastically, Ni Guangnan and Liu Chuanzhi's fight was the hottest, so most people didn't care about the decline in sales, maybe this was because of the infighting between the two, and when the infighting was over, sales would naturally pick up.

So, by the time of February, everything had settled, but the sales data in February surprised everyone, Lenovo only sold 2400 computers in February, and the sales volume fell by 25% compared with last month, which can no longer be explained by group infighting.

Because Lenovo's infighting is not the infighting of the marketing department, nor the infighting of the production department, but the infighting of R&D and management, the impact of such infighting in a long period of time is far-reaching, and even destroys the fate of the entire company.

But in the short term, such infighting will not have any impact, after all, Lenovo does not expect any new technology developed by the R&D department to make money.

However, Lenovo's sales have really decreased by 25%, which makes all the executives in the conference room sweat, if you can't figure out the reason for this, what it is, then I'm afraid Lenovo will go out of business.

Because with the increase in sales, Lenovo has also developed rapidly, and the expenses of the entire group have also risen sharply.

In the past, because of the increase in sales, the group's profits could still support the development of the group, but when the sales volume fell, the cost could not follow the decline.

The 25% decline has reached the bottom line of Lenovo Group, and if it falls again, sales will not be able to make up for the cost, and what awaits Lenovo seems to be a path of slow death.

"Chairman, I've figured out the specific reason!" Yang Yuanqing's next words made the people in the conference room breathe a sigh of relief, as long as they figured out where the problem was, then everything could be remedied.

"What is the reason?" Liu Chuanzhi asked with a frown.

"It's an elementary school tyrant computer typing learning machine!" Yang Yuanqing took a deep breath and said his conclusion.

"What! This is it!! When everyone in the conference room heard that the culprit was actually an elementary school bully, their faces showed expressions of disbelief.

They are not blindly arrogant, nor do they look down on the primary school bully, in fact, after the launch of the primary school bully, Liu Chuanzhi ordered the group to buy 20 primary school tyrant typing learning machines out of his own pocket, and then let all the senior executives of the company try to use it for a few days, say what they think in their hearts, and see if the primary school bully will have an impact on Lenovo's business.

These high-level people have indeed tried the primary school bully, and then came to a conclusion, that is, the primary school bully is a scumbag, although nominally playing the signboard of a computer learning machine, but in fact this is just a signboard, can only run some programs simply, whether it is computing power or work efficiency, there is no computer 1% level.

So at that time, everyone unceremoniously made a judgment that the primary school bully was an electronic waste and would not have any impact on the computer market, and then these 20 primary school bully were shelved and no one paid attention to it again.

In the eyes of these executives, garbage like a junior school bully is unlikely to pose a threat to Lenovo under any circumstances.

But at this moment, Yang Yuanqing's mouth was indeed spitting out this name.

"This can't be? Manager Yang, you won't just find a scapegoat to come over! ”

"That's it, just a small elementary school bully, it's an electronic waste, how can such a thing seize the computer market!"

A voice of doubt suddenly sounded in the conference room, Yang Yuanqing was calm in the face of doubt, and cleared his throat and said, "Although it is difficult for me to believe it, this is the case." A while ago, I met with the managers of several other major computer companies in China, exchanged information, and found that not only our Lenovo Group, but also several other major computer companies in China, including Peking University Founder, IBM and other major computer companies in China, their sales performance has also entered a downward trajectory since November, and some companies have even declined more than us. For example, Peking University Founder's sales fell by more than 30% in February, which is even worse than our situation, and I heard that the company's internal shareholders' meeting is already going to be held. ”

"If it's just us that we're experiencing a decline, it's probably our own problem. However, the performance of all domestic computer companies has declined, and this is not our company's problem, but the problem of the entire computer market! ”

"But with the current trend of domestic development, the computer market is bound to expand year by year, the domestic demand for computers will increase year by year, there is no problem of the decline of the computer market, but this problem has really happened!"

"So I started to carefully compare the data of the past few months, and as you know, our Lenovo Group's business is mainly divided into two parts, one is for the office computer needs of enterprises and governments, and the other is for home personal computers!"

"After the chairman made the decision to compete for the personal computer market, our Lenovo Group began its business transformation throughout the year, and now the proportion of enterprise and government business is 40%, and the family personal computer business has accounted for 60% of the group!"

"But after I compared the data, I found that in fact, Lenovo's enterprise and government business did not decline, on the contrary, it has risen a lot, and the previous performance curve is the same. However, the home PC business has plummeted, and the business of the personal home computer fell by 50% in February this year compared to January. In January we sold 2,000 PCs, but by February, that number was just over 1,000! ”

"So it's clear that there's a strong competitor in the home computer business that has taken away a lot of our home users, and that's why we've seen a big drop in sales."

"So from February 15th, I began to send people to conduct social and market research across the country, especially for some customers who had expressed interest in buying Lenovo computers, and found that although some of them finally bought Lenovo computers, the vast majority of people gave up buying our computers, and instead decided to buy primary school computer typing learning machines!"

"Most of these individual users are relatively ignorant, do not understand what the real computer is, in their eyes, the primary school learning machine and the computer are similar, can type and play games, and as long as more than 300 yuan, the price is far less than tens of thousands of yuan a personal computer, they will be attracted by the primary school bully, that is, it is a matter of course!"

"I'm done talking!" Yang Yuan said lightly.

"Good!" Liu Chuanzhi nodded, and just asked, "What do you think?" At this time, suddenly the secretary knocked on the door, walked in, and whispered a few words in Liu Chuanzhi's ear.

"What?" Liu Chuanzhi's face changed drastically, and the other people in the conference room also showed curious expressions, in their eyes, Liu Chuanzhi, who has always been old and serious, rarely showed such a huge change in expression, what happened.

"Everyone, I didn't expect to say that Cao Cao Cao will arrive!" Liu Chuanzhi couldn't help but smile, and then said, "Just now my secretary told me that Mr. Jia Yapeng, who is also the pioneer of the primary school computer typing learning machine and the chairman of Daqian Group, accompanied our chief engineer Ni to visit our association!" ”

"......" everyone present came out with a look of hell.

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