Chapter 676: Hot Spots

What does it take to get on the hot spot? If this topic is answered by people in the entertainment industry, some are difficult and some are easy, and for the technology circle, most of them are difficult, but Starry Sky has several excellent media channels, and when do you want it to become a hot topic, that is, internal communication?

When Double 11 is coming, major brands have invariably started promotions, cooperated with e-commerce platforms, and their own official websites, since the beginning of this month, it seems that the whole world has fallen into a shopping spree.

And the nut mobile phone that has been on the market for a month has finally begun to swipe the screen,First the investment of media resources has gradually increased,And then all kinds of evaluations have been completed during this time,Very good reputation makes this mobile phone also become a shopping target for many people in this month。

Starry Sky suddenly launched a new device on Double 11, a rolling shutter film LCD display, which comes with 3D gesture operation and infrared keyboard functions.

This monitor is designed to match the latest update of the Star Cloud system, and it also announces that the Star Cloud has officially launched an attack on the PC.

This monitor is one of the most important accessories, it only has an insignificant display chip and control chip, and it is equipped with only an infrared projection keyboard and an intelligent recognition lens module.

It's not surprising that this device is taken out alone, although it is a little thinner and lighter, and it weighs only 0.75 kg, but it is still far from those concept videos of various LCD screen manufacturers.

Although it is very strong in terms of portability, it only needs to be tiled and pressed a combination button to automatically roll up, and the diameter of a mineral water bottle is not as large as that of a mineral water bottle.

However, portable monitors are niche markets like rugged mobile phones, and no matter how good the product is, there are not many people who need it.

In the latest version of the system, Starfield has added support for Microsoft's desktop applications, which means that users can use the Windows operating system after linking the screen using an emulator.

On this day, whenever users open WeChat to view information, almost all of them are swiped by relevant news, and major technology media are reporting it.

Although the nut mobile phone seems to be less popular than before after it was listed, the brand influence of the star is still quite large.

It's not like someone is going to jump out because Starry Sky has launched a mid-range machine brand that seems to be failing, and most of them are waiting for Starry's new flagship.

Whether a mid-range machine sells well or badly, we all know that this will not affect the success or failure of the starry sky.

What's more, is Starry Sky really selling badly? Not necessarily, more than 100,000 monthly sales, in the case of insufficient production capacity, it is still understandable, if the production capacity is sufficient, how can the annual sales volume be millions, the sales volume of mobile phones at this price is comparable to the sales profit of tens of millions of impulse mobile phones of other manufacturers, and those manufacturers of small and beautiful routes are pursuing this kind of sales.

What's more noteworthy is that the famous individual developer, Linus Benedicttorvalds, the inventor of the Linux kernel, officially announced that he has joined Star as a technical officer of Star Software and Cloud Computing Division.

Tovaz has created one of the most popular operating system (operating system) cores in the world today, which is a step for Star Cloud to enter the desktop market, which will use intelligent terminals as network and computing centers, and then connect display devices through interfaces, and finally turn into a desktop-level operating device.

The aim is to increase productivity and eliminate the distance between mobile devices and PCs.

Some applications will be rewritten with the kernel, and the mobile phone equipped with the Star Cloud system will use a unique mechanism to combine the computer screen and smart devices to form a unique operating system, and at the same time, the new kernel system will fully use the Star Cloud storage service to use the application software, but the technology involved in it will be further integrated.

Now it has actually solved part of the problem, that is, the commonly used office software has been turned into its own use.

In this way, if Microsoft just released window10 does not make major changes, it may have to lose those office users from the star mobile phone, and the new star cloud system will allow users to make and receive calls directly from the PC interface, which can actually be said to be a major breakthrough.

In addition, Starry Sky will also improve new interaction methods, when your smart terminal is connected to the newly released display of Starfield, all apps on the smart terminal can be directly accessed, simulating the operation interface of the smart terminal.

With this function, you can make the smart terminal get a larger screen with only one cable, which is equivalent to turning the mobile phone into a computer.

And now in the smart devices of the starry sky,The most convenient link is undoubtedly the nut mobile phone that has just been on the market for a month,At home, you can use wired or wireless mode to link the cloud host and then link the screen,You get a performance in the high-end PC equipment,And when you go out,You don't need to carry too many things,Just as before,Carry your own essential items on the line,And take one more portable screen that doesn't have a bottle of mineral water that occupies a large space,In terms of portability,It has surpassed most of the current office notebooks, Although the performance is slightly worse,But the office is absolutely fine,The price of the screen is only 1999element,Special screen structure,Extremely power-saving,It does not affect the battery life of the smart terminal at all。

From this day on, manufacturers also know that the nut mobile phone is not a niche mobile phone that the stars are going to do, but a big killer to compete with them; This is not surprising, after all, if it is a really competitive product, how can it be willing to take the niche route, speaking of those niche mobile phones that focus on small and beautiful, it is not on this road at the beginning.

Although the niche or something seems to have an independent taste of literature and art under years of rendering, but in fact, for a social animal like human beings, the niche means breaking away from the army, and if you are not careful, you will become a genius to a mentally ill pioneer and then become a stepping stone or even a roadblock for human progress, which is bad.

So in fact, whether it is psychological subconscious, or driven by interests, the product line of nut mobile phone did not think of taking a niche route at the beginning, just like from beginning to end, in addition to supporting its own systems and standards, Starry Sky's software and hardware will also follow the mainstream, if the mainstream wants to pile up materials, Starry Sky is not stingy at all, or even more advanced.

Although the technology of wifi is backward, the star has not abandoned it, but it has also chosen to use it for the first time after compatibility, and the wireless charging and fast charging technology are also the beginning of the star sky.

But just as most people with gender identity disorder are not their own reasons, but are completely the result of the failure of their parents' education, although the starry sky has a niche soul, it still embarked on an unexpected path of glory in the end, leading the trend for a while.

On the one hand, this is due to Yang Yi's own desire to control, people are like this, when they have no ability to change, they are naturally all Huti, and most of the time they can only go with the flow, but after a series of incredible adventures, her instincts and ambitions have also been triggered, which is why she has the supreme of the rivers and lakes in that world at the beginning, and now the richest man in this world.

In fact, few people know that at first, Yang Yi just wanted to play the game and enjoy the long-awaited virtual reality; It is when I arrive in this world that I suddenly feel that I have a mission, to make this world progress and develop by various small means, and to quickly realize the overall leap of civilization.

Of course, Yang Yi understands very well that this is not a career that he can complete alone, just like when he was in the rivers and lakes, if he failed to successfully cut into the Great Sui Dynasty to take power, then Yang Yi could only be like Ling Donglai Wu Invincible and others, and maybe he could become the first on the heavenly list, but at that time, it might be the Sword God Sword Saint, maybe the Witch Demon Venerable, but it could not be a generation of empresses.

It's like the code of the original Star OS was all written by Yang Yi, and the functions and code are also very simple, just a simple flashing toolkit, and it was only after the establishment of the Star Group and the addition of a large number of technicians that it became more and more powerful.

On the other hand, it is also because of the way Yang Yi uses his own abilities that Starry Sky has established design ideas such as "transparent development" and "user customization" from a very early stage, which is quite in line with the increasingly popular C2B (consumer-to-business) trend in the Internet era.

It is not the previous manufacturer, what mobile phone the manufacturer produces, the user can only wait and see, and now the star sky has implemented a crowd testing system since the first generation, through big data, select different types of users as representatives to sign a test agreement, and then according to the data feedback, the equipment is improved and transformed.

This way of thinking has changed the B2C model of the previous business production of consumer purchases, and has become based on the needs of consumers, and then the business has produced after comprehensive testing, of course, the cycle of product design and production is naturally long, but only in this way can we make good products.

There are many models in the mobile phone industry, such as the once hot Aida mobile phone, which did not exit after being silent, but started from a niche field, and now it has become a rising star, and its sales have faintly caught up with the end of the first echelon.

It's the same as the crowd test mode of the starry sky, and Aida has gone deeper, and it has fallen into the deep pit of "customization", and then it has never climbed out, of course, this "pit" is not WP for Nokia, but honey for Winnie the Pooh.

Although C2B has the advantages of stable profits and 0 inventory operations, it also has the problem of low profits and small profits but quick turnover.

On this basis, there is a further "customized" business model, not only to obtain the number of orders from consumers, but also to obtain specific needs from consumers, and create products that best meet their needs and habits.

At the beginning of the Starry Sky start-up, in order to make up for the shortcomings of the insufficient number of software on the Starry Sky platform, Yang Yi launched the concept of "Wisdom Center", users only need a small cost to obtain a software that meets their needs, and then slowly developed to services and hardware products also support a large number of customization to improve competitiveness.

But this is with Yang Yi's powerful plug-in, but Aida did not, because of the excellent quality of the starry sky's equipment, from the beginning of the banner of the stack, sold at a high price, after the heat, outstanding design, after the second generation of products are more excellent, has sat firmly in the high-end positioning.

In this way, the high-end product line improves the profit margin of a single product, but it is not afraid of slowing down the production progress of the whole machine due to design reasons; How dare other manufacturers launch one in a year and a half, Apple originally dared, but now it has surrendered and conceded defeat.

Because if the first generation of mobile phones in the starry sky is still capable of competing, the second generation of mobile phones is impossible to surpass, even if it has been on the market for a long time now.

But in terms of performance and hardware, manufacturers who want to pile up materials now only dare to come up with one or two data similar to the starry sky to compare.

In terms of software, there is a bug of Yang Yi, and now many big bulls have joined, so there is no need to worry about being surpassed, and the investment in the whole industry chain has compressed the expansion scale and occupied funds, but the starry sky is now the most not short of money.

On the hardware with a long manufacturing cycle, although Yang Yi can still cheat and provide some help to the development team, the effect is much weaker than the software, but it is enough, after all, the technology that Yang Yi can come up with is ahead of the times, and many times, researchers may just lack an idea and direction.

Over the past few years, Xingkong has also accumulated a lot of unique technical accumulation in this era, with tens of thousands of technology and appearance patents, some of which have been unanimously respected and envied by consumers and industry peers.

For example, the processor that is standard with the Starry Sky mobile phone is the main reason for the super smoothness of the Starry Sky products, and this has a great relationship with the advanced technology of the Starry Sky.

Technology is king; Even if there are manufacturers who can imitate the starry sky at the pixel level, they are not satisfactory.

This is naturally because they copy the design concept and even crack the source code of the analysis software, but it is not so easy to crack the hardware designed and customized by Starry Sky by themselves, after all, no one is another Yang Yi, and he can design a complete set of chip architecture by himself.

Although it can also be slowly sharpened by reverse engineering and commercial espionage, but in this way, the manpower, material resources and time required will be greatly increased, and when it is successful, it is already far behind.

After all, the starry sky is led by Yang Yi, and there is a technical route of that world to refer to, and there will be no detours, which saves more than half of the R&D costs, and the biggest cost of R&D is that I don't know if this will be successful?

For example, if you design a chip and take it to tape-out, the cost will be over 100 million yuan at a time.

If you don't do it, then the heart of the chip electronic product will be subject to others, and the product can only be designed according to the heart, so the competitiveness is extremely limited.