Chapter 672: New Product Release
In fact, the electronic industry base in the vicinity of the Yangtze River Delta can not be compared with the Pearl River Delta, and the Star Group has established a complete supply of parts and components in the vicinity after several years of efforts.
Although most of the modern smart electronics brands are just a complete machine assembly project, in fact, this is also the most convenient and cost-saving practice, even if it is Apple in the United States and Sony in Dongying, most of the basic production capacity is now placed in China.
This is not only for the market, the most important Huaguo has a completed industrial chain, mature workers, and there are many enterprises engaged in OEM.
Basically, as long as the enterprise controls the supply of parts and components, and gradually forms price barriers and brand barriers, even if it is only assembled by the whole machine, it is enough to maintain the market.
Most of the manufacturers in the supply chain will not do any harm to the brand owners, after all, they are all market economies, who can control whom?
Only these supply chain manufacturers to establish their own brands, will cause certain harm to the brand owners, as the so-called "store bullying customers", then "customers can naturally deceive the store".
Just like BOE, whether it is in terms of technical strength or industrial scale, it was still in Dongying's Sony, Sharp and other LCD screen manufacturers, and the Star Group grew together, of course, this is not the main reason, this is also a large advance in Huaguo every year in recent years, and the overall environment is very important.
After the development of BOE, it is natural to be dissatisfied with the requirements and attitude of the Star Group in the past, and after the last screen incident, parting ways is inevitable.
This is also one of the fuses of this supply chain inspection, and it is not up to those manufacturers who have been inspected to notify their peers, no matter how good the relationship is, who can take care of that relationship at this time?
The manufacturers of the supply chain will definitely do other manufacturers, and Yang Yi will not be harsh on this, after all, it is the nature of capital to pursue profits.
Yang Yi also wants to support more capable manufacturers, and she will not prohibit these manufacturers from receiving foreign orders, such as Tianma, AUO, Chimei and other manufacturers that are currently OEM for Star, and they are also supply chain manufacturers of other groups.
The key question is whether the manufacturer can do a good job in the task of the Star Group and pursue profits, but it is not possible to forget the roots, and the Star is willing to provide more support, whether it is capital or technology.
Then the specific ability and credibility of these manufacturers need to be personally inspected and decided.
……
Time flies, and since a summer scramble that focused on people around the world, reports of war on the world have become scarce.
It's not that the black uncles are honestly farming, but at this time, it seems that another cold war is coming.
This is not the "Star Wars" plan of the United States several decades ago in vain trying to drag down the Soviet Union, but a real major event of "stepping into the starry sky."
During this period of time, rockets are constantly rising into the sky, and the space stations of the two groups seem to be growing every day, and the technology in the laboratory has come to a reality.
In just a few months, it seems that the world has entered an era of great technological progress, as if that kind of "humanitarian paradise" is about to appear.
On the day before the golden autumn moon, Starry Sky held a new annual press conference to grandly launch its updated product line.
The reason why it was placed on this day is also a rather embarrassing reason, after joining hands with Tencent to participate in JD.com, more hot money poured into the e-commerce field; With the continuous promotion of several major e-commerce websites, Singles' Day on November 11 has been transformed into an online shopping carnival.
This day has become a day for the choppers to max out their credit cards, but few people pay attention to the lonely single dogs in the corner.
Moreover, in order to gain the upper hand in the cat and dog war, Ali tried in vain to preemptively register the trademark of Double 11, thinking of banning other e-commerce peers from using it.
However, Tencent and Star have joined forces and have also carried out some in-depth cooperation with Amazon and Renren abroad, so this battlefield where banknotes are flying is destined to fight a hard battle.
From the overall report of last year's Double 11 e-commerce platform, it can be seen that this market has reached the hot outlet, and the business departments of various enterprises will naturally have to make some preparations as soon as possible.
Apple, Sony and other manufacturers were also planning to release around this time, but after the stars began to warm up, they were all ahead of schedule.
Of course, their main reason is to avoid the attention of the media and netizens being attracted by the latter, resulting in their new products not making headlines.
After all, Star Group's press conference this year is very large, and it started to warm up two months in advance, launching the "Space Live" event page, what products astronauts use in the space station, etc.; In addition, Starry Sky also rehyped the old topic of the end of the world in 2012; Of course, the purpose of this is to make netizens and consumers pay attention to this aspect, and then take the opportunity to promote the new products that Starry Sky is about to launch, which is their real purpose.
The starry sky is also very worried, after all, Double 11 is coming soon, after the new product is placed in Double 11, the wallet is emptied by cats and dogs, so who is the product sold to, can only take the money from the customer's pocket first, and then start a series of warm-up activities.
After all, most ordinary people feel that they are still far away from space, and they are eager to observe what astronauts are doing on the space station.
At a level that ordinary people can't observe, there are some players who are amazed; Because some people have already gotten the product in advance, because before the launch of the product, whether it is hardware, software or network services, there will be a period of closed testing, internal testing, and public testing before the official launch, and the process of continuous modification and polishing will be continuously modified.
And those products that have not performed well in several consecutive tests naturally do not need to be specially developed, and will be killed internally early to save money.
Therefore, the product launches held by Star in the past few years have been for hardware products, including the new smartphones that will be launched this year.
This time it is different from the S series, and this time it is a new product of the nut series.
The commerce department decided to name its upcoming three-proof rugged mobile phone "Nut", on the one hand, in response to the theme of Ark 2012, and on the other hand, it is also to link with the game Plants vs. Zombies; This is because not long ago, astronauts in space played this game, which caused a heated discussion.
The commercial department also took advantage of this business opportunity and made good suggestions when deciding on the name.
complained with those netizens, for example, a good mobile phone will smash walnuts, knock on car windows, block bullets, and when encountering bikers blocking the road on the road, robbers can also be used as half a brick to shoot people.
This rugged mobile phone is naturally slightly inferior, its appearance and other manufacturers on the market launched the rugged mobile phone does not seem to be much different, but this mobile phone in its thick shape, but it has the best communication performance in the world, even in the base, can be connected to the communication satellites in the sky.
The Nut series also does not only have mobile phones, but also "PCs", which are designed to be detachable from the screen and keyboard compared to ordinary laptops.
In essence, there are some such laptops, all of which are taken down separately, and the screen itself is an independent tablet, which is connected to the keyboard just to facilitate the pursuit of the keyboard feel of most laptop users, and the battery built into the keyboard can also greatly extend the battery life of the product.
Of course, the nut notebook from the starry sky also has its own highlights, because of the unique architectural relationship of the starry sky, so that when the processor is operated in parallel, it can almost reach an efficiency of about 1.2+0.8=1.99, which is actually extremely similar to the game console architecture of the starry sky, and the handheld performance is slightly weaker than the game console, and the performance of the nut notebook is mainly at the end of the screen.
Compared with the early architecture and process, the nut uses two CPUs with basically the same architecture that have been redesigned, and there is only one large core quad-core processor in the screen, which will become a standard tablet when it is separated from the keyboard.
In addition to the new lithium-ion battery with a capacity of 50,000 mAh, the separable keyboard also has a small core quad-core processor and some corresponding units.
So in a sense, the nut notebook is actually composed of a tablet and a netbook without a screen, and the two are actually independent, but the latter needs to borrow the former's screen to output the picture.
However, if you understand it simply, it is a little underestimated about this amazing product, after all, according to the continuous use experience feedback of thousands of people for half a year before and after the starry sky, this laptop has perfectly achieved the design goal of high performance and low power consumption.
At least in the field of office and entertainment, this is already extremely strong, coupled with super battery life, at least in the current hot netbook field, there is no one that can be played, and even a higher level of thin and light office notebook, in terms of performance, it will not be much stronger than this nut book.
In addition, because of the unique architectural relationship, you can also buy another docking station, which is used at home, this docking station is a performance expansion with a dual-core large quad-core structure, and its own virtual machine function can be perfectly turned into MAC, Microsoft and other operating systems.
The reason why the word almighty was not directly added to the name is not that the starry sky suddenly became modest, but that although this function has an effect, it is still a gimmick in practical application with greater significance.
On the one hand, although it claims to support dozens of operating systems, it is actually divided into Microsoft, Android, Star OS, and Apple, and the users who are obsessed with experiencing a variety of different operating systems are always a minority, and the vast majority of people use one or two systems frequently, and on the other hand, the "almighty" state must be used when the docking station is used.
Because of the weight, in fact, no one takes this guy with an independent fan cooling system around, in fact, most of the time this nut is still in a thin and light state.
With a weight of only 1KG, it is perfect for many people who travel to the office.
However, some insurmountable reasons in the short term have made the actual value of this laptop far less than it seems, so that the stars don't attach much importance to it, and the focus of publicity before the press conference has always been on the nut mobile phone that can smash walnuts.
After all, because of the process, the CPU of the current Star Design still does not dare to take too many risks, so the performance has been somewhat restricted.
In addition to the 2012 promotional page, there are also a lot of videos circulating on the Internet recently, the smashed fruits range from longan, lychee to walnut, coconut, in addition to those that are too tender and juicy and the skin is thin and easy to break to smash the fruit, the rest of the various fruits growing in the crown of the tree have been picked up by people to smash the mobile phone.
And this mobile phone that was used to smash fruits is naturally a starry sky nut mobile phone, but for the needs of viral marketing, Xingkong did not deliberately emphasize the identity of the latter, but only tried to create a lively atmosphere of "all people smashing nuts" video relay on the Internet, adding a bit of fun to the golden autumn harvest season.
In fact, according to the naming convention of the starry sky, this mobile phone using an aluminum-magnesium alloy integrated back cover was originally called "Galaxy", and its own design concept could not have been born for the convenience of smashing walnuts, but during the company's internal testing, the participating employees said that after all, Nokia dared to smash walnuts, and walnuts were nuts, and now they have to give nuts a proper name.
After a round of questionnaires, nuts became the final name of this rugged mobile phone, and even Xingkong specially registered a trademark and domain name for it.
As a rugged smart phone,The positioning of the nut is very clear,Its service object is often outdoors or even in the field of people,Construction personnel、Travel friends、Extreme sports enthusiasts,These people don't have much free time to sit there and play games for a few hours,So the game function of the nut mobile phone is greatly castrated,The main frequency is slightly reduced to ensure safety and does not heat,Therefore, the use time has been greatly improved。
On the other hand, the configuration of the nut mobile phone is actually very luxurious, after all, it is also equipped with a large number of sensors used to measure magnetic field, temperature, humidity, air pressure, wind speed, pH value, and the mobile phone also adds an additional high-precision time chip and multi-function DSP chip, which greatly strengthens the timing accuracy and the processing ability of sound and image.
Even if there is a problem with the GPS and Beidou positioning function, the location can be calculated by shooting the starry sky and shadows, of course, because large and medium-sized cities are usually under the cover of the national strategic anti-missile and anti-satellite skylight system, so the satellite positioning function around the city may not be available.
And the powerful DSP chip also gives it a powerful and cool function, known as the "know-it-all in the mobile phone", which can identify thousands of species of animals and plants by analyzing photos and audio recordings, which can greatly enhance the user's survivability in the wild.
But it's a pity that this function still has a lot of flaws,Its analysis of images and sounds is based on pattern recognition algorithms,Successful recognition requires users to provide excellent sample photos or audio,The closer to the database, the higher the success rate of sample recognition,In the past, because it was not easy to network in the field environment,You can only use the local database,It will also reduce the recognition ability,And now with Zhou Tian Communication,This problem naturally does not have to worry。