1081.Overlord's Signature Shoes (Part 2)

For Nash, it doesn't matter the stats, it doesn't matter the playing time, they won the championship last season by defense, and if they want to start with defense at the beginning of this season, he will definitely choose to support it.

Moreover, Nash chose to play for another two years, just because he found out at the end of last season that Sun Ce may not be able to find a good replacement for the new season, as a veteran who has played in the NBA for 16 years, although Nash is a member of the defending champion team for the first time, he has seen too much.

From the Spurs, Nash learned that the defending champions often encounter two dilemmas, one is the middle class crisis, that is, the middle class contract was given every year in the past few years, and after winning the championship, these players lost motivation, occupied salary space, and could not be traded; The other is also related to the former, resulting in no money to bring in reinforcements, and the Spurs owner is unwilling to pay the luxury tax.

As for the Grizzlies, due to the large number of rookie contracts, they have avoided the mid-class crisis, but similar to the Spurs' reluctance to pay the luxury tax, the Grizzlies are willing to spend money but can't spend it.

In addition, the small city team is not very attractive, and the identity of the defending champion sounds good, but in fact, except for the Lakers and Bulls, big city teams like the Bulls, who have excellent role players who squeeze their heads and hug their thighs, and the Pistons won the championship that year, no one hugged their thighs.

After all, even the Celtics in the 80s did not complete the title defense.

Contrary to the feelings of the fans, the fans feel that the defending champion is the strongest, but in the eyes of the players, the defending champion usually means that he will not win the championship.

So Nash thought of a lot of ways to hook up Lopez Jr. with Prince and solve a big problem, otherwise it would be really difficult for the Grizzlies in the new season!

However, in addition to wanting to help Sun Ce and repay Sun Ce for helping him win the championship, Nash himself must also have a pursuit, and he is in good shape, and the team's strategy for him is to ensure his health, so he naturally wants to be the main force of the team, at least the main substitute to win another championship.

So for the right arrangement made by the team - to start the game with a defensive foothold and survive the stage of Randolph's weight loss + return to form, Nash is very supportive.

……

On the other hand, Sun Ce ended the team meeting and was worried, and his record at the beginning of the new season was worrying.

But when a phone call came, Sun Ce's mood suddenly became happy, and he immediately went to the parking lot and drove to the meeting place notified by the agent.

AJ's upstairs in one of the largest specialty stores in Memphis is an office of AJ in Memphis, because Sun Ce plays here, in the United States, it may be out of the Bay Area, and Sun Ce's most popular place is here, so he often holds some activities to promote sneakers, and an office has also been set up here.

Sun Ce arrived at the meeting place and met with Bill Duffy, and Bill Duffy and Sun Ce introduced the people who came to meet today, the head of AJ North America and the head of Nike North America.

After some exchanges, Sun Ce knew the other party's intention.

It's time for the signature shoes!

After winning the NBA championship from the Grizzlies, Nike and AJ immediately began to prepare for Sun Ce's signature shoes, which had been agreed before, and launched a signature shoe in two years, after Sun Ce won the championship and double MVP, Nike and AJ were more eager to launch signature shoes than Sun Ce.

40 million was given a year, and Sun Ce is naturally the most valued spokesperson for Nike and AJ.

Through communication, Sun Ce found that the other party was not going to give him AJ's version of his sneakers, unlike Anthony, Paul, and Wade.

Instead, Nike and AJ teamed up to create a brand new collection for him!

Kent Knight, the head of Nike's North American region and the youngest son of Nike's founder, turned on the large LED screen with three sets of information listed on it, and explained to Sun Ce: "We have discussed and are ready to launch a new series, the first generation of sneakers is divided into three versions, the first version is ...... Bawang, how about it, I learned this word well, this is a product specially created for the foot shape of Chinese fans, we have started to negotiate with your company about the authorization of the two trademarks of Bawang and Xiaobawang;

The second version, Air-New-era, represents the beginning of a new era for the Lords.

The third version, Air-Overlord, is the core product of our series, and the trademark rights for this part are already licensed in our endorsement contract.

Our plan is to launch a new generation every two years, and we will use the best technology we have today to create the best products like Nike's high-end products for Michael......"

Hearing the other party's introduction, I was pleasantly surprised! It was much more surprising than Sun Ce expected!

Two years ago, after the accident of a domestic shampoo brand, last summer, Sun Ce asked John to spend money to buy some trademarks of his nickname, except for daily necessities and chemical products, the other party did not sell them, and the others were bought back, and the cost was not high, a total of 3 million US dollars were spent, after all, the brand was already stinky at that time, and there were no other brands that made shampoo and daily necessities to buy it back and make a fuss, and the other party was short of money, Sun Ce seized the opportunity to buy it back.

Similarly, most of the trademarks of the nickname Xiaobawang have also been bought, a company based in Zhongshan City that makes copycat game consoles, which was the childhood memories of people born in the 10s, but with the popularity of computers, the company was on the verge of bankruptcy and was easily bought back.

And now you can earn an extra penny!

And three versions of the signature shoe...... If it sells well, his grandson's series of sneakers will become more and more famous in the future, is it possible to become a sub-brand on its own like AJ?

At that time, he has two major trademarks, and the benefits he will get are not just as simple as endorsement fees!

Both parties were satisfied with the results of the meeting, and they came to inform them that Sun Ce would not refuse to authorize the trademark, and the sneaker design that had been done before had been done, and after the trademark authorization was negotiated, they could start to promote and withdraw from the product

After a happy meeting, the sneakers will be launched before the Christmas war, and AJ sent a designer from their company, Kent Nike's niece Linda Knight, a team of the best designers in their family to help Sun Ce measure his foot shape, study Sun Ce's jumping, running, moving, etc., and calculate some details.

The sneakers worn by Sun Ce are similar to those sold, although the technology is similar, but they are really two different things, like James likes to wear Kobe's sneakers, but each pair is customized, not to go to the store to buy and wear, and the ones bought are used for collection, and the reason is this!