Because CPU is the top technology on the planet, yes, the top.

To what extent?

The manufacturers themselves don't know what they have built, and they test the speed only after they have built it.

There are only two truly high-end companies in the world that can produce it, and no one can dismantle it and reassemble it.

The CPU is not a mobile phone, and it is its own brand after dismantling and changing the trademark.

Because CPU manufacturing is a very large thing.

First of all, let's understand the difficulty, generally speaking, the CPU we talk about, generally refers to the main control core chip on the mobile phone computer, the integration of this thing is very high, to what extent? Compared with mobile phone chips, billions of transistors need to be placed in a place the size of a thumb cover.

To produce this kind of chip, there must be design drawings first, but no one sells the CPU drawings of mobile phones and computers!

Of course, there is a common architecture to buy, arm, you have to design your own drawings after you buy it, the architecture is to tell you a general framework, give you some basic parts, you assemble and design it yourself, and to design this thing, how many people do you think you understand?

You just spent a lot of money to design it, but also to face the market, other CPUs have been spread all over the market, you have to be compatible with other people's things, because with a CPU is useless, you have to have other hardware to cooperate, if it is not compatible with other hardware, users will naturally not buy it; The motherboard interface is someone else's, the architecture is someone else's, it's all someone else's, and the CPU you produce can only follow suit.

There is also the more complex things, the greater the chance of problems in the design, this is like you pile up blocks, the more piles the easier it is to collapse because of a little problem at the bottom, the drawing design is finished, you have to try to see if there is a problem with your design, can you do it in large quantities?

Otherwise, it costs a lot of money to make the foundry finished, the warehouse is full, and then it is found that none of them can be used, and then it is not the end.

Then you have to go to tape-out first, people will tell you that the price of tape-out is hundreds of millions at a time, and it is only 100 pieces at a time, which looks like a money grab! The civilian-level CPU on the market is only a thousand dollars, and you want hundreds of millions of pieces?

Of course, it's not that you do less, this money can be less, if you make a piece, it is also this price, then it will be hundreds of millions of pieces, it is not that the manufacturer is pit you, everyone is this cost, other manufacturers are because they have made millions of pieces, the cost is cheap, you just make a piece, the cost of opening the mold is naturally high.

After you finish it, you have to test, and if you don't test it, you won't be able to find the problems in actual use, such as all kinds of use of heating and frequency reduction, how to solve it? It's going to be tossed for a few months and a half a year.

Then it's a little better, I feel like it's ready to use, tape-out, it's finally no problem, and now it's ready to be produced......

You placed an order of millions, and the factory said sorry, the assembly line is full this month, you have to queue up, okay, queue up, and then look forward to the stars and the moon to make it, and it can be used/sold.

And then you'll find dumbfounded, no one buys it!?

Because of your low output, the price given by the foundry, even if you sell it at a cost, is higher than that of others, and mature CPU manufacturers have an output of at least 10 million pieces, and after sharing the cost, the price can naturally be lower than you.

And your output is so small, the manufacturers who have the ability to OEM will not necessarily give you OEM, you can only choose second-tier manufacturers, these manufacturers you can't use the latest technology, the qualification rate of the product is also low, and your cost will naturally not be reduced.

Others are cheaper than you, more powerful than you, less problematic than you, less powerful than you, and more famous than you...... Others use 32nm, you still have to use the 65nm production process, how to sell? If you can't sell it at a loss, then you naturally have to gg.

The employees in the company are waiting for you to pay your salary, the factory is chasing you for money, and there are piles of broken copper and iron in the warehouse.

I didn't make the last penny, and I lost all my pants.

Therefore, if you follow and can't walk others, then pave the way yourself, but no one will play with you, so you can only play by yourself.

For example, Apple, although it is desperately self-developed internally, but whether it is a computer or a mobile phone, the internal CPU is not satisfactory, so it can only use a third-party designed CPU, of course, this has a lot to do with market share.

If Apple's products can gain a large number of die-hard fans and go on the market without worrying about sales, then they can naturally take a risk and use their own designed CPUs to save a lot of costs after Apple can sell tens of millions of units of a device.

According to the trajectory of history, Apple's self-developed CPU is from inferior to flat and finally surpassed, at least on the mobile side, after several generations of products, the performance of the CPU is outstanding!

Yang Yi can design a suitable CPU, although Venus can simulate the running test, which saves a lot of initial money than other manufacturers, other manufacturers want a finished product, at least two more tape-out tests, this is hundreds of millions of funds, this money will naturally be apportioned into the cost, and manufacturers without courage cannot afford this cost.

And this is also an opportunity for those bold manufacturers, Nokia is still the world's largest mobile phone manufacturer as of last year, and Nokia's future is very slim under the investment in technology research and development based on shelling.

This is not surprising, because at this time, other mobile phone manufacturers are also in this circle, and in recent years, smart devices have not made much progress.

Until Apple was born and broke into the mobile phone market with the iPhone, the success of the iPhone 3GS also gave other manufacturers a chance to overtake in a corner.

Motorola, Sony, Bird, Xinke and other mobile phone manufacturers have formed several camps, all of which have played the banner of smart phones.

At present, it seems that the manufacturers of the Android camp are going the fastest and best, and Apple's market share at this time is not as good as that of the old manufacturers because of the price.

However, because of the willingness to invest profits in research and development, Apple has made rapid progress in all aspects, and a large number of technicians have joined Apple every month, and a large number of patent applications have been applied for, catching up with the pace of established manufacturers.

The same is true of the Star Group now, all the profits are invested in research and development, both hardware and software, and in many places Yang Yi is not cheating with Venus, at most he is using it again at a critical time!

The success of Starry Switch is also an extremely good news for relevant upstream and downstream manufacturers, Datang and Temasek have taken the initiative to reduce the foundry cost of chips, after all, there is still at least a generation gap between the two of them compared with the technology of the three giants.

The second-tier foundries are not only the two of them in the world, Texas Instruments in the United States, Panasonic Microelectronics in Japan, Alcatel in France, and Ericsson in Sweden all have 45nm production lines, and the competition is also very fierce.

At present, the orders placed by Starry Switch are both 15 million pieces, and it seems likely to be added at present, the production cost of this output of CPU monolithic is about 200 Chinese yuan, plus other costs, basically the whole is about 300 yuan, this is still not calculated R & D costs, and there is no patent constraint, if ordinary manufacturers use ARM architecture to produce CPUs, the cost of a piece is definitely higher than that of Starry Sky Starry The CPU used by the Switch is more than twice as expensive.

Coupled with sales research and development expenses, the current price of Starry Switch is actually in the loss, and only after reaching 10 million sales can it be considered to amortize the cost, and 20 million sales can be slightly profitable.

And a hot-selling game console in the life cycle, the sales volume is about 50 million units, although the starry sky SWITCH is currently very hot, Yang Yi does not dare to produce it with great fanfare, can only be estimated at around 50 million according to the conservative output, but the first batch of production can only be estimated to be 30 million, and upstream and downstream material suppliers are placing orders according to this number.

Tan Zongming is very good as an OEM, after the upstream and downstream coordination, the output increased rapidly, from a daily output of 50,000 to a peak of more than 400,000 in less than a month.

These have laid a solid foundation for Starry Switch's hot sales before the Spring Festival, after all, starvation marketing is not suitable for a mature company!

Starry Switch's current loss-making sales for the Star Group as a whole,But it is not a loss,The loss in hardware can be made up from the software,Starry SwitchIn addition to the sales channel of digital games,There is also a separate memory card to play,The price of digital games ranges from dozens of yuan to the most expensive masterpiece 399 yuan!

And the minimum for a single memory card is 299 yuan, and the high cost of the memory card is a reason, and the games with the memory card are basically medium-sized or above!

At present, the sales of "The Legend of Zelda: Ocarina of Time" even exceed the sales of game consoles, because many people buy the game first, and then the game console has not yet arrived, "Diablo: Lord of Destruction" is also very gratifying, and there is the free "League of Legends", basically every console has downloaded this game.

The IP of "League of Legends" is extremely hot at this time, and the current online data of League of Legends on PC has exceeded 10 million, and the overall number of users has exceeded 300 million.

It's just that these imitation games that are temporarily pushed out are too far behind in all aspects, and they are basically all works of money, and the only advantage is that there is no anti-addiction.

Because of the popularity of "League of Legends", the popularity of various hero IPs has been driven at this time, and several movies of hero IPs are already being produced together at this time.

Of course, it's not a fan-oriented work of money, it's all a well-made masterpiece, after a few months of exercise, Star's special effects team can be called the world's top team, of which the hardware and software bonuses are the largest, if you only count employees, it's just a second-rate team!

……

"Spider-Man? Interesting......"

Yang Yi looked at a message pushed on Weibo, a short video taken by an American user, in a fire in New York, a man wearing a Spider-Man bodysuit rescued a little girl trapped in the fire, showing extraordinary skills, wandering among high-rise buildings.

The movie "Spider-Man" has been released for more than half a month, because the special effects and plot are top-notch in all aspects, and the actors as a whole are also at the level.

But basically, ordinary people are imitating and shooting some funny videos, and some parkour players are shooting, and there is basically no real extraordinary, but looking at the video pushed today, Yang Yi found that this world really gave birth to a "Spider-Man".

The newly launched assassin hero in League of Legends is mainly based on control, and the lethality is not strong, and it is a limited hero of Starry Switch, and this hero can only be activated if you download League of Legends on Starry Switch.

Yang Yi plans to launch only one limited hero on Starry Switch, and looking at this short video, he immediately has a new plan.

"Iron Man?"

Xu Jinglei looked at this script and was very suspicious, she didn't know much machinery, she couldn't understand the settings in the script, and she had a lot of questions in her heart.

Xu Jinglei is the person in charge of Star Entertainment, she was originally an actor, and she can be regarded as having some achievements, and later changed to a director, and she also has some achievements, but this achievement is not very eye-catching in the world.

Yang Yi doesn't need to be very talented to choose a head for Star Entertainment, but he has to be a person in the entertainment industry, has network resources, has a certain reputation, and can't have much ambition, after screening, he chose Xu Jinglei.

At present, Star Entertainment is carrying out several projects, including TV series, movies, and animations, and two movies have been completed, "Spider-Man" and "Captain China", one of which is released during the Christmas schedule, and the other is ready to be released during the Spring Festival.

There are several other projects to be carried out, Xu Jinglei has seen this newly sent script and project, and knows that this is a new character in the extraordinary universe that the company plans to launch, and it is also the company's first heroine movie.

At present, there are not many characters in the overall appearance of the Transcendent Universe project, and there is only one "Spider-Man" facing the audience, and "Captain China" has to wait for the Spring Festival to play; The TV series project "S.H.I.E.L.D. Agents" has not yet finished filming.

"I'm afraid this project will lose money......"

At this time, Xu Jinglei and Andy said that she was here to ask for money, no matter what, this project must be done.

After Andy flipped through the documents, she also nodded, but while flipping through the documents, she pointed to one of the pages and asked, "Mr. Xu, these companies also have them?" ”

Xu Jinglei glanced at it, this page is the company's existing asset provision, there is an "Iron Man No. 1" on this page, Xu Jinglei shook her head, the "S.H.I.E.L.D. Agents" series has also dialed down some cars, and Spider-Man and Captain China projects have no such thing.

"I'll call and ask."

Andy called the cost accounting department, since there is this thing on the business case, then the cost department must have checked it, and she wants to ask.