Since three years ago, Starry Sky has gradually embarked on an independent and special road, first of all, starting from not working overtime, and calling on the industry to abide by it.

In the supply chain of the starry sky, as long as the starry sky can intervene, the starry sky will have strict requirements in this regard since two years ago.

In the past few years, the staff of the Star Department have gradually adapted to this atmosphere, and many talents who have a certain pursuit of life have joined the Star Sky for this purpose.

The smart phone market has gone from fifth to third to first, with only two and a half generations of products, and the nut mobile phone can only be regarded as half a generation, from the sale to the double eleven shopping festival to the end of the year, a total of 1.5 million units of sales have been sold, and the star sky has won the first place in sales in this market in one fell swoop.

Of course,This is in terms of sales,In terms of the number of single products sold,The first one this year is Xiaomi mobile phone,In most of the market2000 yuan or more,Xiaomi is on sale at a price of 1799 yuan,Transparent configuration,Directly compare the price of mobile phones with the same configuration of friends,Opened a price war。

Of course,Xiaomi's success,The price factor is one of them,The other is software,IUI has done very well in the various customization manufacturers of Android,Even now it can be said to be the first,Whether it is Sony with faith,Or the new branch headed by the beautiful president,Or the small and beautiful Aida,And China Cool Alliance, these four terminal manufacturers that rely on communication service providers,In the customization of Android,It's really not as good as Xiaomi's IUI。

Success is not a fluke, at the beginning Yang Yi with a Java-based characteristic brush system to start the reputation of the starry sky OS, obtained the first batch of customers, and opened the market in a high-quality and high-price way, this road has been completed, there are many manufacturers or individual entrepreneurs trying to imitate Yang Yi's entrepreneurial road, but Mr. Qi Baishi has a saying that those who learn from me live, and those who resemble me die.

Those who learn from me are born to learn the essence and strengths, and after learning and surpassing, they will be developed; If you only learn to resemble, there is only a dead end.

Xiaomi has learned the essence, and has also seen the fate of those who hit their heads, first after making a name for themselves with IUI, and then resolutely decided to take the cost-effective route.

No way, in the high-end market, the starry sky is dominant, Apple is close behind, and the products of various manufacturers are also competing for this market, this is a red sea, and Xiaomi has no capital to compete for a seat in this market!

And low-profit and cost-effective manufacturers do do it, but it is unsatisfactory in terms of quality and quality control, maybe if there is a few years of capital accumulation, one or two good manufacturers can be killed, but Xiaomi broke in first.

1799 yuan, this price is even a loss in terms of hardware, the more you buy, the more you lose, but Lei Jun, who has started a business several times, is willing to invest in this cost, he sees this outlet, which may be the only outlet he can grasp now.

Besides, after the accessories of electronic products reach a certain scale, the cost of amortization of the mold cost, then as long as the sales volume reaches a certain level, the cost will naturally decline, and over time, many prices of electronic accessories are gradually declining.

Lei Jun's estimate of Xiaomi 1 as long as it reaches tens of millions of sales, it will turn losses into profits, and now each one is losing dozens of yuan, that is, hundreds of millions, and he can afford to lose.

Xiaomi Mi 1 mobile phone ID design is all completed by Xiaomi's internal hardware team from Motorola and Nokia, which are now gradually laying off employees, and most of the mobile phone production is made by Hon Hai foundry, which is to touch the starry sky, everyone is from the same foundry.

The mobile phone operating system adopts Xiaomi's IUI operating system modified according to the source code of the Android system, which was officially released at the end of last year, priced at 1799 yuan, mainly for mobile phone enthusiasts, and adopts an online sales model.

The hot sales throughout the year have also made the market look sideways, and even in the middle of the year, the channel of the communication provider was opened up, and the sales channel of charging phone bills and sending mobile phones was entered.

For various reasons, it directly won the championship of the world's best-selling smartphones this year, of course, if it is calculated in terms of sales, it will be a few places behind in the global market, but it is also before the old empires such as Nokia Motorola, these are dying.

On the occasion of the release of the nut mobile phone in the starry sky to warm up,The most nervous is Xiaomi,For fear that the starry sky will smash out a cost-effective brand,After the nut mobile phone starts to sell,Xiaomi is relieved,Although the starry sky is cost-effective,But the cost performance of the starry sky is different from other companies,Pile up to a certain extent,Stuffed into a lot of black technology,The cost will naturally not be low,Natural price will not affect Xiaomi。

It is impossible to do everything in the starry sky, for example, on the Internet, with strong technical capabilities and now the world's leading cloud computing and data center, if you are a search engine, then it can naturally be done.

However, but now the Chinese search engine market, the competition is also fierce, the global giant Google will not say, in addition to the Chinese market started with Baidu Xinguo Bing, now the largest in the Chinese market is Baidu, but it has ranked third in the entire market, and now the market value has just dropped to 50 billion yuan, and Google's market value is 900 billion yuan at this time, which is 18 times that of Baidu; However, the value of Baidu is not low, and a single language market can only support a company of Baidu's size, and can only support Baidu's current business model.

The market will not be bigger, the business model will not be more innovative, the technology will not be revolutionary, and Baidu's valuation will not have the opportunity to increase tenfold.

In this market for a single search engine, only a company like Google, which caters to 7 billion global users, can produce a business model that is elegant enough to make a profit on a large scale without having to publish false advertisements on a large scale.

Although there are black spots in the top 10 companies in the world, they definitely echo the morality of most people, and they may be complained about in terms of business methods, but they will definitely not be a business model that arouses the disgust of most people.

Search engines are an extremely mature market, only in the field of Chinese, Baidu's dozens of competitors have risen and fallen in the past ten years, but in the end almost all of them were consumed by Baidu, and finally only Baidu was left as a giant, but now Baidu itself is also getting worse.

The reason is simple, the Chinese market alone is limited, and while Google is still surviving, with its position as the market leader, it has technical capabilities that cannot be compared with the companies born in a single language market.

Although Bing is not bad, it now relies on the giant of Microsoft, based on the Chinese-speaking market, and has a certain position in the market of other languages, but after all, it is not as good as Google, and in the separate Chinese-speaking market, it is not as good as Baidu.

Baidu's business model has been done to the extreme, and under the core technology and business model that has been very mature such as search advertising, even if it changes to a company that puts down the only little food left to desperately send spam ads, in fact, it can only achieve the size of Baidu, and it will not do better than Baidu.

If Starry Sky participates in this market, with technology, if it doesn't care about profits, it can naturally do better than Baidu, and it is not much of a problem to surpass Bing, and it is even possible to wrestle with Google.

Star's technical ability is not inferior to Google's, and it can even be said to be far surpassed, but this market is actually shrinking, so why bother to do it again, just wait for the right time to acquire a company, and then rectify it.

It's like Microsoft, which went to great lengths to finally buy Bing Search in the new country, spending tens of billions, but how much benefit does it actually do to Microsoft?

The most serious problem now is that information on the Internet is becoming more and more closed, not more open.

Weibo's content isn't as searchable in Baidu as it was in the previous blogging days, because Baidu cut off Weibo's search traffic.

The content in the WeChat ecosystem cannot be searched in Baidu, because the starry sky is not so open.

These two examples alone are just two cases, the first is that the search engine is closed to itself, and the second is that other products are closed to the search engine.

No matter which reason it is, more and more information islands are forming in the closed content ecological data ecology of high-quality content. Now, if you use a search engine, you can naturally find a lot of content, but most of this is actually owned by the search engine? Why does Google want to build a data center, it is nothing more than to see this trend, video websites, content websites, etc., Google or acquire or build it itself, but it has been very tight on content.

The same is true of Baidu, in the early days of Internet development, such as Baidu knows Baidu Encyclopedia, etc., mainly to supplement the ability of search engines, so that users can better search for content, which is a very smart approach, and also established the largest Chinese community at that time, Baidu Tieba; However, this has been surpassed by the starry sky, and community websites such as Tianya have been purchased, and after integration, music, film and television literature have been used as drainage, and in just a few years, it has surpassed Baidu's construction of the post bar for nearly ten years.

Now, it is the era of traffic, and the purpose of Internet products is to retain the traffic itself.

As a network-wide search, the search engine wants to make it a "big internal search"; In this way, when people use search engines, they are more and more like searching in Google and Baidu Bing.

From the perspective of traffic monetization and its own traffic retention, this is based on objective reality, which is beneficial to the search engine itself, but in the long run, it may not be a good thing, because the meaning of the whole network search itself gradually blurs the content provider.

This further stretches the question, that is, why is there closure and openness?

The core problem behind this is the competition for traffic?

For example, for e-commerce such as Ahri, Amazon, and JD.com, now the products of large e-commerce companies are actually not open to search engines, and only some small e-commerce platforms are still relying on search engines to attract traffic.

Today's e-commerce platforms, especially large-value e-commerce platforms, are composed of the underlying structure of goods and services (such as how products are listed, how merchants manage purchases and payments, customer service, etc.), as well as the retrieval and display of goods.

There is a key factor in this, which is the sorting power of goods, so many products, which one is in the front, or which one gets more traffic? This is the power and value basis of the platform for the platform.

The power of the platform to determine how information is distributed, and this power of traffic distribution is one of the foundations of the platform's commercialization.

Therefore, in the face of search engines, e-commerce platforms began to close after they became bigger, and took the power of sorting into their own hands.

In essence, a large e-commerce platform like Taobao is itself a vertical search; Ideally, the distribution of search engines should be determined by the relevance and quality of the content, but the realization of distribution power is a shortcut to monetization, and this realization is not only in terms of cash gains, but also includes secondary control of traffic.

For example, search engines usually direct traffic to their own similar products, for example, when searching for a certain problem, most of the search engine's own product-related information will appear first, of course, if you pay more money, it is okay to exceed the search engine's products.

In fact, this is a technical application of traffic monetization and retention, which can generate new monetization points by increasing the number of views and stay time of users in their own system.

Because of this, platforms or search engines have an incentive to monetize with their distribution powers.

Of course, some search engines use this to the extreme, which leads to user resentment, which in turn leads to a decline in market position.

From the current trend, the phenomenon of information islands on the Internet is becoming more and more significant, but if the starry sky is really involved, it naturally has advantages, which is also one of the occasional proposals in the group's strategy department, which are all pressed down by Yang Yi, just like e-commerce, the starry sky can do it, and there are benefits.

For example, it brings new competition to this market, so that everyone has pressure and motivation to improve. Now you have to bring your own content ecology to do search, and Starry Sky is not only better than Baidu in terms of content, but Google is inferior to Starry Sky in most aspects.

Although Bing search has the blessing of browsers, etc., as well as the traffic blessing of Microsoft's system, in terms of content, Microsoft is still far behind, and it has to continue to improve, and it is not a level.

In terms of revenue, the overall revenue of Star's advertising alliance has exceeded 100 billion this year, and in terms of Weibo video live broadcast literature social software, etc., Star's advertising intelligent delivery has been very mature, and if you add search engines, there is also a new channel.

Search is a very high-quality traffic, because the user's needs have been screened when searching, and it can be placed more accurately, but this requires the operator to have a certain management ethics, and search advertising can know more clearly what users want and do more accurate delivery.

So why do so many medical advertisements want to go to Baidu to do placement, because the user's goal is particularly clear, to see a certain disease, will go to search, at this time accurate matching can only be done by search engines.

But this industrial chain was smashed by Yang Yi, and the "hospitals" that were full of grief turned to other businesses, or they had to leave China and go to a third world country, which was a sad era for doctors.

For Baidu, the direct halving from the market value of 100 billion yuan is also greatly related to the sharp decline in revenue, and the pace of the starry sky will not stop because of this.

After waiting for Baidu's market value to come a few more times, wouldn't it be better for Xingkong to directly acquire it at that time than now, and Yang Yi estimates that this time is not far away.

。