Chapter 943: The NBA in Crisis

The 2017 NBA All-Star Game came to the southern city of New Orleans again after 2014.

This is the third time in nearly a decade that New Orleans has hosted the All-Star Game, in '08, '14 and '17.

It is enough to see how much the NBA wants to develop the southern market.

But this year's All-Star is really a bit heavy.

The stars are dim in the East, and the starting lineup is Irving, George, Antetokounmpo, Harden, plus a Jimmy Butler.

Fortunately, Harden was traded to the Celtics in January and entered the starting position in the East, otherwise this card really can't be compared to the West.

The starters in the West are Li Liang, James, Curry, Durant plus Westbrook, and there are Davis on the bench, Leonard, Paul, Thompson and others, which are really star-studded

This All-Star, excluding the East, there are some James teams and Li Liang teams in the Western All-Stars, and it is estimated that there are more highlights than the current All-Star Game.

At the same time, Li Liang once again broke his promise and did not participate in this year's three-point contest and slam dunk contest.

Last year's slam dunk contest was really good, but this year is a little less impressive.

There were still no top stars to join, and in the end the championship was taken by Robinson III.

And in the three-point competition, Curry saw that Li Liang did not participate, and he did not want to participate.

In the end, the championship went to Eric Gordon.

The round-faced Dengge is second only to Li Liang in the number of three-point shots and shooting percentage of the Kings this year, becoming the most important scorer around Li Liang.

When it comes to the All-Star Game, the gap between the West and the East is indeed too big.

Durant, Li Liang, and James teamed up, and the offense in the frontcourt couldn't be played at all.

The western troops ran over like bulldozers all the way.

Curry threw all kinds of three-pointers in the game and hit the iron like crazy.

The NBA All-Star Game saw more and more three-pointers and fewer fancy dunks.

In the past, balloon stars were dunks.

Today, the balloon stars are all three-point shooters.

In the official game, three-point shooting is enjoyable.

When it comes to the exhibition match, you and I have three points, and you still don't enter, can the audience be happy?

Ratings for the 21st Century All-Star Game have been declining.

In 2002, the ratings reached a peak, with a rating of 8.2.

Because that year, Michael Jordan returned, directly pulling up the previous year's 5.1 ratings by 3 points.

In 2003, Yao Ming joined the NBA, and in Jordan's last season, the All-Star ratings still reached a high of 6.6.

After that, the All-Star Game never broke 6 again, and it has been hovering around 4 in recent years.

Li Liang's honor should have been the guarantee of the all-stars, but this year this is the ticket king again.

But alas, he is a Chinese, not an American.

If he had been a black American player, he would have been completely canonized in American basketball and directly booked the seat of the greatest athlete in history.

If he's a white player, that's not to mention, the NBA will overtake the MLB in the big four leagues and go straight to the NFL.

That's the superstar effect, but with the premise, the Americans.

In Li Liang's first two seasons in the league, it was called a person who was loved by others, and flowers bloomed.

Because of the freshness, a Chinese low-pick player, miraculously achieving such an achievement, is simply a perfect inspirational script.

Everyone loves to watch such a plot and likes such a protagonist.

As a movie, it was definitely a success, especially in the first year of the Lakers.

When it comes to the second sequel, Los Angeles City Brothers, the big guys still feel fresh.

Because it turns out that there are still people who dare to do this, refuse to renew the contract of the Lakers, run to the Clippers, and win the championship again, it is just cool.

The second part is still a great success.

By the time of the third part, when I went to the Pacers, the plot was still good.

Give up the chance to form a dynasty and run to a small team in the remote area to save the team that has not won the championship.

However, because the Pacers are far less popular than the Los Angeles team, they are not popular.

Bad reviews of Li Liang must have also begun to appear.

In the fourth part, the Thunder Triumvirate, Li Liang basically became the big devil in the hearts of American fans.

In addition, since then, the United States has suppressed more and more public opinion on China, and there have been more and more negative evaluations, so Li Liang is no longer the "family loves Gan Li Liang." ”

At present, the only people who really welcome and love Li Liang are Kings fans and Celtics fans!

Yes, Celtic fans still have an inexplicable love for Li Liang.

In various website polls, Li Liang's popularity in Boston has always been very high.

It really deserves to be Li Liang's spiritual hometown.

The imbalance between the east and the west, the aesthetic fatigue of the audience, the impact of the Internet, and the fact that the players' playing style is no longer gorgeous and good-looking, the 2017 All-Star Game is decent.

It's not particularly bad, and it doesn't leave any classic clips.

Compared with last season, the ratings have dropped by 0.1 percentage points, and if they continue to decline, they will fall below 4 next season.

As the new president, Adam Silva is of course very anxious to see this situation.

In the time since he took office, he has been carrying out reforms in all aspects.

For example, in order to expand the influence of the NBA, this year's NBA awards will no longer be awarded at the end of the regular season and the playoffs, but will be held at the end of the finals.

In addition, in terms of the competition system, the regional ranking system, which has been meaningless for a long time, has been abolished, and the east and west are all ranked according to the win rate.

However, these reforms are minor repairs, not fundamental changes.

The NBA, like a feudal dynasty, has gradually entered a bottleneck period after experiencing the enterprising and drastic reforms of the Stern period.

At the time of Stern's reform, the NBA was suffering from internal and external troubles, and it was so bad that it was recorded late at night in the Finals, and it was in jeopardy.

He can be said to have been ordered to carry out a thorough reform of the NBA from a deep level.

In terms of "politics", it completely overturned the past draft and free market system, and used the draft lottery and soft salary cap to stifle the possibility of the Celtics group becoming dominant in the league, allowing the NBA to enter an era of all-out competition.

In terms of "economy", it signed a new broadcast contract with a television station, actively looked for sponsors, and achieved mutual success with companies like "Gatorade", which greatly opened up the financial resources of the alliance.

In terms of "culture", it has established a star-oriented strategy, is good at storytelling, and creates confrontation, from the yellow-green duo to Jordan's ascension to the throne, the NBA has created heroes everywhere, full of storytelling, and very good-looking.

In terms of "military", it pursued expansionism, first introduced new teams in the United States, opened up new markets, and pursued a global strategy to conquer the sports and cultural markets in Europe, Asia and Australia, and created an excellent brand of the NBA.

This series of reforms has brought the NBA to a peak in the 21st century.

But the so-called boom and bust, the NBA wants to go further, and it has hit a ceiling - the influence of basketball itself is not as good as football in the world, and baseball and football in the United States.

After Adam Silva took over, he made all kinds of attempts, but he did nothing in "politics", could not jump out of the framework set by Stern, and a group of people led by Li Liang in "culture" were embarrassed, lost the right to speak and dominate, and were unable to continue to expand in "military", and could never do football in Europe, leaving only the Asia-Pacific market as the last treasure, "economically", the new broadcast contract was signed in the Stern era, and Silva wanted to break the game and wanted to take the dangerous road of betting.

At the same time, as the overall environment changes, Silva will have more and more problems to face.

Behind the prosperity lurks a multitude of crises.

It's useless to be anxious, at least now the NBA is still second to none, the best basketball league in the world.

And the second place can't see its back at all.