Minecraft is still a mystery, and even though the master version of the game is getting closer to maturity, some news has not been announced.

Not even the name of the project was announced.

But after all, it is not a small project, and there are still some so-called 'uncle parties' on the Internet that have some rumors.

Yang Chen didn't pay much attention to this, after all, it was the information age, and this was just a game, so it was impossible to say that the slightest bit of information would not be revealed.

But compared to "Minecraft", which has always remained mysterious, "Silent Hill" on the other side has begun to be promoted.

After determining the schedule time of the "Silent Hill" movie, the launch time of the game was also determined.

It goes live a week before the film's premiere.

As for whether there will be players who have played the game in advance, resulting in no interest in the movie, or some other elements, Yang Chen is not too worried.

Because the carrier of movies and games is different, the actual effects presented are also different.

At the same time, although "Silent Hill" is a new IP, it itself is very suitable for changing into a movie.

It's a storytelling horror game.

As a horror movie, it is already a qualified movie if it can make the audience afraid to have enough scary horror elements and at the same time be able to tell a good story.

And because the game was launched ahead of schedule, it is very much in line with the game itself, which can be said to be a very important plus.

Even if it won't be so popular, it won't fail anywhere, which Yang Chen believes.

However, for the promotion of "Silent Hill", Yang Chen did not put their main resources on the game platform, but on the movie platform.

On the one hand, it is because the project "Silent Hill" has limited funds, after all, this is a new IP and a horror game; Another point and the main reason is that even if today's Nebula Games does not take the initiative to promote, there will be enough players and media to pay attention to their games, and Yang Chen is quite confident in this.

During this period when the popularity of "Torture and Killing the Original Form" on the Internet has shown a declining trend, "Silent Hill" has successfully taken over this fire.

Countless players are talking about Silent Hill and when the official version of the game will be launched.

Although it is a horror game, most players are afraid to play alone.

But not too many players are looking down on Silent Hill as a game, because its excellent quality is seen.

A horror game is too scary to be commercially qualified, but from the perspective of the game and its horror itself, it is undoubtedly qualified.

And this time it didn't take too much into account, and "Silent Hill", which has been adapted to the mainstream market and lowered the horror elements, is undoubtedly a classic in horror games.

Even if most players haven't played Silent Hill yet, there's another core to Silent Hill besides horror: the story.

But the frightening, oppressive horror atmosphere in the trailer alone is enough to make them look forward to it.

The news of the launch of the movie schedule has been confirmed, so will the news of the official version of the game be far away?

However, when the movie promotion of "Silent Hill" was hyped, Yang Chen didn't really say that the game of "Silent Hill" was left to fend for itself, and the last press conference of the year was about to be held, which was also an event to promote "Silent Hill".

Although in Yang Chen's plan, the protagonist of this event is not "Silent Hill".

After receiving the news that Nebula Games was holding a press conference, most of the game media initially thought that this was a promotional event that Nebula Games was going to do with the upcoming "Silent Hill".

After all, it is indeed very similar in terms of time, but after the news was sent, the news about "Silent Hill" did not seem to have much movement except for the official blog of Nebula Games and Yang Chen's official blog, as well as some spontaneous media content reports on some websites.

Many gaming media outlets who observed this suddenly realized that things might not be so simple.

Nebula Games: Is this the meaning of hyping "Silent Hill"?

All the game media are curious, but Yang Chen and Xu Yu have already discussed the promotion of the game "Silent Hill".

Spending a lot of money on advertising to promote?

There is no need for that at all, as a horror game, players who can play it will definitely buy it, and the timid player who does not dare to play horror games, even if you make "Silent Hill" a horror game masterpiece that has not been encountered in a century, he will not necessarily buy it.

Therefore, the limited publicity cost, rather than advertising, it is better to simply distribute it as a benefit to players, and who said that the distribution of benefits cannot become an advertisement?

"Mr. Yang, the latest version of the figure Amiibo has all been applied for patents in various countries, and the first batch of figures has also been shipped." In the office, Xu Yu had a smile on his face and took out two large boxes from the side.

Inside the first box is a figure of King Ada, about 20 centimeters, while inside the second box is a miniature Q version of the cartoon Lyon's character.

However, unlike the regular figures, these two figures have a round fixed base underneath, and there is also a USB-like wireless signal receiver.

Although it looks like a figure on the surface, it actually has a communication chip built into its base, and you can read Amiibo through a wireless signal transmitter or directly through signal search, and by connecting to Amiibo to bind an account, you can get special items in the game.

For example, the Ada King Amiibo in front of him is bound to the three games of "Resident Evil", "Resident Evil 2" and "Resident Evil".

In addition to King Ada, there are also Black Magic Girl from Yu-Gi-Oh, Peacock Dance, and Leon from Resident Evil.

And these toys called Amiibo are what Yang Chen learned from a great game manufacturer called Nintendo in his dream memory.

It just so happens that Nebula Games also has a peripheral-related business such as figurines, and technically speaking, it is not very difficult to use the power of this world.

"In addition, considering that not all players will buy figures, there are also official cheap Amiibo cards, which cost about ten yuan, have a special achievement number, and can obtain items like a built-in chip, and can also be treasured." A smile appeared on Yang Chen's face.

Games and toys are not separated, and they don't sell items that affect balance.

The top 100 people who have cleared "Silent Hill" can choose any of the realistic figures Amiibo of King Ada, Leon, and Magician Girl, and the Q version of the figure Amiibo.

And then according to the ranking, players will be given realistic, cartoon figure Amiibo, and then ordinary players who have no rank, as long as they clear the customs, they will be given Amiibo cards, anyway, the cost of an Amiibo card is less than five cents.

Will physical rewards, combined with discounts on New Year's events, help players overcome their fears?

Thinking of this, Yang Chen smiled very happily.

In addition to promoting peripheral toys and helping players overcome their fears, all these benefits are also very important!