Chapter 674 - Nut Phone (2)

Although the image of these two people on the screen is very strong, but in reality, they have not been able to break away from the body of ordinary people, although they are very successful in terms of career, but there are some places where they are not qualified to go.

For example, in space, now the world has formed two major groups to set off a confrontation in space, and in the past, some rich people may be able to use money to smash it, but now it ......

Therefore, for the sake of convenience, it is completely understandable that the advertising plan finally chose CG technology, after all, Star has a strong technical and cost advantage in this regard.

As the most successful superhero in the current operation and a man at the top of the food chain, co-promoting a mobile phone is what the current marketing practice is still in the wild era, but it works.

At the very least, this can give people a feeling that this phone is extremely reliable, although you still have to look at the appearance when you buy it, however, among the billions of people in the world, there will always be some people who do not follow the usual path, and they want to be different from others in everything.

Although the mobile phone of the starry sky is very good, the price is also very high, and the appearance is the best choice in all aspects, but because of this, there are more people who buy it, which makes people unable to open the gap in taste.

Even if there are only 1 in 10,000 people who think this way, it is a lot of consumers among billions of people.

What's more,Nuts this mobile phone is really good,The lack of performance is optimized by the starry sky for targeted program software,Although the appearance is a little heavy,But in other words,It can also be called"Business Fan"!

The most important thing is that the promotional film is really good, like making a super movie.

Adventure in one dangerous situation after another, turning danger into relief......

Most of them are specially produced by the special effects department, in fact, there are also some live-action videos, those are naturally the materials recorded by the way when filming Bei Ye's program, the material library of Star Film and Television is extremely large, buy the old film before the digital conversion 3D remake, and then invest in the VR theater to make a fortune.

This is a technical advantage, the quality of Starry Sky is also worth the money, and a good reputation will naturally attract more people to buy Starry Sky's VR glasses, which in turn will improve the box office performance of the VR series.

During the filming of the commercial, although Pei Ye strongly stated that he could still climb Mount Everest, the director resolutely rejected the plan, and instead moved him and the captain to Mount Everest at an altitude of 8,848 meters through image synthesis technology.

Of course, in order to shoot more realistically, the production of these videos is not just a random recording, and then the actor's image can be cut and transplanted to the live video.

A celebrity in the professional field and a well-known tough guy plus a large area of advertising bombardment, in fact, the stars have invested a lot of resources in the nut mobile phone, and relying on the latter is now just over 300,000 monthly sales a month, if you want to make a lot of money, you basically don't want to think about it, and the cost can be recovered because the core components are produced and used for self-use, which lowers the cost.

Investing so much in this mobile phone that is obviously impossible to make a lot of money is naturally considered by Yang Yi, to put it mildly, this is an "asymmetric strike tactic", a little less low (low-end), which is the first half of the slogan of "no one has me, someone has me" that has been brushed on the wall of the door by countless township enterprises, because for the starry sky, it is often "people are strong with me".

The competitiveness of a product sometimes does not depend only on simple technical indicators, but on a series of factors; Just like no matter what brand and model of containers, their width is 96 inches, because the international standard train gauge is only 1435 mm (56.5 inches), if the container is rebuilt a little wider, it is possible to slip and tip over when the center of gravity shifts when turning the train, and it is also possible to rub against the train or tunnel wall next to it because it is too wide. As for the origin of this gauge size, it comes from the early horse-drawn tram trains, and there was once a movie in which there was a scene eating hot pot and singing songs on this kind of train.

As for the relationship between the width of the modern railroad tracks and the width of the buttocks of the two pack horses that pulled the ancient Roman chariot twenty centuries ago, it can only be said that this is a failure of animal husbandry and horse breeding technology.

The British Parliament and the International Railway Association, which decided on the British Standard Gauge and the International Standard Gauge, chose this size not because they were "blind" and could not see that wider rails could bring better comfort and transportation convenience, but that there was another more superficial economic principle in this, that is, marginal cost and marginal benefit.

Marginal cost refers to the increment of each unit of new product to the total cost, while marginal benefit refers to the increment of the total revenue brought by each unit of new sales. Both of these will decrease rapidly as the number of production and sales increases, and when the two are equal, the marginal profit is zero to maximize profits.

For the British Parliament in the 19th century, the unification of the train gauge of the British Empire into the Robert Stephenson Railway and its large number of copycat versions of 56.5 inches was the least expensive scheme for transformation, and the same was true for the International Railway Association in the 20th century. It is also aimed at minimizing marginal costs.

In fact, this is also in line with the truth of a Taoist scripture: the loss of people's way is not enough to give more than enough.

Although theoretically the track gauge can be narrowed to zero (monorail), but that has high requirements for the terrain, the traffic volume has also dropped very much, and it is only suitable for short-distance passenger transport in the city, so from the perspective of expanding the capacity and flexibility, it is naturally the wider the better, but the widening of the railway is not an easy thing, this is a huge project involving hundreds of thousands of kilometers of roadbed widening hundreds of millions of sleepers, as well as a large number of tunnels, bridges and stations to rebuild, and badly, with the continuous development of modern railwaysThese numbers are increasing rapidly, which means that the number of targets for the "railway widening" mission is increasing day by day.

Even until now, even the standard gauge has not yet "unified the world", and there are many places in the world that use other gauges, such as Russia and Central Asia are still using the broad gauge built by the former Soviet Union, resulting in the Eurasian land bridge can not be directly reached by train, and there are large-scale train track change yards between China and Russia and Europe, passenger trains queue up to replace bogies, and freight cars are directly lifted down to change to other wagons.

Fortunately, with the increase in trade volume, especially China's economic strength and military strength have been significantly enhanced, and the United States has not fallen behind many times, and the countries of the former Soviet Union have begun to consider reducing the gauge and unifying to the standard gauge. Although the latter is obviously more backward, who calls it cheaper to change from wide to narrow?

Basically, it can be said that unless the world changes drastically, the Soviet ending in that Red Alert game becomes a reality, and the Earth is completely controlled by a large unified empire, it will be able to perform major surgery on the global rail system at a huge cost.

Of course, it is undoubtedly a more time-saving and labor-saving way to start a good start in the heterotopic plane by the traverser, but the premise is to be able to travel through the past, otherwise it can only be like "the global travel and shopping plan has been done, and the lottery is almost won", which is just a paragraph.

Or back to the mobile phone, the mobile phone also has its own gauge and sleepers, figuratively speaking, the system is the gauge, the mobile phone of different systems can only carry out limited content interaction, resulting in the user being divided by strong or weak, and a mobile phone that is still in use is the sleeper that carries the corresponding system, but the difference between the mobile phone and the train is that the mobile phone is a consumable, and it is generally updated and replaced in about a year. Therefore, mobile phone manufacturers and software vendors usually do not consider providing ROMs and software adaptations for older models, because the cost is too large and the benefits are too small to be worth it.

This is also the reason why a few years ago, the Symbian empire, which was the world's first smartphone, collapsed in a year or two and was quickly replaced by Starry Sky Android and iOS, Saipan's fixed assets, hundreds of millions of Symbian mobile phones were naturally eliminated in just three or four years, and the new Symbian mobile phones were not liked by people and failed to take over the banner, naturally as the old mobile phones were thrown into the depths of the drawer or trash cans one after another, and the failure to continue life quickly collapsed.

Of course, in this process, Nokia also explained very well what it means to "dig their own graves", after all, it was their own choice to give up supporting Saipan; Of course, the latter is congenitally insufficient, which leads to the difficulty of upgrading, which is also the reason why Nuo Kee has to give up on them, in fact, on this planet, in addition to Yang Yi, who has the blessing of black technology, can actually save this classic but old system.

However, after comprehensive consideration, Yang Yi gave up that idea, after all, Saipan has many interest circles, although it is a piece of fat, but it is too greasy to eat, Yang Yi also developed the starry sky OS alone, and now it has evolved to the starry sky cloud, so Saipan can only be thrown into the crematorium.

was also thrown into the crematorium by the creators, as well as Microsoft; Since the beginning of this year, Microsoft has released a system based on the new version of the NT kernel, and then countless Nuo fans and soft fans cried, they just bought last year, "Lumia (Nokia)" but can not be upgraded to WP8, can only get a consoling last patch package, want to use the new system, or pay for the new version of the girl!

At this time, Nokia, which had already happily boarded the big ship of Microsoft, could only cry and say that the ticket he bought would sit down even if he hit the iceberg!

Microsoft is a pit of two, in fact, not only Microsoft and Nuoji, there are some other manufacturers, can't see the situation clearly, thinking about Microsoft's prestige on the PC side, want to take this car, but Microsoft doesn't look down on it, just want to pit Nuoji.

Seeing that taking advantage of Microsoft's momentum, last year's sales were not bad, although there was no scenery of the year, but it could still survive, and there was naturally hope for survival; It's like an Aida mobile phone, which was completely restricted by patents and upstream, and could only focus on the small and beautiful field, but it still survived, and now it is also a second-tier mobile phone manufacturer taking advantage of Android.

Nokian is now also a second-tier, and manufacturers with annual sales of less than 20 million units are second-tier; Seeing that they were all moving towards the front line, but the sales so far this year have plummeted to only a few million year-on-year, and I think of the days when 100 million mobile phones were sold five or six years ago, I don't know how Finns ......

Just as the unification of the track gauge is always from less unified to more party, users are also showing such a trend in the migration of mobile phone systems, and the sales and market share of the first-line giants are still increasing.

In the whole market, it is expected that more than 1.5 billion smart terminal devices will be sold in 12 years, although the share of smart terminals equipped with star cloud is only about 23, but because the machine is more expensive, its user consumption power is generally higher, so it still attracts more users in order to prove their net worth, because of the good and stable consumption environment, it has also attracted a large number of software developers to station, so although it sells less but earns more, it is naturally the most nourishing to live.

However, in times of peace, the starry sky is not stagnant, and the high-end machine must be maintained, but the profits of the mid-range machine market are also extremely lucrative, and the starry sky naturally wants to participate.

Especially now, the profits of software have actually been held with hardware, and presumably the profits of software will rise further in the future; This requires expanding the user base.

The choice of Starry Sky will not be to lower its price and launch its own mid-range brand; Then it is necessary to launch a new brand, but this brand cannot be too low, and it must have its own characteristics, so as to maintain the reputation of the starry sky.

Therefore, I chose to cut into the field of three proofs, in fact, this market is also in great demand, different from the general three proof mobile phones are positioned in the "anti-mold, anti-moisture, anti-salt spray" three proofs, the starry sky is directly waterproof, anti-drop and anti-accident.

It is the first to double the warranty period of the product from 18 months, which is directly a 3-year warranty period, which shows the confidence of the star in quality.

Therefore, this is a mobile phone that develops from a detour from the market segment and then faces consumers in all fields, but the publicity is based on three preventions, therefore, the sales explosion period of this mobile phone is different from the usual, it is the peak of the sale, but it will gradually break out from the details of word-of-mouth.

The ultra-long standby alone can make this mobile phone a backup mobile phone for the vast majority of business people, coupled with all-weather communication signal access without dead ends, there is no way to be picky; Although the performance is weak, it is also compared with its own flagship mobile phone, but now the high-priced and low-configuration mobile phones are not one or two, some mobile phone manufacturers, relying on excellent imitation ability, and then use high prices and low configurations to scrape the IQ tax, these manufacturers do not have the technology of the starry sky, nor the quality control of the starry sky, so naturally they do not dare to guarantee it for three years like the starry sky.