Creative imitation was first proposed by Levitt, Harvard Business School, and Drucker used it as a successful entrepreneurial strategy. Imitation is not inventive, creative imitation refers to the imitation of the product in application. The creative imitator does not innovate a product or a service, it simply perfects that product or service and repositions it. For example, highlight product features to suit slightly different markets. In this way, in a short period of time, this new thing will really meet the needs of customers and occupy the market.

Peculiarity:

1. The development of completely innovative first-of-its-kind products requires enterprises to have sufficient forward-looking research on market demand, must have sufficient R&D capabilities and production conditions, and must have strong marketing capabilities, as well as certain financial support. There is a process for the first product to be accepted by consumers, and it is necessary to guide consumption and cultivate consumers' consumption taste. Many companies do not fully possess these capabilities.

2. Capital products are high-risk, and many enterprises do not have the ability to bear this risk, or are unwilling to bear this risk.

3. Other people's first products have been accepted by consumers, the market is forming, and most of the uncertainties in the market have disappeared.

4. After the first product enters the market, it will inevitably expose certain defects and deficiencies, and if it is perfected and improved in creative imitation, it will develop products that are superior to the former.

For example, like McDonald's and KFC, the two happy enemies:

McDonald's launched a happy meal, and KFC launched a happy children's meal;

McDonald's launched a 15 yuan value lunch, and KFC launched a 15 yuan luxury package;

McDonald's offers half price for the second cup, and KFC also offers half price for the second cup;

McDonald's provides express delivery service (McDelivery), and KFC also provides express delivery service (home delivery);

McDonald's is open 24 hours a day, and KFC is also open 24 hours;

……

It's not that one of them is deliberately copying the other, it's just a creative imitation, because once the competitor provides a better service and can't keep up with the same thing, then the customer will be lost very quickly. Therefore, both sides of the competition will gradually improve the quality of service, and consumers can get more "discounts".

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A new day.

At noon, everyone at Little Bee Express was busy like bees. There are many people who are interested in the new service, and orders are flying like snowflakes, and they have to help with it. Todd didn't even have time to drink water when he came back, so he hurried out in a hurry, and ended up bumping into someone else at the door of the office.

"Oh,, are you alright?" Todd took two steps back and yelled habitually. He knows how much weight his body has, and it's strange if he bumps into others and doesn't knock them over. But he quickly reacted, and the other party was okay - he didn't hit him!

"It's okay, it's okay." It was a yellow man who was only an inch or two shorter than Todd. He kicked one foot forward and one foot behind, his knee slightly bent, and he skillfully stabilized his center of gravity and did not take a step back. He asked politely, "Is Zhang Qingyi here?" ”

"Zhang Qingyi?" Todd looked puzzled, then suddenly realized, turned around and yelled, "Hey, someone is looking for you!" ”

Such unkind words are usually rushed to Qingyi, so Qingyi twisted his gaze away from the monitor and asked very consciously: "Hello, who is it?" ”

The man came in and hooked his hand: "Come out, I have something to tell you." "It's Li Mo.

Qingyi shrugged his shoulders and came outside.

"It's peak season, what do you have to say!"

"You're being too unkind now, aren't you?" Li Mo complained. "I know you want to hit the Sicilian Express, but don't drag us in! We are innocent! ”

Li Mo's "Qiankun" character is black sharp, and his real identity is the young owner of Hongyi Martial Arts Museum, the genius of the Lingnan Zhang family (he self-styled), and the young shareholder of Moxianglou. Xinglong Express and Little Bee Express are competitors, although the main focus is on the direction of Chinese cuisine, but under the offensive of Little Bee Express these days, business has been more or less affected, so Li Mo has said this.

"Have you ever heard of the 'catfish effect'?" Qingyi did not answer directly, but asked rhetorically.

"What's that? I don't understand. Are you crazy about learning to cook? Do you want to make pangasius fried rice? Li Mo was inexplicable.

Qingyi was absolutely unapologetic: "Who will eat that kind of thing!" ”

"If I add mustard, I will." Li Mo's expression was abruptly resolute.

"......" Qingyi let out a sigh of relief, trying his best to calm down: "The 'catfish effect' is a stimulating behavior. In today's high information transmission rate and rapid capital financing, more efficient management and business models are king, and no operation method can remain the same. As the times change, the old one doesn't work, and the new one has to be changed. Aren't you surprised? We do food express delivery, but every company is the same? This will only lead to our lack of vitality. ”

"What does it have to do with catfish?"

"With catfish, sardines are alive. The Sicilian Express is a catfish that jumps into the city of Cambridge and pushes us to make a difference. If it weren't for its network marketing, I wouldn't have followed the trend, and Little Bee Express wouldn't have thought about making a fuss about the service. ”

Li Mo seems to understand: "I kind of understand, that is, without the Italians, our service is still the same old way, right." And then what? ”

"The Sicilian Express has indeed stimulated us with the reform of its services, but it is against the rules of the game to violently stop the imitation and creation of other companies. Okay, I don't follow the trend, I also make unique innovations, but it still wants to interfere roughly, then it's not a catfish, it's a shark. With it, none of us want to live, whether it's Little Bee Express, or your Xinglong Express, or Curry Curry. The environment of healthy competition suddenly turned into vicious competition, and eventually evolved into its exclusive monopoly. ”

Li Mo raised his eyebrows: "Exclusive monopoly? How is it possible, we have a total of four companies, each with its own customer base, and it will be the top of the sky if he accounts for 50% of the market. ”

"You think he's beating us head-on? No, he will gradually compress our space, forcing us to walk to the edge of the cliff and wait for us to jump ourselves. Maybe we still have a certain market share, but in the case of gradually decreasing revenue, we will also withdraw from this market and look for other places without others to catch up. Yes, you guard the people who like to eat Chinese food, the curry curry guards the people who like to eat Indian food, and I guard some regular customers...... And then what? Can you guarantee that your employees' wages arrive on time? I can still lay off employees, what about you? ”

Li Mo's brows twitched into one place, and he was speechless. The composition of Xinglong Express's employees is very complicated, most of them are smugglers, and they can't do serious careers at all, and those older generation of Chinese pay to take care of them to stay. Downsizing? Don't even think about it! The old and young masters of all Chinatown are staring at the back!

"So, even if the Sicilian Express doesn't come to embarrass me, you'll have to run into them sooner or later." Qingyi smiled. He found that after clicking on this fact, he felt particularly happy. Now he can guarantee that Black Edge is on the same side as him.

"But you can't implicate us either." Li Mo pulled the topic back again, with a sad face, like the wives of those previous husbands.

Qingyi couldn't cry or laugh: "Hey, please feel a little conscious!" Let's do the same business, we are competitors, you must be mentally prepared to be affected! ”

"I don't care, if Xinglong Express's income drops again, I will run to the Dusk Empire to kill you and snatch your throne!"

"Can't you think of some reliable solutions?!" Qingyi was helpless: "Isn't now a good time for you to innovate?" I'm going to make a catfish, and if you don't want to be killed by me, you can jump up for me. ”

"The point is that I can't jump! I don't know anything about business at all, and I don't bother to read reports. ”

"Then you just wait to be eliminated, bye-bye."

Qingyi turned around and was about to walk into the office, Li Mo hurriedly grabbed him: "Big brother, big brother, boss, I beg you, you show me a way out, okay?" ”

"I knew you couldn't handle it!" Qingyi smiled smugly, and then turned positive, with a powerful look in his eyes: "Actually, I arranged a business for you early in the morning - renting and delivering kitchen utensils. Our Little Bee Express uses bicycles for couriers, while your Hin Leong Express has vans, which are better suited than us for transporting large appliances such as ovens. Find a time, I will introduce you to my boss, and you will discuss specific cooperation matters with him. In fact, I would suggest that with your connections, you can contract the freight services of various restaurants. ”

Li Mo clapped his hands, and the melancholy between his eyebrows diluted: "That's right! But there are also Chinese who are doing freight, and I can't go against my own people, so I'd better kick the ghost guys out of the way. ”

"People have also signed contracts, don't rashly cut off other people's financial routes, be careful of causing trouble." Qingyi reminded.

"Don't worry, there are a lot of lawyers living in Chinatown, and they will take care of everything." Li Mo waved his hand, indicating that there was no problem. He looked at his watch and said, "Since it's okay, then I'll go back!" ”

Qingyi was speechless: "You are really utilitarian, leave as soon as you finish talking about things!" ”

"No way, I have to talk to my dad quickly, I can't delay." Li Mo just took a few steps, then immediately turned around and shouted, "Hey, I just thought of a very serious problem!" You're launching so many businesses now, but wouldn't Sicilian Express copy it? They can also launch services such as express snacks and express ingredients, which are impossible for you to leave behind! ”

"Oh, that's a creative parody, I think it was an argument made by some senior in my school." Qingyi is very indifferent, as if he is out of the matter. "Indeed, if you copy my idea, they can survive with shame."

Li Mo's eyes lit up with sparks, and his voice was a little rougher: "Do you want me to warn them?" ”

"Don't do that, you're going to bring us down to their level. I like to do business seriously and not engage in crooked ways. The mountain people have their own tricks, wait and see. Qingyi walked into the office and ignored Li Mo.