Chapter 77: Marketing Takes a Different Path

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"SIGODIL, a world-renowned luxury brand, is a leader in the world of clothing for elite women, she is known for her exquisite materials, hand-cut, only one piece of each style, and perfect service, and is known as a true royal dress."

He Yongtao personally presided over Qixue's internal brand introduction meeting. The signing phase that is about to begin will be an incredibly painstaking process. As the saying goes, knowing oneself is the only way to survive a hundred battles. If you can't understand the opponent thoroughly. So. They will face an even more demanding situation.

"Like. We don't see SIGODIL as a partner at the moment. It's our worst enemy. They will be a fortress in our Qixue's path. Got over her. It is more significant than the conquest of the Bastille. They liberated themselves. And we. will liberate the purse strings of the nation's elite women."

The humorous closing remarks of the warrior spirit drew a burst of good-natured laughter. Truly. Only the most adversary knows himself best. Equally. Only their own enemies. to be able to attract enough attention from yourself. to be able to create life. Thus bringing a chance to win.

The name of DIL is thunderous. But. Only treat it as an enemy. TO HAVE THE OPPORTUNITY TO LEARN EVERYTHING ABOUT SIGODIL. It can also be targeted. Produce the most competitive cooperation plan.

When all the other employees have left. Zhan Jun Soul, Ye Ziqi and He Yongtao held a board meeting. this meeting. It is also Qi Xue's first formal board meeting. Sun Qiang is the secretary of the board of directors. Documented.

"This time the negotiations. Elaine also negotiated with the company. And among these five companies. We Qi Xue. It is the weakest company, the least famous, and the shortest capital chain. If we want to give birth. More must be done. And how to do the co-grouping. This requires us to set a direction as soon as possible."

He Yongtao opened the case. The important agenda item of the board group was thrown out. Originally. The information we got from Elaine Asia is. You can sign a contract. But. Just before the warrior spirit got off the plane. They got a second notification. That is according to the requirements of Elaine International, which is the owner of the SIGODIL brand. Elaine Asia looked for four other companies. Compete with Qixue for this agency.

According to Elaine Asia. That is, Elaine headquarters hopes to cooperate with one of the most formal, powerful and influential enterprises. But. They are more focused on prospects."

The warrior soul frowned. This elaboration of the other side. In fact, an ambiguous answer is left behind. It's all official language, clichés, and diplomatic language. I want to get the other person's true intentions from it. It seems hard to be hard.

"Whether the other party notifies orally or in writing."

The warrior soul asked. It's not about chasing the details. Rather, you can see how seriously the other party attaches importance to this matter. If the other party is only verbally informed. Or a simple coordination letter. So. It's worth playing.

Don't wait for He Yongtao's instructions. Sun Qiang directly from a folder. Took a few pieces of paper. The soul of the army came over and took a look. These are two documents. The content of the file is the same. But. One copy is printed. Changed the red chapter. One is a photocopy.

"Zhan Dong. One is a fax from the other party. One is when we just had a meeting. The other party sent it by instant courier."

"Oh. Look at it this way. The other party this time. It's really playing. And. Ha ha. It's still very solemn."

The warrior spirit looked at it. I gave the document to Ye Ziqi casually. He already had a certain idea in his mind. But. He still wants to hear what Ye Ziqi and He Yongtao think.

"Mr. He. For this matter. What do you think?"

"I think. This matter is still very bad for our company. Although we Qixue also have more than 15 years of immediate time. But. Haoshi as its predecessor. There really is no more assets left. We inquired from the side. Didn't get a list of these five companies. But. We do this by a number of means. drew up a large list. This list involves thirteen well-known clothing agency companies in China. We've probably sifted through it. Seven enterprises were circled. We think. If nothing else. Among the seven companies. There must be four of our opponents."

He Yongtao paused. Motioned to Sun Qiang to turn on the projector. He pulled a portable hard drive out of his bag. After plugging it into the machine. Only these companies were given to the soul of the war army.

He Yongtao chose these companies. It is screened according to what Elaine International says is the most and what is the most. None of these seven companies did not meet the above requirements.

"From what we know. These seven companies are both financially and marketing-wise. Whether from the market image or from the channel. All meet the requirements of Elaine International. It can be said that . They're basically the nation's most reputable conduitors......"

The warrior spirit waved his hand. Said:

"Mr. He. It would be nice for you to say our own reaction. About several other competitors. Mr. Sun. I'll leave this matter to you. Either way. Get a list of these four companies within ten days. Other than that. It is also necessary to get the list of members of the other party's delegation, etc. Anyway, I want to think of as much information as possible."

The spirit of the war army interrupted He Yongtao's words. But. He was lifeless. He Yongtao's reaction was not wrong. But. He's just more concerned about his own business.

He wasn't embarrassed to use it. Since the beginning of the cooperation. The two of them talked a lot in private. I have a certain understanding of the way the two of them do things, how they speak, and so on. He naturally knew. Now. Where is the goal of the Warrior Spirit?

He Yongtao then said what he thought. In terms of the company's internal response. His ideas are more steady. But. In this way. It doesn't seem to be an advantage. Of course. On the other hand. In such a short period of time. He Yongtao was able to think of so much. It's really old and spicy.

"I think. It's not a bad thing. I don't know if you've noticed. That's how they treat us. As a matter of fact. has put us on an equal footing with other companies. This illustrates. We weren't much behind our opponents."

Ye Ziqi saw the expression of the soul of the battle army. She knew that the Warrior Soul needed someone to give him a boost now. He must have had something in mind. It's just a book. Therefore. She took over He Yongtao's words. Continue to respond to this issue in the company. Elaborate your own opinion.

The eyes of the warrior soul lit up. It's not that he is particularly optimistic about Ye Ziqi. But. He made one thing clear. Elaine Asia. And didn't give them any different treatment. If it is relative to the relationship between Ye Ziqi. That's a bad thing. If compared to the perspective of the public-to-public offensive. But it's not a disappointment.

"I think. What we're going to do now. Actually, it's not pessimistic and disappointed. Opposite. It's time to find another way. Come up with a creative idea that has our Qixue characteristics."

A smile appeared on the corner of Ye Ziqi's mouth. She also came to be inspired. She organized the language a bit. To continue:

"Why do we have to go through the channel? Now we in China have become a super-first-class power in the world. And because of some traditional issues. Now within the circle of the rich. The atmosphere of comparison is very strong. This has also been the last 150 years. The real reason why China has become the world's largest consumer of luxury goods."

He Yongtao and Sun Qiang all looked thoughtful. Although Ye Ziqi only said a few words now. But. They seem to have an inspiration in their heads. But. It's just a little bit more ethereal now.

"Mr. Ye. You go on."

The eyes of the warrior spirit also radiate light. The thought in his mind became clearer and clearer. But. He still wanted to hear Ye Ziqi's thoughts.

"SIGODIL is known as the king of women's clothing. Real royal costumes. It's the most sparkling diamond in the crown of women's clothing. To put it bluntly, she's basically. It is the world's No. 1 luxury brand of women's clothing. Take out a random piece of clothing. The prices are all above one million RMB."

Ye Ziqi seems to be deliberately hanging everyone's appetite. Halfway through the conversation. It stopped again. I looked around at everyone. Now. The peculiar aura on her body began to work. Now she. Against the backdrop of the well-fitting pale yellow overalls. It's just a strategizing mall queen.

"But. Something like that. How can you show your head in an ordinary shopping mall. I think. Put it in the mall. It's there for everyone to see. It's nothing short of an insult to the brand. So. We don't put her on the mall to sell."

He Yongtao and Sun Qiang's breath became short. It's not that I'm attracted by Ye Ziqi's bright light. Instead, I was impressed by her madness and self-confidence.

Truly. Ye Ziqi said a few simple words. It has overturned the shackles that have prevailed in the garment industry for hundreds of thousands of years. Including SIGODIL. He is in marketing across the globe. It is not out of the category of the store.

"Since it's a luxury. So. She is specially prepared for the rich and the elite. Although reluctant to describe it that way. But it has to be said. Class. It's always been there. So. As a top brand, why can't we go the elite route?"

Ye Ziqi's words. Immediately made the eyes of the soul of the army, He Yongtao, and Sun Qiang light up. Finally. Ye Ziqi whetted everyone's appetite. It opens a door to a magical world for everyone. this world. If you give him a name. It should be called "creativity".

Ye Ziqi is worthy of being a strong woman who fights in shopping malls and dominates the world. Her thinking is really jumpy. Her mind is open-minded. is extremely creative.

"Clubhouse. High-end clubhouse."

Sun Qiang said the first idea first.

"Sharon. Top Salon."

He Yongtao immediately came up with a second idea. But. It has the same effect as the first one. Plainly. It's repetition. But. In the end, it is the old ginger. He immediately came up with the second eye-catching idea.

"Auction. We don't sell clothes. Exclusive member of DIL."

The heart of the warrior soul suddenly contracted. He finally had a clear idea of what he was thinking.