Isn't it just a driver endorsement, what do I have to be nervous about? ”

After Zhang Yifei came back to his senses, he replied with a smile to He Lang.

He is no longer the rookie he was at the beginning, he has talked and laughed with F1 high-level bigwigs, and a senior executive of Huaxia Petrochemical still can't scare himself.

"It's good not to be nervous, let's go inside."

After He Lang finished speaking, he took Zhang Yifei into the Huaxia Petrochemical Building.

The two of them came to the reception desk, He Lang chatted with the receptionist for a few words, and after explaining the appointment, a secretary-like person soon came down from the elevator and walked in front of Zhang Yifei.

"Hello, Mr. Zhang, Mr. He, President Tang is already waiting for you in the office, please come with me."

After speaking, the secretary walked in front to lead the way, and Zhang Yifei followed behind her and took the elevator to the high-rise office on the top floor.

The elevator door opened, and Zhang Yifei saw that the interior decoration style was very high-end and luxurious, after all, it was a national-level giant enterprise, and its strength and scale were placed there, and it was impossible to be like a small company.

In addition, the main overseas business of Huaxia Petrochemical Refining and Chemical Engineering Subsidiary is to compete with other world-class petrochemical companies, such as ExxonMobil and Shell, for oil and gas chemical plants in Africa and Southeast Asia.

Walking through the long company corridor, Zhang Yifei and the two came to an office, and the secretary knocked on the door twice, and there was a thick "Please come in" from inside.

Hearing this voice, the secretary pushed open the door of the office, and then made a "please" gesture towards Zhang Yifei and He Lang.

To be honest, seeing this series of processes, Zhang Yifei was a little apprehensive in his heart.

He has not seen the big names of top companies, such as Ghosn before, but the dual CEOs of Renault and Nissan, the world's two giant automobile companies are in his hands.

But Zhang Yifei is very afraid of dealing with some people who are conservative and have a domestic "officialdom" style, because it is not suitable for his simple and rough character, and the efficiency is also terrible.

It is very likely that a small thing needs to face all kinds of official tones and twists and turns, which can simply explode the mentality for Zhang Yifei's habit of pursuing speed and efficiency!

When he entered the office, it was completely different from what Zhang Yifei was worried about, what he saw was a middle-aged man with a Chinese character face and a shaved head, and the first impression he brought to people was very energetic and capable.

Seeing Zhang Yifei and He Lang coming in, Tang Qiang took the initiative to stand up, looked at Zhang Yifei a few times, and then said in a neutral voice: "Entering the F1 team at such a young age and becoming the world's top driver is really a hero." ”

"Thank you, President Tang, you have praised it."

Zhang Yifei said modestly with a smile on his face, this does not need to establish a tough image of Chinese drivers in front of the public, under normal circumstances, Zhang Yifei is not that arrogant.

Seeing Zhang Yifei's calm and calm appearance, Tang Qiang's evaluation of Zhang Yifei in his heart was a few points higher, after all, a teenager has achieved such an achievement, and most of the times he will be fluttering when he is faced with praise.

But this point was completely invisible to the young man in front of him, who was far more indifferent than he imagined.

This kind of person is either really strong inside, and will not be disturbed by praise or ridicule from the outside world. Either they are proud to the core, and they don't take ordinary praise seriously.

However, Tang Qiang felt that complimenting him with his identity and status was not so worthless.

"Come, sit down first, Xiao He, you can sit too."

It was not the first time Tang Qiang had met He Lang, and he had dealt with his father many times, and he also knew that the board members of Huaxia Petrochemical had a close relationship with He Lang's father, so he naturally did not treat him so much, and he was completely treated with the tone of the younger generation.

"Thank you, Uncle Tang."

He Lang also replied politely.

The three of them sat on the sofa in the office, and Tang Qiang said with a smile: "I know that you young people like to be direct, so I am also younger today." ”

"Yifei, the driver's spokesperson plan, Xiao He has told you, right?"

"Well, I already know."

Zhang Yifei nodded, he liked Tang Qiang's capable style very much, but he was afraid that he would go around and around in an official tone and not talk about the point.

"Now that you know, I won't go into details. After this negotiation in London, it was agreed that you are the best candidate for the driver's spokesperson, I wonder what your opinion is? ”

The so-called London negotiating team is Huaxia Petrochemical's attempt to win the naming rights of F1, as well as to deepen the cooperation between the two sides and promote it globally. So led by the vice president of Huaxia Group, a total of six people came to London to conduct business negotiations with Bernie Ecclestone, the "head" of F1, and Tang Qiang was also a member of the negotiation team.

The negotiation team is currently within Huaxia Group, and is fully responsible for F1-related signals, and the selection of driver spokespersons is naturally their responsibility. He Lang recommended Zhang Yifei before, so after they came to Europe, they also investigated Zhang Yifei's experience and background in detail.

As the first F1 driver in China and has a certain reputation and influence abroad, Zhang Yifei is undoubtedly the most in line with the requirements of the driver's spokesperson.

All of them replied to He Lang before, expressing the idea of wanting to talk to Zhang Yifei in person, so there is the current scene.

"I'm fine."

Zhang Yifei didn't talk nonsense and directly expressed his meaning, because he couldn't find any reason to refuse.

After all, after becoming a spokesperson, he will receive a valuable endorsement fee, which can be regarded as relieving Zhang Yifei's financial pressure.

And becoming the driver spokesperson of the F1 Chinese Grand Prix will also greatly enhance his popularity. Fame is equal to money, so some traffic in later generations will be so valuable, and now Zhang Yifei also needs traffic and fame.

"Sure enough, young people are simply short."

After Tang Qiang said this, he continued: "Regarding the endorsement fee, it should actually be negotiated by the special marketing department. But I know your current situation, the withdrawal of Toyota's technical team, and the contract with the Prost team is a basic salary, there is definitely a need for funding. ”

"So I'm going to be more direct and I'll tell you a number right now. Huaxia Petrochemical Co., Ltd.'s initial price for your endorsement fee is one million US dollars for three years, which is equivalent to the endorsement fee of the top stars in China. ”

This era has not yet experienced the era of crazy income of entertainment stars in later generations, and it is an exaggerated figure with an income of hundreds of millions at every turn. At the end of the nineties, except for some top endorsements in Hong Kong and Taiwan, the cost of domestic endorsements was only around hundreds of thousands to millions.

One million US dollars, according to the exchange rate of this era, is about more than 8 million yuan, and the average annual endorsement fee is close to 3 million in three years.

Tang Qiang is not exaggerating on this point, it can be regarded as the top celebrity endorsement fee in China.

But that's a lot of money for an F1 driver. Others don't know Zhang Yifei because of his age, but he remembers the income of his contemporaries Schumacher clearly.

In 2000, also sponsored by the oil company Shell, Schumacher earned $4 million a year in advertising revenue. And this number, which peaked in 2005, will be 6 million dollars!

Zhang Yifei didn't dare to compare his results with Schumacher at his peak, even if he took a step back and compared with the current Schumacher, he could only be regarded as an obscure small role.

However, when the advertising cost is converted, I don't even have ten points, which is a little too shabby. What's more, the signing time is three years, which means that if Zhang Yifei "appreciates" in the future, he will still only get so much money.

You must know that the endorsement and sponsorship of F1 drivers are not like ordinary celebrities, who only need to shoot a commercial to get money and buy and sell.

Under normal circumstances, for the sponsorship endorsement of F1 drivers, the manufacturer's brand logo will be placed on the racing suit. That's why those F1 drivers who are seen on TV have all kinds of "little advertisements" on their clothes.

And it's also a measure of a driver's strength and fame, if you don't know how strong and famous the driver is on the track, the easiest way is to look at how many advertising endorsements he has on his racing suit.

If there is no one, just a blank slate, basically the driver is either a ticket player or a rookie.

The advertisement on the racing suit, as long as you can stand on the F1 track, no matter what, you will have the opportunity to appear in front of the camera. After all, in the main race of F1, there are usually only 20 drivers on the field, and even the most delicious drivers can get a little shot.

That's the equivalent of every F1 track, a global advertisement.

Zhang Yifei doesn't think he's a big mouth, but a million dollars is really too little, let alone a three-year contract.

"President Tang, since you are so direct, then I will also say it directly. I can't accept the price of $1 million for three years, both in terms of time and amount, which is lower than my psychological expectations.

Hearing Zhang Yifei's words, Tang Qiang was not angry, business, it was originally meant to be discussed.

"Yifei, you have to know that in the absence of F1 results, this money is considered a kind of venture investment, in fact, it is not a lot."

Although Zhang Yifei signed an F1 driver contract, it is still unknown whether he can gain a firm foothold on the F1 track. From the standpoint of Huaxia Petrochemical, they are equivalent to paying three years in advance, and if Zhang Yifei is laid off and quits F1, the money will be wasted.

"I have faith in my strength and think I'm worth more than a million dollars in three years. If you're not confident, consider a driver who has already made a name for himself. ”

Zhang Yifei is not a businessman, he doesn't have much bargaining, if the gap is too big, there is no need to waste time at all.

Zhang Yifei is short of money, but he hasn't thought about "selling himself cheaply" yet.

"And what are your expectations?"

Tang Qiang asked rhetorically, he wanted to know Zhang Yifei's offer.

"$1,000,000,000 a year!"

"Bookmark for easy reading"