$88.88 million for five years.

This number shook the entire basketball circle, and even the entire world sports world.

Converted to an average annual salary, this is the largest endorsement contract ever made by a basketball player other than Michael Jordan.

You must know that LeBron James's contract with Nike is only 7 years and 90 million, and last year's star Kevin Durant only got a 7-year 60 million contract, and today's league star Kobe Bryant's contract with Nike includes a share of sneaker sales, and the annual income is only between 14 million and 16 million.

But... This rookie. How can you get an average annual salary of nearly 18 million?

On the spot, a reporter questioned Nike President Phil Knight: "On what basis did you judge Snoopy's first-ever highest-paid endorsement contract?" Keep in mind that he's only an inside player, and he won't even be able to get into the lottery this year. ”

Philknight didn't explain that it was a non-guaranteed contract, he just emphasized blandly: "First of all, Duke Snoopy is a point guard. Second, his market background is the broadest in today's league. In the end, we are extremely optimistic about his future. Moreover, we firmly believe that Nike and his cooperation can achieve a win-win situation. ”

Subsequently, in an ESPN news report, Philnet was commented on as a person with Alzheimer's disease and blindly and foolishly believing that 'a lie told a thousand times is the truth'.

"How can Snoopy be a point guard? Have you ever seen a point guard who pushes an opposing center straight out of the baseline? Can he run all over the court with a basketball? It's not that he's short enough to be a point guard. Charles Barkley has never claimed to be a point guard! ”

ESPN's criticism was extremely fierce, arguing that Nike's move seriously damaged the market: "When lottery rookies can only get endorsement contracts with an average annual salary of less than one million dollars, Nike rashly gave the Chinese center a sky-high contract with a draft prediction ranking of around 20, which seriously provoked the self-esteem of other rookies." At the same time, it also broke the loyalty of other stars under Nike's brand to the brand. ”

"There is no doubt that Nike is overestimating the Chinese market, and at the same time overestimating Snoopy's influence. It's not that his single's rise to the Billboard Top 10 doesn't mean he has a broad mass base, and those who listen to him don't play basketball. Moreover, the main selling point of this song is still Miley Sellers. ”

As the largest professional sports platform in North America, ESPN's rhetoric often represents a bellwether.

With all of them lashing out, the rest of the media are all on the same page. Whether it's NBC, or ABC, or TNT, or Time Warner, all TV media, print media, including online streaming.

Everyone's assessment of this contract is: stupid!!

They even complained that this was the first unequal contract ever forced by China to sign the United States, worth $88.88 million.

"What an ironic number. In China, 5 is what I mean. 8 means to be rich. This deal represents that the Chinese Snoopy made a fortune and made a fortune! Yes, we've all seen it. Nike handed over all the profits it had made from China over the past decade to Duke Snoopy, and praised it as a win-win deal. Hey Philnet, do you need me to book you a bed at the hospital? ”

Even the talk show "Ke Lan Show" began to talk about it.

Communicatively, Nike's intentions succeeded.

They paid almost not a penny for publicity, and the whole world learned about their image of deep pockets.

At the same time, Snoopy is also known to most people: a lucky Chinese took $88.88 million from Nike.

"It's a fantastic deal." Three days later, Philnet even hosted a private ball at his headquarters in Portland, telling his key investors and directors, "We actually only spent $4.88 million." Of course, if Snoopy can trigger the bonus terms we set, we won't lose money either, because it proves that he is a creative talent. And, let's not forget, he's Chinese. The Chinese are increasingly able to pay for expensive sneakers. ”

In this regard, Snoopy's evaluation is the same.

He met with Citibank's executives the day after he signed the contract, and with the help of Professor Nielsen, he had a very good conversation with the senior.

He also successfully secured $20 million through Nike contracts and Gucci perfume and KFC sponsorship contracts in Asia.

The Snoopy will repay the funds in 7 years.

This surrounds him to pay close to $5 million a year, with very high interest.

But Citi never doubted Snoopy's ability to repay, and they investigated Snoopy's family background, but they didn't talk about it during the conversation.

They can understand the spirit of the rich second generation to start their own business, and they often provide this kind of loan service to those rich second generation who have a lot of money. Often, these rich second generations will soon squander the money. Then just make a gentle call to their father and soon the bank will receive the money transfer or cashier's check!

Frank Pluto has a lot of experience with this.

So after signing the contract, they happily teased each other's names. And emphasize that dogs are man's best friend.

With 20 million dollars into his domestic account.

Snoopy began to become more homely.

But before that, he had a meeting with Jennifer, who had returned from filming.

Despite the meeting, Jennifer complains that the Disney people are playing too far, emphasizing that she hates Miley Sellers' intrusive tongue kiss and vows that she must come back on a more important match occasion to prove that she is a real girlfriend.

After Snoopy had promised her three times that he would have absolutely no affection for Miley Sellers.

They did it 8 times in bed.

From 6 p.m. on April 29 to the morning of April 30.

Then, they slept until the night before waking up.

Snoopy still has the urge to fight, but Jennifer clearly doesn't have the physical strength to moisturize things silently.

After a period of restrained ear grinding, Snoopy proposes to Jennifer that he wants to take Jennifer home to meet his parents.

But apparently, Jennifer still has doubts about it, even though she will have a seven-day vacation next. She hopes she'll be able to give herself two days off before heading for a new audition.

Snoopy smiled helplessly and expressed his support for Jennifer's cause.

Then on the morning of May 1, Snoopy and Lin Weiwei boarded the plane back to their homeland.

During the long flight, Snoopy's mood was always high. He was looking forward to seeing his parents. And, when they come up with $20 million to save their business, they will be pleasantly surprised, right?

……

[Three more delivered, ask for recommended tickets. PS: Thanks to "A certain Tease B" for the tip of 2000, thanks to "LEONDD" for the tip of 1200. Thanks to "Immortal, Immortal, Immortal", "People Who Don't Want to Read", "Z Taoist", "Book Friends 20170119...", 100 rewards. 】

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