Kyrie Irving, the 2011 top pick of the Cleveland Cavaliers, had a stellar rookie season and was voted Rookie of the Season with a high vote. Irving, like Curry, plays point guard; Moreover, the height, weight, and body shape of the two people are very close, and the images are relatively overlapping to some extent.

Nike chose Irving between Irving and Curry that year. It's an inside secret that Curry doesn't know.

"Why?" Lu Ke really began to be curious, not because he was Curry's friend, but objectively speaking, Irving and Curry have many similarities, but...... Why Owen? Or rather, why can't it be Curry?

Lech shrugged, "Because Owen can sell sneakers." ”

"In a Coca-Cola commercial, Owen wears up as an old man called 'Uncle Drew' to play basketball on the street, and Drew is the nickname of Owen's father, and this advertising image allows people to understand Owen's family background and off-court personality, as well as the story of him and his father supporting each other and growing up, which can bring the audience closer." Lech said simply.

Lu Ke nodded in realization, and then looked at Lehe meaningfully.

Lech nodded calmly and admitted, "yes, yes, I want Jack and Anne to be interviewed, or even tell the story between you, that's why." You know, as a second-generation immigrant, you came to San Francisco at the age of eight, started working hard, and with the support of your parents, you got to where you are today, step by step, and these stories are all things that can be converted into money. ”

Lu Ke replied with a smile, "But for us, it's memories and life." ”

"I now know why you and Stephen were able to become friends." Lech laughed dumbly, Curry is also very protective of his private life, there is very little news about his wife and children, almost never talked about it in the media, and the same is true of Lu Ke's other friend Watt.

So, Lech returned to the topic, "Compared to Curry and Irving, Irving is the cool guy, and he knows how to entertain himself, Nike made their choice." Last year, Irving's total sneaker sales exceeded 20 million, and Nike was very pleased with the figures. ”

"But Irving is not the same style of player as James and Bryant." Lu Ke recalled Leh's words just now.

Lech nodded in affirmation, "It's true that Nike prefers muscular players, and they like beasts like that. Because this is a brand image and game style, for those young people on the street, they are easy to like the brand image of James and Bryant. ”

"So, Irving and Curry's images overlapped, and they had to make a choice." Lech ended up on the point of his own conversation, "Curry is closer to a normal person, he also has a baby face and looks very cute, which is not what Nike wants." ”

"At the same time, Curry is not as good as Irving and has selling points, so Nike made a choice." Lu Ke took the opportunity to say, and now all the questions suddenly became clear.

Lech nodded in affirmation, "Actually, Yao was like this at the beginning. ”

"On the one hand, Yao is the center, and the center's contribution to the sneaker market is really too little; On the other hand, when Yao entered the league, Asian players were still very, very rare, and no one knew how well he would perform, and no one knew how much he would drive the sneaker market. ”

Subsequently, Lech again asked a question, "Do you know the difference between a big brand and a small brand?" ”

"Rich or not?" Lu Ke raised his tail and said.

"Haha, this is one of them." Lech laughed heartily.

"The other thing is that the big brands have achieved enough success, and through failures and setbacks, they have accumulated enough experience, so they have their own style of doing things and their own phalanx; But small brands are just getting started, and the future is full of possibilities, and they have to keep trying and constantly taking on challenges. Therefore, big brands are more inclined to be stable, while small brands are more adventurous, of course, this is only relative, not absolute. ”

Lehe's explanation made Lu Ke pause slightly, and said suspiciously, "So, why did Nike choose me?" It's definitely an adventure. ”

"Definitely. In fact, Nike has always been in the layout and has not ventured, and the fundamental reason is here. Since Lu Ke took the initiative to mention it, Lech also took the opportunity to talk about it.

"They are eager to open the door of rugby in the Asian market, and this is bound to be another important step in their expansion, just like Yao did in the beginning; But at the same time, they're questioning your ability to sell sneakers, just like Curry right now, and in a sense, there's so much resemblance between you and Curry. ”

Curry and Lu Ke's careers do have too many similarities, he was dropped by Duke University and went to Davidson College, he is always underrated, he is too thin and too short to seem to be able to handle the physical confrontation on the basketball court, he is not the kind of player that people have a fixed impression of.

"But here's the problem, what Nike thinks is the weakness, but what I think is the strength." Lech then said, "It's like that with Curry and you. ”

"Why? Imagine kids who would never be able to be like LeBron James or Cam Newton, 6.5 feet (2 meters), 250 pounds (114 kilograms), and then be able to bounce 40 inches (1 meter), and it seems that without that talent, it would be impossible to make it to the professional arena. ”

"And then, you and Curry showed up, and you looked like the big boy next door that you see everywhere in your daily life, and you did your own miracle and did incredible feats on the field, so if you can do it, those kids can do it too."

"Remember last year's rookie season? Everyone is amazed at all the miracles you have created. Yes, you're not Peyton Manning or Tom Brady, and you're not Cam Newton or Robert Griffin III, but you're you, even more amazing brat than Kurt Warner or Joe Montana. ”

"Times have now changed, and after the rise of social networks, what we need is grassroots civilian idols, just as 'American Idols' can be broadcast for so many years; Instead of those unattainable gods and heroes, even among superheroes, Spider-Man and Batman are always the favorites, the former because he is a high school student and the latter because he has no superpowers. ”

"You and Curry, you're Batman and Spider-Man."

Just now he was talking about things seriously, and then as soon as the conversation changed, Lech began to joke.

Lu Ke couldn't help but smile and shook his head, but still seriously emphasized his choice, "Very good, from now on, Stephen will be Peter Parker, and I will be Bruce Wayne." ”

Vincent in the driver's seat whistled, "So, I'm Robin?" ”

"No, you're just a driver." Lech easily extinguished Vincent's illusions, and then continued, "In the next negotiation and negotiation process, I will mainly emphasize this one thing, now that times are different, the way of thinking about selling sneakers needs to change. ”

"But one thing is for sure, it's hard for rugby players to sell shoes, whether it's Nike, it's Adidas, they all have to be ready. Under Armour's thinking today is one way; I don't know if other brands have other ideas, if they just stay in the field of rugby shoes, this endorsement doesn't seem to be very cost-effective, and the amount will inevitably not be too high. ”

Lu Ke gently bowed his head to show understanding, but did not continue to say anything.

Lech waited for a moment, and then asked Lu Ke's opinion openly, "So, what about your opinion?" If you don't like Nike, we can stay at Under Armour, or we can choose Adidas. ”

"I don't know." Lu Ke said honestly, "As you know, I don't have any special requirements for sponsors. I don't think Nike and Under Armour are going to change drastically, maybe Nike's sneaker design is better? Such honest words made Vincent laugh heartily, and even Lech couldn't help but laugh.

"But at the end of the day, I don't have any particular ideas." Lu Ke continued, "However, I must admit that Nike seems to be able to give more, and they naturally need to consider more, and they will inevitably want to ask for more in the future." So far, Under Armour's cooperation is still very pleasant, and I can feel their sincerity in several conversations and negotiations. That's all. ”

There is another thing that Lu Ke did not emphasize, but Lech will not forget: Nike used Lu Zhengze and Jiang Youning to get close to Lu Ke, which is really not a clever step; Fortunately, the later compensation was timely and in place, otherwise just because of the relationship between his parents, Nike might have lost his relationship with Lu Ke completely.

As an agent, Lech insists that he must have enough understanding of Lu Ke's preferences and be thorough in all aspects, which is the password for long-term cooperation to continue.

As for now, Lehe has enough understanding of Lu Ke's attitude and opinions. Regardless of which brand is finally chosen, Lech will inevitably mediate between several brands for a period of time, stimulate each other, trigger healthy competition, and finally choose the best partner.

Indeed, the top brands have the initiative to choose and have deep pockets; But if the players reach a high enough level, they can also have a part of the say. Lu Ke is like this now, not to mention, he is still a unique existence in the alliance.

At the end of the day, Lech then said, "Oh, by the way, under armour will have a new batch of your exclusive sneaker collection before the weekend at the latest, you can get used to it in training first, if there is no problem, you can wear it in the playoffs, and then they will arrange a press conference to officially announce it; If your feet don't feel well, even if it's a minor problem, then put it off any longer, it's okay. ”

"Okay, no problem!" Lu Ke nodded dryly.

Lu Ke is in charge of training and competitions, and Lech is in charge of business and negotiations, and their division of labor is still going well.

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