The decline of a film genre is mostly irreversible.

For example, the Chinese costume giants, after searching countless box offices for several years, especially after opening the international box office market, were finally tired of being watched by audiences all over the world. In addition to leaving behind international superstars like Liang Ren and a few well-known directors, the rate of decline is far beyond the imagination of filmmakers.

The four major productions in the last two years all ended in box office fiasco.

Even the so-called first person in ancient costumes, Liang Ren, who is quite influential in the world, could not prevent this from happening, so he simply began the transformation.

The traditional action movie mode is basically the same.

Especially when "The Matrix" and "League of Assassins" came out, even Hollywood was trying to change, and the previous hard-bridged and hard-horse films in China simply didn't work. And with the box office hits of "Hurricane Rescue 2" and "Bourne's Identity 2", traditional action movies with a production cost of less than 200 million are even worse.

That's why the production cycle of "Dead by Night 3" will be so long, even if Mao Xu's salary is greatly reduced, the production cost has increased a lot.

It's a pity that these people didn't get the idea.

Or that it would have been a mistake to have an old-school action director work with an old-school action star. Even if Sun Peng didn't deliberately ask "Avenger" to be released in advance, the results of "Dark Dead 3" should not be much better, because the audience is really tired of this model, and it is difficult for Li Zhuyun to escape the shackles of his own inherent concepts.

The box office crushing of "The Avenger" is just a push in the back.

So when the word-of-mouth of the two movies began to spread on Weibo, forums and other places, the box office of "Avenger" stood at the level of 900 million after the end of the second week, while "Dark Dead 3" was only less than 500 million, and even Mao Xu's minimum goal of one billion could not be reached......

……

"So, you still won't let him go?"

When Sun Peng returned home, the second sister couldn't help but ask after chatting with him about the box office performance of "The Avenger".

"Hehe, what's wrong with me?"

Blinking, Sun Pengle said, "Look, I didn't let people ban him, right?" didn't even deliberately discredit his movies, but every time he happened to have a movie released together, why didn't he let him go? ”

"Cut, you can pretend!"

Rolling her eyes, Sun Ya shook her head angrily.

If it's just once or twice, but in the past few years, as long as Mao Xu's movie is released, Sun Peng will ask the producer to fight with each other as much as possible - if this is not called targeting, what is it?

Look at the speed at which Mao Xu's coffee position has fallen in recent years, it is called a desolation.

And if it was only targeted when it was released, the key is that with the release of Sun Peng's series of movies, it not only suppressed the traditional action movies that had already declined, but also raised the level of Chinese action movies by several levels at once! Especially in the past two years, the emergence of "True Lies" and "League of Assassins" is equivalent to sealing the life of most action filmmakers in one go.

Because after having a benchmark, the audience is not so easy to fool.

Hollywood is indeed strong, but not all of our Chinese filmmakers are not good. As long as you have a good script and enough investment, can't you make a good movie if you work hard?

Of course, even if she knew this, Sun Ya would not have the slightest sympathy for that Mao Xu.

Even other filmmakers who have been "implicated", Sun Ya will not care. After all, this is a cruel adult world, and you can't be helpless because you are weak, pitiful and helpless, so you must sympathize with you and leave you a way to live, right?

But......

"This kid is really amazing!"

Looking at her cousin with an indifferent face, Sun Ya sighed secretly.

When Sun Peng wrote "Keep Talking" a few years ago, Sun Yazhen didn't think anything about it, after all, except for the plot of "Keep Talking", which is a bit interesting, and it is full of gimmicks as an advertising movie, there is nothing special about the whole movie, so the box office can only be said to be satisfactory.

But in the next few years, this kid was like a hanger!

"Hurricane Rescue" starts with two super cool films that are box office hits; Although "Bourne's Identity" is not as eye-catching as the Hurricane, it has been steady and steady, and has set a benchmark for Chinese spy films under the painstaking management of Lotus Pictures - with the rapid increase of Huaxia's international influence and the gradual increase in foreign actions, this type of film will inevitably be a big piece of cake in the future!

These two series alone have raised the Chinese action movie by at least two notches.

What's more, there are three new-school action movies directed by Sun Peng himself, as well as science fiction movies such as "The Matrix" and "Terminator", which can be said to have captured the most mainstream genre in the movie, and it is also a genre that Huaxia has a certain amount of technical accumulation, but it has not yet completely become a genre!

Could it be that this kid can really see the general trend of the development of Chinese films?

Just when Sun Ya was thinking more and more, her cousin had already finished reading the documents in her hand, and asked with a little surprise: "Sister, these two series are really selling so well?" How long has it been since the last reprint, and the Light Wheel Publishing House will print another two million copies? ”

On the Seal Publishing House, there's no news of reprinting.

"Uh-huh, it's selling very well!"

Forcibly retracting her thoughts, Sun Ya nodded with a smile and said, "Actually, I was a little strange, but after searching the Internet, I realized that it was probably because of the high sales of your two sets of books in Europe and the United States...... Hehe, many people in China still like to follow Europe and the United States, even if it is written by our own people! ”

“……”

Hearing these words, Sun Peng's old face turned red rarely.

However, after the second sister's explanation, he probably understood the reason.

To put it bluntly, it is export to domestic sales!

The little wizard has finished the third book, and he has accumulated a lot of fans in China, with a cumulative sales of tens of millions, which is definitely a big IP. However, compared to the little magicians on the earth, this number is really not enough, I'm afraid it is not even a fraction - you must know that the Huaxia in this world is much higher than the consumption power on the earth, and the average number of books purchased every year alone is at least several times the level.

To put it simply, there are still a large number of potential readers.

Then for many people, Lao Bai's name is not enough to impress them, so that they are willing to pay out of their pockets to buy this set of books, there must be another stimulus.

And the big sales of the "Harry Potter" series in Europe and the United States are obviously one!

I have to admit that even though China's economy is already the world's first, and its political, military and other influences are also rising sharply, compared with the old Europe and the United States, the cultural influence is still a lot worse after all. So for some people, the Little Wizard and Little Wizard series can only get into their eyes after the success of the Little Wizard and Little Wizard series overseas.

"Still, it's a good thing."

Shaking his head, Sun Peng said with a wry smile: "I only hope that when the next few books come out again, they will pay for the books themselves, not because they sell well in Europe and the United States......"

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