Chapter 107: Advertising
After the Chinese team arrived in Sydney, they began a week-long training camp in Campbelltown, Sydney.
During this time, they will play an in-house teaching match with the Oman team.
Then on January 6, they will travel to Brisbane, where they will play their first two group games and then travel to Canberra to face North Korea.
It would be great if they could return to Sydney to play again β it would mean they would be in the Asian Cup final......
When the Chinese team was training in Sydney's Campbell Town, Gao Zheng's advertisement for Huawei finally met everyone.
Because the ad was originally too long, a five-minute short film, it could not be broadcast on a TV station, so the ad was spread on the Internet in a viral way.
This kind of communication is very dependent on the quality of the advertisement itself, if the shooting is not interesting enough, not attractive enough, at that time it is impossible to form a topic and word of mouth on the Internet, and it is impossible to be forwarded and recommended by enthusiastic netizens.
This commercial is based on Gao Zheng's own personal experience, telling the story of a teenager who has loved football since he was a child, has been training under an old coach, and later because of his outstanding talent, he was recommended by the coach to go to a European club, before leaving, his coach gave him a Huawei mobile phone, telling him to stay in touch when he goes abroad.
The advertisement does not specify that this team is AC Milan, but the elements of the jersey are indeed somewhat similar, both red and black striped jerseys, so fans can tell at a glance who this is actually talking about.
After experiencing the unaccustomed language and living habits in this team, the teenager struggled to overcome these problems, and finally shined in the team, scoring goals one after another, winning the approval of his teammates and demanding foreign coaches. He used his Huawei mobile phone to make video calls with his coach and share the joy of success.
Just when everyone thought that the teenager would have smooth sailing, the teenager suffered a serious injury in a match. The serious injury almost completely destroyed the teenager, and the long injury left him to watch his former team-mates succeed from the sidelines, while he was thrown further and further away from them.
Just when he was feeling lost and in pain, he received a message from his coach: "Do you still want to play football?" β
The teenager said goodbye to the club that had once pinned hopes and aspirations, returned to China, and under the guidance of the coach, he started from scratch, resumed training, and found his form. The two of them seemed to be back to the way they were when he was training under his coach.
Later, the coach waved his mobile phone to find a European club for the teenager who was willing to accept him from scratch, and sent him abroad again.
And this time, at the time of parting, the coach changed the teenager to the latest Huawei mobile phone, and still told him to keep in touch.
This time, with the ardent hope of the coach and a beautiful vision for the future, the teenager took the plane again and embarked on the journey, what greeted him?
The boy's story ends with the roar of planes across the sky.
The song "Dream It Possible", which runs through the whole film, also came to the end in Feng Shiyu's soft chanting at this time.
But the advertisement was not over yet, and in the darkness of the picture, there were loud cheers.
With cheers as a backdrop, a crisp, rhythmic tapping sound sounded in the darkness.
With the sound of percussion, everyone found that a back figure faintly appeared in the dark picture, and he walked into the picture from the direction of the audience, but the picture was still very dark, and it was impossible to see the specific situation of this figure.
Soon this back gradually became clear, because with the sound of crisp footsteps, there was light leaking around his body, gradually illuminating the environment and the main body of the figure.
Only then did everyone see that this was originally a passage, and in front of the passage was a bright and white exit, and the back was walking towards the exit. This is a player wearing a red and white striped shirt of Atletico Madrid, with the number 9 printed on the back of his jersey, and a pinyin letter of the surname: "GAO" - it is Gao Zheng!
As Gao Zheng walked into the exit of the passage, the cheers outside became louder and louder, like the tide constantly washing the embankment.
In the tide is the original voice of Gao Zheng's joining Atletico Madrid ceremony: "Welcome ...... from China Gao Zhengββ!! β
The cheers reached their climax at this moment.
And the back of the person who has always turned his back to the person at this time glanced sideways behind him, revealing his side, which is indeed Gao Zheng!
He smiled at the camera.
Retracted his gaze, greeted the cheers, and stepped into the bright sunshine.
A blinding white color floods the entire picture.
Against a white background, Huawei's logo and the slogan "Dream It Possible" are displayed.
This is the official end of the advertisement.
After Gao Zheng became famous, the media reported on a large scale, and in China, Gao Zheng became famous at a young age and went to AC Milan and suffered a serious injury, and the story of his career restart is almost known to the world.
So although Huawei did not advertise that this is Gao Zheng's story, everyone knows this advertisement - this is Gao Zheng's story. Although there have been some changes and jokes, this story is told by Gao Zheng.
This is the real thing, not a fabrication. Because there is power in reality, it can move people.
The perfect blend of music and graphics, as well as the storyline, does just that.
After watching this commercial, many people said that they were moved to cry, and they were touched by the pursuit and persistence of the teenagers in the film for their football dreams, as well as the deep love of the teacher.
Some people also ridiculed Huawei as a film and television company that has been delayed by the mobile phone and communication industry.
Taking advantage of the popularity of the Asian Cup and the excellent quality of the advertising film itself, a viral marketing campaign has been completed on Weibo, WeChat Moments, barrage websites and other networks.
All of a sudden, everybody was talking about this ad, everybody was talking about everything related to this ad.
IT digital media focused on Huawei's brand and mobile phones, football media told Gao Zheng's inspirational story, and music and entertainment media introduced Feng Shiyu and her new album of the same name...... There are also various self-media who are busy using this advertisement and Gao Zheng to cook chicken soup for the public.
But no matter what field the media is, no matter what they say, in the end, they can't avoid the upcoming Asian Cup.
ββ¦β¦ Although in terms of influence, the Asian Cup is far inferior to the World Cup and the European Cup, and it is not as exciting as the Copa America. It is estimated that the AFCON is a notch ...... But in any case, this is the only continental tournament where our Chinese team is in. I guess that alone deserves our attention, right? And Gao Zheng, the prototype of the story in this commercial, is also in the national team lineup for the Asian Cup!
"The Chinese team's debut in this Asian Cup was at 5 p.m. on January 10, in the first round of the group stage, against Saudi Arabia. When the time comes, don't forget to see the performance of this prototype that has touched countless audiences in the first Asian Cup of his career! β