"That's that, that's that." Curry nodded in agreement, "The regular season is the regular season, but the regular season is still about preparing for the playoffs after all, and the championship is the most important thing." Curry couldn't help but take a deep breath, "Your football is too perverted, the playoffs are a single-game elimination system, and a little distraction can bury the whole season's efforts, so you still have to concentrate." ”

"I'm stressed enough right now, are you sure you want to keep pressuring me?" Lu Ke's eyes widened and complained.

Curry was stunned, "I'm sorry, I'm sorry, I didn't mean to." But then he noticed the smile in Lu Ke's eyes, and then he gradually reacted, shook his head speechlessly, and slapped Lu Ke's shoulder hard, "You are a pervert, you know?" You're a pervert/pervert! ”

Lu Ke shrugged his shoulders and accepted the "compliment" calmly: "How about it, if I break into the Super Bowl this year, do you have time to come over and watch the game live?" ”

"Phew, we had a game the day before, but we can rest for two days after that, theoretically, no problem." Curry had already confirmed the itinerary early on-

This year's Super Bowl was held on February 3, and the Golden State Warriors sat at home the day before to welcome the Phoenix Suns; After a two-day break, No. 5 traveled to the Houston Rockets on the road. Theoretically, this is perfectly feasible.

"But ......," Curry said meaningfully as he began to look Lu Ke up and down, "can you make it to the Super Bowl?" Otherwise, Ayesha and I booked the plane tickets and hotels early, but you are the same as last year, and when the time comes, you will reimburse me for the cost of the trip? ”

"Okay, I'll reimburse you, and you'll take Ayesha and Riley with you, and if I don't make it to the Super Bowl, you'll treat it as a vacation, how about it?" Lu Ke agreed calmly.

Curry pursed his lips and muttered, "Who's going to vacation to New Orleans in February?" And I'm in the middle of the season, I can't just drink, that's the most boring part. This year's Super Bowl will be held at the Mercedes-Benz Super Dome, home of the New Orleans Saints, "so you'd better be on the Super Bowl showdown stage, I've been looking forward to it for a long time." ”

"I'll try to see it." Lu Ke's understated tone was really too underbearing, which made Curry roll his eyes, and then Lu Ke himself laughed, "Maybe, in May next year, I will go to Oracle Stadium to watch your championship trip?" We all need to work hard. ”

Curry laughed wildly, too.

"Come on, let's pick our own championship boots now!" Curry opened his arms and placed his exclusive sneaker design in front of Lu Ke, and said arrogantly.

This is the design of Curry's sneakers, Lu Ke read it carefully, and he couldn't say why, this is not his profession or strength, he can only say from the perspective of a layman: good-looking, not good-looking, that's all, but how to look good, he can't say why.

Sure enough, the interlacing is like a mountain.

"Personally, I'm more inclined to clean designs, and these shoes look so fancy that they almost look like they've knocked over a paint pan. I think Adidas' concise style in the past two years has been good; Nike's are a little more boring, and the classics seem to be ready to go all the way, but they're still pretty good when it comes to designing the star collection. Lu Ke discussed it without saying a word, anyway, it was just some meaningless and unnutritious words from laymen.

"If it were me, I wouldn't choose Nike." Curry said without warning.

Lu Ke was slightly stunned, and thought about it seriously, "Oh, by the way, before you signed with Under Armour, you were a Nike player, right?" Curry shrugged his shoulders in agreement, "That'...... What happened after that? ”

Nike and Adidas are undoubtedly two mountain ranges in the entire sports world, and it is a coveted opportunity for any player to join these two brands.

According to relevant reports within the league, Nike has signed 68% of the total number of NBA players, and if the Jordan brand is also included, then this figure is 74%; According to the Forbes report, in the past 2012, Nike accounted for 95.5% of the basketball shoes market.

That's their absolute dominance.

"I've been at Nike for a few years, starting in college, and it's been a strange process, it's like being abandoned by the company step by step." Curry also had a confused look on his face, none of them were professionals, and they only knew a little bit about the ideas and concepts of those brands, "I have a habit of keeping the shoes of my career with the most special game of my career, as if you were exchanging helmets with the opposing quarterback, and this is a way for me to commemorate the game." In my shoe closet, all of them are Nike. ”

"That offseason, it was supposed to be a contract extension, but the whole negotiation process was very unpleasant, they didn't show up at the top of the hierarchy, and then they said my name wrong at the meeting - Steph-on, not Steph-en, my dad was very unhappy, such a low-level mistake should not have happened; And that's not even the worst, and later the name Kevin-Durant appeared on the slide......"

Curry immediately saw Lu Ke's dumbfounded and ridiculous expression, and he himself laughed instead, "Yes, it's so incredible." I couldn't believe my eyes. ”

A company of Nike's level and such a low-level mistake is absolutely not allowed, which is fatal to any player.

"I don't know what happened, but after that, my dad lost faith in Nike, and later, through his teammates, met Chris Stone and learned about Under Armour for the first time. At the time, Under Armour was still a name that no one knew, and their main area was in the football market, but they were willing to give it their all even against rookie players, and obviously, Chris has been following me since I entered the league in 2009. ”

"Later, I met with Under Armour and I asked them what they could do for me. You know, I was just a kid who couldn't play the main game, but Chris said they were willing to come up with a special series of sneakers for me. ”

As he spoke, Curry saw Lu Ke's expression of relentlessness, and he himself shrugged his shoulders easily, raising his eyebrows high, "Yes, I know, the series of sneakers seems to be the standard configuration of superstars, and when every brand wants to sign a player, this is the killer feature." It's like today's special event! ”

Now Curry has long been relieved, so he can joke without burden, but at the moment of the incident, the mood can only be described as terrible. Lu Ke couldn't help but think of the time when they first met, from the first Under Armour commercial shoot to the injury in the offseason, that period was so long and so dark for Curry.

After a little joke, Curry continued, "At that time, I didn't say yes immediately, before and after, I still thought about it for a long time, and I can't remember the specifics, three months? Four months? But they always remained patient, did not urgently need me to make a decision, but persuaded me with enough sincerity, and then, it happened. ”

Despite Curry's blandness and lack of understanding of Nike's internal decision-making, the truth of the matter doesn't seem to be able to piece together a complete picture, but a glimpse of the outline can be glimpsed.

Even without Curry's reminder, Lu Ke clearly knows that the resources of each brand are relatively limited, top brands such as Nike and Adidas, the resources are more sufficient, and the superstars they need to allocate resources are more numerous, and the internal combination is bound to be redistributed - top players, first-line players, second-tier players, level is crucial.

This is a very simple truth, just like Pepsi and Coca-Cola's star strategy, in the final analysis, there are still people who have to stand in the middle and someone who stands last.

However, in the past, they were just looking at flowers in the fog, as a bystander, talking is just talking; Now, through Curry and Lu Ke himself, things have become clear little by little, and I have personally felt the intricacies and warmth in it.

Especially in competitive sports, sponsorship endorsements are extremely cruel, and it is not easy to win big contracts with Nike and Adidas, and countless top NBA superstars are just holding small brand sneaker contracts.

After the story was told, the atmosphere paused for a moment, and then I saw Curry show a big smile and spread his hands, like the host of a TV shopping station, "How's that, am I trying hard enough?" Isn't this more in the style of a brand spokesperson? ”

It's rare to see Curry playing treasure once, and Lu Ke also laughed, "Tell me honestly, did Under Armour write you a check?" ”

Originally, Lu Ke was just joking, but he didn't expect Curry to nod as a matter of course, "Yes, and the amount of the check is not small, they want me to keep you, I have tried my best just now, whew, try my best, as a spokesperson, it is really not so easy." ”

Lu Ke carefully looked at Curry's eyes, and then realized that this was a joke. Under Armour naturally wouldn't open the skylight so plainly and bluntly, but the hints of their actions couldn't be more obvious, and Curry could not have seen the intention of today's meeting.

Lu Ke didn't say anything, but snapped his fingers, "Then let's enjoy our rights next, since it belongs to our sneaker series, then we should plan well, I decided to choose a pair of cool sneakers, anyone who wears it will light up the whole field, and directly blind other people's eyes." ”

"Come, say what you think."

"I thought, how about diamonds? Fill the entire shoe with diamonds, then drop a diamond with every step you take, and the whole neighborhood goes crazy about it. ”

"I'm pretty sure if you don't get out of the street at the door, there's a good chance you're going to be robbed. Otherwise, how about making gold? I think that's a little bit more plausible. ”

"Do you think you're building weight-training shoes? And then on the field, take off your sneakers and you're as light as a swallow, right? ”

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