1020 Combined Offensive
Sean Carlow, Under Armour's West Coast Marketing Manager.
When Lu Ke signed the contract with Under Armour, Sean personally came forward to complete all the signing processes, which was the first contract in Lu Ke's career, and he was very impressed; Even after that, the two of them had never met, but Lu Ke still recognized each other's faces at a glance.
However, Lu Ke never expected Sean to greet him in person, so grand - if it was just a trivial matter like designing a sneaker series, Sean-level senior management would not need to come forward at all, it would be completely overkill; And Sean also lowered his posture to introduce himself again, such a treatment is really rare.
So Lu Ke teased: Is it because Sean decided to sign a contract with Lu Ke, but the income was lower than expected, and the company's senior management was angry, so he was demoted?
In fact, not only was Sean not demoted, but he was also promoted. He is now Vice President of Market Operations for the entire North American region.
This time he came in person, Sean did not mention that his position and identity were already different, because he believed that even if Lu Ke couldn't detect it, Andy would definitely be able to understand it, and if he deliberately emphasized it, then the sincerity of visiting in person would become cheaper.
In the final analysis, Under Armour sent Sean out in person, just to express enough sincerity, and in the face of the menacing Nike, this is their biggest advantage.
But Sean still underestimated Lu Ke. Without Lehe's special explanation, Lu Ke already felt Under Armour's solemnity from Sean's attitude and tone. Although Lu Ke didn't hear anything outside the window, he knew almost nothing about the so-called fierce competition; But after a short look, he could faintly smell some gunpowder.
"Reunion of old acquaintances is a joyful thing at any time." Lu Ke also responded simply and politely.
Sean didn't say anything more, turned around and made an inviting gesture, and said meaningfully, "Really? It seems that we have another consensus. I'm now sure it's going to be a fantastic morning. Allow me to show you the way ahead. ”
Today's visit is out of downtown San Francisco and on the outskirts of the city, and continuing in this direction will take you to the famous Silicon Valley and Stanford University. Nearby are small studios or fledgling tech companies, and the neat streets, tall sycamores and neat shrubs all reveal the tranquility of a middle-class neighborhood.
The studio in front of you looks like a greenhouse, the main color of white and mint green is elegant and natural among the surrounding evergreen shrubs, and the wide skylight is completely open, opening up to the sun, even if it is winter, you can still catch a hint of summer in the air, dry and warm.
Walking into the studio, each office cubicle is a large expanse of transparent glass, which can be seen at a glance, and some studios have pulled down lake blue blinds to ensure that meetings and work can be carried out in a relatively independent environment; Some don't. The entire spacious space reveals a translucent and translucent freshness.
Then Lu Ke saw Stephen Curry.
The office in front of the right diagonally did not lower the shutters, and Curry, who was sitting in the corner of the round table conference room, entered the field of vision without any obstruction, and he was now immersed in a thick picture book, and on the other side of the round table sat several people who were exchanging opinions in a low voice, with a relaxed expression.
Lu Ke turned his head, and then saw Sean's brisk eyes, obviously, this is the real meaning behind Sean's words "wonderful morning" just now.
Sean nodded and said with a smile, "Then I won't disturb your work, today's occasion is really not my area of expertise, I think I'd better leave the work to the professionals." After the meeting, if we are not in a hurry, we can have a cup of coffee. Wait, or are you still not able to drink coffee? I've always wondered, can professional athletes drink coffee? ”
The words are basically done in one go, and from time to time he pauses to complete the supplement by himself, with a hint of intimacy but not too deliberate, which makes the corners of people's mouths rise involuntarily.
"At least I won't." Lu Ke also joked half-truthfully, "But I can accept bottled mineral water." ”
At this moment, when Curry raised his head, he found Lu Ke's arrival, and he couldn't help but show a cheerful smile on his face, stood up quickly, and kept waving his hands to signal, obviously there was a gap of less than twenty meters between the two people, but Curry's exaggerated movements were as if the two people were standing on two hills, and the appearance was really funny.
Sean led Lu Ke to the door of Curry's office, took the initiative to open the door of the room for Lu Ke, probed in, and shouted, "Chris, it's up to you next!" The one-of-a-kind Lu Ke has arrived at the scene. Then, Sean greeted Lu Ke again and turned around and left.
With the voice, a middle-aged man stood up, without words, the figure had already attracted attention, the standard basketball player's stature was even slightly taller than Lu Ke, coupled with the appearance of the big bald head, it was like a bright light bulb illuminating the audience.
"Chris-Stone, now at Under Armour, is in charge of player management, I've had many phone calls with Lech before, but I've never visited you, and today I finally met the legendary Skywalker. God, you're so much more handsome than I thought you would, after all, you all wear helmets, like superheroes, and it's hard for me to judge. ”
This is just the meeting, but Chris didn't give Lu Ke time to interject at all, from self-introduction to self-talk, he babbled a lot, with a distinctive personal characteristic - chatter.
"Oh, by the way, look at my memory, I actually forgot. Stephen is here today, too, and if I'm not mistaken, you're friends with Stephen, right? I vaguely remember what photos I saw on the news or on the Instagram before, proving that you were friends, wait, or Facebook? So, you know each other, right? ”
There was no need for Lu Ke to answer at all, Chris had already finished asking and answering himself.
"Hey, Stephen, why don't you come and say hello to Lu Ke? Today we need to get the job done together. Oh, Stephen has come over. See, this shows that my memory is correct, you are indeed friends, and it would be great that our meetings can be combined and discussed together, so that we can save time and be more productive. ”
In the midst of Chris's gushing and airtight nagging frenzy, Stephen gave Lu Ke a big warm hug, but he didn't have a chance to interject, just kept squeezing his eyebrows and bumping Lu Ke's shoulder, as if to say: Hey, man, you're here too! What do you think? How does it feel?
"Today, we're going to create your own collection of sneakers for both of you, not just to name a collection after you, but also to inspire you to incorporate your own hobbies and styles into the design, so that the shoes are truly your own brand, as if they were an extension of your image."
"We've now finalized some design concepts and ideas that you can flip through and then come up with your own ideas and discuss them with the designers to be as close to your needs as possible while staying true to our Under Armour style. By the way, these two are the designers, Alexander, Victoria, and the two of them are going to be working together, and that's the main thing that we're going to need to accomplish in this morning's meeting. ”
"Very well, now you can let your imagination run wild. Of course, if you have any questions, please feel free to ask, I am always here to accompany you. ”
This is the most chatty one among all the friends Lu Ke knows, all questions can be asked and answered by themselves, just like cells have completed self-division, they have explained everything endlessly, and then all the questions have been answered, since Lu Ke entered the office, Chris's words have not stopped.
In the end, Lu Ke deliberately raised his right hand, like a primary school student asking a question in class. This simple action made Stephen laugh non-stop next to him.
Chris could comprehend Lu Ke's banter, but he didn't mind, and gestured with a smile on his face, waiting for Lu Ke's question.
"Part of my sneaker collection?" I can understand the Curry series, but ...... Rugby shoes? Are you serious? Lu Ke didn't hide his surprise and surprise at all, and directly threw the question out.
Chris was slightly stunned, he didn't expect such a question at all. It's not that the question itself is so surprising, but that Lu Ke took the initiative to bring it up - most of the time, players are grateful for such an opportunity and open their arms, after all, they are always the one who benefits, and the risk is borne by the brand itself, and the players can enjoy their achievements, so there is no need to ask questions at all.
But Lu Ke is obviously not an ordinary player.
"Ha, I've heard before that your von Derick test got a perfect score, and now I finally understand why. Wait, I mean, these two things are directly linked, right? The von Derick test represents a higher IQ and keen observation, right? I'm not sure, but I'm sure you're not just a casual player. ”
Before the official answer, there was another chatter.
"Of course, of course, that's something to consider. The market for professional rugby is already very limited, and the market for proprietary series is even more limited. But, we'll design you a whole line of sneakers, I mean, sneakers that cover all parts of your training and life. Including running shoes and multi-trainers, these two collections are our first step, and of course, professional rugby shoes! ”
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