After the birth of this contract, Dong Fangzhuo is destined to become the brightest star in the sports world.

The reason why Dong Fangzhuo is great is not only the performance of the king on the court, but also the business empire he created off the court is also a model for many younger generations to learn.

The $2.6 billion lifetime contract signed by Nike and Dong Fangzhuo is unprecedented, and this contract may be the right decision for Nike to make at the right time!

Even Jordan, the gold-absorbing basketball god, did not get such an awesome lifetime contract from Nike, and Dong Fangzhuo is really rare in a century. Maybe Dong Fangzhuo will not have any player sign such an awesome lifetime contract with Nike in the next 20 years.

Even James, then Ronaldo, will not have such a high number.

The peak period of professional athletes in international football is only a few years, so signing a lifetime contract is also a great risk for Nike, and generally Nike and the stars will not sign contracts for more than 10 years, or even shorter.

So why can Dong Fangzhuo make Nike ready to move and be willing to take risks?

Dong Fangzhuo has continued to rise since he entered the football world, and he has reached the peak in just a few years, pressing all the stars under him, and it seems that Dong Fangzhuo will continue to dominate the football world, getting better and better year by year, and the 25-year-old peak is already climbing to the peak.

Sadly, he wasn't hurt much......

Nike's purpose is also very clear, that is, to build the pinnacle of the football business around Dong Fangzhuo as the core, and Dong Fangzhuo's influence can be said to be rare in a century.

In the face of such an outstanding football player, Nike made the right decision, even after Dong Fangzhuo retires, he can still bring a lot of economic benefits to Nike!

On the other hand, consumers are constantly changing, and the main consumer groups of Nike sneakers in the next few years are the post-80s and post-90s.

Strengthening its consumer base is Nike's first step to reaching the pinnacle of the soccer business, and given that Dong Fangzhuo has the largest number of fans in the world, Nike's move will undoubtedly bring dominance in the soccer business.

In the next few years, peer competition such as Adidas and Under Armour will lose comparability, and Nike will confirm itself as the king of the football business through Dong Fangzhuo's lifetime contract and the peak contracts of other players.

Nike's customized sneaker series for Dong Fangzhuo is all-encompassing, and its comfort, appearance, and cost performance are very popular. Dong Fangzhuo's influence will not diminish even if he retires, and many people have no doubt about this.

And this contract is mutually dependent and mutually fulfilling for both parties. Dong Fangzhuo can rely on Nike to consolidate his position in the world, and Nike can make a fortune with Dong Fangzhuo's fan traffic.

Looking at international football, there is no player who can defend Dong Fangzhuo's position as the first person, and rising stars can immediately catch up with Dong Fangzhuo's height on the field.

What's more, any great record of Dong Fangzhuo is a threshold that many young players cannot touch in their lives, and Dong Fangzhuo's influence on and off the field is even more outstanding.

This unprecedented lifetime contract is destined to be a great story for international football and Nike!

The news quickly spread.

"As" reported for the first time: the first lifetime contract in history, 2.6 billion!

"The Chinese Dong signed a Nike contract worth $2.6 billion in his Spanish villa, and from today, he has become the most appealing superstar in the sports world. 2.6 billion is a super astronomical amount, and even Jordan, the god of basketball, has never had such treatment. ”

"Marca" directly hit Messi's fans: "With a lifetime endorsement contract of 2.6 billion, who else dares to compare with Chinese Dong?" You have to give yourself a 2.6 billion contract first, and then you are embarrassed to say that you are on the same level, many people say that Barcelona has one, but hehe......"

All of Europe went crazy.

Bild: $2.6 billion, that's a year's revenue for many small countries, right? China Dong has created a world record, and I believe that it will be difficult for any player to reach his height in the future, and China Dong has created a sports business myth!

French newspaper "Team": Just as he has achieved on the football field, his achievements in business are also unmatched by others, what is the concept of 2.6 billion? That's a number that the top 200 players in football can only achieve by adding up to their endorsement fees.

The Times: Regret it, Glazers, you let go of the greatest player in history, who is ten times more terrifying than David Beckham. What is frightening is that the Chinese Dong has not yet started his own business empire. If Mendes were to build his own business empire for China Dong, how terrifying would that be?

On this day, every country was reporting the news, and everyone was shocked.

In China, Dong Fangzhuo is on the "People's Daily" again - how did a player create an endorsement contract of 100 million yuan?

In the evening, Dong Fangzhuo also appeared on the news network, and this time he was given a full five minutes, which is a national event!

"The Chinese player signed an endorsement contract worth $2.6 billion with the American business giant Nike, and Dong Fangzhuo himself said that he would spend $1 billion to build about 200 elementary schools in poor areas of the country......

Yes, after the contract was announced, Dong Fangzhuo made such a decision.

Anyway, there is so much money that there is only one number left......

This is a piece of news that has caused a sensation all over the world.

Stars from all over the world have come forward to discuss this contract.

Brazilian star Ronaldo jumped out to express his envy and jealousy: "I can't imagine that in our era, a commercial contract of more than 5 million can still be a super contract, and when I joined Barcelona, the contract of 2 million kept me awake for three days...... Dong is incredible, if I don't have any money in the future, I will definitely borrow something from Dong, no one has asked me to endorse the contract this year......"

Argentine legend Batistuta also joked: "In the days when I was playing, a $100,000 contract would drive me crazy, you know, I was cool and handsome, I used to endorse sunglasses commercials, and once a company approached me to endorse him, and I asked for $200,000, and people were stunned - what? 200,000? Why don't you go grab it? ”

After saying that, Batistuta laughed, and his thoughts drifted far away, as if he had returned to the era of the purple lily, "The times have changed, football has also changed, and China Dong has created a new myth, which may be the charm of football!" ”

Beckham, the last business myth, also stood up: "Crazy, crazy, crazy. China Dong made me feel so small, and I couldn't imagine what it would be like to have the biggest endorsement contract of my career, which was $30 million. Thankfully, you don't have to point the camera at me anymore, you can look for him, haha, he's the craziest guy in the world. ”

Yes, Dong Fangzhuo has completely crushed Beckham. The business myth created by David Beckham has never been broken, but Dong Fangzhuo has done it.

In the field of football, he may not be able to get far behind his opponents, but in the business field, Dong Fangzhuo is no longer on the same level as other players.

At the same time, Chinese football also shook, and this shock was surprisingly funny......

Charlton, England, Zheng Zhi drove a Mercedes-Benz out of the training ground and was immediately arrested by domestic reporters.

"Zheng Zhi, do you know that Dong Fangzhuo signed an endorsement contract of 2.6 billion?"

"Haha, I know, I called him yesterday. I can't imagine that we can't make so much money in a few lifetimes, and he is the idol of all the players. ”

"Dong Fangzhuo donated $1 billion to build Hope Primary Schools in poor areas in China, how much do you plan to donate?"

Ha? It turned out to be a pit...... Zheng Zhi couldn't cry or laugh.

However, he still said generously: "I just want to say this, as the captain of the Chinese national team, I think Dong Fangzhuo's approach is very admirable, since Dong Fangzhuo has taken a good start, then our other international players should also do their best, although we don't earn as much as Dong Fangzhuo, but we can also contribute to a certain extent, so I will take out one-tenth of my annual salary to support Dong Fangzhuo's actions, we can't build a primary school, but we can be responsible for buying some chairs, tables or something......"

"Haha, Zheng Zhi, you are so cute, I thank you on behalf of the country and the children, you are also the loveliest people in China."

At the gate of the training ground of the Schalke 04 Club in Germany, Feng Xiaoting was also interviewed by reporters.

"I agree with Dong Fangzhuo and the captain's idea, and I am also willing to give a tenth of my salary to support this, we, as players, have gained something that most people don't get, and we really should give back to the community."

Barcelona, Spain, Espanyol Club training ground, Zhao Xuri faced reporters and said refreshedly: "I am willing." I want my children to grow up healthy and then play soccer as well. Chinese football needs young children ......"

Belgium, Chen Tao: "I do. ”

Portugal, Feng Renliang: "I do." ”

In China, Zhou Haibin: "Although I don't have a lot of salary, I am willing. ”

Ji Mingyi: "I do." ”

……

Feng Renliang, a new generation of international players who just arrived at Atletico Madrid for a physical examination, said in the face of many domestic reporters: "Brother Dong is an example for all of us, we don't earn as much as him, but we will not hesitate to keep up, without Brother Dong, there will be no us, Brother Dong is good!" Good Chinese players! I, Feng Renliang, will not be left behind, I am willing! ”

Feng Renliang became the second Chinese player to join the giants, and although Atletico Madrid's reputation in Europe is not very well-known, it is also very good. At the beginning, Chinese fans thought that Feng Xiaoting was the second, but Feng Renliang took the lead.

After Feng Renliang took off, the second opportunity was Zhang Linpeng, who was in contact with Monaco in Ligue 1......

I do!

I do!

I do!

Dong Fangzhuo didn't expect that his energy and appeal would be so huge.

Subsequently, under the discussion between the domestic agent and Mendes, Dong Fangzhuo simply took the lead in setting up a charity, the China Football 11-a-side Football Charity.

Hao Haidong is the chairman of the charity, taking care of the daily affairs of the organization, the vice chairman is Fan Zhiyi, and many retired international players have taken the initiative to add in, and Dong Fangzhuo is the honorary chairman.

Subsequently, Dong Fangzhuo and the others appeared on the news broadcast again, but this time everyone showed their faces.

Once again, the media has bombarded them......

And in Dong Fangzhuo's villa, there was also an uninvited guest.

Leonardo, a reporter for Time magazine in the United States, is about to conduct an interview with Dong Fangzhuo.

Leonardo is a lean middle-aged man with black wire frames, and he looks very scholarly. During the interview, he always looked at Dong Fangzhuo deliberately.

"Dong,"

"How did you feel when you signed a 2.6 billion lifetime endorsement contract?"

Dong Fangzhuo personally poured him a cup of coffee, and then smiled.

"Seriously, I was shocked, even though I don't think I'm worried about money, but it's still a scary number, and Nike really doesn't have anything to say to me."

"And then you made the decision to donate $1 billion to build Hope Elementary School?"

"Yes, that's what I thought at the time. Because I've become one of the happiest people in the world, and I have enough wealth that I can't spend it in a few lifetimes, why don't I do something more meaningful? ”

Dong Fangzhuo told him calmly.

"You've paid hundreds of millions of dollars just to pay taxes, and there's not much left?"

"Haha, I didn't think about that." Dong Fangzhuo smiled shyly, he really didn't know how this tax was collected, whether it was collected according to domestic or Spain? For the uninitiated, but if it's Spain, it's definitely not going to work......

"Your great deeds have also led to the emergence of a new charity for your teammates in the national team, and you are fully affirmed for the national team, and we also admire you a lot, there are very few great people like you. Have you ever thought about what you will do after retiring? ”

"That's a long way off, and I think I'll be able to play at least until I'm 40." Dong Fangzhuo straightened his chest and signaled that his body was great, even Ronaldo could kick to the place where he was in his thirties, and it was not difficult for him to kick until he was 40 years old, but then he quieted down again.

"If I retire, I think I will start a youth training by myself, find a few childhood friends to be coaches together, and then teach my children to play football, not for fame and fortune, I just want to live a simpler life......

I remember that I finally went to youth training in my last life, but I was actually quite happy, I didn't leave football, and I didn't need to run for fame and fortune, which is good......

※※※※

The next day, Dong Fangzhuo appeared on the American edition of Time Magazine, which is not something that anyone can board.

There are several editions of Time magazine, as well as Asian editions, but the influence is not at all comparable to that of the American edition.

There are a total of 37 Chinese who have been on the weekly magazine, and Dong Fangzhuo is the 38th.

However, Dong Fangzhuo is not the first sports person to appear in Time Magazine, Liu Xiang and Yao Ming have been featured before, and Dong Fangzhuo is the third.

But Dong Fangzhuo's influence far exceeds theirs, and it is no longer just in the field of sports.

"Dong?"

"That is the top scorer in the World Cup?" Even Americans began to discuss Dong Fangzhuo, and Americans, who have always liked basketball, rugby, ice hockey and other sports, faced Dong Fangzhuo for the first time.

"Why is it that the biggest contract in Nike's history is actually a Chinese? Can't our players? Isn't Kobe Bryant? Isn't James good? Couldn't Duncan? Why do you have to be a Chinese! ”

Even the flying Jordan also jumped out, but Joe is not a troll, he said earnestly in an interview with ESPN: "Why do our contracts go to players from other countries, it means that people are better than us, if you are good enough, then the contract is yours, not theirs, it's as simple as that." Come on, boys, get the best contract ever! ”

LeBron James also expressed his opinion: "Seeing that China Dong can do it, I think we also have hope, and I will also strive to sign a lifetime contract!" ”

James is James, that's how confident he is......

※※※※

In the Real Madrid training ground, all teammates looked at Dong Fangzhuo with incredible eyes, and then more admiration.

"It's awesome."

"I don't feel like I'm on the same team as him."

"If it were me, I would retire tomorrow." Marcelo blinked, still not convinced.

"I suddenly felt that it was a very meaningless thing to find a club and a company, how much salary should I increase?"

He rolled his eyes, calculating in his heart how high the salary must be to reach one-tenth of Dong Fangzhuo.

"Forget it, don't mention the word money to me in the future!"

Dong Fangzhuo ignored them, and was still jogging with Ronaldo.

"Hey, I said, you're earlier than me today, and sooner, the sun won't come out yet."

"Don't worry about it, anyway, I'll be earlier than you every day in the future!" Ronaldo said with a serious face.

“……”

"Why?"

"As soon as I saw your $2.6 billion lifetime contract, I wondered if I was playing. I have to work harder, I set a small goal for myself, not to say 2.6 billion, I will get 1 billion first, right? ”

"1 billion?"

"I think you can, really, come on."

You already got 1 billion, Dong Fangzhuo was in his heart......

There are only three days left before the start of the new La Liga season, and the rest of the Real Madrid club players are healthy except for Ramos, who is lying on a hospital bed, but I don't know if Mourinho will do it again.

It can be seen that Mourinho is still very satisfied with the current squad.

Perhaps, except for the goalkeeper position.

On this day, Casillas couldn't stand it, and after training, Casillas walked to Mourinho's office.

He's going to learn from Carvajal, he's going to be like Mourinho and he's going to admit his mistakes......

Knock knock,

Knock knock,

He knocked on the door of Mourinho's office.

This time, Mourinho was not very surprised.

Because he has just revealed that he needs to buy a new goalkeeper.

If Casillas doesn't come to him again, he's really going to make a move......