First the sponsors, then the Super Bowl commercials.

Heavy news is emerging, Super Bowl advertising seats are already expensive, and major advertisers need to compete for the first place in order to grab a place; And if you can grab the position, the manufacturer is bound to give the highest attention, and the shooting of every advertisement is to keep improving, and strive to shine on the stage of the Super Bowl halftime -

Otherwise, compared with other competitors, it will not be able to attract enough attention, or even be compared, isn't this more than worth the loss?

Now, Lech says that the new sponsor wants Lu Ke to shoot a commercial and put it on the Super Bowl stage. From the degree of attention to the treatment status, it can be called the top of the best.

Does this really matter to Lu Ke, who is a second-year student?

Even Lu Ke, a layman who knows nothing, can feel that a faint expectation is emerging, but the problem is that Lehe has always been calm and light, so that Lu Ke's mood is also a little strange: Is there no need to make a fuss? Is there more that hasn't been revealed? Or is there no such thing as a free lunch, so shouldn't he be happy too early?

The reporter's divergent thinking began to work, so that Lu Ke's attention was also diverted, and he gently fell into his own thoughts, and the focus was completely wrong, "But, don't TV commercials have to be filmed for three days and five days?" Or even to shoot outdoors or something, and it may take longer? ”

This is not Lu Ke's specialty, it's just some hearsay, and he's not sure.

For Lu Ke's leapfrog thinking, Lech has become accustomed to it, "Tomorrow we will go into the studio first and shoot some simple shots; After that, when the regular season is over, we can get a bye in the first round and spend another two days on location, which is one of the conditions we negotiated: it can't affect your schedule and your training routine, otherwise you have to postpone it until the offseason. They agreed. ”

Obviously, Lech has thought everything through.

After the fifteenth week of the regular season has come to an end, in fact, the overall pattern of the National League has been determined for the most part.

Currently, the San Francisco 49ers lead the way with a fourteen-win record; The Atlanta Falcons, who are in second place for the time being, have lost two games, losing to the New Orleans Saints in week 10 and the Carolina Panthers in week 14, both of which were divisional battles.

According to the win-loss calculation, the San Francisco 49ers have already locked up the top seed in the playoffs in the National League two weeks early - it is precisely because of this that against the New England Patriots, the impact of victory and defeat is not as serious as imagined, no matter what, the 49ers can have the upper hand, and naturally, the special mission of the system is not punished for failure.

Similarly, the Atlanta Falcons also secured the No. 2 seed spot in the National League ahead of schedule.

The biggest suspense now is where the other playoff spots belong, and whether the San Francisco 49ers can complete the all-win season?

These wins, losses, and playoff schedules, etc., have all been calculated by Lech.

Lu Ke nodded suddenly, and then couldn't help but show a worried look, and said a little nervously, "It's more difficult to shoot advertisements than the inside pages of magazines and model styling, right?" ”

Seeing Lu Ke's sincere concern, Lehe couldn't help but chuckle and took the initiative to remind, "Shouldn't you ask what kind of sponsor it is?" ”

“…… Oh, yes! Lu Ke only remembered this now, and hurriedly asked curiously, "So, what brand is it?" ”

In such a calm and indifferent state, Lech shook his head helplessly, "You make me feel very unfulfilled like this?" ”

Lu Ke couldn't help but complain in his heart: Isn't the person who has always been calm and light-hearted just now the old gentleman who is sitting here enjoying afternoon tea? So much so that his own sense of anticipation began to decline.

But on the surface, Lu Ke was still very cooperative, cheering in an exaggerated and false manner, "Wow! Wow! I'm so excited! So what exactly is the manufacturer? Looking forward to it! At the same time, he cheerfully began to applaud the seals.

Is...... It's too fake, the kind that people can't stand it.

"Luckily, you're a player, not an actor," Lech said seriously. "Is this complaining about Lu Ke's bad acting skills?

Lu Ke shrugged innocently and muttered words like "The old man is really not good to serve".

Lech couldn't help laughing, but after all, he didn't continue to ridicule, and then revealed the answer, "Mercedes-Benz, five million dollars a year, we signed for three years." ”

Mercedes-Benz?

Five million dollars a year?

Sure enough, it's an absolute blockbuster! First Rolex, now Mercedes-Benz, but everything is too beautiful and amazing, so that Lu Ke is still a little uncomfortable, and the first question that comes to mind is still the same:

He's already reached such heights now? He hasn't even made it to the Super Bowl, and it's only his second season?

It's not that Lu Ke is not confident enough, but everything came too quickly and too violently, when Rolex signed an endorsement contract of six million for four years, and now it has risen directly to fifteen million in three years? Is doubling in two months overspeeding?

Lech seemed to be able to read Lu Ke's expression, and then explained, leaving aside Lu Ke's Chinese identity, "Your media public image has helped a lot. ”

Lu Ke didn't know why.

Lech continued, "It's like David Beckham, every appearance and appearance of him, from his hairstyle to his outfits, to the little details such as tie knots, belts and watches, are all part of the image. The same goes for how you dress, how you behave, how you behave off the court. ”

"Now, your persistence and hard work have paid off, and it has given you a lot of points." After saying that, Lech's face showed an expression full of interest, "You know what? Not long ago, Entertainment Weekly held an online poll on social networking platforms to vote for the sexiest and most handsome professional players. ”

Lu Ke was full of question marks: Does this have anything to do with him?

Lu Ke's expression made Lech's mood more and more happy, "In the football department, you surpassed Brady and Rodgers and won the first place, and you are now the most handsome one in the league; And in all the athlete divisions, you're also in the top 10, and in the minds of the American people, you're now in the same class as Cristiano Ronaldo, David Beckham, Kaka. ”

"What?" Lu Ke exclaimed incredulously, "What kind of unreliable list is this?" ”

Lech laughed out loud in a small detail that shows the difference between Lu Ke and young Americans: if it were a player like Logan Newman or Aldon Smith, he would have already started to enjoy praise triumphantly; But Lu Ke's first reaction was to believe it, because he had never put himself in that position.

"It's not a small list, I heard that the number of voters exceeded 100,000." Lehe was still teasing Lu Ke, and it was not easy to see Lu Ke's stunned expression.

Jokes are jokes, but the content is real.

In the previous off-season, Lech noticed that Lu Ke has potential, so he reminded Lu Ke that it is best to pay attention to his clothing in every press conference.

At that time, Lu Ke still thought it was ridiculous and funny, but in just two months, the reward had already come. Now that Lu Ke's public image has gradually left the rugby arena and won more and more praise, even those who have never watched rugby - especially female viewers know about Lu Ke's existence.

It's a good start.

Mercedes-Benz did market research before signing an endorsement, and the results were very encouraging.

Lu Ke still feels a little ridiculous, before Lech said that he would build Lu Ke based on Beckham as a template, now I still think about it funny, but the fact in front of me has reaped rich rewards. Now Lu Ke finally vaguely understands why there is a complete team behind every top superstar, because every detail is an integral part of the image.

It's just that he only has Lech as an agent now, and it seems that his steps are still a little far away.

Lu Ke couldn't help but sigh, "Why do I think everything is too easy? On the contrary, there is no sense of reality. ”

"Of course not." Lech shook his head and took the initiative to remind, "The basis of everything is your performance on the field, the sweat you put on the training ground cannot be ignored, and in a game like today, everything is something you strive for, it is not as simple as you imagined." ”

"What's more, it's definitely not that simple to stretch out outside of the field, you need to build up over a long period of time." Lech then added.

Lu Ke nodded in understanding, "It's like training?" ”

Lech chuckled, "It's like training." ”

After a pause, Lech then brought up another thing, "In terms of the amount of money signed, unfortunately, it didn't reach the height I expected, Mercedes has just entered the NFL market now, and they are still more cautious." In fact, I thought about signing with Chevrolet, and their numbers were obviously much bolder and pretty, but ......"

Lech shrugged, "Mercedes is Mercedes, they don't have a high market share in the United States as much as Chevrolet, so they also have a higher demand for you, not to mention, this can expand the world's popularity." I think that there is more potential for cooperation in the future, and in the end I chose Mercedes-Benz. In any case, there is still a long way to go, and we can still work slowly. ”

Lehe was serious, and after Lu Ke's observation, he knew that Lehe's words just now were sincere:

Fifteen million in three years.

This is the number that Lech is not very happy with?

Not to mention that Rolex was six million in four years before, even if it is just to focus on the horizontal comparison of car endorsement contracts, this is also a cooperation worthy of loud cheers!