Chapter 36: Leading the Casual Game Boom
Under the attention of the entire gaming circle, the statistics of "Plants vs. Zombies" continue to rise.
24-hour sales, 23187;3-day sales,77409;7-day sales,122375;30-day sales,514580!
During this month, all the game media and designers were shocked again and again, the average game grew in the first week of launch, and then began to decline rapidly, but "Plants vs. Zombies" was not, and until the fourth week, the daily download volume was still stable at a very high level!
500,000 sales in the first month! What is this concept? This means that Chen Mo can earn more than two million from this game alone, just one month!
As a newcomer, this number is so staggering that Plants vs. Zombies has taken the game by storm!
The player base is going viral, and the sales are getting higher and higher!
Many players have formed various gaming communities to study the strategies of Plants vs. Zombies, especially the gameplay of Endless Mode, and the rankings on the list change daily.
New press releases are being released every day in the gaming media, and various industry insiders are analyzing the success of Plants vs. Zombies.
And in the major Q&A communities, and even the official forums of the Phantom Editor, many game designers are also hotly discussed.
What is the success of "Plants vs. Zombies"?
Can its success be replicated? Can you learn from that?
The level design, combat system, values, guides, graphics, music, and even some details of "Plants vs. Zombies" have been taken out and studied repeatedly, and it has become a benchmark product for puzzle games!
An A-level game designer of Zen Interactive Entertainment posted a long Weibo, analyzing in detail the cleverness of "Plants vs. Zombies", and asserted that the spring of puzzle games is coming!
He wrote in a long Weibo post: "To be honest, I admire Chen Mo, the author of "Plants vs. Zombies", as a rookie game designer, he has taught us designers who have never looked down on casual games a lesson. ”
"We've always felt that casual games are a small fight, and only C-level and D-level designers will use casual games to practice. Because this kind of puzzle casual game often can't guarantee the game time, and it can't keep players addicted, players are often prone to burnout, resulting in a large number of churn. ”
"And many so-called puzzle games don't have so many puzzle elements at all, just like a child's house, and the strategy is far worse than some large-scale strategy games!"
But Plants vs. Zombies turns that conventional wisdom on its head, and who's to say puzzle games can't be complicated? Who says puzzle games can't last? Two major difficulties that have plagued puzzle games for a long time, "Plants vs. Zombies" have solved them all! ”
"This shows that it's not that there is a problem with this game genre, but that our thinking is too limited!"
"Not only that, but Plants vs. Zombies also gives us a glimpse of the huge market for casual puzzle games. Not only are these games not niche, but they have a huge market! ”
Moreover, Chen Mo also pointed out a clear path for all C-level and D-level game designers, it doesn't matter if there are few resources and poor ability, don't they all advertise that they are creative? If you're really creative, make a casual game like Plants vs. Zombies that will make you a top game designer! ”
"For Chen Mo, I think he has shown an excellent talent in casual puzzle games, as long as he can maintain this momentum and develop two or three puzzle games at the same level as "Plants vs. Zombies", I am sure that he will become the best casual puzzle game designer in China, there is no one!"
Industry insiders, gaming media, player reviews...... It's mostly positive, and it's not like the last time "Flappybird" happened, and no designer or critic jumped out to accuse "Plants vs. Zombies" of being bad.
The occasional few black drafts were also drowned out in the scolding of the players.
Chen Mo knew that he had chosen the right one this time, it could be said that he had gained fame and fortune, and with "Plants vs. Zombies" topping the puzzle casual game list, Chen Mo suddenly became popular.
In this month, Chen Mo's Weibo fans are eighty or ninety thousand, which shows the popularity of this game.
However, Chen Mo also knows that "Plants vs. Zombies" still has potential.
In the previous life, "Plants vs. Zombies" sold 300,000 units within nine days of its release, breaking a number of records, and it can be said that it is truly "popular all over the world".
Chen Mo has restored more than ninety percent of "Plants vs. Zombies" in his previous life, but the sales volume in the first month only reached 500,000 sets, which is obviously not a small gap from his previous life.
Chen Mo himself also analyzed the reason.
First of all, there is the problem of early publicity, Chen Mo basically did not publicize it, and the forwarding of those game media did cause some heat, but unlike the overwhelming publicity of those big factories, "Plants vs. Zombies" did not get enough attention from the beginning.
The second is the market problem, "Plants vs. Zombies" is currently only online in the domestic market, if it can be launched in foreign markets, the sales should be higher.
However, Chen Mo is already satisfied, although "Plants vs. Zombies" has the strength to enter the foreign market, but Chen Mo does not want to invest too much energy in this area for the time being.
At present, for Chen Mo, the foreign market is still a completely unfamiliar field, in the parallel world, is the taste of users in the foreign market the same as in the previous life? It takes a lot of effort and money to verify.
Chen Mo is not considering entering the foreign game market for the time being, so he doesn't want to invest too much energy at this stage.
Therefore, Chen Mo is basically satisfied that "Plants vs. Zombies" can achieve such results, and he didn't expect this game to reach the sky in one step.
If only according to the start, Chen Mo has already made a perfect start as a designer, and what kind of development he can go next depends on how he goes next.
……
10 a.m.
Chen Mo sat at the bar and yawned wildly.
Last night, he drank with Lin Mao and Zhao Zihao until more than 11 o'clock in the evening, and now his brain is still a little unconscious.
After all, Lin Mao and his games were considered to be great successes, and they must be celebrated, so Chen Mo also broke the vow once and drank some wine.
The first month of "Storm Knight Adventure" has more than 70,000 downloads, which is incomparable with "Plants vs. Zombies", but it is also one of the top three games on the new game list, which can probably bring Lin Mao nearly 800,000 yuan in income.
For Lin Mao, he is already very satisfied, which is an achievement that most rookie designers cannot get.
Of course, it is impossible for Lin Mao not to envy an achievement like "Plants vs. Zombies", but envy is envy, and he is sincerely happy for Chen Mo.
In the past few days, Wen Lingwei and Jia Peng have not come every day as before, and after playing for a month, they are not as fanatical about "Plants vs. Zombies" as before.
There are more and more routines developed on the forums, and more and more gameplay is being unearthed for this game, but people's interest will eventually fade.
Wen Lingwei and they are all urging Chen Mo to develop follow-up versions, and even develop new games.
Chen Mo also knows this in his heart, "Plants vs. Zombies" is indeed a very long-term game, and some people can even play it for a year or two, but for most people, they will get tired of playing it for a month or two.
Of course, as a stand-alone game, it doesn't matter if you're tired or not, anyway, the game is sold, the money is earned, and the next game is developed.
Chen Mo is also ready to shift his focus to the next game, but before that, he has to arrange a version update for "Plants vs. Zombies".