Qiu Hengyang didn't mind, and waited for the audience's laughter to subside before continuing: "The last question, the advertising column on the gameover screen. ”

"One of the problems that a lot of game designers who are new to the game is that they don't pay attention to how the game is monetized, and they don't think about it at the beginning of the design."

"For example, the game "Hunter Island" is the second place work this time. It's a relatively mature adventure game in its own right, but the designers also didn't think about how to make money, which in my opinion is a flaw. ”

"It's not that if you design a game, you'll succeed. It's like making a movie, your movie has a high rating, but it doesn't count as a success if it hits the box office after its release. ”

"If you don't think about a special way to make money, then your game can only be listed on the app market and sold by the share at a more general price."

"Let's assume that the game "Hunter Island" is sold for ten dollars, and there are currently 330 recommendations, and let's assume that 80% of these 330 people are willing to pay for the game - which is already a high percentage - then the profit of "Hunter Island" is 2,640 yuan."

"Let's go back and watch 'flappybird'. If it also chooses to pay per person, then I can assert that it will be a very unsuccessful product. ”

"But it's clear that the designer took that into account, and he made Flappybird a free download and a fee for ad space, which is very clever and fits the nature of the game itself."

"The total number of hours played by the players is 349 hours, and we assume that they are dying every 10 seconds on average – which is already on the high side, and most people can't even make it to three seconds."

"So, the total number of deaths for players is 125,640, so within an hour of the trial, the game popped up a total of 120,000 ads."

"And, everyone should note that the goal of these ads is very clear, because the people who love to play the game "Flappybird" must be mobile game users, and they are relatively high-quality users, because the people who can stick to it are very patient players."

"So, if I were the designer of another mobile game, I would consider buying this ad space. Let's assume that FlappyBird will attract one player every 30 ads, and one out of every ten real players. So, the proceeds from my advertising on FlappyBird are 418.8 purchases. ”

"If it's 10 dollars per purchase, then my revenue from advertising on 'Flappybird' is 4,188 dollars, and I'm willing to invest at least 3,000 dollars to buy this ad space — that's more than 'Hunter's Island'."

"There is one more point for you to note. "Hunter Island" adopts a single purchase method, and there are few players who like this type of game, and those who have bought it will not buy it a second time, so its subsequent profitability is very weak. ”

"But flappybird, because it has the strong diffusion characteristics of a virus, its users are very likely to show explosive growth, and the advertising space can be changed regularly, sell it to me this month, sell it to him next month, so that the subsequent profit of the game is guaranteed to a certain extent."

"So, the profitability of the two games, "Flappybird" and "Hunter Island", is actually very, very large!"

"These are the things that make flappybird a game that I think will be successful. The most crucial point is that the author has fused all these points together and basically made every decision right, which is what surprised me the most! ”

"To be honest, if I were given 6MB of resources to make a game that would surpass flappybird in terms of profitability, all I could say was that I wouldn't be able to do it."

"I'm done commenting, host."

Qiu Hengyang turned off the microphone and signaled that the host could continue to the next link.

The audience is a little speechless, this is too much, right?

Giving him 6MB resources can't do it to this extent? Doesn't that mean that this author's level is already higher than that of a B-level game designer? Commercial tout should also be based on the Basic Law, right?

However, what Qiu Hengyang said was reasonable, and the analysis was very thorough, many viewers followed Qiu Hengyang's train of thought for a while, indeed, the game "Flappybird" seems simple, but in fact there are many details!

Obviously, this No. 7 designer has planned all aspects of this game from the beginning, moderate masochism + online show-off + advertising space profit, this is indeed a game with a very high degree of completion, and it can really make money!

As the saying goes, insiders look at the doorway, Qiu Hengyang's comment, most of the audience also feel that the game "flappybird" is not simple.

Chen Mo unscrewed the mineral water bottle and took a sip, and couldn't help but look at Qiu Hengyang twice.

In fact, some of Qiu Hengyang's data on the profitability of advertising space is basically made up by his own brain, obviously, he has not studied this data in depth, which also shows that designers in this era do not pay attention to this aspect at all.

According to the data of the previous life, "Flappybird" has more than 50 million downloads, and the author Ruan Hadong can earn 50,000 US dollars, or nearly 300,000 yuan, through built-in advertising every day.

According to the banner advertising standard at that time, the revenue per 1,000 display ads was only about $0.15, which was about equivalent to one dollar. In other words, in the previous life, "flappybird" would show more than 300 million ads every day.

If calculated at 1 yuan per 1,000 times, the 120,000 advertisements displayed in "Flappybird" produced by Chen Mo are roughly equivalent to 120 yuan.

Even if it is replaced with more expensive interstitial ads, it will increase tenfold, and it will only be 1,200 yuan, Qiu Hengyang is obviously overestimated.

However, Qiu Hengyang is right about one thing, that is, the biggest advantage of this game is the explosive diffusion speed, especially after Chen Mo added networking and ranking functions to it, its diffusion speed will be further improved, which is the foundation of its profitability.

However, Chen Mo will definitely not correct Qiu Hengyang's statement, he is too late to steal the fun now.

Chen Mo knew very well in his heart that with Qiu Hengyang working so hard to give himself a platform, the champion of this design competition was nine out of ten.

Moreover, Qiu Hengyang was able to analyze so many things after just trying to play for an hour, and even the approximate income was calculated, which was also a very demonic performance in Chen Mo's opinion, if compared with another judge, it was obvious that Qiu Hengyang's level could rub Shi Huazhe and Lin Hai on the ground.

There are still geniuses in this world, not all mediocre talents like Shi Huazhe who eat and wait for death.

Shi Huazhe's face is not very good-looking, Qiu Hengyang's analysis is basically equivalent to slapping his face in the face, can he feel better?

These two judges, one belittled "flappybird" to worthlessness, and the other praised it to the sky, obviously only one of the two people is right, and now most of the audience is obviously on Qiu Hengyang's side.