Chapter 912 Development Strategy (Three Changes)

"Hardcore gamer? Hardbox gamer? That's a good name! That...... What about the price? Zhou Jiangping asked.

Chen Mo thought for a while: "According to the number of cardboards you need, make N-in-one packages, and the price of each package is within 200, including the game itself." After buying the game, the cardboard can be sold separately, within 20 yuan per copy, which is higher than the cost price. ”

"Uh......"

Zhou Jiangping couldn't tell whether this pricing was high or low.

To say 200 dollars to buy a bunch of waste paper boxes? That feels a bit sensational, after all, even if this broken cardboard box is specially made, the cost is almost negligible.

However, if you want this pile of broken cardboard boxes to really become a piano and a robot, you need to be creative!

Creativity is priceless!

Now Chen Mo is still demonstrating a relatively simple version, if it is officially released, the Sitch screen will definitely need some gorgeous pictures and various sound effects to make the packaging beautiful.

In other words, the design of the game and the shape of the carton are the big ones, and they sell creatively. If it's really a collection of N-in-one games, if it sells for 200 yuan, then the average game is only 2, and it's basically a normal price.

Chen Mo continued: "In fact, there can be more derivative gameplay, such as ...... limited-time membership and lifetime membership of 'hard box player'. We can open a workshop for hardbox players on the Thunder game platform and open source the 'hardbox player' game editor. The official will release new games regularly, and other players can also make and upload their own. ”

"Once players open a membership, they can buy games and cardboard at a super discounted price, so that when a steady stream of new games come out, those real hardbox players can also maintain the ability to continue to pay. In addition, we encourage players to design their own games and allow players to sell them, and the Thunder Games platform will take a cut according to the normal game. ”

Zhou Jiangping nodded: "In other words, if a player designs a great hard box game, he can also earn income from it?" This is not bad, and it ensures the follow-up ecology of this gameplay...... However, will opening a membership and giving a discount reduce income? We could have sold it for a bit more expensive. ”

Chen Mo shook his head: "Mr. Zhou, whether it is a hard box or these games, or even Sitch itself, strictly speaking, they are the same as the positioning of Lehui's mobile phone." We don't expect them to make money. You produce Lehui mobile phones to maintain such a low hardware revenue, why? Because you want to promote software, Lehui itself is an Internet company, not a traditional mobile phone manufacturer. ”

"The same is true for hard box players, through a variety of additional value-added services, to enhance the value of Sitch itself, so that more people buy this machine for various reasons; After that, the machine will be used to expand the Thunder gaming platform and other game services. The hard box player is just a gimmick, the lowest thing, and it makes no sense to sell it expensive. ”

Zhou Jiangping suddenly said: "I see, I understand." ”

Zhou Jiangping himself understands this truth, but the feeling of "hard box player" is too amazing, so he didn't understand Chen Mo's intention for a while.

In fact, this strategy is very simple, just like why Lehui mobile phones can always remain cost-effective, is because it has never regarded the mobile phone itself as the main profit point, so every mobile phone is sold relatively cheaply.

In the era of technological explosion, it is difficult for hardware manufacturers to open up the gap between them in terms of technology, and if they cannot guarantee the technological advantage, then the high pricing will sooner or later be made miserable by the disruptors of low pricing.

Therefore, Zhou Jiangping's idea when making Lehui mobile phones is that the hardware is sold cheaply, mainly to do ecological chain, intelligent system, and additional value-added services, and to firmly bind consumers to the brand of Lehui through the ecological chain, so as to be invincible.

The same goes for "hardcore players".

What is this thing? In fact, to put it mildly, it's just a gimmick.

It sounds amazing to make a piano out of a cardboard box and use it as an electronic keyboard, but when you think about it, it really lacks sustained fun to play.

It's very interesting to see the concept map, stitching, and trying it out after the stitching is completed.

However, no matter how black the technology of a paper piano is, professionals will only regard it as a plaything, and it is often used as a real piano or electronic organ.

The same is true for other toys, and the robot that controls the movement of the handle will be particularly novel at first sight, but after two hours of playing, it may be necessary to remove the handle and continue to play, leaving these broken cardboard boxes permanently dusty.

This is still the case for professionals, not to mention those ordinary people who can't even play the piano, counting on using this to learn piano and music, that is Shi Lezhi, living in a dream.

Therefore, this thing should not be sold expensive, if the price is too high, then some local tyrant players who are not bad for money will buy it, but for the vast majority of ordinary people, the cost performance of this thing is almost zero.

Is this stuff made to make money? Of course, there is a small part of this reason, but certainly not all.

The best thing about "hard box players" is its concept and gimmicks, and most players will think "Wow, awesome" at first glance! ”

Its true value lies in the fact that it is a product that only Sitch can do, and it is exclusive entertainment for Sitch players.

"Hard Box Player" will make every Sitch player feel a sense of pride and pride, and it will also make other players who don't have a Sitch envious. Using these cool concepts and cool cardboard boxes to attract more people to buy Sitch and further promote the game ecology of the Thunder game platform is the ultimate goal.

Moreover, this thing must have a steady stream of new products to maintain the heat, and once players get tired of playing existing hard box games and there are no new games to pick up, then players' interest will quickly fade.

Therefore, the Workshop and the membership system are a must.

The principle of "hard box player" is not complicated, it is nothing more than the use of the vibration technology of the handle, gyroscope, infrared and other reading the input signal of the carton device, as long as the editor is opened, many awesome players will naturally understand how this thing should be done.

Since new hard box games can be made to sell, this group of people also has the motivation and income, and they can continue to produce more and better game resources for the "hard box players".

The membership system is to maximize the continuous purchasing power of players, so that they feel that these "hard box games" mounted on Sitch are very valuable and cost-effective, so as to attract more players to join Sitch.